Chapter 506: The Apple That Deceived Itself
If the Garrett 2000 advertising only startled the blue giant, and then turned around and calmly continued to sleep, then for Apple, whose personal computer is second only to the blue giant, IBM, this overwhelming advertising is tantamount to a bolt from the blue sky that explodes in the head.
Not only was he angry, but he was terrified!
Frightened by Garrett 2000's unreasonable and purely money-smashing method, frightened by how Apple doesn't have such financial resources, and ...... There is a growing downturn within Apple.
Yes, the current Apple is the second largest in the field of personal computers, and it can be regarded as a giant, but in the eyes of the American industrial giants and financial giants, the current Apple is nothing, which is the same as the gap between the richest man in the village and the richest man in the city, compared with the automobile industry and electronics industry in the United States, Apple's personal computer is only a "village" at best, and Apple is not the "richest man in the village", but only the "second richest man in the village", but now, the "fourth richest man in the city" comes to the "village" smashed the field, do you say that the "second richest man in the village" is panicked?
Apple, of course, panicked.
This panic is even more reflected in the fact that Apple's employees are watching Garrett 2000's thinkcenter advertisements almost all the time from getting up to going home and lying down, and in the eyes of all Apple employees, this is Garrett 2000 showing off to themselves naked @ naked @ naked!
"What's so good about it, isn't it just rich? You're nothing without money. β
"That's right, that's right, but we're rich, and if we're rich, we're cow X, what's wrong with you?"
......
Almost every time they see an ad for ThinkCenter, Apple employees automatically make up this conversation in their heads.
But the despair is that the damn Garrett 2000 is really rich.
There's nothing more striking than this, but there's nothing I can do about it.
Ordinary employees are okay, as long as there is technology, they can eat anywhere, there is no place to stay here, you Apple is out of business, I will go to Garrett 2000, I heard that now Garrett 2000 is now recruiting people, and the big tree with the back of Mr. FernΓ‘ndez Chen is very good to enjoy the shade.
But Apple's directors are different, to use an inappropriate and disrespectful analogy, the atmosphere in the conference room at the moment is low as if the directors have collectively died their parents, as for Jobs, in just three days, Jobs's mouth is already a big circle of bubbles, he is in a hurry......
But no matter how anxious he was, he had to reassure his partners first: "Gentlemen, in fact, the matter is far from being as serious as everyone thinks, let's not be frightened by ourselves, first of all, everyone thinks, Garrett 2000 advertising density is so intensive, will it cause users to be disgusted? Will users choose thinkcenter after they are disgusted?"
When talking about thinkcenter again, Jobs couldn't help but scold his mother in his heart: Why didn't I come up with such a nice name?
When I first heard the word "thinkcenter", Jobs was shocked, amazed, and full of pantothenic acid: compared with thinkcenter, what apple-I, what apple-II, it's just a blast!
But no matter how sour my heart is, Jobs has to continue......
"Secondly, this is the first time Garrett 2000 has made a personal computer, and a personal computer is different from that trackball, different from the operating system, think when we made Apple-I, how many years and how many times did it take to make Apple-I to this almost perfect degree?
Three years!
We used it for three years!
It took us three years to modify and improve the apple-I step by step, and then make a more perfect and advanced apple-II on the basis of apple-i, do you believe that Garrett 2000, which has no experience in PC development, will make a relatively complete personal computer from the beginning?
Don't you believe it or not? Anyway, I don't believe it.
What if they put in this much density of advertising, even if they start with good sales? In fact, in my opinion, the more successful they are in the beginning, the worse they fall when their thinkcenter has a large number of quality problems...... The biggest mistake Garrett 2000 made was that they shouldn't have invested so much in their first product, if it had been the second product, maybe we would have lost, but this was their first product......"
Steve Jobs's classmates gushed endlessly, and seemed to be very concerned about the lack of analysis of Garrett 2000.
To tell the truth, if it weren't for the bubbles in the upper and lower circles of the mouth, Jobs's words would still be very convincing, but ......
But now, it's quite convincing.
The directors nodded frequently, and the facial muscles that had been tense relaxed a lot.
They needed a convincing reason to be convinced, at least until Garrett 2000's ThinkCenter did sell well on the market.
At the same time that the atmosphere of the meeting finally relaxed a little, someone finally asked loudly: "Jobs, what you said makes sense, but can we just wait to eat some leftovers that Fernandez gave us?"
"Of course not," Jobs was relieved to see that the atmosphere of the meeting had finally improved, and hurriedly said: What I want to say is that for us, the next thing is the point: we must develop a new generation of computers. β
"Developing a new computer?"
"Yes," Jobs nodded heavily: "Speaking of which, the market ultimately depends on product strength, I heard that IBM is also developing a new generation of computers, and when is our apple-III product? Last year, the sales of apple-III obviously could not satisfy you." β
Speaking of apple-III, every board member here has a handful of snot and tears.
The Apple-III was launched at the end of last year (it was only released, not officially shipped to users, which is a long-standing tradition that Apple has adhered to for many years), and in February of this year, Apple made a stupid decision: they announced that the Apple-III no longer includes a built-in clock/calendar function.
As for the reason, Apple's explanation is that the reason for this decision is that the clocks produced by National Semiconductor do not meet Apple's technical specifications, and at the same time, in order to compensate users, Apple will offer a $50 discount to all customers who have purchased Apple-III.
Looks wonderful, doesn't it?
But after the first batch of apple-III was shipped in March this year, apple-III began to have problems in a large area, and about 20% of the total apple-III broke when it arrived at its destination, because the chip fell out of the loose slot during transportation.
Yes, it's apple.
Why does the chip fall out?
Because in the design of the apple-III, because of the success of the apple-I and apple-II, the student Jobs, who had a swelling heart, made an extremely ridiculous decision: when designing the chassis, he asked the designers not to consider the requirements of electrical engineers when designing the size and shape of the chassis, and the apple-III does not need a cooling fan, in addition to reducing radio frequency radiation (the Apple II has such a serious problem) The aluminum chassis inside also conducts heat and keeps the delicate elements cool......
This is simply ridiculous!
Under such unscientific requirements, Apple's electrical engineers have to put all kinds of circuit boards into a small space with little or no ventilation, so the problem is that when users use the computer, the chip without good heat dissipation can easily become hot, expand a little, and slowly fall out of the slot, so that the computer will freeze.
So what is Apple's solution?
Well, they "advise" the user to raise the front of the computer 6 inches away from the desktop, and then lower it again, and the chip will reset itself.
ββββββββββββ
PS: Brothers, please wait a few minutes.
The Apple-III was launched at the end of last year (it was only released, not officially shipped to users, which is a long-standing tradition that Apple has adhered to for many years), and in February of this year, Apple made a stupid decision: they announced that the Apple-III no longer includes a built-in clock/calendar function.
As for the reason, Apple's explanation is that the reason for this decision is that the clocks produced by National Semiconductor do not meet Apple's technical specifications, and at the same time, in order to compensate users, Apple will offer a $50 discount to all customers who have purchased Apple-III.
Looks wonderful, doesn't it?
But after the first batch of apple-III was shipped in March this year, apple-III began to have problems in a large area, and about 20% of the total apple-III broke when it arrived at its destination, because the chip fell out of the loose slot during transportation.
Yes, it's apple.
Why does the chip fall out?
Because in the design of the apple-III, because of the success of the apple-I and apple-II, the student Jobs, who had a swelling heart, made an extremely ridiculous decision: when designing the chassis, he asked the designers not to consider the requirements of electrical engineers when designing the size and shape of the chassis, and the apple-III does not need a cooling fan, in addition to reducing radio frequency radiation (the Apple II has such a serious problem) The aluminum chassis inside also conducts heat and keeps the delicate elements cool......
This is simply ridiculous!
Under such unscientific requirements, Apple's electrical engineers have to put all kinds of circuit boards into a small space with little or no ventilation, so the problem is that when users use the computer, the chip without good heat dissipation can easily become hot, expand a little, and slowly fall out of the slot, so that the computer will freeze.
So what is Apple's solution?
Well, they "advise" the user to raise the front of the computer 6 inches away from the desktop, and then lower it again, and the chip will reset itself.
https:
Please remember that the first domain name of this book is:. Reading website of the mobile version of the book reading house: