Monica thinks it's normal to have no content suitable for Facebook and Instagram, unless the beautiful photos of Zhu Wei and Zhou Minxi are updated, but that doesn't make much sense, it won't attract many fans at all, at least it doesn't have significant significance for the size of the Ba people.

You must know how the Weibo fans of Baren Entertainment rushed up? It was Chu Yuanxi who took advantage of his strength several times and even took the initiative to lead the war and rub other people's traffic to roll. But this is in China, in a familiar environment, Monica has no confidence to leverage her strength on the Internet, which is like more than 20 million fans on Douyin, and only 450,000 fans on Weibo.

However, she never expected Chu Yuanxi to think like this: "We can export culture." ”

"Culture...... What's that?"

"Cultural export, now the government is advocating and supporting. It is to translate the text of "Out of the Troubled Mountains" and "Animal Inc" into English, and then update them on Twitter and Instagram. We didn't animate again, so we don't need the turtle now. ”

Monica herself has an Instagram account with 80,000 followers: "Hey, do you know what Twitter and Instagram are in? Have you seen Instagram? It's all handsome guys and beauties, and they don't get spit out if they post comics?"

"As long as it's allowed to post images, I don't think there's anything wrong with it. They have so many users, why don't we rub some of them?"

Monica was about to foam at the mouth and spit out fiercely: "Then why don't you post Facebook?

"Doesn't Facebook have to follow each other? Or you can do it too. ”

"You spare me!" Monica was speechless, "So, who's going to translate?"

"Well, it's a technical issue, I'd like to think about it, right?"

"Sensei, I'll flip it. Monica said angrily, and when she said that, she saw Chu Yuanxi show a suspicious expression, and she suddenly snorted: "What is my sister's mother tongue, have you forgotten?"

"My mother tongue is Chinese, but I often fail my primary school essays......"

"Not everyone is illiterate!" Monica looked at her if she beeped again, Chu Yuanxi hurriedly stopped and ran to check Liao Xingxing's advertising situation.

It's been almost a week, and he's found two marketing specialists, and they're all beautiful...... Chu Yuan Xixin said, "Are you recruiting according to your appearance?" or do you plan to solve the problem of being single for many years in one fell swoop?

However, most of the girls who do business and marketing are beautiful women, which is not incomprehensible.

I saw that Liao Xingxing was in good spirits, his face was red, and he was still oozing oil, as if he had smeared BB cream or something, and he was pulling two beauties to study Douyin advertising and come up with a plan.

I only listened to Liao Xingxing's words: "According to the results of my research, the keyword of Douyin is 'imitation', and users have the habit of imitating video content, which is the key to our dividends through advertising." Therefore, we need to think carefully about how to promote advertising to the audience, and what kind of game rules should be customized for users to participate?"

Chu Yuan Xixin said in his heart, why did you steal my knowledge achievements in such a grand manner? He patted Liao Xingxing on the shoulder and said to the two new market colleagues: "Sorry to interrupt, I'll talk to him." After speaking, he smiled wickedly at Liao Xingxing.

The boss chatting with the management has always been the highest priority, and the two beauties have no objection, but Liao Xingxing's face changed abruptly, and he entered the conference room and said sneeringly: "I'll pay you for intellectual property rights......"

"Hahahaha, if you can get a girl by plagiarizing my knowledge, I'll give you free. The problem is that I'm not looking for you for this!"

"What's the new mission?"

"No, it's because you didn't plagiarize completely, and the direction is the opposite. Chu Yuanxi stood in front of the blackboard and wrote as he spoke: "I know that you must understand advertising when you do operation planning, but traditional advertising is to make rules for users to participate." Short videos must be reversed, in short videos, users are the protagonists, we have to be supporting roles, and our advertising plan must give the stage to users, not highlight us. What the user sees in the video is us, thinking of himself, so that he has the desire to copy.

If you still adhere to the traditional advertising method, it may be lofty, but the user will shout at most and will not copy. What kind of short video is popular? Not only has a high number of likes, but even more than a large number of playbacks and many citations, which can drive the whole network to follow the trend, it is called popular all over the Internet, otherwise it can only be called a hit. The idea of advertising must not be to make a hit. This is number one. ”

Liao Xingxing said that I just said two sentences, and the first and second?

I only heard Chu Yuanxi continue to mention: "Second, thinking about it accordingly, what we need is not how to promote advertising to the audience, but how the audience imitates our advertising." ”

Yes, Liao Xingxing's face was black, and he was completely denied. This blow made him let go of the stubbornness of the operation plan: "Do you have any tricks up your sleeve or something?"

"Generally speaking, it's the boss who comes out to find a way to come up with a plan for the employees, but ......," Chu Yuanxi thought of the community socialization or label socialization that he had been reorganizing recently, "But I do have an idea." You know that mobile phones connect people, but they actually add to the barriers between people, taking up a huge amount of people's time, making it a great thing to come out and have a meal together. ”

Liao Xingxing was very confused: "You mean to make something related to food?"

"No, what I'm talking about is that contemporary youth are actually in a huge contradiction and loneliness, everyone has a different label on them, and will instinctively seek to hold together according to the label and seek a sense of psychological belonging. Our advertising strategy doesn't have to aim to impress all users, as long as we give a clear tag, we will impress the users under this tag. Then we do a few more advertisements with different labels, of course, on the premise of conforming to the tonality of "Out of the Troubled Times", and then put them through different UP masters, what do you think?"

Liao Xingxing's train of thought was opened again, "Label...... Hey, what do you think of the label of 'Taoist youth'? Taoist youth have something to say, let's think of some jokes and tell the most unserious story. ”

"I think it's okay, you can discuss it with the new beauty......"

"That, Lao Chu, don't you blame me for not understanding everything and getting everything wrong?"

"Why do you have psychological pressure?" Chu Yuanxi wondered, "You are an operation planner and an event, and I brought you over to advertise and do marketing, and you made me all doubly good, what does it mean? It means that I am blind! It's normal for you to make mistakes, just don't expose it in front of beautiful women. ”

"Makes sense!" Liao Xingxing turned his head and walked out of the conference room excitedly: "The boss gave me a new idea......