Anything that can cause book-like propagation is not hindered by the three types. Either the function is simple but magical, and it is easy to attract people into the pit, so the users who enter the pit are stimulated by the forwarding reward, resulting in book-style spread.

The more classic, such as "Kun running in circles", has simple functions, triple magic, and shared game currency, which makes many new users have to pour it into various WeChat groups like garbage, which once caused WeChat to sink completely, as if it was attacked by Kun.

Even many people speculate that WeChat's "hardcore blocking" is forced out of ten by the books of Kun and various copycat Kun, and it is forced out.

The other is light and easy to use with a certain degree of challenge, easy to learn and difficult to master, and includes PK ranking.

There are too many examples of this, some jump at close, and some nervous cats in the distance. The essence of this kind of book lies in the grasp of the four words that are easy to learn and difficult to master.

The third is the ability to generate rich and interesting content, and include the self-presentation of new users.

More classic, such as "Poison Story". This H5 is also very simple, the user enters his own nickname, and then randomly generates a toxic little story, in which the user himself is the protagonist, taking Yang Jiangang as an example:

Example 1: On the first day of school, Yang Jiangang beat the same table, and the teacher said, "Yang Jiangang will call your parents to come with you tomorrow." ”

Yang Jiangang smiled and said, "It's okay, I can beat them all by myself." ”

Example 2: Teacher: "What word can perfectly combine people and animals?"

Han Meimei: "Mermaid." ”

Teacher: "Very good, Yang Jiangang, you can tell one." ”

Yang Jiangang: "Single dog." ”

Example 3: Yang Jiangang used to be a network administrator, once the gangsters came to find fault, he broke the network in a hurry, everyone in the Internet café stood up instantly, the scene was so imposing, the gangsters were scared away instantly] Yang Jiangang said that he was excited to get up from the wheelchair.

——Yang Jiangang's poisonous story in 2018.

This kind of content is filled with the nickname of the new user, generates a picture, and highlights the key paragraphs with the keyword body, which will make the new user who sees others share it feel extremely novel and interesting, and is especially willing to show it to real friends, which also causes a book-style spread.

The once very popular "face moe" actually belongs to this kind of thing.

But this kind of communication needs very good content, and the average content producer is really not really feasible, the key is that the content should not be repeated, the content library should be large enough, and the good content should be enough.

But there is an AI plot maker that can quickly generate a plot. This generation step can be presented in a curtain-screen unit as in the game, or in the format of a mechanical synopsis, because the story presented in the H5 function itself is a summary of the player's dungeon experience, and Xue Ming specifically supported this function.

Therefore, Yang Jiangang suggested adding the re-creation function of passers-by to the H5 sharing, so that WeChat users who could only help their friends save plot points could instantly generate a small story about this WeChat user after clicking Help. The material is copied from the deck of the player he helped, and the content starts from a random beginning to the level produced by this plot point, and passers-by want to see the following, so you can only enter the game yourself.

Yang Jiangang has always planned to ask for an option with Chu Yuanxi, but Chu Yuanxi cruelly rejected it - this suggestion is for you.

This is also a direct reason why the H5 function did not catch up with the deletion and closed beta.

So today, the project team was stunned to find that the plot sharing of the troubled times would touch the blocking threshold with the naked eye.

Seeing that Chu Yuanxi didn't speak, Wang Le briefly explained a few words, and then everyone was stunned, because the principle of this blockade is not clear, and if there is no standard, you can only guess, and you can only sum up the experience when there are more dead products.

So even after Wang Le finished speaking, the concept was still vague, and everyone's minds were full of the same question: "What should I do?"

Chu Yuanxi looked at it, everyone's expressions were different, some were meditating, some were stunned, some were wandering outside the world, and some were thoughtful.

At this time, he didn't have time to vomit, so he immediately decided: "This is the last big problem we need to face, my method is like this, everyone refer to it in detail." ”

Chu Yuanxi thought of a way to make Zhao Jie happy so quickly, but when Chu Yuanxi's method came out, a room full of people looked at each other.

"The number of our users will not be as many as many nationals, and it is optimistically estimated that it is an exaggeration to have 6 million DAUs before going to the channel, right? Even if we go to the omni-channel, I estimate that there will be 15 million DAUs at most, and our ceiling will be here.

In terms of days, people at the national level also share every day, and the number of people and numbers of people sharing every day must far exceed ours, and also more than many H5 that have been killed, why not be blocked? I personally guess that it is because of the explosive spread of H5, which causes book infection in a short period of time, and the instantaneous speed is too fast. Let's just slow it down. ”

"The question is how. Yang Jiangang burst his head, and said in his heart, do you want to roll back H5 to the previous version? The previous version is the version without book attributes, and the problem is that if you roll back, the bug will also be rolled back, which is a big trouble.

Again, sooner or later, the word rollback comes to the minds of team members, because it's the easiest solution. Chu Yuanxi is the same, but he is not reconciled, because book marketing is everyone's dream, unless there is no doubt about death, there is no reason for self-castration.

"Triage. Time, type. Chu Yuanxi asked Yu Wenhui: "If we think that the story types are divided into four types, such as four sets, and four sets of H5, the appearance and UI are different, but in fact, the core is the same, do you think it's too late?"

"Which four?"

"Male and female protagonists, martial arts romance, aren't there only four kinds?"

Wang Le nodded and dragged again: "Book communication, divided by 4, is still book communication, there is no big difference." ”

"Then we'll artificially divide the stream. Chu Yuanxi stiffened his face, "This function, let's limit it to the date of the server, and link it to the day of the server, don't let users share for help every day, there is only one day a week to ask for, the server is open on the day of the week, and the server can share for help on the day of the week." That's dividing by 28. ”

Yang Jiangang clapped his hands, "This line, in fact, players will not ask for sharing once a day∝ don't need this function are non-R and small R, the kind that the VIP level is not enough." Their mobility is also insufficient, and this function is a bottomless pit of mobility, and once a week is actually just right. ”

Zhao Jie didn't speak later, and finally took a breath at this time, although the server needed to be adjusted, it was better than being blocked. Once the big WeChat is blocked, even if his options are finished, he has to find Yang Jiangang to work hard.