Chapter 603: Strange Moves Win Ways
It's a big time of turmoil!
The people of the year are reckless, and they lead the way for a year or two.
In the matter of the standard king, Yang Fei has never limited his opponent to Procter & Gamble.
You never know where the best opponent will come from.
After entering the venue, Yang Fei said such a sentence to the people around him.
"Don't look down on the little locals who wear indecent suits, maybe they are the winners of the standard king. Don't forget, we are also from Peach Blossom Village, and we are also from small places. ”
Weinan Distillery, obscure, because of the more than 70 million bids, instantly attracted people's attention.
However, there are talented people from generation to generation, and a new generation replaces the old.
Just when everyone was inquiring about the Weinan Distillery, a new offer came out again.
"Unilever, seventy-five million!"
When the host quoted this price, Yang Fei's eyelids inadvertently twitched slightly.
"Whoa!", the atmosphere of the audience was once again pushed to a higher craze.
Ms. Tan smiled completely with ease as a victor.
Seventy-five million!
This number has greatly exceeded her expectations.
Even Procter & Gamble didn't expect Unilever to quote such a high price silently!
After losing so much, P&G's mentality has been balanced, and now it can only sit and watch other predators fight.
For Procter & Gamble, it doesn't matter if he doesn't win the bid.
The important thing is that Yang Fei's beauty shampoo must not win the bid!
Procter & Gamble just wants to ban Mays!
However, when they saw Unilever suddenly rise to the top and quote such a high price, they couldn't help but be surprised.
Is Unilever going to do big things again?
Which brand do they want to take out of the list this time?
In the international daily chemicals industry, Procter & Gamble and Unilever are the biggest competitors.
In some aspects, Unilever is slightly better, but in the Chinese shampoo market, Procter & Gamble has taken the lead, and Head & Shoulders and Pantene have been deeply rooted in the hearts of the people.
If Unilever wants to win back, it will have to surprise to win.
And CCTV provides such a miracle trick!
Bid King!
It's like the Jiuyang magic in martial arts, and it's also like an adventure in Xianxia, as long as you get it, you can fight a big turnaround battle, and you can become the supreme king!
And this concept is infinitely amplified and promoted by Yang Ma.
Procter & Gamble's senior management has to think about whether it will become a more serious competitor if Unilever really wins the bid and if the opponent mainly promotes shampoo?
Procter & Gamble is just a little jealous of the beauty shampoo, so it wants to nip it in the bud.
But for Unilever, Procter & Gamble can't be pinched if they want to, and it's not just as simple as being afraid, but life and death!
The singing is not over yet.
Until the last moment, no one knows whose house the king of bids will fall into.
Ms. Tan admired everyone's expressions, and their nervous, expectant, and lonely looks were exactly what Ms. Tan wanted to see.
Otherwise, how can you be willing to put a high price?
This is one of the biggest Vanity Fairs in the country!
Bidding is the biggest gamble ever.
Everyone involved in it is a gambler, but they don't know it.
Su Tong held Yang Fei's hand and asked softly, "How much did you report?"
Yang Fei shook his head lightly and said a number in her ear.
Su Tong was lightly surprised, opened his mouth to speak, but immediately closed his mouth, covered his lips lightly with his right hand, and lowered his voice: "Isn't that dangerous?"
Yang Fei snorted: "I hope that there will be no more dark horses coming out!" I have already made a higher offer, but variables will always exist." ”
Su Tong said: "If I can't take it, what should I do?
Yang Fei groaned slightly and said, "It must be taken down." ”
Su Tong thought to himself, what is this unnecessary?
Everything must not be said by the bid price?
Yang Fei said: "I'll go to the bathroom." ”
Su Tong snorted.
Yang Fei got up, got up, and walked out of the middle of the seat.
When he walked to the door, he glanced at Tan Xisong and smiled slightly.
Ms. Tan immediately put down her hands and walked over: "Boss Yang, it's been a long time." This year, are you still planning to win the crown of the bidder for your white laundry detergent?"
"No, the white laundry detergent did not participate in the competition of the standard king. Yang Fei stood still and talked with her for a long time.
Ms. Tan was surprised: "No, you sold very well last year, and I'm still looking forward to your offer!"
Yang Fei said: "White laundry detergent does not participate in the bidding, but our other brand, Meisi Shampoo, has already bidd. ”
"Oh, that's good. Ms. Tan smiled, "How much did you vote for?" It doesn't matter if you say it now. ”
Yang Fei said with a smile: "It's not bad for a moment, it's better to leave some expectations and suspense." ”
Ms. Tan said: "You still proposed the concept of Biaowang to me, I really hope that we can work together to hype this concept and make it the most competitive advertising brand!"
Yang Fei said: "You have succeeded. Director Tan, I just said that white laundry detergent does not participate in the competition of the standard king, but I did not say that white laundry detergent is not advertised in your station. ”
"Oh?" Ms. Tan's eyes lit up, "I welcome Boss Yang's multiple brand commercials to be broadcast on my station." ”
Yang Fei said: "I want to win the advertisement before the news broadcast, that is, a time advertisement." The popularity of white laundry detergent is already there, but it is necessary to expand its spread, so advertising is indispensable. And the seven o'clock time advertisement just meets our needs. ”
Ms. Tan smiled: "Okay, there is no problem with this, I know that Mr. Yang is a cheerful businessman, and you can afford the price." ”
Yang Fei said: "In addition, we also have an advertisement for shower gel, which we hope will be broadcast after the advertisement of Biaowang." ”
"This?" Ms. Tan said in shock, "You're going to get three primetime ads at once?"
"Yes! If our beauty shampoo can get the king of the standard, it will be three prime-time advertisements. If you think about it, the standard king is already a high-level hype concept, how can we maximize its benefits? I take out three brands at the same time, and occupy the most important seconds before and after the news broadcast, then, my brands, will produce cross-promotion benefits, to maximize benefits. ”
"Makes sense. Ms. Tan pondered, "But, as you know, this is very expensive!"
Yang Fei said: "There is a reason why you are expensive, I believe that Director Tan is the packaging and publicity of the king of the standard." We have had a great time working together in the past year, and we hope to work together for a long time in the future. ”
Tan Xisong thought for a while, and suddenly asked: "Boss Yang, you mean, the bid you voted for won't have already been defeated, right? Less than 75 million? Then, you want me to cheat and turn you into next year's bid king?"
Yang Fei smiled: "I only hope that Director Tan can give me the biggest discount." ”
Tan Xisong said: "Hey, how much did you vote for? This is an open bidding, I really can't help you." Before I can sing your bid, tell me quickly, and I may be able to help you remedy it?"
Yang Fei shrugged: "How can I remedy it? ”
At this moment, the host read: "Meisi Shampoo Factory, the bid amount is ......"