Chapter 930: The first large-scale network-wide commercial operation of Douyin UGC

Yang Jiangang's peak visual effects will be promoted in Europe and North America in the future, and become a global UGC animation platform, and Zhao Jie's "Gobi Network" is the same. No one asks North American players not to make oriental-style RPG games, and if there is, they will only provide one or several versions of European-American style art resources.

Compared with the five golden characters of "globalization platform", the cost of resources is not worth mentioning, and even the funds required for the release of the film in North America are the same, which can help North American players understand this IP is much more important than a little cost.

So Chu Yuanxi still has to pay attention to this matter, but fortunately, the Ba people are now on the line of Disney and DreamWorks, although Disney has let go of this line, but the relationship is maintained.

In addition, at the critical moment, maybe Elizabeth can provide some help, even if it is an important hint or guide, so although it can't cooperate with the launch of the idle mobile game to make a movie and game linkage, it still has great operational value and is worth working on.

However, the person who needs to be found in front of him is not Elizabeth, but Lu Yu.

"There are two main things that come to you. Chu Yuanxi said to Lu Yu: "The first thing is that "Wudao Dujun" has plans to make a movie directly after the short video drama ends. ”

"What do you need me to do?" Lu Yu has a lot of work at hand, but in the face of Chu Yuanxi's new needs, he always asks what needs to be done first, which is a very good quality of work.

"For the filming of short video dramas, your people must also follow up, and the composition of the entire crew is you, Zhu Wei, and the contract actors, directors, martial arts commanders, etc. recruited through the crew. What you need to pay attention to is, first, you can't cut out the picture, this short video drama should never be made in the way of cutout. ”

"Huh, what about the green screen?" Lu Yuxin said that there are still people who don't cut out pictures these years?

"Green screen? Can a green screen be considered a cutout? Of course. ”

Lu Yu breathed a sigh of relief, and the green screen was acceptable.

I only heard Chu Yuanxi say: "The style of this drama should be hardcore, martial arts is martial arts, and it must not be a circle of hanging Weiya with special effects." On the one hand, your people are responsible for helping the crew shoot content that meets the requirements of short videos and realize the script into a product, and on the other hand, it is equivalent to a producer, and the content that is filmed must not be what the director has in mind, but the content that meets our requirements.

Of course, if the director's feelings meet our needs, you can communicate with Monica. The demand is what she mentioned, but you come to master, in short, it tends to be hardcore, real kung fu, the sword is drawn out and pointed at people, you have to hold it steady and can't shake it, you have to be strong to cut people, you can't just rely on shaking the screen to zoom in on the move, and it's absolutely not okay to fight like radio gymnastics without a full meal. ”

"Okay, okay, I understand. Lu Yuxin said that this requirement is very simple, but he is afraid that these contract directors, cameramen, etc. are used to filming serious film and television dramas, and they don't understand the rhythm of short videos, and then they obviously have a short script in front of them, so they have to shoot blindly according to their own understanding, so they need to be corrected.

He has cooperated with many people for such a long time, and he has seen a lot of this situation, and he is very experienced in how to "persuade". As for hardcore martial arts, in fact, as long as the actor's kung fu is excellent, it is not difficult, but no one has filmed like this in the past ten years, and they are all taking the route of "beautiful" or "funny".

"And then the second thing. Chu Yuanxi thought as he spoke, Lu Yu is really capable, to some extent better than Zhao Jie and Yang Jiangang, especially in terms of execution, he has a strong ability to resist pressure, and he can remain unchaotic in the face of thousands of troops, which is much stronger than Yang Jiangang's "If the enemy does not move, I will mess up first".

Therefore, in fact, Lu Yu should also get an incubation plan, but I don't know what happened when he was a real engine. Of course, this matter can't be rushed, because with Lu Yu's urine, once Chu Yuanxi shows this idea, seven or eight times out of ten it will become Lu Yu As soon as he hears about Shenma, I can fly solo, I will immediately give Chu Yuanxi an e-commerce live broadcast to bring the goods out.

Ba and Xiaokang now each have a person who can't be scattered, and Xue Jianhua in Xiaokang is also a strange person, often having wonderful ideas, suffering from no resources to cash in on the brain hole, and must be strangled with a chew otherwise it will definitely overturn.

Therefore, Chu Yuanxi pressed the thoughts in his heart and said: "The second thing is that the mobile game "Wudao Dujun" needs a large-level fission promotion, which is comparable to the H5 of "Out of the Mountain in Troubled Times" at the beginning. ”

"Do you need me for this?"

"Yes, now WeChat is killing and sharing too ruthlessly, and even Penguin News is killed, and the external links of Goudong and Pinduoduo have been cut. We were also named by the dragon father, and ordered me not to do it, you think, we can't do it with the feature code or anything like that, so it can't be used to spread this road with WeChat. ”

Lu Yu thought thoughtfully, "You mean, through Douyin or offline? The question is how? I have to think about it." ”

"I've thought about it, and now the idea is to make it a TikTok event. Suppose it's called the #faint system, so that users are stimulated to take pictures of their mediocre behaviors and upload them to Douyin, and then tag our activities.

We give feedback according to the user's likes and the gameplay rules of the Dum Jun system we have formulated, such as we use a large number to bring traffic to the other party, or use Weibo, the official account or even the game to forward and so on.

Even, we created some music and songs for this event, which are also needed to shoot short video dramas themselves, just like Uncle Sheng wrote songs for "Out of the Mountains in Troubled Times", what do you think?"

Lu Yu was stunned for a while, and quickly considered the pros and cons in his mind, including how many nodes should the whole set of playing should be divided, where to build momentum and where to detonate, in what form to push the event information to fans, whether it is better for the first batch of seed users to start from Weibo, or directly from Douyin, what is the final effect, and so on. After holding it for a long time, he asked: "Will it be better to do this activity through Douyin than to do it ourselves?"

The official activity can be done separately and the event page can be matched, which cannot be done by UGC.

"Yes. Chu Yuanxi replied simply, "It's just that I hope we can do it ourselves." This thing is done through Douyin officially, and the lower limit is very high, but, is Toutiao willing? Our product just pk their game, and there were people with rhythm before, saying that we iterated other people's things. Although from the perspective of the development cycle, insiders will definitely not have this kind of mentally retarded ideas, but it is difficult to ensure that there are also laymen in the headline department, what do people think?

Of course, this factor can be overcome, but it really can't be done, I don't want to lose my face, go and visit Zhang Ming in person. But more importantly, there are so many activities on Douyin that no one has ever had the idea of replacing the official function and holding a large-scale event on the whole network. Therefore, even you, subconsciously feel that the official should come forward to do it.

Therefore, if we can achieve the first large-scale network-wide commercial operation of Douyin UGC in the true sense, it will not only promote us, but also all large-scale M on the whole network, reflecting the power of tuba, and it is completely within the framework of Douyin's rules. What if everything goes well?"

Lu Yu's eyes lit up: "Not only will the other tubas not dismantle our platform, but will they be happy to see it?"

"Not only happy to see, you can dance with long sleeves, and other tubas stimulate them to participate directly and link up with us. Then, it is best to have celebrities involved, especially to attract some celebrities who are not directly related to our Ba people, to participate. I have the impression that we Ba people have never had a special need for celebrities along the way, but this time it should be needed. The costs are listed separately, and we have the money now.

This time, you have to write a detailed plan, and after you finish writing, you should carefully review it, and the details should be perfected. This activity itself is fission-style, and the popularity is boosted by rockets one by one, and every link cannot be wrong, whether the star will go first, or the tuba will go first, or the seed user will go first? This should be a milestone event, which can be recorded in the history of the development of self-media in the Celestial Empire, but if the homework is not done properly, any link break will be confused. ”

Lu Yu has been excited many times since he entered the Ba people, but only this time he felt a unique exciting experience. Because, Mr. Chu has already made the strategic instructions so clear, either he has messed up the stench for thousands of years, or he has made a good reputation. Moreover, there is no need to think about it, once this activity is completed, it can really be recorded in history as a milestone and a case, what an honor!

Although it may be recorded on the pillar of shame after messing up......

"Guarantee to complete the task!" Lu Yuxin said that once this activity starts, the action is super big, for the sake of the Ba people, and for himself, he really has to ensure that it is completed.

"No, no, no, it's okay if you're confused, let's think of other ways, you don't have too much pressure. This kind of thing is good, it doesn't matter if you fail, you have tried, you haven't succeeded, look at the point. ”

Chu Yuanxi wanted to leave after speaking, because this activity started, although it did not directly bring users to the idle mobile game "Wudao Dujun", but the meaning of the existence of this game was originally to boost IP. Now directly push the event up, and then convert the activity traffic into the game, and solidify it into IP fans. In this regard, the Ba Ren Group has been familiar with many times, and it is one of the evil groups in the Celestial Empire that is best at washing fans.

Unexpectedly, Lu Yu muttered to himself: "The first star, looking for Leehom?"

"Ah, why?" Chu Yuanxi didn't know how Lu Yu's brain hole was opened, the better candidate in his own mind was Luo Zhixiang, who had just helped the wild wolf disco explode all over the Internet, and he had short video genes.

"Huh, you don't know?" Lu Yu hurriedly forwarded a piece of news to Chu Yuanxi.

Chu Yuanxi looked at it, and immediately spoke highly of Lu Yu's ability to rub hot spots, and the news was about the termination of a certain beverage brand that Leehom had endorsed for 20 years.

In the past 20 years, prices have doubled, and housing prices have skyrocketed, but the endorsement fee has not risen a penny, it is said that it is because it was very difficult to be a little transparent when he was not a star at the beginning, and then he got the first endorsement Thank you very much for the grace of knowing the encounter.

As a result, the second-generation princess of this beverage company immediately took off her powder and stepped on it after she took the position!

When asked about the reason, I highly praised the two parties for 20 years, praised the other party's help to the enterprise, and even gave a lifelong honorary corporate title, and finally said that the company needs to reform and need to move forward, so it is very mellow.

As a result, when the princess was asked the reason in the official interview, she replied, "Can I say it? ”

Then she knew that it was too hurtful to say it, but she still didn't vomit and was unhappy: "Because he's old, I don't like it." ”

What kind of hatred is this?

"Okay, your idea is very good!" Chu Yuanxi praised Lu Yu and did not forget to remind: "But what you are looking for is a superstar, an ageless legend, and a valuable character, you have to pay attention to how you speak." ”

"I understand, I immediately wrote a popular article, wiped it, it's not good to write, it's not hot!" Lu Yu said, and then asked: "Mr. Chu, what do you think? ”

"I'm quite speechless, but considering the other party's upbringing, I understand. ”

"What does that mean?"

"It means that I will have sons and daughters in the future, and I must not let my descendants grow up in a 'perfect and good situation'. The teenage years are too smooth and mentally unsound, and it is difficult for them to learn to think about problems in a utilitarian way. ”

Lu Yuxin said that if you want to have children, you must not get married first?

I only heard Chu Yuanxi say: "As long as you consider a little utilitarianism when changing spokespersons, it is simply a gold mine." This kind of kindness of knowing the other party has not increased the endorsement fee for 20 years, shouldn't it be a commercial movie?

Just use real people and real things to process it, the depressed little transparent is the starting point of the story, and in the predicament, he was favored by a company's discernment, and then became a star through endorsements and a series of other events, which ignited a lot, right?

When the spokesperson was changed, the movie was launched, and the fans not only did not blame but burst into tears, giving the grandest farewell, no one, right? This sales are not skyrocketing? This movie may be a box office hit, with stars, sensationalism, or adaptation of real people and real events. ”

The more Chu Yuanxi talked, the happier he became, but after finishing speaking, it suddenly occurred to him that few people have this kind of awareness of advertising through movies, and his sense of operation was too advanced. If the other party has this level, he will not be able to say that kind of balanced IQ.

Lu Yu felt a very strong popularity factor with the intuition of a self-media person, and said in his heart that the other party's level was really like a cloud compared with Mr. Chu. Saying that celebrities are old, but companies and celebrities have been tied for 20 years, doesn't that mean that companies are also old?

Although the next period of time was not calm on the rivers and lakes, it did not have much impact on Chu Yuanxi. Even he took the opportunity of being on the hot search again in the prison factory to conduct a round of intimidating speeches within the well-off.

The content of the speech is mainly aimed at the various links that may lead to corruption, as well as the employees in the corresponding positions. It is then lifted out of the prison for a frontal example.

People can develop to the present by the United States mobilized the power of the whole country and still can't fight, relying on the fierce reaction to corruption, if you dare to be greedy, you must be mentally prepared to be sent to Longgang. Otherwise, the large factory with nearly 200,000 people, the interior is not clean, how can the United States take action, and they will lie down.

As for the incident itself, on the contrary, it can't be said more, and if you talk too much, you should 404, and you can't afford to provoke it. But in fact, the nickname of the prison factory is surprisingly profound, and it is a gene-like existence. For example, the logo of the prison factory is now widely known, such as cutting an apple into 8 petals, but few young people know that the original logo was cut into 15 petals, representing the 15 founders. Later, 7 people entered.

Of course, when giving examples, you can't be too targeted, you can't just lift the factory, Chu Yuanxi also cited another drone unicorn that was strongly targeted by the United States. The products produced by others let the Mi ** side not hesitate to purchase them in the ring with the White House, which shows that it is really easy to use.

However, this company was the company that suffered from internal corruption at the end of last year, causing more than a billion unplanned losses in the supply chain and management, and the year-end bonuses of employees were greatly affected.

In fact, internal control and anti-corruption are very important for both giants and start-ups, giants such as Ali and Penguin, there will still be ** as it should be, and there are especially many executives in Ali. Is Ali's corporate culture worse than that of penguins? No, it's because penguins can be compared to Ba people, there are more online and less offline, but Ali is analogous to a well-off, and there are too many links that can be corrupted offline!

This speech was very popular with investors, and Yuan Yu recorded the whole process and then sent it in groups, and investors sent encouragement one after another. If nothing else, at least well-off leaders are mentally prepared for the problem of corruption, and have an attitude and a clear mind to deal with it, which makes it relatively easy to overcome all kinds of problems that may arise.

Only Yuan Yu spit out in private: Chu Yuanxi is simply clear about how to embezzle, is this a good thing or a bad thing?

However, these blank checks were useless to Chu Yuanxi, because no one even asked him when the next round of financing would begin.

This "don't ask" is also an attitude, and it's not a good attitude.

Chu Yuanxi's most sober thing is that he knows that this time he is well-off, even if he has the support of the Ba people, compared with the original world, there is an irreparable congenital weakness in the starting time and track conditions.

The original world is running on an extremely empty track, and others, including investors, have not yet discovered the quality of this track. Therefore, there is an abundance of time, and there is a lot of room for trial and error, even if you make a little mistake, you will be able to pull everything back.

And now it's different, by the time Chu Yuanxi first made the Ba people to produce milk, the convenience store track was already shining, not to mention that the entrepreneurs' eyes were golden, and they were very attractive to investors, so it was neither empty nor had any strategic buffer zone.

This situation is something that Chu Yuanxi can't change no matter what, so he regards not being kidnapped by capital as his first pursuit. This pursuit is also very good, how many companies that could have been done without additional terms have knelt down because the shackles are too heavy?