Chapter 385 Sina Blog, which is growing by leaps and bounds
"Warmly celebrate the official launch of Sina Blog!"
"Open a Sina blog and win a New Year's gift!"
"Sina Blog, bringing together authorities from all walks of life, takes you to swim in the ocean of the latest information. ”
"Sina Blog, the most authoritative news platform in various industries!"
On December 31, when Yu Wenfei was still accompanying Zhou Mengqi to visit Tsinghua Park, Sina Blog was finally launched.
As soon as it was launched, it began to spread all over the world, especially their own territory, opening Sina.com, and the advertisements of Sina blogs could be seen everywhere.
Tomorrow is New Year's Day, but Sina Lin can't wait, the development department has just come up with a relatively mature version, and he immediately asked to go online.
In order for Sina Blog to become an instant hit, Sina also thought of a lot of ideas.
Each channel of its own portal has been ordered to set up its own blog.
For example, the sports channel, on the Sina blog, has registered an official certification number such as "Sina Sports" in advance.
Fashion channel, registered "Sina Fashion".
Similarly, there are "Sina Auto", "Sina Culture", "Sina XX", ......
By the way, the official certification function launched by Facebook has also been seriously "borrowed" from the past by Sina, and there are many official certification numbers on the Sina blog.
This is where the confidence of Sina Blog lies, with strong content support.
These internal official verification numbers will provide fans with the latest and most interesting content 24 hours a day, which is definitely much better than the original content sent by Facebook users!
For the sake of insurance, Mr. Lin also asked the company to contact some celebrities to prepare some gimmicks.
Of course, Sina will not give any signing fee, and it is not an endorsement, this is a mutually beneficial thing, why should you give money.
The information fed back by the business department made Mr. Lin a little disappointed, no serious celebrities were willing to come to Sina Blog, and the other party refused directly when they heard that there was no signing fee, and they didn't even give a chance to talk.
"These actors are really insatiable! Joining our Sina blog is an opportunity to expand their fame, and they even want money, I don't care about them, contact those well-known writers in the domestic literary circle, they should be willing to join our blog. ”
Mr. Lin said indignantly.
No way, since its creation, Sina has always been careful and never squandered.
This time Sina Blog was launched, Mr. Lin felt that he was sure enough to defeat Facebook, and of course he would not spend that unjust money.
Originally, inviting a few celebrities to settle in was the icing on the cake, but now the other party is unwilling, so he doesn't force it.
After Sina Blog grows bigger in the future, those celebrities want to enter again, I'm sorry, I have to pay money to carry out big V certification, otherwise, I will give you all kinds of suppression, see if you are afraid!
Mr. Lin has always felt that Facebook is taking the star route, and it has been supported by Yuwenfei since the website was launched. This kind of celebrity traffic seems to be full of flowers, but it is all "false prosperity".
Because fans may sign up for a Facebook user because of your celebrity, but the website itself lacks content, so it can't retain users.
Even if you have more than 100 million registered users, but they are all dead accounts, what is the use?
Therefore, Sina Blog does not take that route, and it must lay a solid foundation at the beginning, starting from the content!
According to Sina's plan, Sina Blog will reproduce the miracle of Facebook, and it will exceed 10 million users on the day of its launch. This is obvious, Facebook can attract so many users with just one Yuwenfei.
Why can't Sina!
Sina.com is the largest portal in China, with an average daily visit of tens of millions, and this time in order to open a blog site, not only in its own website crazy publicity, but also deliberately bought some advertising space on other websites.
Although it can't compare to the level of money spent when Facebook was launched at that time, it is also a rare big deal for Sina, which is a "small business".
In order to highlight his attention, this time the Sina blog project team, Mr. Lin personally served as the team leader to coordinate all affairs.
"How's it going?"
Sitting in his office, Mr. Lin asked the secretary in a deep voice.
Of course, the secretary understood what Mr. Lin was talking about, and immediately reported: "Now the website has been online for an hour and twenty minutes, and the number of registered users has exceeded one million, and it is still increasing rapidly!"
Mr. Lin nodded slightly, this data is already very good, although it can't compare to the grand occasion of Facebook at that time, but people have "superstars", and it is normal for them to be incomparable.
But for the subsequent development, Mr. Lin has great confidence.
In fact, Sina Blog is not without stars, there are still some small stars.
One of the opening activities of Sina Blog is "Celebrity New Year", allowing those little stars who have agreed to join Sina Blog to take a festive photo to celebrate New Year's Day and say a few words of congratulations.
In return, Sina Blog will make a column on the homepage to push a wave of traffic for everyone, which is a mutually beneficial thing, and everyone is willing to cooperate.
............
Modu has a brokerage company called Huayi Music, which has decent strength, and there are many signed singers and actors under it.
At the beginning, Facebook recruited celebrities to settle in Facebook, and sent a lot of invitations to artists under Huayi.
Huayi has two young singers, Yang Gang and Wu Xiaoyang, both of whom signed a contract with Huayi Music at the same time, brought by the same agent, and debuted at the same time, which is very familiar.
Because they just debuted, they don't have any masterpieces, so the two can only be a singing assistant at the concerts of the company's big names, or make up a number of people when the company engages in commercial performances.
Let's put it this way, it can barely be considered a third line.
Because he is also a contracted singer and is from a professional class, he may become popular one day in the future.
Facebook's original signing fee of 100,000 yuan a year for the two is also fair.
When the agent Sister Liu asked for the opinions of the two at that time, Yang Gang happily agreed, saying that it was a publicity channel anyway, not to mention that there was money to take, which was a good thing, of course he had to agree.
But Wu Xiaoyang thought about it more, and said to Yang Gang: "Gangzi, we are singers, and we are going to become big stars in the future, how can we casually sign a contract with someone for a mere 100,000 yuan?"
Yang Gang smiled honestly: "What a big star, I, I will be very satisfied if I can release a record in the future! A big star has never dared to think of it." ”
"You stupid thing, if you don't want to be a big star, you might as well go to work honestly. "Wu Xiaoyang hates that iron can't become steel.
"Hehe, don't we know anything else, I've learned this since I was a child, and I like singing more. ”
Wu Xiaoyang is much smarter than Yang Gang, so he did not directly agree to Facebook's invitation, but put forward his own conditions.