A few people arrived early, and the opening time of the forum had not yet arrived, so Yintai Mall, as a sub-venue of the forum, arranged a lot of space for coffee breaks in the venue. Zhu Wei was a little confused, she didn't expect Chu Yuanxi to really send Fang Shiling away with a few words, and then follow this little brother to sit down for a tea break?

She looked at the faces of the others, Senior Brother Gao was obviously very satisfied with Chu Yuanxi's conscious getaway, while Du Shuang's expression was intriguing, and Wei Ning chatted with Qi Yu quite highly. Although Qi Yu is just a host and he is the vice president, Mango Station is a super first-line, throwing off Taishan eight streets, and Mango's players naturally occupy the top of the entire chain of contempt.

"Do you have any opinions about the old aunt?" she walked behind Chu Yuanxi, leaned down and asked, "You will make the old aunt sad like this." ”

"What's the matter?" Chu Yuanxi was very excited, because Zhao Zhujiang really followed as he wished. You must know that even in the original world, the well-off developed to its own community social system, its own logistics system gradually became large-scale, there were real-life AR games covering the whole country, unprecedented movies as pioneers, and a large number of offline stores as strong support, so you can not look at the face of Shuangma, but want to enter Africa, which represents the vast world of the future?

It can be said that Zhao Zhujiang already has the assets of the king, as long as he knows how much energy this fat man has, no one will not be interested in him.

"I really want to talk to people about activities, that is, I will meet a lot of new friends, are you too sensitive?"

Zhu Wei sat next to Chu Yuanxi, then rolled his eyes, and said in his heart I believe in your ghost!

On the other side, Chen Bingye was also quite excited, although there are many works of Ba Ren, but Chu Yuanxi rarely appears on the scene, I didn't expect to see it alive today, and after sitting down, he asked directly: "Brother Chu, I'm very curious about one thing, who is operating the official Weibo of Ba Ren Entertainment?"

Before Chu Yuanxi could speak, Zhu Wei pouted: "Just him, who else can be so bad?"

"You really did it yourself? It's so sharp! You are simply a strange thing in the world of tearing!" Chen Bingye raised his thumb and showed a look of adoration.

"I don't dare to admit the fallacy and praise it. Chu Yuanxi looked ashamed, "The official micro-account, if its employees are operating and maintaining, they dare not say a lot of things, and they can't be responsible, so they can only be rigid and dogmatic." It's different when I send it in person, it's more flexible than other people's official micro-channels, and it looks very sharp to take advantage of it, but that's actually it. ”

Zhu Yan blushed so much that he almost wanted to find a ditch to get into, and said in his heart that you are really wonderful, what do people praise you? However, Chu Yuanxi really felt that the other party was complimenting, and asked: "Which two-dimensional APP did you make?"

"Ah, the little website, it's called 'Brother Pingtou'. (Author's note: This is all apocryphal reality and does not exist)

"Ouch, is that the one who uses the barrage to post book reviews? It's not a small website that dares to collide with Jack Ma's chip company. Chu Yuanxi said, looking at Zhu Wei with a confused face, and said to her: "It's the one that Uncle Sheng often watches at work and fishes with his mobile phone, claiming to be based on the script, especially watching the time travel to the historical script, I don't bother to talk about him." ”

"Oooh, oh, oh, I know, the one who cheated the teenagers. ”

"Who can compare to "Out of the Mountain in Troubled Times" than harming teenagers?" Chen Bingye said aggrievedly, but he didn't expect Chu Yuanxi to shake his finger: "Nonono, I think that refining qi for three thousand years has quite potential." ”

Chen Bingye's eyes lit up instantly: "Do you want to buy it?"

More light appeared in Chu Yuanxi's eyes: "You keep it." ”

"Haha, I'm kidding. Chen Bingye let out a string of embarrassed laughs, "Actually, I'm not so short of money now, what I want to learn more is how Brother Chu cultivates comics." ”

"Then you have to keep the potential in your hands. Only by raising your own children can you cultivate a national-level IP, and authorizing others to be raised by your stepmother, you can squeeze it, and making money is the first thing. ”

Zhao Zhujiang seems to have finally become a little interested: "So there is a contradiction between making money and cultivating national IP?"

"Yes, cultivation is costly, and it needs to be continuously invested, and at the same time, you can't think about harvesting. Who can sit still if there is a successful demonstration ahead, and people will continue to be suspicious, and there are many people who question the decisions of the past every day, not to mention that there seems to be no example of successfully cultivating a 'national-level IP' in China. ”

"Then how do you think I should be cultivated in my situation?"

"Single-mindedness. Chu Yuanxi said that what he is good at is to be the best, "In your case, there are high-quality authors under the door, there is no shortage of money, and there are users, and it is a great advantage to have all three at the same time in the IP industry chain." ”

"What's the single-mindedness?"

"At the same time, only a very small number of IPs, such as one or two, are operated and pushed to all users. Chu Yuanxi said seriously: "I guess that people like you with a large number of users will fall into the mistake of maximizing efficiency, that is, you want to push multiple different types of IPs at the same time, so that all users can see the content they are interested in." However, this does not form a resultant force. ”

Chen Bingye showed a thoughtful look, because what Chu Yuanxi said subverted his common sense. The so-called common sense is to carry out accurate delivery according to user portraits, which is an unbreakable truth in the fan economy and a concentrated embodiment of the superiority of big data.

"Suppose the sum of the power of all your users is 10,000, which is roughly divided into 50 different user portraits, and you push 50 IPs to accurately take care of 2% of users, and the final efficiency value is also 10,000. So you only push one IP, and some users do not agree with the tone, so that some users do not catch a cold, and even cause user loss, the final efficiency value is 3000, from the total efficiency value is only 30% of the results, which way do you choose?"

"Do you choose the latter?" asked Chen Bingye with some difficulty. His first reaction after seeing Chu Yuanxi was actually just to get to know him, and politely change his business card or something, because Ba Ren Entertainment has a lot of traffic after all.

In these years, the one who has traffic for them is Dad, which is better than money, and in his understanding, the Ba people are downstream, and he himself is upstream. This is also the reason why some of these small websites often find official accounts to distribute content, and even do not hesitate to give the channel 9% of the profit share, just asking for some traffic for white female tickets.

However, he didn't expect Chu Yuanxi's unusual enthusiasm, and he said the real thing in a few words, which was something he hadn't thought about at all.

But should we believe it?

"Look at the business model, choose the former for safe operation, and obviously choose the latter for a confident person like me. ”

Zhu Wei couldn't figure it out at all: "Why? Isn't this a loss?"

"Because the former gets 50 IPs with an intensity value of 200, while the latter gets an IP with an intensity value of 3000. The right to speak and influence are different, and the grades of partners that can be found are also different. ”

Zhu Wei just didn't understand the essence of the industry's operation, and he didn't really know how to learn, and soon discovered the "loophole" in Chu Yuanxi's logic: "But these 50 may be able to get 5 IPs with an intensity value of 3000 if you carefully select and cultivate them for a period of time, right?"

"In this way, you are stuck in a voyeuristic mindset, and your thinking pattern needs a cognitive upgrade to enter the metaphysical field of IP. ”

"What is voyeuristic thinking, and why is IP a metaphysical field?"

"The field of metaphysics is the same as when you post a short video on Douyin, I don't know which one can be popular. Chu Yuanxi was happy, "Voyeuristic thinking is that you forgot the original intention of making IP, the purpose of cultivating IP is not because of how close you are to IP, nor is it to prosper my country's cultural market, but ultimately to make money." The problem is that the current goal is not the ultimate goal, you have to always stare at the ultimate goal to find a solution.

Your mode of operation has a higher 'ceiling', so it is said to pursue the maximization of profits. But I want to deny it fundamentally, because it is wrong to pursue profit maximization, and it is necessary to strike a balance between profit and speed. The former requires many times more energy than the latter, and it takes a lot of elite soldiers to achieve, and even if there are enough talents, they can hold on longer than the latter, and persistence before dawn is the hardest, understand?"

It doesn't matter if Zhu Wei understands it or not, Chen Bingye understands. The former is five times more profitable than the latter, but ten times more difficult and two or three times more time. If it is a big player like Penguin Ali, of course, you can take the former route, but what about small households?

"Well, that's right, this idea of relative benefit maximization should be called 'interest suitability'? Zhao Zhujiang smiled to himself, and Chu Yuanxi hurriedly said: "Yes, yes, the right one is the best, your summary is in place." Don't dare to ask, are you?"

"Ah, this is Mr. Zhao of Transsound Technology. Chen Bingye has a little sense of intellectual superiority, "He is also my investor." ”

Then he owed Zhao Zhujiang: "This Mr. Chu's Baren Entertainment is now a first-class self-media company in China. Miss Zhu next to him is the most popular Internet celebrity in China. ”

Chu Yuanxi pretended not to know what Transsound Technology was, and maintained a sense of politeness and distance. Now that there is a difference between Chu Yuanxi and Zhao Zhujiang, there are ten weeks to return to China, so it is not appropriate to be too enthusiastic.

If you want to further contact the topic with rhythm, it is not appropriate to throw out shocking remarks to attract the attention of others at this time.

The kind of protagonist who stands in front of the big man and says something that others can't think of, and then Jane is in the emperor's heart, which is extremely disqualified. Human nature determines that most people look at others first by class level, and secondly by whether they hate or dislike this person. Instead of listening carefully to what the other person is saying first, and then discerning whether it makes sense. If the level difference is too far, don't bother to think about it at all.

Therefore, for Chu Yuanxi, it is very good to be able to really "befriend" Zhao Zhujiang today.

.。 m.