Chapter 700: The Value of Variety Shows (Asking for a Monthly Pass)

The process of relocating residents' lives to the network is a long-term and continuous process, and it cannot be achieved overnight, such as the island country is just beginning, if the existing network technical conditions are not enough, five or even ten years may not be able to complete the relocation, of course, 5G will be faster after the launch.

China started this change a few years ago, but it can't be achieved overnight, even if 5G comes, it is not so fast to change the long-term living habits. As for wanting to see the complete collapse of the network comprehensive, three years is already a relatively optimistic estimate, and this does not take into account the impact of the policy, it is conceivable that such a big force as satellite TV must be unwilling to wait for death, and it is the identity of the mouthpiece, and it will be hellish if there are no variables in the policy.

And a powerful variety show can certainly make a media company stand tall or even bigger, but the pattern is too small. Unless it is done quickly, it can last for ten or twenty years and lead the trend of the entertainment industry, otherwise it is nothing more than to increase the valuation of the Baren Group by hundreds of millions to more than a billion, breaking through the sky by two billion. When Qi Yu was sent away last year, a powerful variety show was very valuable to Chu Yuanxi, and now the development of the Ba people has met Chu Yuanxi's requirements, if it is just for valuation, it is not worth the trouble.

For the current Chu Yuanxi, Taiwan Comprehensive still has a huge attraction, but the value is only in the promotion of the well-off. Well-off is a national business, the first two steps in the five major cities to push, and then to the whole country, at this time will face a certain degree of "sinking" - non-first-tier city users, known as sinking users.

The distribution and attributes of the audience of Taiwan Comprehensive have great overlap and correlation with the sinking user groups to be obtained in the well-off national stage, in other words, advertising on Taiwan Comprehensive is a kind of precision advertising. In particular, for these users, the reach of the Ba Ren self-media matrix will be greatly weakened, and there is no way to count on it, which is a problem of user tonality, and there is no way to improve it.

The matrix of Ba people's information is used to promote first-tier cities, the propaganda of variety shows to take over the sinking users, and the third stick of the planned movie to take over the township propaganda in the future, which is the perfect promotion structure. And the user attributes of the network comprehensive and the user attributes of the Ba Ren self-media matrix are not too different, not bad, but not useful.

It is based on this basic judgment that it is necessary to completely dominate a TV comprehensive, in order to promote as you like, and you can insert advertisements as you want, if you just cooperate, it is impossible to do this, and even have to bid with other advertisers, according to the rules of satellite TV. In this case, what is Chu Yuanxi still working hard to do with his main variety shows? There are so many domestic variety shows, isn't it over if you just shoot money to buy advertisements?

The advertising fee of variety shows is not cheap, if you shoot money, you will shoot one billion advertising costs, and the effect is not as good as completely dominating the promotion of a variety show for one season. But in terms of time, according to the well-off schedule, the stage that needs to be boosted by variety shows is about a year and a half away from now, so it must be launched early next year, and it must be broadcast within next year.

You must know that a business like a well-off company for the whole people, with the continuous advancement, will definitely exude a huge attraction and attract giants to reproduce, and you must rush to the finish line first. Chu Yuanxi knows that one step slow will be slow every step, and it is impossible to "wait" for the process of precise control, let alone wait for a year.

So what would happen without this Taiwan comprehensive? The simplest and most obvious impact is the efficiency of burning money. The efficiency of burning cash is the core of whether and how successful a start-up can be, and it will further affect financing and investor confidence.

When starting a business, in many cases, there is no belief or non-faith, although sincerity is not necessarily spiritual, but insincerity is certainly not spiritual, confidence is a priceless wealth. There is a strong variety show in hand, which is equivalent to holding a nuclear weapon, and it may be time to open financing, as long as the expert investor sees this propaganda lineup, he will directly shoot money, no need to think about it, if not, he will have to make repeated calculations, this kind of influence is everywhere.

And without this nuclear weapon, it may affect whether Xiaokang can eventually reach the expected height. It is not that it will reach the expected height a few years later, but it may never be reached, because there are more people who reproduce it, and there will be a downward pull, and whether it can get out of the Red Sea depends on the upward speed. Waiting for an extra year may indeed defeat the Taiwan Comprehensive, but the well-off has to face many variables, and maybe they will have to fight in the Red Sea.

Therefore, Chu Yuanxi couldn't wait three years at all. However, he bullied Wei Ning and didn't know this mentality......

Don't look at Mango TV, Jiangsu, Zhejiang and Taiwan have fallen into the current bird-like look, but it is impossible to make the five David TV completely give up control of a variety show, variety shows are their life, TV series are not. And Taishan Channel, regardless of fame and only looking at ratings and market share, happened to rank sixth in 2018, only behind the five David TV and Mango Golden Eagle cartoon channel.

But Taishan Terrace may be loosened, this is Chu Yuanxi's judgment early in the morning. For this reason, he was also nicknamed "the person who chases the smell" by Baisha, because the ecology of Taishan Terrace is terrible for others, but it is just right for him.

So the job at this time is to put the shelf up just right, and then put it down just right, give Wei Ning a face, and reluctantly consider Taishan Terrace.

After listening to Guan Xin's comments, Wei Ning couldn't sit still, and said in his heart that it was okay to step on the horse for a longer time! Not at all! But looking at Chu Yuanxi's appearance of sitting firmly on the Diaoyutai platform, and remembering the reason why Zhang Dongdong almost tore him apart before, he also felt a little drumming in his heart. He knew that Chu Yuanxi was very dissatisfied with Taishan Terrace now, because he was afraid that when the TV series was released, there would be another fake medicine incident in the healing city that would have a bad impact, and he wanted to break the contract a few days ago!

Thinking of this, he walked up to Chu Yuanxi in a few steps, and his expression was extremely sincere: "Mr. Chu, think about it, where is the Jixia School Palace? In our Qi country, the affairs of Qi country are not given to us satellite TV, and they are not the right goods to other stations!"

Chu Yuanxi said in his heart, "God, why are you "Qi Kingdom"! Could it be that our great capital has become "Yan Kingdom"?

I saw Wei Ning say emotionally: "Regarding the matter of the script, it is absolutely impossible to grind the variety show script for three years, you have to believe me in this experience, and besides, how many three years can there be in your life? You think about how many years you have brought Ba Ren Entertainment to the current height from scratch in one year, at this rate, will you still be in the mood to do a variety show in three years? Bill Gates will not pick up a hundred yuan with a cat waist, because he will earn hundreds of yuan with his cat waist kung fu, and you will be the same, it will not be worth it at that time." What a pity that such a good project ended up being stillborn because it was not worth it! In order to prosper the cultural undertakings of the motherland, it cannot be postponed until three years later!"