Chapter 1658 Nuo Ji: Nobody likes the big screen
"That's cool. ”
On the GS screen, the latest anime is playing.
Although the style of this animation is a little weird for people in their fifties, the overall drawing is very interesting, and the fights are gorgeous, and it looks great.
This man in his fifties is looking at the screen intently at this moment.
It just so happened that at this time, another person walked up to his office.
"Marty, you can come and see it too. He beckoned.
"I'm sorry, but I'll tell you one thing first. The man named Marty said, "There's news from the Order of the Phoenix, and they agree to cooperate in principle. But that's probably not good news. ”
"Agreed, isn't that great?" the middle-aged man was a little puzzled, "We contacted Nintendo before, but there was no response at all. ”
"Yes...... But the problem is that the Order of the Phoenix's offer is too high - if we can license the baseband chip to them, they will work with us. Yoma, you know it's impossible. ”
“......”
The man named Yoma fell silent.
He took the two handhelds that were on the table.
ONE IS THE PHOENIX'S XBOX HANDHELD, AND THE OTHER IS NINTENDO'S GBA HANDHELD.
"Do they want baseband chips? What are they going to do? Do they want to develop mobile phones too?"
Yoma Ollilah was puzzled.
As the president of Noke, he felt that he did not understand the requirements of the Order of the Phoenix.
"It's not impossible. Matti Alhuta shook her head, then leaned over to Yoma's computer and looked at the animation, "Hmm...... The fights are exciting. ”
“......”
However, Yoma, who was watching the picture before, did not pay attention to the company's chief strategy officer at this moment, but was thinking.
"They make cell phones? I can't imagine. ”
"Giant hard also didn't expect their partners to make an operating system one day. Marty shook his head, "It was a wonderful operation. ”
At the time of the launch of the Vista system, their DC-P was already one of the few home machines in the North American market, with the Vista system, although it did not have such a sharp full function as the GS in front of it, but at least in terms of graphics and basic functions, it was crushing XP.
If the Order of the Phoenix itself is not large, the giant hard does not need to care about the appearance of the Vista system at all, because even if there is such an operating system, the giant hard can use various means to make them unable to survive. Bill Gai can contact IBM, can contact I, can contact other companies, jam their necks, and then take the opportunity to copycat, and then ...... There is no then.
But the Order of the Phoenix is different.
Although the Order of the Phoenix cooperates with IBM, they are based on the mud bombardment, and although there is no IBM in the mud bombardment, there are many alternatives, Hitachi, Ricoh, etc., and more importantly, in the market over there, people actually don't like the giant hard system very much, and the reason why they use it is just because there is no choice.
However, when the choice appeared, Mud Bomb Nature chose its own products. With local blood transfusion, in the outside market, they have one more to earn. EVEN IF THE MULTITASKING SYSTEM IS NOT GOOD, WHAT DOES IT MATTER? In the era of WIN95 and WIN98, there was no such multitasking.
Of course, GS office performance and giant hard are not comparable to that - at this point, the KV system of the magic change next door is better.
But it doesn't matter.
Yoma looked at the other man's handheld again.
At first, Yoma was unfamiliar with such a game company.
Until they found out that the copyright of the game Snake belonged to the other party.
On Noke's mobile phone, there is a very classic game, this game is the snake. But before that, the Order of the Phoenix had acquired the rights to Snake.
To be precise, it is the copyright of a series of snake games associated with the gameplay, which have been re-trademarked.
Of course, there is no licensing fee for this game, and strictly speaking, it is a defensive copyright registration.
But because of this, this made Yoma pay attention to the other party, as well as the other party's handheld with tens of millions of sales.
Well, a game that occupies the market with a "Brain Platinum" game aimed at middle-aged and elderly people.
There was originally no intersection between the two.
Until Nokee decided to engage in a gaming phone.
Since you want to engage in gaming mobile phones, it is naturally best to find a partner in the market.
So Yoma found Lao Ren.
It's the same with the other world line.
And the ending is the same - Lao Ren is not a bird at all.
So, Nokee went to find another one, which was the Order of the Phoenix.
But the situation is not much better.
Because the Order of the Phoenix agreed to cooperate, but they said they wanted the baseband of the Promise.
But it was absolutely impossible then.
This kind of thing is like asking a fruit company, "Can you sell your A12 chips?"
"Could it be that this excuse is being used to prevaricate us?" thought Joma.
"Not necessarily, they said that if we could provide baseband technology, they would be willing to provide a complete solution, and even be able to supply LCD screens above five inches. Marty replied.
However, Yoma shook her head: "No one wants a handheld game console that is more than five inches, and the success of their XBOX is based on the fact that the users are middle-aged and elderly, and they can't read the text on the small screen, so they need a large screen." But we don't need to. ”
In Yoma's view, the success of the other party's XBOX is actually due to the relationship between user positioning.
THERE ARE MANY XBOX PLAYERS, BUT THERE ARE TWO TYPES OF PLAYERS, ONE IS THE GEEK GAMER WHO USES XBOX AS A "HIGH-LEVEL CONTROLLER", AND THESE PEOPLE USE XBOX PURELY TO PLAY. EVEN A LOT OF GEEKS HAVE HACKED XBOX'S SYSTEM, MAKING XBOX ACT DIRECTLY AS A DISPLAY PORT, AND EVEN REACHING THE FACT THAT XBOX RUNS PS2 GAMES.
The other is the middle-aged and elderly users brought from "Brain Platinum", their eyesight is not very good, so they need a large screen. And this practice, in Yoma's opinion, belongs to the blind cat encountering a dead mouse.
And real users don't need this kind of big screen.
"They're going down the wrong path," Yoma said, "and this kind of screen is only suitable for consoles, because it can't stand a hit, and if they really want to make this kind of gaming phone, it's a dead end." ”
Yoma thought of her own technology.
Although Yoma's vision is limited by the times, he still sees the opponents of this era quite clearly.
The other party's approach seems ideal, but in fact it is unrealistic, because such a large screen also has a fatal problem: power consumption.
So, if they're going to make a gaming phone, power is going to be a huge constraint.
"No one wants to use a phone with a battery in a day. He said so.
"But their strategy seems obvious, they want to integrate all the entertainment devices in the home. Marty said.
Although Noji has been silent in the future, at this moment, they are like the lighthouse country next door, they are "Imperial Noon".
At this moment, the management team of Nokee Kee is also the famous "TheFive", that is, the Big Five of Noji.
Led by Yoma Ollila, there are four others: Matti Alhuta, Chief Strategy Officer, Olly Pecka, General Manager of the Mobile Phone Group, Pekka Alala Petilla, General Manager of the Market Operations Group, and Sally Barduff, General Manager of the Network Business Group.
And the glory of Noji was led by Yoma.
Joma's talent is beyond doubt.
Therefore, the careful thinking of the Order of the Phoenix, he can see through it.
But in his opinion, the other party's actions are full of loopholes.
Although the large screen is large, the large screen itself is also a very battery-intensive thing, and this large screen is also very fragile. In Yoma's opinion, this kind of thing that shatters when dropped to the ground from a height of one meter can only be described as a small toy.
Only Noki is the future.
Of course, it is precisely because the other party is full of shortcomings that Nuo Kee will ask them to cooperate - because this kind of flawed partner will hold Nuo Kee's thighs.
But the ideal is plump, but the reality is the backbone.
The Brain Circuitry of the Order of the Phoenix...... Something strange.
"I think they're sincere. Marty said.
"They may be sincere, but it seems to me that they probably didn't have the idea of developing a gaming phone in the first place, and it was only when they met us that they came up with this idea on the spur of the day - I heard that the leader of the Order of the Phoenix was still a child, and this kind of young man always thought of one thing after another, and they might have a flash of inspiration, but the strategic vision was terrible. It's just that their luck has always been good, that's all. Yoma said.
- Not to mention, his guess was quite correct, because before he sent someone to ask, the Order of the Phoenix over there really didn't have such thoughts.
"But anyway, there's no need to talk about it now. Marty said, "What are we going to do?"
"We develop it ourselves. He said, "Just like before." By the way, what about third-party game manufacturers? What about Nintendo?
After the reorganization of the Phoenix Society, the game business has been completely divested and integrated into the A company, and now Suzuki Yu and others are already members of the A company.
So if you're looking for game support, the Order of the Phoenix doesn't have it, but Company A says otherwise.
"Nintendo still hasn't responded, and we wanted Mario to port, and they didn't respond at all. Company A said that they had no plans to develop games for us, but they said that their engine could be opened to us and that they would provide paid technical support. In addition, Company A said that they can undertake all kinds of outsourcing, and the asking price is very high, but there is a good thing, that is, they do not want to share, and the engine can also be bought out. ”
Lao Ren is still in a cold attitude, while Company A is an attitude of giving money and doing things.
"Neon Gold's brain structure is really weird. Yoma shook her head.
Lao Ren won't talk about it.
The attitude of Company A is clearly not optimistic that it can succeed here, so it gives money to do things.
On the other hand, the attitude of the Order of the Phoenix seems to be similar.
But......
Yoma focused on the computer in front of her.
The graphics of the GS are really good, and the feeling of running the game is also very good.
He admits that.
Because of this, he will take the other party's products to the office to study - not to mention anything else, if you simply go online, using GS is really a beautiful enjoyment.
GS in terms of font rendering and so on,It's so high that I don't know where it's going to be next door,And the picture will be optimized for the display,When using the big butt CRT display,The system will prompt the user to increase the refresh rate to85hz,Let the flicker of the picture decrease。
Although they don't cooperate, Yoma doesn't really care about it either—because they're Noji.
"We can have a limited amount of collaboration," he said, "if we license a part of the technology, I mean the non-core technology, can we get a certain amount of cooperation?"
"What do you mean ......"
"They seem to care a lot about the functionality of the wireless, and it just so happens that we have a lot of technical reserves in this area. For example...... The Bluetooth function, and some other functions, I think can be used as a bargaining chip. ”
Nokian gaming phones are ready to hit the market next year.
And this phone is also a very powerful phone, focusing on 3D games, and it will also have a lot of features.
For example, video playback, such as MP3 playback, etc.
Don't underestimate these features.
In the future, these functions can be said to be the basic functions of a smartphone, but now, such functions are basically unique skills of each company. At this moment, if you want to listen to music on a mobile device - at least it is difficult for a mobile phone to do this, let alone watch videos.
In this day and age, it's definitely cool to have a phone that can watch videos.
However, in Noji's view, these features are not actually core features, because more and more devices have begun to support such features, especially those smartphones and so on - of course, there are no fruits and Android in this era.
"I don't know if there's interest. Marty said.
"I think it's very likely. I've received messages before that they seem to be looking for a specialized decoding chip. But you see, their website runs videos smoothly, and this chip is clearly not intended for GS. Then the answer is obvious-"
"Mobile devices?"
"That's right. ”
Naturally, Noji has its own channels.
When Yoma wanted to cooperate with the other party, he accidentally found that the other party seemed to be looking for a suitable DSP chip in the market.
It's not just DSP chips, the other party is still looking for a lot of things in the market, and many suppliers of Nokian have news.
Well, the answer is obvious.
"Handheld?new?"
"That's right. ”
So, the situation is obvious. When Yoma wanted to cooperate with the other party, he accidentally found that the other party seemed to be looking for a suitable DSP chip in the market.
It's not just DSP chips, the other party is still looking for a lot of things in the market, and many suppliers of Nokian have news.
Well, the answer is obvious.
"Handheld?new?"
"That's right. ”
So, the situation is obvious.
“N-GAGE”