Cao Shan was silent, she wanted to struggle but was very entangled, because her plan was actually to build channels step by step in one region, so that the total cost could be controlled. But this is contrary to the banner she played. Paving the channel is the original intention, but the action is too small and not paving.

Chu Yuanxi knew that convincing Cao Shan needed data, so he took out a very small table with a broken line on it.

"This is the consequence of the well-known brand Bosideng of the Celestial Empire when it paved the channel, you can take a look. The gross profit margin has been stable, but the return on net assets has changed like this for four consecutive years - 20.5%-15.1%-9.8%-1.8%, which is not called a cliff, an avalanche of decline, because the cost has been rising. People are tossing up well-known brands in the country, are we tossing up?"

"Aren't we, have we melted another 300 million?"

"I won't give you any of these 300 million points. Chu Yuanxi made himself another cup of tea, "The main reason for recruiting you today is to tell you clearly in person, don't make this calculation, these raised funds are earmarked, I would rather the artifact company go bankrupt than give you a penny, don't even think about it." Am I clear?"

Seeing that Chu Yuanxi said so decisively, Cao Shan finally gave up her illusions, but she didn't understand: "You have changed." ”

"Huh?" Chu Yuanxi was stunned for a moment, and said in his heart, Could it be that my fox tail is exposed?

"That's not what you said at the beginning, do you remember what you said when you told me to build a brand?

"This one is not related. Chu Yuanxi didn't eat this set, "What I could do when I didn't have money left in the past, it makes no sense that I can't do it now." You'll have to pay attention to our strengths. ”

"What advantages do we have?"

Domestic garment factories, like Langzi shares, inventory turnover days can not be more than one year, but the world's leading brands such as Uniqlo and ZARA can achieve inventory turnover in less than three months. What about us? We are producing and selling, isn't that an advantage?"

When Chu Yuanxi said this, Cao Shan finally remembered. In fact, before the domestic ready-to-wear brands were defeated by foreign fast fashion brands, they are both fashionable and low-priced, but also can quickly iterate products, keep up with the taste of consumers. Domestic brands are stupid and have to adapt consumers to their tastes.

Zara's clothes only take a week from the planning to the finished product on the shelves, so the stock is also very small, domestic brands are forecasting demand and then a large number of stocking, the stock rate is 3 times that of others, there is no way to face the change of consumer taste, the market is a large-scale inventory backlog.

Why did the clothing industry come to life that day? Because later e-commerce rose, offline physical stores became fitting rooms, and consumption was transferred online, which greatly reduced inventory turnover.

Then, with big data, domestic garment companies gradually came back.

Thinking of this, Cao Shan patted the table, "Okay, then I won't engage in mergers and acquisitions, but I want to engage in franchise stores, this is always okay, right?"

"Join, I think it's still a little urgent now, after the success of the brand strategy. ”

"I'm talking about success after success, who joins us now, and their own directly operated stores haven't made a lot of profits. Cao Shan pursed her lips, "You can't just look at the advantages, our advantages and disadvantages are obvious, there are too few categories, we can only DIY, sell to fans, fans are our moat, but it is also a prison, and the ceiling is still too low." ”

"I understand, but don't jump to conclusions right now. Chu Yuanxi smiled, "Although I won't support you in terms of money, but in terms of resources, now that Ba Ren Entertainment has become awesome, the resources that can be provided in the future will definitely go up, so I think the problem you said is more than half sure that it will disappear." ”

"How did you disappear?"

"Brand upgrade. What do you think Bosideng do?" Chu Yuanxi turned over the form, Cao Shan saw that Bosideng's advertising was really good, titled documentaries, cooperated with popular variety shows, advertised wildly, and also held a new product launch conference at New York Fashion Week, inviting male and female stars from the United States and Victoria's Secret supermodels to walk the catwalk, and the outer king and inner saint attracted attention.

"Damn, this is not a problem that can be solved by spending money, is it? How much do you have to spend on throwing money? 30 million is not even enough for an advance payment!"

"This, how to achieve brand upgrading to high-end promotion, depends on the head office. You solve the problems of rich categories, pay attention to your own advantages, and work more on design. ”

Chu Yuanxi said very calmly, because he knew that these resources would be available in the future, and this was the benefit of becoming a large company.

After solving Cao Shan's problem, Chu Yuanxi began to grasp the mobile game "Out of the Mountain in Troubled Times". The project establishment of the mobile game team has not yet been completed, but the team is almost formed, at least the manpower is complete.

And this time, Xue Ming and his AI siege lion team want to join in directly, because the application of AI in the mobile game "Out of the Troubled Times" is far from being comparable to TCG.

The performance of TCG in applying AI is excellent, or Xue Ming's AI support is the confidence of Chu Yuanxi who dares not to be afraid of blowing up the server when he opens the server. Because of the high-level AI robot, players can not see that it is not a person who is fighting against him, so Chu Yuanxi dared to open a new server immediately after only 10,000 people were put in a server at the beginning.

You must know that what is the most embarrassing thing about this kind of mobile game where everyone fights? What is more embarrassing than not being able to match an opponent in half a day is an opponent who is matched with a serious mismatch in the rank.

This game has a ladder.,Players are hierarchical.,10,000 people come in and don't necessarily play.,There may only be a few hundred people online at the same time or even less.,And then it's also distributed in different ranks.,It's easy for new players to come in is Black Iron.,And then there's only one of his brothers in Black Iron.,Everyone else is on it.。 So there was no one to match, and there was no one in bronze and silver, so it was directly matched with a gold, and the two players were confused by each other.

Therefore, the high-quality AI robot perfectly resolves this embarrassment, so that Chu Yuanxi can wait until the peak of the server to slowly introduce new people to the old server, slowly increase the load, and only touch the boundary of the explosive server after a period of operation.

If you take it slowly, it's easy to get an early warning and solve the problem before you blow up the server, or just close the registration and start a new server.

So from this point of view, Zhao Jie should regard Xue Ming as a benefactor......

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