Chapter 2071 Think about things from the customer's point of view
After experiencing a lot of business wars, Yang Fei heard these things again, and his ability to bear them was not ordinarily strong.
"Hehe, Procter & Gamble's tactics are just like children!"
"Kid?" Chen Mo asked, "What do you mean?"
Yang Fei said: "The two children are playing well, and one of them suddenly played with other people for a few days, and this child stopped clinging, and he was jealous, so he picked up a stone and smashed that friend." ”
Chen Mo sneered and said, "It's really vivid! So what are we going to do?"
Yang Fei said: "Regardless of them, if they want to descend, let them descend." ”
Chen Mo said: "Aren't we going to follow?"
Yang Fei said: "Don't fall, we must have the demeanor of a big brand! No matter how others change, I will not move!"
Chen Mo couldn't help but be taken aback: "You really don't care, just let them reduce the price?"
Yang Fei said: "If the price reduction can defeat all the opponents, if the price reduction can occupy the entire market, then it will naturally fall." However, it has been proven time and again that although consumers care about price, price is only one of the factors that are taken into account. Those who want to win the world by relying on price wars, none of them succeed in the end. ”
Chen Mo said: "Yang Fei, your mentality has changed. ”
Yang Fei said: "The price war is harmful to others and not to ourselves." Good quality and low price are the law of the market. Blindly pursuing low prices, you will inevitably lose quality, and over time, consumers will abandon you. ”
Chen Mo said: "Procter & Gamble's combination punch is dazzling, but it seems to hit the cotton in the air, soft and soft!"
Yang Fei laughed and said, "If they want to play, let them play." We'll do what we have to do!"
Chen Mo said: "Is Sister Su okay?"
"Okay, she told you to take good care of me!" Yang Fei said with a smile.
"Did she ask the wrong person?"
"Hehe, tonight, do you have to ...... well"
There was a knock on the door.
Chen Mo hurriedly cut her hair and went over to open the door.
It was Wei Xinyuan who came.
"Boss!" Wei Xinyuan said with a smile, "When are you going to drink the full moon wine?" When Mr. Su was born, we didn't go back, and when we drank the full moon wine, we had to be there. ”
Yang Fei said: "It's still early, I will definitely invite you then." Mr. Wei, you're also here to reduce P&G's price, right?"
Wei Xinyuan said: "Yes, isn't Procter & Gamble full of food? There's nothing to do, and it's a set of price cuts!
Yang Fei said: "They don't have the bearing of industry bosses, we have! Mr. Wei, do you say?"
Wei Xinyuan was obedient and said in a deep voice: "What does the boss mean, whether they reduce the price or not?"
Yang Fei said: "Big guy, you should have the demeanor of a big guy, how can you reduce the price casually?"
Wei Xinyuan said: "I'm afraid it will affect our product sales." ”
Yang Fei said: "After consumers recognize a product, it will form a certain viscosity, that is, unless there is a major accident, such as a sudden large price increase! Otherwise, they will not easily change the brand they recognize because of the rise and fall of these few cents. It's a matter of spending habits. ”
Wei Xinyuan said: "It's like we go to a restaurant to eat? Once we recognize a restaurant, we will always go, regardless of its price, whether it has dropped by five cents or increased by five cents?"
Yang Fei said: "Yes, that's the truth. At the beginning of the brand's world, because there were no customers and no fixed consumer groups, it had to adopt a set of low-price promotions, even if it was making money at a loss, it had to be engaged, because it wanted to seize the market. But we are now stable, and there is no need to make a fuss about the price war anymore. ”
Wei Xinyuan said: "The boss sees very high! He is strong by him, the breeze blows the hills, he is horizontal by him, and the bright moon shines on the river!"
Yang Fei said with a smile: "Mr. Wei's words are well summed up. ”
Wei Xinyuan said: "There is one more thing, I have to ask you." ”
Yang Fei snorted.
Wei Xinyuan said: "Before we cooperated with SARS, we had already explained that they had to buy raw materials from us, and what percentage of raw materials they should import every year. But I checked, and so far, they have only imported a mere fifty tons of raw materials, that is, a batch of goods at the beginning of the signing of the contract, and there has been no follow-up since then. With their production capacity, fifty tons of raw materials should have run out. ”
Yang Fei said: "Have you ever contacted the Shas Company? What did they say?"
Wei Xinyuan said: "I contacted, and they kept replying that the business is not good, and the raw materials are used slowly!
Yang Fei groaned: "Mr. Wei, you can't say that. Everyone is a businessman, but if it was you, you bought the goods once on the ally side, and then you didn't buy it, what could be the reason?"
Wei Xinyuan thought for a while and said, "One is the price factor, which is too expensive and not cost-effective. The second is the quality of the raw materials, as well as the applicability! If it is not suitable, no matter how cheap yours is, I will not want it. Because I want to ensure the quality of our products. ”
Yang Fei said: "That's right. We are allies with SARS, and when they get our ingredients, they may find it unusable, or they may think it is too expensive. Then, because they are allies with us, they are embarrassed to say it directly, so they have to use these excuses to prevaricate. ”
Wei Xinyuan said: "If you compare your heart to your heart and look at it from the other party's standpoint, there is indeed such a possibility." ”
Yang Fei said: "Mr. Wei, this matter is very important! Our beautiful group is not only a company that produces products, but also a supplier of daily chemical raw materials, and the proportion of business and profits of raw materials has become higher and higher. SARS is not only our ally, but also our biggest customer, so we must keep this customer. ”
Wei Xinyuan said: "In this way, I will personally go to the SAS company and meet with Mr. Elaine to talk! I can talk about anything openly! Why hide it! Don't they all say that foreigners are quite straightforward? Why are you so mother-in-law?"
Yang Fei said with a smile: "People are following the customs of the locals! Enter the Zhonghua Gate and learn my Huaxia etiquette!"
Wei Xinyuan said: "Then let's do it, I'll make an appointment with Mr. Elaine and talk to her about this." ”
Yang Fei said: "Mr. Wei, when you talk to Elaine, you should also pay attention to one thing, that is, Shas Company may no longer enter our raw materials due to some irresistible external reasons. This kind of thing, Elaine may not necessarily say it, but you must put her words out. ”
Wei Xinyuan snorted: "Is it possible! After all, the SAS company has partners in the world, and they suddenly import raw materials from us, and the raw material suppliers of other international brands will definitely be dissatisfied, and maybe they will take a joint attack on the SAS company!"
Yang Fei said: "Don't blindly guess when you encounter problems, stand more in the customer's perspective, think about the problem, and then we can find a solution to the problem!"
"Okay, boss, then I'll go first. ”
"Okay!