After Facebook was launched, people in all departments of the company were in high spirits, and the development was already very good, and now they have a large amount of cash, so they are naturally ambitious.

The subordinate Facebook Entertainment Business Group has established a Facebook Film and Television Media Company, and has dug up a large number of stars and directors, and has invested 300 million yuan to shoot "Youth Trilogy", which has attracted everyone's attention during this time.

Facebook's global development has also begun to be implemented, and the North American company has been established with the helm in place.

The company's stock price has also continued to rise, with a total market value of $40 billion, and the position of the domestic Internet hegemon has long been firmly established!

The brother companies that have not yet been listed are not as excited as them, and on the side of Facebook Games, Effie held a meeting with the directors of the operation department to discuss the payment rate of CSOL.

During this period of time, the word payment rate was always hovering in Effie's mind, and she was thinking about how to increase the payment rate of CSOL players.

"What's going on now, how much has the player pay rate increased?" said Effie, the first question she asked.

The boss of the operation department is obviously also mentally prepared, and he replied directly without looking at the data: "The increase in the past few days is okay, and the number of paying players is rising, but because there are many servers and new players, the number base has become larger, so the payment rate does not seem to have increased much, only about six percent." ”

During this time, CSOL has indeed opened a lot of new areas, and a large number of new players have poured into the server.

Actually, it can't be said to be a new player.,Most of them are transferred from CS.,Now CSOL is gradually replacing CS.,There may be individual players.,The computer configuration is really rubbish.,Can't bring the new game of CSOL.,So it's still in CS.。

However, with the popularity of CSOL, the number of CS players is also slowly decreasing, and they have all moved to CSOL.

After all, the two games are exactly the same core, the gameplay is the same, and even the map is the same.

It's just that CSOL is more exquisitely done, the character modeling is more exquisite, and there are a lot more bells and whistles.

And it's a new game, and it's also more technologically advanced in terms of engine.

If conditions permit, who wouldn't play new games and keep the old ones, besides, CSOL is also a free-to-play game, so it doesn't cost money.

Just this one "forever free", the threshold of CSOL is directly canceled!

As a result, the CSOL project team of Facebook Games has been desperately opening new areas during this time, and there are too many new players......

Every day, a large number of players scold on the official website forum, saying that they can't squeeze into the server and have to queue up for a long time.

Continuing to open new areas, and maintaining the player retention rate and online time in the old areas, it stands to reason that this should be something that every online game company can't ask for.

But there was no joy on the faces of the CSOL project team of Facebook Games.

Because they have been investing, but the revenue has not kept up, the money paid by players is not enough to buy servers!

This is a ......

............

After listening to the words of the director of the operation department, Effie's brows furrowed, this free model obviously still faces a lot of difficulties.

It's even harder than the most difficult situation you could have imagined!

Domestic players are really ...... Unconsciously ah!

After giving them the opportunity to prostitute for nothing, they really dare, and they are not polite at all!

CSOL is launched at the same time around the world, and Effie has always been aware of foreign operations.

The situation abroad is much better, the payment rate has already reached more than 15 percent, and the revenue at this stage has reached profitability. When the number of players stabilizes and the server investment is reduced, the percentage of profit will increase significantly.

A colleague from Facebook North America gave a thumbs up when he mentioned this, saying that Mr. Ai is still very good, and this free model is really a world-leading operating model.

When she heard this, Effie wanted to cry, she started to make money abroad, why is it so difficult at home.

As of now, the game has been online for a while, and the payment rate has not improved.

It seems that this is forcing yourself to use a "big move"!

She gritted her teeth slightly, raised her head and said, "Update the version in advance, launch the season system, and start selling the Battle Pass! In addition, the Battle Pass is on sale for the first time, and the rewards are appropriately generous! I want most of the buyers to be tempted and make them willing to pay for the pass!"

Because it is the parent company of Villefort, Facebook Games is certainly not an ordinary game agency, it has a lot of power, and can make appropriate game mode changes according to the specific situation in the mainland.

Take the "season system" and "battle pass" that Effie said, which the mainland has come up with by itself.

Originally, Effie planned to release these two killer features after a while, but now the situation is a little not good, and she is under a lot of pressure, so she can only release them in advance.

............

The so-called season system is to prevent players from becoming ranked and then losing interest in leveling up in ranked matches.

Then one season is counted every year, and after the season, all rank points will be cleared to zero!

In the second year, you will be allowed to start from scratch to play ranked and level up.

In this way, most players can maintain their passion for the game and reduce the turnover rate.

Essentially, it's a nice improvement that keeps CSOL a game alive and keeps players fresh every year.

The battle pass is a complete "krypton" method.

In the future, there will be two types of Battle Pass for each season: paid and free.

Obviously, the paid version of the Battle Pass will reward a lot better than the free version!

For example, out-of-print gun skins, costume sets, etc., a set of paid Battle Pass will be released every season, and there will be no way to get these things after this season.

Now the player's payment rate is low, doesn't it feel that opening the box does not guarantee that good things can be produced, and those good things want to be drawn out by opening the box, the investment is too large, and the average player can't afford it.

It doesn't matter, you can buy a pass, as long as you make sure to complete the above tasks, you will definitely get the final reward!

This also involves consumer psychology, and the rewards on the pass are set on a daily, weekly, monthly, and season-by-season basis.

Correspondingly, the game missions are not complicated.

For example, log in to the game every day, play three games a day, kill how many opponents a day, etc., such a simple and quantitative task.

In this way, if each player is willing to do it, they can easily complete the task and get the reward of the day.

Completing tasks and seeing your points grow can bring a sense of satisfaction in itself, and the reward system with instant feedback will give you a great sense of accomplishment.

In this way, it also stimulates players to ensure their own game time every day in order to complete the pass missions.

It turns out that after many people reach the king level, they may play less, because they are already standing at the top and have little pursuit.

But with the pass, the masters have to work hard for their king rank every season.

Newbies also have more opportunities.

............

The permanent free CSOL launched by Facebook Games was the most concerned thing in the domestic game circle in 2004.

It can be said that whether this model is profitable or not, many people are as concerned about Effie as they are!

And CSOL's revenue is even more clear to several major competitors, and this kind of thing is unlikely to be much secret.

As long as the other party wants to know, there is always a way.

"Haha, is Facebook Games a shot in the foot this time? Obviously, there is a mature charging model, so I have to do something to do forever free! I have heard that their current revenue is not enough to invest in servers and bandwidth. Mr. Ai's face is pale and he has lost a lot of weight!"

In the office of President Chen, the vice president of operations of the company is happily reporting to work.

Talking about the CSOL of Facebook Games, the vice president was full of joy.

However, Mr. Chen did not fall into the trap and mock Effie for anything.

He just frowned slightly and said, "It doesn't make sense, I feel that since they dare to launch a permanent free model, they must have a lot of certainty, at least they have a backhand." Otherwise, will Fei always agree?"

The vice president's face was stunned, too, Mr. Fei, who is a face genealogy, is recognized in the industry as "a business god who only comes out in a thousand years"!

Since his debut, there has never been a record of misses!

How could such a person allow his company to make such a big mistake?

There must be something strange in it......

In the new version, there are new things appearing, what season system and battle pass. Mr. Chen's assistant pushed open the office door and hurriedly reported.

This is one of the work contents arranged by Mr. Chen, always pay attention to the movements of Facebook Game Company, and report at any time if there is any new situation!

Mr. Chen and the vice president of operations changed their faces at the same time, did the Facebook game make a big move again!

What the hell is this "season system" and "battle pass"?

Why does Facebook Games engage in these things that peers can't understand all day long, who came up with it!

Mr. Chen turned on the computer and logged in to the CSOL section of the official website of Facebook Games, and sure enough, he saw the announcement of the big banner.

"CSOL 1.0 version is officially launched tonight, please update as soon as possible. In the new version, a season system will be introduced, and there will be one season per year from now on, and 2004 will be the first season of CSOL.

At the start of each season, the paid Season Battle Pass will be available on the in-game store. Players who do not purchase a paid Battle Pass can also have a free Battle Pass.

By completing the missions on the Battle Pass, players will receive a large number of valuable rewards!

A new version, with a lot of excitement.

Stay tuned!"

Mr. Chen read this announcement several times, then raised his head and asked a little uncertainly, "This...... The battle pass is for money......"