Chapter 163: Public Relations

There weren't many people eating at night, that is, Jiang Yi and Jiang Yue, as well as Zhaozi, plus Chen Chong.

Jiang Yi will leave Dengzhou tomorrow to summon him off, and the atmosphere of tonight's dinner is obviously not warm, because Zhaozi and Tao Juan are not in a high mood, because Xu Na's derailment makes them both worried.

Xu Na had been waiting for Jiang Yue to come back at home, and when Jiang Yue arrived home, she entangled Jiang Yue like a snake.

"Husband, I called my parents today, and my parents wanted us to take the time to go back and discuss which relatives would come over for the engagement ceremony. ”

"In addition to the immediate family, how many more people are coming?" Jiang Yue was puzzled.

"Such a big thing must be highlighted, I have to call all my immediate family members over, and some classmates, girlfriends, good friends, how many people are you going to let me invite over?"

"I mean just your family and my family, just invite a table of friends, why do you invite so many people?"

"That's not good, you're not short of this money, why don't you have to put ten tables and eight tables. ”

Jiang Yue was speechless when she heard this, why do you want to invite so many people to get engaged, what kind of custom is this? The two chatted and chatted but couldn't talk together.

"You can prepare what you want to do first, I have something to do in the past two days, I will take three days off in advance to prepare for these, and then discuss it." ”

Jiang Yue finally persuaded Xu Na that he didn't have the leisure to discuss these things with her now, he didn't deal with a lot of things at hand, and he couldn't deal with her every day.

Originally, today was Sunday, and Jiang Yue should have a day off, but he didn't have time to rest, and there were some things that he urgently needed to deal with.

Aiyi cosmetics and strange wine are fake and shoddy products, and they have been spreading on the Internet in the past few days, but Jiang Yue did not let the company stand up to refute the rumors, and let him spread them wantonly.

In the next big game of chess, whether it is a good name or a bad name, he must first make it famous, and what he wants is popularity.

Now someone is helping him hype up and don't spend a penny on his own, why not?

He wants the whole country to see the news, and whether you praise the product or denigrate it, at least you will know about it.

All the sales and office staff of Qijiu and Aiyi Cosmetics are engaged in the online debate, and they do not represent the company, but only ordinary consumers. Because only controversy can have sustained heat, and only argument can distinguish right from wrong.

In two days, Qijiu and Aiyi brands have been on the hot search, of course, a lot of information is negative, after all, Chinese people are willing to believe rumors, spread rumors, and like to be a melon-eating masses.

They like to watch the excitement, and it doesn't matter if they know the inside story or not, the important thing is that they can say what they want. Anyway, it doesn't cost to spread rumors, people and ghosts want to make some remarks and find some sense of existence for themselves.

The two brands soon spread to Shen Xiuyu and Wu Xiaofan, because they are the image spokespersons.

Wu Xiaofan and Shen Xiuyu's endorsement of false advertising news suddenly flooded the Internet again, causing overwhelming heated discussions among netizens.

Their fans must maintain their image, in order to prove that their idols did not endorse false advertisements, a large number of fans went to buy products and personally verify the authenticity of the products.

On the contrary, the fan economy has emerged, and the influx of a large number of fans has made the controversy and debate more intense.

Since Wu Xiaofan and Shen Xiuyu are public figures, once it is confirmed that they are endorsing false advertising, it will be a fatal blow to them.

This will seriously affect their image and credibility, and it will also have an impact on their careers.

The video of their previous participation in the press conference was turned out by some people and began to be repeated on the Internet.

But the hot hype on the Internet, Wu Xiaofan and Shen Xiuyu, did not stand up in time to clarify the facts, but let it continue to ferment, which made their fans die in a hurry.

Everyone doesn't understand, why haven't they come forward to clarify the facts at such a time?

In fact, all this was done by Jiang Yue, he had already communicated with Wu Xiaofan and Shen Xiuyu in advance, don't stand up and speak out, let the situation develop, and wait for him to deal with it at one time.

There are no ghosts in his heart and no panic, this is Jiang Yue's confidence. They have taken the initiative to apply to the authority to conduct random inspections on the products, and they are willing to be punished if there is a problem with the quality of the products.

If there is no problem with the quality of the product, they will get the test report and use the facts to prove that there is no problem with the product quality.

At the same time, legal proceedings are being carried out against those who first published false news, and I believe that in the end they will tell the truth.

All this takes time, Jiang Yue's plan is to let the Internet denounce for four or five days, the time is too short and the heat is not enough, and the vacation will become true if the time is too long, so that people can't create a deep-rooted impression.

He has already formulated corresponding countermeasures, and Shen Xiuyu will endorse the fake products of the Aiyi brand on Tuesday and do a fact-clarification press conference.

Wu Xiaofan will also attend at that time, because Qijiu is also involved. On Monday, all kinds of test reports will be in hand, and the test reports of authoritative departments will slap those rumor-mongers in the face.

Jiang Yue came to the office, Mei Yuting and Sun Xiaomiao of the planning department did not rest today, they took all the staff of the planning department to work overtime, and Li Jing Garment and Renhuang Group jointly issued a strategic cooperation announcement.

Jiang Yue called Dai Shangfei, the boss of Qijiu, and Zhang Xin, the boss of Aiyi, over, and they held a small meeting in the supermarket office to discuss how to solve the problem of hot speculation on the Internet next.

"This conference is a double-edged sword, if you use it well, it will get miraculous results, and if you don't do it, it will make it worse. Therefore, every detail and every link must be carefully scrutinized, and there can be no omissions, and it must be connected in place. ”

Jiang Yue assigned the task, specific to everyone and everything.

"Mr. Jiang, please rest assured, we will definitely achieve seamless docking, there will never be any mistakes, seize this opportunity to have another heat. ”

Zhang Xin's whole person looked extremely excited, he was ready to deal with everything, he had never operated this kind of thing before, this time if he resolved the crisis, he would also prove his ability, and at the same time learn and accumulate experience in dealing with problems.

"There is no problem on my side, everything is done according to your arrangement, there is no quality problem with the product itself, as long as this operation is done properly, it should be a blessing in disguise." ”

Dai Shangfei was also full of confidence, he had to admire Jiang Yue's clever methods, he really wouldn't let go of any opportunity. Now is the information age, and he will not let go of anything that is conducive to product promotion.

After Zhang Xin and Dai Shangfei left, Jiang Yue discussed with Zhaozi and Tao Juan alone.

On the morning of Monday, Zhaozi got the test report from the authoritative department, and all the sampling inspections of Qijiu and Aiyi cosmetics were fully qualified, with a pass rate of 100%.

Seeing the test report, Jiang Yue smiled, this was exactly the result he wanted.

This is his confidence and his trump card. If his own products are not too hard, no matter how good the public relations is, no matter how high the means are in vain, he understands a truth very well: "Iron must be hard." ”

At three o'clock in the afternoon, Wu Xiaofan and Shen Xiuyu came to Dengzhou, and Jiang Yue arranged for someone to go to the airport to take them directly to the hotel and arrange for them to stay first.

was busy until half past five in the afternoon, and Jiang Yue rushed to the hotel to meet Wu Xiaofan and them.

"Jiang Yue, you can really calm down, I'm not scared by you. When Wu Xiaofan saw the test report in Jiang Yue's hand, he immediately breathed a sigh of relief.

He has always been calm on the surface, but his heart is not calm, once there is a quality problem with the product, it is not as simple as him apologizing, which has a huge impact on his image, will bring him a lot of trouble, and even affect his career.

"Hahahaha. If we don't even believe in our own products, isn't it very sad? The production of products has always been strictly controlled, although the products are processed on behalf of the manufacturer, but our quality inspectors are stationed in the manufacturer, and each batch of products will be sampled, so there will be no problems with product quality. ”

"As long as you have confidence, this is the main reason why we are willing to cooperate with you, everyone believes in your character. ”

Shen Xiuyu said with a smile, she had an inexplicable trust in Jiang Yue, and she couldn't tell why.

"You can rest assured that it is not easy to build a brand, and it is a matter of minutes to destroy a brand. We are not afraid of anyone to denigrate, because facts speak louder than words, and we will speak with all the evidence. Spreading rumors out of thin air will definitely cost them, and at the same time, it will teach them a profound lesson. ”

"That's okay, I'll rest assured that you can do something. Wu Xiaofan patted Jiang Yue on the shoulder, they have now become good brothers.

In the evening, Jiang Yue warmly entertained Wu Xiaofan and his entourage, and Sun Xiaomiao and Mei Yuting had already arranged the press conference.

At 10 o'clock tomorrow morning, Jiang Yue will hold a product clarification conference at the Regent International Hotel to respond to the recent rumors on the Internet and some violent condemnation.

At seven o'clock in the morning, Jiang Yue came to the hotel, and after checking everything, she found no problems, so she went to accompany Wu Xiaofan and them to dinner.

This time, dozens of news media also came, and none of them were invited by Jiang Yue, because he didn't need to be invited, Wu Xiaofan and Shen Xiuyu brought their own traffic.

On the official website of Qijiu, Aiyi Makeup is ready, and they will broadcast live at the same time.

At ten o'clock, the press conference was held on time, first of all, Zhang Xin, as the general manager of Aiyi Cosmetics Company, responded to the rumors on the Internet in recent days.

He took out the latest and most authoritative departmental test report, and all products of Aiyi Cosmetics were 100% qualified.

At the same time, he also issued an apology letter for some rumors to slander the company's products, as well as evidence that the company filed a case after reporting the case, and also issued some lawyers' letters, and the company said that the company would pursue the legal responsibility of those malicious rumors.

Subsequently, Wu Xiuyu made a promise to the media and the public as a product spokesperson that she would never endorse false advertising.

If you endorse false advertising, you will bear all the consequences and responsibilities, and you will permanently withdraw from the entertainment industry.

Wu Xiaofan also clarified the recent false advertisements for the strange wine he endorsed on the Internet, showed all the product testing reports, and also made another commitment to product quality, which immediately aroused hot comments from netizens.

Their response was a powerful attack on those who spread rumors, and attracted the full support of fans.

At the same time, those who are skeptical immediately change their positions and opinions. Those who like to spread rumors should shut up immediately, because they have also seen the lawyer's letter, and no one wants to cause trouble.

In the end, Zhang Xin publicly stated that they hoped not to create rumors, nor to spread rumors, but also hoped that netizens could distinguish between right and wrong and not follow the trend and make random comments.

At the same time, once again, warn those who create and spread rumors to stop the illegal acts immediately, otherwise the company will hold them accountable through legal channels.

After the press conference, Qijiu and Aiyi Makeup set off a rush of orders, and a large number of netizens and fans poured into the online direct store to start buying products, and the orders increased exponentially for a while.

The press conference was undoubtedly a success, the Qijiu and Aiyi brands were recognized by everyone, and a war without gunpowder gradually came to an end, but the positive impact of the follow-up has just begun.

In the evening, Jiang Yue invited all the managers of Qijiu and Aiyi, and everyone once again appreciated Jiang Yue's wisdom and ability through today's press conference, and everyone had great expectations for the future of Qijiu and Aiyi.

If an enterprise does not have a thinker to lead, the enterprise has no soul, and how can an enterprise without a soul develop and grow?

Jiang Yue is the thinker, navigator, and cornerstone of the two companies. With Jiang Yue's guidance, the two companies of Qijiu and Aiyi will definitely grow rapidly, and everyone is full of confidence in the future.

Zhaozi and Tao Juan temporarily threw away the shadow in their hearts, and they were in extreme excitement all night.

Ji Chaoran and Shen Chengjun were also invited by Jiang Yue to participate in the celebration banquet in the evening, and they both gave Jiang Yue a thumbs up and deeply admired Jiang Yue's public relations ability.

A dilemma for the two companies has now not only been solved, but also brought unprecedented heat and popularity to the two companies.

Jiang Yue not only did not resent these rumormongers in her heart, but she would also be grateful for the opportunity they created for herself.

He has been thinking about a question in his heart, what will Xie Yuhuai's expression look like at this time?

Remember the permanent address of the upstart in the workplace