Chapter 149 Personal IP Creation Plan

Uncle Sheng looked for Chu Yuanxi mainly to create a personal IP for Yang Jiangang, and he sent WeChat before he found him. Yang Jiangang also sent a WeChat message, expressing his appreciation for Uncle Sheng's plan. Chu Yuanxi's impression: Yang Jiangang is a dish B!

Uncle Sheng really can't control this kind of trivial matter, and suggests that Chu Yuanxi find Ma Luo to take the time to make content for the trial draft, anyway, it's just making up stories, although Ma Luo doesn't write about the city, he has been in trouble in a startup company for a while, and he also knows what entrepreneurship is all about, and it should be no problem to make up some small stories.

This subtext is that just in terms of creating personal IP, Uncle Sheng actually doesn't want the jokers of Ba Ren's information to do the content.

Lu Yu also produces content, but it is mainly for short video programs, and the overall gene is a strong Douyin style. However, although the establishment of personal IP is also content, the content is not the same as the content, according to Uncle Sheng, it is more appropriate to prefer the idea of the script, the structure is full, the characters have connotations, and it is worth savoring carefully. And the style of Douyin is nothing more than reversal and reversal, with a strong instantaneous stimulation effect and a lot of poor layering.

Moreover, this set of content must also be made into an interactive video, that is, a plot selection drama or a plot branch drama, which is definitely incompatible with the Douyin style.

It's just that Uncle Sheng's plump, connotative, and hierarchical guiding ideology Chu Yuanxi feels that the requirements are too high, and who is the president of the company who is the perfect fit under this kind of requirement? Chu Yuan Xixin said that our task is just to make a film for Yang Jiangang to make his debut, no, send him out of the circle, there is no need to benchmark against the highest level of the industry, right?

He definitely didn't have the idea of making Yang Jiangang into Zhu Yi's second, of course it would be good to make it into a Dan, but that content is not easy to compile, otherwise there are not many short videos to follow Feng Dan?

Therefore, Chu Yuanxi has no face to ask his employees to do the boring daily life of the content benchmark, and also make it a plot selection drama. How high a salary does this have to be to hire such a great employee? An annual salary of one million is probably no fun.

In this way, it is better to ask Dan to make endorsements and promotions for the peak visual effects platform, which is more straightforward. With capital as a promoter, the effect of endorsement will not be bad, and relatively speaking, it will not cost much. It doesn't actually save money to make it yourself, and the production cost is very high.

Changing to other companies doing the same thing, or for the same goal, is probably the way to go. It's just that the genes of the Ba people lie in making their own content, and any needs are solved by making content by themselves, so they will first consider the problem of how to do it, rather than looking for existing and suitable resources in the market.

In other words, the Ba people advocate that it is better to buy than to build, not the other way around. Be willing to take the risk of content failure, but also get the added value and long tail of the content, which money can't buy.

But then again, this time is different from the past, if you want to make a hit, the kind that can get out of the circle, the requirements must be rising, and the energy and patience required to make head content are getting bigger and bigger. If it was two years ago, it might have been popular to deal with it casually, for example, filming Yang Jiangang and Chen Kuo walking in the garage, talking as they walked, two or three sentences per person, and two reversals in the middle, it would be OK to make a series, and a hundred paragraphs of Douyin will definitely attract a lot of fans.

But if this routine is still in this year, no matter what kind of handsome guys, beauties or hunting styles, it is useless to walk out of the garage, and it is even difficult to reach the level of millions of fans. As for letting Yang Jiangang and Chen Kuo take pictures, I'm sorry that their looks are a little too curious......

There is no other reason, too many routines have been done, and users have long been tired of watching these videos under ordinary templates. In the new era, users have new requirements for content, and content is a hard threshold, and if it can't be reached, it can't be reached.

So in the end, Chu Yuanxi decided to listen to Uncle Sheng, who was more professional. Then it can only be in the form of short and medium videos, that is, a series of about 3 to 5 minutes per episode, and at the same time, it has the characteristics of short videos that are easy to spread, and it is easier to express the content.

On the screen of the mobile phone, Chu Yuanxi tapped his finger and said two words to Uncle Sheng-agree. Moreover, he felt that Yang Jian's outline was on fire, but it was not certain what kind of fire method it was. This is based on the perception of the content production ability and hype ability of the Ba Ren Group.

For Lu Yu, he needs to coordinate his time, one is Ma Liu's time, and the other is Yang Jiangang's, since it is to create a personal IP for him, he will definitely appear on camera to shoot in person, which needs to occupy a lot of his time. Fortunately, at this time, it was mainly Chen Kuo who was attacking the fortifications, and Yang Jiangang had no need to charge into battle.

In addition, it's best to talk to Ruidi.,Good Ba people's information is also a head and face M.,Specifically for station B to do content,The main resources are not too much, right?

What's more, now the Ba people are not for nothing on station B, and the effect of the two-fist attack has already been revealed. The plot chooses the drama, because the Ba people first hold back a piece of content and then start uploading, the output is like diabetes collapse, and the current fan absorption speed is still accelerating, and it has reached the level of 3,000 per day, and the total amount is moving towards 200,000.

This account has shown vitality and prospects, and there are signs of success, and there have been some followers who ignore the content of the data with a pay-off mentality.

Even more exaggerated is Vtuber.

After the Vtuber function and ecology of station B are perfected, it is an invincible existence, which can be described in a more intuitive way, called Chu Yuanxi especially wants to buy the stock of station B.

It's just that since iQiyi was shorted by the hot spot, Baidu's stock has also suffered an unwarranted disaster, and then it was strongly interviewed by the relevant departments, a rectification of violations, several channels were shut down, and a live broadcast product was directly KO because of vulgarity, and the stock price suddenly plummeted, worse than iQiyi. There is a floating profit of Tesla on the account of the Pakistani people, but it is not a safe position, and it will definitely not dare to operate boldly.

Chu Yuan Xixin said that these problems are all old problems that existed before Baidu took the right to cooperate with the CCTV Spring Festival Gala, okay? The old man does not buy Baidu stocks, Baidu will not be interviewed, the problem has existed for so long, it is happy and peaceful, I have to wait until I buy it and start talking immediately, is this making it more difficult for me? What kind of fairy is this provoking?

Especially after Xueersi followed the footsteps of Luckin and blew himself up, all the short-selling institutions were stimulated, and there was no hot spot to create a hot spot, Chu Yuanxi was speechless, and it was naturally cautious to buy Chinese concept stocks, and to open a new position to buy, even if the target was station B, it was a little timid, but it was a strong sell.

Of course, it may not be true to say how hard these two public market investments are, but it is better than investing in Luckin.

For example, Lone Pine Capital in the United States is one of the oldest qualified in the famous "Tiger Department" fund, very powerful, and the founder is the right and left hand of Tiger founder Julian Robinson. They invested in Southeast Rongtong many years ago and lost a large sum, which was the most ruthless and famous fraud in Luckin's previous Chinese concept stocks, and this time there is no long memory, of course, they can't avoid Luckin, and the institutional position ranks second. With such a comparison, Chu Yuanxi felt much more comfortable.

Why does it say that Lone Pine does not have a long memory? Because the founders of Chinese concept stocks are Hu Jianren, whose founders are Hu Jianren, whose financial problems are such as High-speed Channel, Southeast Rongtong, Gushan Environmental Energy, and Shishi Seafood Food. Reverse merger and acquisition is a listing model, similar to the common backdoor listing of China's large A-shares, but it is also a high-risk area for fraud in Chinese concept stocks. The emergence of these companies directly cut off the possibility of Guochao startups logging on the NASDAQ through reverse mergers and acquisitions, so the later IPOs were basically taken seriously.

Lu, chairman of Luckin, is a native of Pingnan. This is not a geographical discrimination, but a statistical significance, but the fund managers of Lone Pine Capital probably don't know where Hu Jian is, right? It can be seen that if Wall Street capital wants to do a good job in investing in Guochao start-up enterprises, it is imperative to recruit Chinese.

went around in a big circle, in short, the virtual idol live broadcast of station B was really explosive, there was a night when Yezhu Qianxiang was singing, Chu Yuanxi only thought it was an ordinary live broadcast and didn't care, I didn't expect it to be an event organized by her and Zhou Minxi, and released a group of songs originally composed by Zhou Minxi and sung by Miss Yezhu.

As a result, the live broadcast lasted for more than an hour, and there were more than 600 captains under this ship, plus the original ones, which directly broke a thousand ...... The standard for captain users is to give the anchor a gift worth 198 yuan within a month, and even today, the star of a thousand ships is still counted on two hands on station B.

What's even more excessive is that the first sister Timo, who spent a lot of money on station B that day, was also live broadcasting, and as a result, xixitube's popularity exceeded 2.5 million, and Timo was held down to death, and the golden melon seeds were ahead of more than 200 million......

Although 200 million golden melon seeds are only 200,000 yuan, this lead is not an exaggeration in terms of money, but it is quite good in terms of heads. In particular, xixitube only started its operation in earnest in December, and it took 4 months to do it, and now there are only 200,000 fans and more than 2 million fans of Timo, which can be done?

It may be that Zhou Minxi has really made a good reputation in the domestic live broadcast industry in the past two years, and the virtual idol created with her as the prototype has its own traffic on station B; or maybe Miss Yezhu's aggressive voice has a strong sense of rhythm, especially suitable for Vtuber live broadcast? Messages scroll quickly like a waterfall, and the full-screen and half-screen effects of gift-giving do not stop.

Afterwards, Zhou Minxi had to sigh: "Fans just keep making money." ”

Lu Yu said that the live broadcast effect is so good, it should also make efforts on youtube, because the development of virtual idols on the Internet is more popular and mature, relatively speaking, station B is only the most trendy in China, and it is only a catch-up on a global scale.

But Chu Yuanxi was already quite surprised, and he was not as calm as Lu Yu. This effect is an unexpected joy for him, which shows that although the Ba people rushed to the market relatively late and did not catch up with the rise and outbreak of station B, they kept up with it through fast and powerful actions, and did not fall behind.

And as soon as he made a move, he grasped the main contradiction, showing the strength of a well-known self-media operating agency.

You must know that today's live broadcast list of station B, whether it is the number of captains or the number of people, half of the heads are virtual idols, accounting for half of the live broadcast of station B. This explosive rise means that there is very likely that none of the future B station ecology will be able to bypass virtual idols. In other words, at present, Vtuber is still limited to live broadcasts, and it is possible that all genres will be eroded by virtual idols in the future.

Those who are good at running a business are most accustomed to looking directly at the future. Virtual idols themselves are a very large category, covering a very wide range as a content territory, whether it is emotion, games, life, entertainment or even idol star chasing, like Zhou Minxi himself is an entertainment anchor with idol attributes, occasionally broadcasting games, and his skills are very comprehensive.

This kind of pond is most suitable for raising big fish, which is why Lu Yu is still calm, but Chu Yuanxi has been pleasantly surprised.

So the next step, it's xixitube's turn to increase R&D investment. You must know that the idol in the current xixitube live broadcast is still 2D art, and it still uses fixed routine actions, which requires Miss Notake to tap the keyboard and mouse to select actions while making a sound, the form is quite primitive, and the effect cannot be optimal, because the anchor has to be distracted.

However, hololive, a well-known virtual idol operation company in the island country, has long realized real-time motion capture and synchronized performances with high-definition 3D characters.

Of course, 3D characters are a little bit against the concept of "two-dimensional", but the effect is very good, and it all depends on a lot of R&D investment.

In short, Yang Jiangang is still very vegetable. When he went to Zhao Jie to learn from the experience, and begged to come to himself with a set, if he asked for a set of virtual idols, it would show that he was good at vision. But it may be that he really doesn't understand this set, so he only sees that Lu Yu's interactive plot is doing well, and his influence is increasing day by day, and he can't see the more powerful and more capable Vtuber.

What is certain is that although the number of interactive plots is currently attracting fans very quickly, it will soon catch up with xixitube, but in the big pond of station B, the upper limit must not be as high as that of virtual idols, and it will definitely be surpassed in the future.

But at present, it is definitely enough to create a personal IP for Yang Jiangang to release a plot selection drama, and it is easy to arrange, anyway, there is a continuous need for content over there, hugging the grass and beating rabbits.

It is not easy to arrange Zhu Wei, she left the crew one step earlier than Chu Yuanxi, and drove her car to buy a villa in a hurry......

The next day is April 30, that is, the day when the head of the well-off AI is online, and May is the wind and rain in the well-off "how to see the rainbow without experiencing wind and rain". Now that it's time to fight, are you going to kill the well-off president? This will work? Say anything, you must subdue her!

It's a pity that buying a house is not buying cabbage, and it is not possible to complete all the formalities in one day, even if you buy a villa.

If the five-day holiday on May Day is placed in previous years, it can be very big activities, but this year can only be regarded as a bad year, and the objective conditions do not allow it. For example, many blocks were originally commercial streets on both sides, and after entering along the street, there was a community gate, which was a point that the well-off must win. But now the tent room is set up, directly sealing the street entrance, whether it is a well-off store or a delicious duck neck and other door-to-door houses, all of them have become isolated from the inside and outside, and they can only engage in activities based on the community, and cannot expand outward.

Therefore, based on the fact that cycling activities are not easy to do, Xiaokang has only one major event in the near future, except for the launch of AI group owners, that is, health coin withdrawal activities.

Fortunately, the "health coin" has been produced for a long time, and users have some in their hands, some of them have already spent part of their shopping, and there are also strange things that they only save and don't spend at all, and this time it is mainly aimed at them.

In order to leverage these extreme users, the well-off has also been calculated, and a very transparent announcement has been given. That is, this event began on May Day and ended on May 10 for a period of 10 days.

After that, Xiaokang will modify the way to obtain health coins, and users will contribute mobile computing power in exchange for health coins, replacing the old model of issuing coins without discipline for low-end subsidies, and use blockchain technology for transparent records to ensure that users' interests are not abused or stolen.

In the future, users have the right to choose whether to contribute idle computing power, and can turn on or off this function at any time.

Users who participate in the withdrawal within the above 10 days will receive 14 days of Xiaokang membership card membership as a reward as long as they withdraw the health coins into cash (extended for existing members), and at the same time receive a number of exclusive coupons for membership card members. For users who have not withdrawn their money by the expiration date, the old version of Health Coins will be transferred to the cash balance account, but they will not be eligible for membership cards and exclusive coupons.

Users can also choose to buy health coins in their hands as city treasure resources within these 10 days, and the resources will not be affected.

The announcement contains a large number of F/Q details for users to click on and learn for themselves. Then there is the overlord exemption clause, this kind of mandatory means domestic APPs have already played the thief, and users have long been numb, so there is no need to repeat it. Finally, please forgive me for the inconvenience, the quality of the three.

In fact, there is only one point of inconvenience, that is, users want to buy the city's treasure resources with health coins, but they don't want to buy them immediately, but retain the flexibility of the chips in their hands. This kind of user is actually very fond of Xiaokang, but this time it will definitely suffer some kind of inconvenience.

If it is not a currency with blockchain attributes, in fact, there is a solution to this inconvenience, and there is more than one solution. However, because the new version of the health coin has blockchain attributes, it is inconvenient to directly intervene and operate. For example, if it is an ordinary game, you can directly change the database, which can be easily modified by using the jargon called "dynamic DB", because the user's data is nothing more than a string of numbers recorded in MySQL.

But the blockchain can't be changed like this, and casually moving the DB will cause unimaginable consequences, and the thunder will be hidden, not necessarily when it will explode. So I had to sacrifice the user experience, which was caused by Chu Yuanxi being forced to distort the order of product launches.

In fact, after the well-off version update and announcement, the old health coins are still being generated, and the new on-chain function has not yet been opened, so this is a transition period, which is reserved for the recycling of old coins, and only when it comes to the right day will it be a thorough update after maintenance to complete the chain.

This transition period is very necessary, because the first two rings of mobile payment are hidden in it. This activity is actually a process of stimulating users to log in their bank card information with 14-day well-off membership card membership and exclusive coupons.