It's raining.

After Ye Kai woke up, all he heard was the sound of heavy rain hitting the houses and the ground. When the curtains were opened, the pouring rain outside seemed to be connected into a line, covering the whole world.

This room has only a desk and a bed, the right side of the bed is against the wall, and the left side is about a meter from the wall, and there is a bamboo pole on top of it for clean clothes.

This is Ye Kai's room at home, and when he goes out of this room, it is where his parents live, and finally the ladder downstairs.

I'm going to buy a house today anyway.

The clothes he wore last night smelled of alcohol, and Ye Kai threw them aside for a while to be washed, and took off the clothes he had worn before from the bamboo pole. Because I have grown taller, I am a little smaller in my previous clothes.

Maybe it was the parents who heard the movement in the inner room, came and knocked on the door, and said, "Xiao Kai, are you awake?"

"Wake up, Mom, go out with me when you're okay for a while. ”

After putting on her clothes and pushing open the door, Li Meili stood outside the door and waited, holding a bowl for eating, with three pigs in it, steaming outside.

"It's raining so hard, what's going on? Eat something, your favorite food." ”

Pig baba is a special snack in southwest China, Li Meili is the way to eat in Tiancheng, pork, bacon and beans for meat filling, and there are also no stuffing in other places.

Ye Kai touched it, it was a little hot but it could be eaten, he bit one directly, and said in his coat: "Our family has to buy a house, didn't I buy it because I didn't have money before, but now I have it, call Dad, let's hurry up." ”

Ye Kai ate the pig porridge and said vaguely, "I don't want to live here tonight, just get a hardcover room and move at night." ”

Ye Xiuqiang went to his uncle's side early in the morning to discuss things, but now he is not at home, Li Meili called, and directly asked Ye Kai to arrange it, and Ye Kai will be the master at home in the future.

“......”

Uncle is right, you have to find something for them to do, this is too Buddhist.

Not far from here, there is a newly built community, 8500 square meters. Ye Kai and Li Meili have been discussing, and finally bought a set of three on the 8th floor, 135 square meters.

The most important thing is that it is hardcover and can be checked in directly.

This is already the best community in Sweet City, according to the supporting facilities here, in Rongcheng less than 20,000 don't even think about it, want to buy it is basically a dream.

Contacting the moving company, buying appliances, new bedding, finally got everything done before dinner. Later, their family's household address was finally their own house.

Ye Kai stepped on the carpet at the door, looked at the living room in a simple style, and said, "I declare that our Ye family will come to life from today!"

Ye Xiuqiang snorted coldly behind him, and walked in with Li Liping, who was carrying tableware, and there were uncles and aunts behind him, only his brother-in-law couldn't come overtime today.

Moving usually requires a dinner party, which was a very important ritual in ancient times.

But the only person the Ye family can invite is Li Dashan's family.

The grandparents left early, and the uncle went to other places since he was a child, and there was no news at all for decades. My grandfather also came to the sweet city by himself, and there were no relatives on either side.

Today's first meal in the new home was cooked by Li Meili herself.

Although she hasn't been in charge for a long time, she can't lose this craft once she learns it, and her cooking skills won't be updated, so tonight's meal is still full of color and flavor.

"Xiao Kai. Li Dashan said: "I discussed with your father for a day, and decided to do the beverage industry together in the future, Leju yogurt was messed up by me, but now there is a new product." ”

"We take out the product, you pay for it, and we make a new company. As for the shares, you account for 70%, Leju 30%, if you don't want to take care of things, let your dad go out of the mountain. ”

"Of course, to my dad, he is the one who has been the general manager. Ye Kai said, "How much does it cost? If it is too much, I can't get it now, so I have to wait until the manuscript fee arrives in December." ”

Since Li Dashan said the sharing ratio, his father did not refuse, which shows that his father at least acquiesced in this sharing. Ye Kai didn't argue with Li Dashan.

"About five million, is that okay? I can't take it out now, just one or two million to set up a factory. ”

Ye Kai nodded: "Then that's no problem, I still have more than two million here, let's do the preliminary work first." But what kind of drink is it?

"It's a sports drink, it's called Tiger Dragon. ”

"Tiger Dragon?"

Li Dashan's Leju company started from following the trend of Wahaha yogurt, and finally made its own independent brand. But to put it bluntly, it still belongs to township enterprises and pheasant brands.

The annual income may be less than 400,000.

In the past few years, sports drinks were relatively popular, screaming pulses and the like, so Li Dashan wanted to develop a sports drink that was different from them, and it took five years to launch it on the market this year.

Leju's sales are getting lower and lower, and Li Dashan always has to die and struggle.

After Hulong was listed, but the sales volume was twice as low as that of Leju, Li Dashan felt incredible, so he found a market research company to do market research.

Tiger Dragon's failure was fourfold.

The first is the distribution of goods, Li Dashan's strength can only be distributed in Tiancheng, and he can't get out of this city at all, let alone enter the markets of other cities.

The second is advertising, due to the lack of funds, Hulong is equivalent to zero publicity, naked listing, many people do not know this drink.

The third is because of the taste problem, the taste of the tiger dragon is very strange, sweet and sour, and sometimes you can feel bitter.

But it's not that the taste is bad, it's just that there are no other drinks with this taste in the world, so it is regarded as a niche drink, and drinking Tiger Dragon is better than drinking a bottle of Coke for them.

Finally, there is the issue of branding.

Leju company also has a Leju yogurt, with inferior packaging and low price, which makes people feel that Hulong is also an earthy drink in their hearts, and they feel that drinking this is too low.

So it just so happened that Ye Kai was rich now, so he decided to hand over Hulong to Ye Kai, and he still ran Leju yogurt.

Li Dashan asked his daughter last night, only to know that Ye Kai is now one of the hottest best-selling authors, and he can write songs and know big stars like Wang Dafeng and Zhang Zi.

He is a propaganda point in his own right.

After eating, a few people went to the street, and Ye Kai was taken to a retail store by Li Dashan.

He pulled out two bottles of drinks, one was a boxed leju, a pale pink package with a pattern of a cow, which looked like a 90s style.

The other bottle is Tiger Dragon, the packaging is still not good-looking, the whole is red, and the liquid inside is yellow.

Ye Kai tasted it, he hadn't drunk this drink before, but he felt that the taste was okay.

Li Dashan said: "How about this drink, there are many elements in it, and I also add taurine and caffeine, which is many times better than sports drinks on the market." ”

"The taste was ok. Ye Kai said: "If you want to open a new company, this name must not be used, what do you think is a good name." ”

"What do you think?" asked Li Dashan.

"Red Bull, red represents activity and vitality, and people who drink Red Bull hope that they can have the same wild and mental power as a bull. ”

"Then it's decided, and the registered company is called Red Bull. ”