Chapter 452: The Law of Social Networks
Soon, Zhu Xiao and Zhou Minxi got the toys and figurines sent by Yuan Rong respectively, and prepared to bring the goods live.
Zhou Minxi doesn't know much about the grievances of the rivers and lakes, Chu Yuanxi will do whatever she says, Zhu Wei is different, he has long known that Yuan Rong is Yuan Du's father!
As a witness to the Spring Festival KTV incident, Zhu Wei felt completely unbelievable about Chu Yuanxi's "generosity". "Hey, do you know that this grandson was going to kill us in the first place? You actually helped his father make money? You are so cold in order to make money! I don't want to get him. ”
Chu Yuanxi looked up at the sky at a 45-degree angle again, "Do you think I'm so kind?"
"And you still sign a contract with him?"
"Oh, you don't understand this kind of thing now that I explain it to you, just watch me perform!" Chu Yuanxi said confidently, "He's quite beautiful after negotiating the contract, hehe, I don't know how he came over after so many years in business?"
This time, Yuan Rong made two big models, plush toys and figures, in line with the principle of small profits and quick turnover, the pricing is not high, maintained between 50 and 200 yuan, but the gross profit is still very considerable, because the cost of both figures and plush toys is not high.
This is still Chu Yuanxi's strong demand for quality and quantity, all samples have been shown to Chu Yuanxi after the mold, and the quality and workmanship can be sold. This time it is an IP derivative, Yuan Rong has to pay attention to a little bit, shoddy and make a lot of money, but Chu Yuanxi will never allow him to destroy the IP.
In fact, for toys, the best IP in China is science fiction, because science fiction toys are easier to sell at a high price. Whether it's a Transformers or a spaceship, the seemingly complex workmanship makes it easy for users to recognize their added value, which also dilutes the concept of pit and pit not. As for plush toys, most people know that they are cheap and do not require any excellent workmanship, so it is difficult to sell even fan-oriented things.
And the main user of the figure is otaku.,For many fans of the dead house category, the two-dimensional idol figure can't stop the joy even if it's thousands of dollars.,It's very easy to impulsively consume.,Or it's Ultraman.、Dragon Ball、Hokage and so on.,Different forms of Goku can save a set.。
However, "Animal Company" does not belong to these two categories, so it is a good deal for Yuan Rong, and the profit expectation is very low for Chu Yuanxi. However, he is willing to do business that does not make money, and what he wants this time is to earn new users.
Soon, the "Animal Company" TCG mobile game first launched the activity of opening the treasure chest to send a limited edition figure, as long as the designated card is cultivated to a specified level, you can receive a beautiful figure corresponding to the card, and for a while, countless big R roared and asked the development team when to launch the Zhou Minxi card. The role of Zhou Minxi has been added to the "Animal Company" comic for a long time, and as the human resources director of the animal company, he has to fight with several key employees every day and become a spit in this comic.
It's a pity that Chu Yuanxi didn't authorize Yuan Rong to make Zhou Minxi's figure at all, otherwise he could really answer this question. He didn't want to consume Zhou Minxi's popularity too early, at least it wasn't worth it to make this quick money.
After this wave of simple warm-up, the same style of figures and toys began to be brought in the live broadcast.
The effect of this delivery is very obvious, especially Zhou Minxi's ability to carry goods is super strong. At this time, Zhou Minxi was already speaking Chinese, and because she was drawn in, she was a loyal reader of the comic "Animal Company", and she was familiar with the plot and characters.
So when I brought the goods, I directly entered the role-playing mode, so that the sailors who had watched the strip comic were stunned to find that it was like Zhou Minxi in the strip comic coming out in the live broadcast!
This effect made Yuan Rong so happy that he couldn't close his legs, and in three days, tens of thousands of goods were gone, and the gross profit rushed to two million! Even the goods in the warehouse were not enough, and the speed of production could not keep up with sales?
This simply made him enjoy the refreshing feeling of Yang Ma's beginning, and his reaction was also extremely fast. Originally, his production was still cautious, first make a batch of goods to see the situation and taste the saltiness, but the anxiety disappeared instantly, and from the next day, he started to greatly increase the production progress, and then continuously transported to the field base, ready to do a big job.
You must know that the impact of the scale of production of the figure on the cost is absolute, and the gross profit margin of the production of 10,000 pieces and the production of 100,000 pieces is very different.
At this time, what he didn't know was that the rapid response was already taking shape, and according to the laws of social media, the fast decay that followed was about to come, and he was still adding weight, adding weight, and increasing the code!
The so-called law is the law that everything must obey, even in social networks. Both axioms and laws exist objectively in this world, but it takes an intelligent mind to discover that the axioms of Euclidean geometry have endured forever, but it was not until Euclid summarized them.
Therefore, there are many companies that do not understand the laws of socialization, especially in the era of mobile Internet. One of the most typical representatives is the acquirer of the project "You Draw and I Guess".
The project was launched on the Internet in early 2012 and achieved unprecedented success, recording 50 million active users in 50 days, which made the Zynga company in the United States ecstatic when it saw this big data, thinking that it had found its true destiny, so it immediately bought Omgpop, a development company that you can guess and guess, for $180 million.
Then, within 10 days of the lightning takeover, the number of active users dropped like an avalanche to below 5 million, and irreversibly zeroed in all the way. Two months later, Zynga claimed that the acquisition of Omgpop was a "rare case", and bought back a bunch of employees for $180 million, which of course was rare......
There are many more such examples, so it is only when people are asking what Zynga bought for 180 million that a smart mind can conclude the law of rapid decay in social networks - how fast it detonates, how fast it depletes.
Zynga's vivid street fighting has awakened generations of Internet people, especially those who are engaged in social networking, which is why Chu Yuanxi felt that he might not be able to pit Yuan Rong at first. What if he knew? This law is so famous!
However, Yuan Rong really didn't know.
So soon, Chu Yuanxi's side reduced the intensity of bringing goods.
In this kind of cooperation, the flow of fans is water, and the faucet is in the hands of Ba Ren Entertainment, Chu Yuanxi is the initiator of the rapid response, and it is completely up to him to decide when the faucet will be turned off. Therefore, he needs to make the fast decay come faster, and if it is slow, it will give Yuan Rong a chance to breathe.