"Did I miss P&G's singing?" Yang Fei sat down and asked Su Tong.

Su Tong said: "It's strange, Procter & Gamble has no intention of competing at all, they only invested more than 10 million, which is almost the lowest in the audience." ”

Yang Fei laughed, and immediately understood who Tan Xisong was talking about just now.

Tan Xisong must have great hopes for a Fortune 500 company like Procter & Gamble.

She and CCTV both hope that the winning bid is a large enterprise like Procter & Gamble, which is well deserved, and the brand is also loud, and it complements a top company like CCTV.

Unfortunately, Procter & Gamble's bid disappointed Ms. Tan.

In P&G's view, advertising is a function of advertising, and P&G has a good reputation all over the world, and all they need is to increase the appropriate exposure.

From this point of view, Procter & Gamble can't invest too much money in an advertisement, mainly because they don't think it's worth it.

For the same amount of money, it is better to bid for a so-called standard concept advertisement, than to spread it out and buy multiple time-based advertisements.

This is the difference between business philosophy and marketing positioning, not that Procter & Gamble looks down on CCTV.

In fact, in order to expand its influence, P&G has always spared no effort in advertising.

But people only invest in advertising that they think is valuable.

Hype like Biaowang, Procter & Gamble feels that CCTV is completely self-congratulatory, and it doesn't plan to play with you.

The bigger the business, the more cautious it is when it comes to investing and spending money.

No one's money is blown by the wind, and large enterprises are more afraid of investment failure and more disgusted with the waste of money.

So far, the highest bid is actually a little-known small wine company in the East China Sea - Confucius Banquet Wine!

Even large liquor companies such as Wuliangye and Moutai did not invest in higher prices!

The collective prudence of large enterprises is equivalent to not giving face to the central mother in the collective!

It's no wonder that Ms. Tan has such a big grudge against Procter & Gamble.

Famous enterprises also have their own difficulties.

When the company is bigger, there are more directors, and if you spend a little more money, you have to go through the vote of the board of directors, and how much you invest in an advertisement is a fixed number, and once it is exceeded, you have to open a board of directors.

Therefore, in terms of the degree of freedom of bidding, large enterprises are not as autonomous as small enterprises.

Most of the small enterprises are the boss or the boss who has the final say, and no one will object to his decision, and he can make flexible and flexible responses according to the on-site situation.

Before participating in the bidding meeting, each enterprise has a psychological price point for the bidder.

After all, it's only the first session, and no one knows what the effect will be, and even if you miss it, no one will feel sorry.

The pricing of large enterprises is significantly lower than Yang Ma's expectations.

The form of secret bidding makes small business owners more worried, because they are worried that large enterprises will only have to invest higher prices if they are very high.

There is another reason, large enterprises need to work hard, but do not need to take risks, all the pay and expenditure, must be within the controllable range, too much advertising amount, it will exceed the annual budget.

Small businesses need a chance to soar!

Yang Ma's concept of the standard king just meets everyone's expectations.

How many times is it rare to fight in life, when will you not fight at this time?

The singing continues.

The standard king, of course, should be treated carefully, and shout out the standard one by one, which not only increases everyone's expectations, but also makes the concept of the standard king more deeply rooted in the hearts of the people.

The bidding site is a battlefield, all the entrepreneurs are leading thousands of generals, everyone is full of confidence, thinking that their combat effectiveness is bursting, what they don't know is that in the eyes of the host, this group of people are all characters in the game, and every time the host sings a number, he can kill a large number of people with low combat effectiveness.

As for Yang Fei, he was completely from God's point of view, looking down on all this.

Even the host's operation was seen by him and calculated in his heart.

Even the creator of all this, Ms. Tan and her CCTV kingdom, are also in Yang Fei's sight.

This is ostensibly a carnival of a group of people, but it is actually a paradise for Yang Fei alone.

With his invisible hand, he gently pushed all this, so that all the characters and data came to this scene sooner or later.

When CCTV postponed the bidding meeting, Yang Fei was apprehensive, will his appearance affect the course of history?

However, he was too worried, no matter how hard the butterfly's wings fanned, it could only fan a small stream of air, which could not affect the entire climate.

Seeing the familiar enterprises and entrepreneurs who had read them in books and on the Internet, Yang Fei felt relieved.

When Tan Xisong said the bid price of the Confucian banquet wine just now, Yang Fei's expression was even more relaxed than that of Ms. Tan.

In this bid for the king, Yang Fei is determined to win.

The popularity of the white is not loud enough!

It needs a bigger platform, more exposure.

The value of the first bid king is undoubtedly the greatest, because all the media will pay attention to it, and in the whole year of 95 years, Yang Ma will also give the bid king the greatest support.

The king of advertising is the king of advertising pushed out by Yang Ma, and the king of advertising must of course produce the economic effect of the king in order to meet the king status of Yang Ma.

Yang Ma will not lift a stone to shoot herself in the foot, so she can only go all out to put the king of the standard to the status of the king.

Yang Fei, who knew all this, naturally would not let go of this opportunity.

However, the price of tens of millions of dollars also made Yang Fei's flesh hurt!

More than 30 million, you can build another Nanhua plant!

Here, more than 30 million, but just a number, a few seconds of advertising!

Isn't this a big gamble?

The bet is on the luck of the enterprise in the coming year!

The bet is on the company's profits in the coming year!

According to Yang Fei's cognition, there are few companies that have won the bid king in later generations, and there are few long-term and very good enterprises, and those wine companies and VCD companies that are now full of scenery have disappeared and disappeared in the long river of history.

But that doesn't stop people from being ambitious right now.

How many people can see the trend in the next few years?

Yang Fei's calm and wise gaze looked at the host on the stage unswervingly.

Once he was an unseen scruple in the long river of history.

Today, he will be the master and king of this history!

Su Tong asked nervously, "Yang Fei, why haven't we arrived yet?"

Yang Fei held her hand and smiled gently: "Don't worry. The king of the standard is definitely ours. ”

At this time, the host shouted loudly: "The last bidder, this company is a beautiful daily chemical factory from Yilin County, Southern Province!"

Those of you who may have heard of the name of white laundry detergent.

But what is a beautiful daily chemical plant?

Where is Yilin County located?

I've never heard of it!

Everyone has no expectations or hopes for this last enterprise.

The boss of the Confucian banquet stood up and began to accept the congratulations of the others!

Almost everyone believes that the CCTV standard king in 95 years, the first standard king, already belongs to the Confucian banquet wine.

The host said loudly: "The bidding price of the beautiful daily chemical plant is ......"