Chapter 109: The little devil's wishful thinking
"Well, I can see it. Chen Geng responded.
Chen Geng's face did not change, but Rosemary thought that Chen Geng did not realize the seriousness of this matter, so she couldn't help but be a little anxious, so she simply pulled Chen Geng to the booth staff in the background to rest, waved her hand and asked the employees to go out first, and then said to Chen Geng anxiously: "Boss, the Japanese have great ambitions for our X-Bo, although it can't be said that they are determined to win, but as long as the price does not exceed their psychological price, they will definitely ......"
"I know, the Japanese don't have any good intentions, if I'm not mistaken, Honda probably wants to buy our X-Bo, but the little devils also look down on me too much, what they can think of, I can't think of it?" Chen Geng smiled and nodded, Honda is playing the idea of X-Bo, how can Chen Geng see this? For the current Honda cars, if the X-Bo can be hung with the Honda logo, it will be of great help to Honda to develop their share of the North American automobile market and enhance their brand image.
For Honda, their presence in the U.S. market, especially in the U.S. car market, is awkward:
On the one hand, Japanese motorcycles led by Honda motorcycles are invincible in the American market, and the suppressed American motorcycles can't raise their heads, and the representatives of American motorcycles and some people have a totem in their hearts: Harley is going bankrupt, and the CVML engine on the Honda civic sedan is also the first in the world to pass the U.S. "Markeis Act 1975 emission standards" Before that, several major auto giants in the United States were still screaming that no automaker could meet the emission requirements of the "Markis Act";
But on the other hand, Honda only has the Civic in the U.S. auto market, an entry-level family car, which is embarrassing for the ambitious Honda, and the senior management of Honda Motor Co., Ltd. is well aware that it is not a big problem in the short term, but if it goes on like this for a long time, it is easy to create an established impression for Americans: Honda sells cheap entry-level cars.
Although Honda does not have the idea of producing luxury sedans, as a company, who does not want to go up? If the image of the Honda brand as low-end is created for consumers in a market, what will happen to the higher-level models launched by Honda in the future? Will consumers admit it?
For this reason, don't look at the Civic's popularity in the United States, but Honda is very anxious, but the sudden emergence of X-Bo has made Honda find an excellent opportunity to turn around its brand image: if the X-Bo, a high-performance sports car, becomes a car with the Honda logo, how much will it improve Honda's brand image? Honda can prove to the market that Honda can do a cheap entry-level car, and Honda can do very reliably. It's very fuel-efficient and saves consumers a lot of money, but if you want to make a high-performance sports car, Honda is also very good at it.
The B grid rose all at once.
"You thought about it, what do you mean?" Rosemary breathed a sigh of relief, but then, she felt that her thoughts were a little funny, how could the boss not think of what the little devil was thinking?
"I'm also thinking about what to do with it...... I didn't actually plan to mass-produce the X-Bo yet. Chen Geng frowned and told the truth.
"Hmm. Rosemary nodded slightly.
Mr. Fernandez doesn't have the idea of mass-producing X-Bo for the time being, and she knows the reason, one is because he is poor, and the other is because he is poor......
Or because of poverty.
Automobile manufacturing is different from vehicle maintenance, even if it is just a small and micro automobile manufacturing plant with an annual output of a few hundred, one or two thousand, its construction cost and management difficulty are not something that the current Fernandez company can afford.
"I've been having a headache during this time, x-bo is very important to us, it is a trump card in our hands, and it is of great significance for us to build awareness and establish brand height, but I'm also worried that after the Detroit Modified Car Grand Prix craze passes, how many people will remember our X-bo?"
Rosemary sighed, this is indeed a problem, the current X-Bo is very popular, I believe that in the next one or two months, two or three months X-Bo will become more and more popular, but Americans have more things to play, if Fernandez can't take this opportunity to bring X-Bo to the market as soon as possible, I'm afraid it won't take half a year, and the market will forget that there was once such a coquettish sports car......
Her eyes lit up suddenly, and she hurriedly asked, "What do you mean?"
"The appearance of Takuji Yamada just now gave me some inspiration, our own strength is not enough, this is okay, why not find an OEM to cooperate?"
Rosemary didn't quite understand what Chen Geng meant: "What do you mean by cooperation......"
"Nowadays, we participate in the competition purely in the nature of playing tickets, but what if we organize a team?"
"Form a formal team?" Rosemary's eyes lit up suddenly, and he said excitedly: "If we form a formal team, not only can we maintain the exposure of X-Bo, but also can promote us, do you mean that we will cooperate with Honda? Well, for Honda, which is now eager to expand its market share in the United States, sponsoring our team and cooperating with us is a good way to achieve mutual benefit and win-win results, but the drivers ......"
"Drivers must be looking for professional drivers," Chen Geng said: "It's okay for me to make a cameo occasionally, but it's okay to be a professional driver." ”
Of course, Rosemary has no opinion on this, she also thinks so, in fact, she is still a little worried that Chen Geng is addicted to playing racing cars, and she focuses on racing cars, and now she is relieved to hear Chen Geng say that she has no intention of being a driver.
"It's not necessarily a partnership with Honda, Ford, GM...... Of course, if Honda gives the best conditions, then we will cooperate with Honda, but there is one point," Chen Geng said: "Our cooperation must be the Ferrari model." ”
"Ferrari model?" Rosemary was a little puzzled: "What is the Ferrari model?"
Chen Geng said: "To put it simply, we do not operate the team as an ordinary racing team, but take the team as the core to build a publicity platform that can cooperate with multiple parties for mutual benefit and win-win results......
Rosemary's eyes lit up as she listened.
According to Chen Geng's vision, the "Devil's Claw" team established in the future is backed by Fernandez Company, which is a manufacturer that relies on the competition to establish a B grid, and has independent research and development of a complete set of powertrains and vehicles.
After talking about his own ideas, Chen Geng added: "But there is one point, no one can interfere with our management of the team and the company, not even the largest sponsors, they can choose not to cooperate with us, but they are absolutely not allowed to interfere in the internal management of our company and the team." ”
After pondering for a long time, Rosemary finally spoke: "I think it's feasible and worth trying, but our car can't be as expensive as a Ferrari, right?"
"Of course not, we are taking the mid-range route, and the consumption habits of the American market are also destined to be the most balanced market for sales and profit margins. "Chen Geng didn't say that I was ready for the high-end, where is the Lamborghini waiting, since there are ready-made, why bother to play a high-end brand again.
"I understand, what about X-Bo?" The topic went around and around, and finally came back again, Rosemary asked Chen Geng: "I roughly calculated, when I buy the second-hand production line of GM in Mexico, we will build the plant and debug the equipment, and it will take two years at the earliest......"
"It won't take so long, the plant can be rented, or you can negotiate with the other party to rent and purchase, as for the production line ......" Chen Gengyi gritted his teeth: "If it's more expensive, it's more expensive, anyway, the gaming company will send us money, just if I haven't earned this money, I have only one requirement for you, and this production line must be started within a year." As for the partner......
Chen Geng said: "Ford, GM, and Honda are now asking us, and this is a rare opportunity for us to tell them that if they want to cooperate with us, they must send relevant production and management personnel to help us open this factory." As for how to grasp the degree of this, you can control it yourself. ”
"Good. Rosemary nodded heavily: with Mr. Fernandez's permission, she could finally let herself go.
....................................
But Chen Geng still underestimated the level of Honda's anxiety, and in just two days, Rosemary brought Chen Geng an update on the situation: "Boss, Honda said that they are willing to work with us to produce X-Bo. ”
"Cooperative production?" Chen Geng frowned: "What do you mean?"
"This means that we will hand over the production of the x-bo to Honda, and we will only need to put Honda's H band on the tail mark......
"What are you kidding?!" Without waiting for Rosemary to finish speaking, Chen Geng refused without hesitation: "Let's not talk about whether these X-Bos produced in Dongying are considered imported cars or domestic cars sold to the American market, let's just say that the tail mark is hung with their Honda's H car logo, is this car ours or their Honda's? In the eyes of people who don't know, maybe they think that the X-bo was developed by their Honda and us together...... I'm sure that these bastards will definitely be so promoted, and they will be able to erect their high-end image in the United States at such a small price, which is really a good calculation. ”
Rosemary was a little embarrassed: "This ...... After all, Honda also has to purchase new production lines, stamping equipment, molds, gauges, jigs and other special tooling......"