Chapter 521: Expectations for Overseas
Monica also listened to Chu Yuanxi talk about the business for the first time, but she didn't expect it to be really detailed. Overseas Internet is a very unfamiliar field for ordinary people, but it affects a huge cash flow.
The island country and the universe country are very high from the perspective of the game market and the Internet, especially games, where players are extremely hardcore, which is suitable for companies that really make games to enter. The point is to have money.
Among the 130 million people in the island country, the game population is 68 million, and the mobile game population exceeds 50 million.
The population of the universe is small, with a total of 52 million people, but the number of gamers also accounts for half, of which krypton players account for more than half, and there are more than 14 million krypton gold in the game, and the per capita monthly krypton gold is converted to more than 80 yen. This is a per capita cost, which is extremely terrifying, second only to island players.
In these two countries, Internet publicity mainly relies on online media, Facebook, Twitter, Instagram and youtube, the four kings are inescapable, as well as Google, Naver&Line, Yahoo, GameWith, Top10, Twitch, EclickWorld and AppLovin These media platforms and advertising service providers, among which EclickWorld itself is a company of the Celestial Empire, and AppLovin was acquired by the Celestial Empire last year.
These common senses are actually a bit unfamiliar to Monica, because she was familiar with the Four Heavenly Kings when she was an adventure live Internet celebrity before, and YouTube is the main battlefield, but the advertising service provider doesn't understand it at all, and only accepts advertisements.
The above are all prepared to be launched by Knight Mabao as an agent for the mobile game "Out of the Troubled Times", and Chu Yuanxi feels that the other party should be more attentive than himself.
In the island country and the universe to do mobile games, it is generally distributed by agents, which is called "agency culture". In both countries, the largest agency is not Netter Mapo, but Click Tech Co., Ltd., but now it is called AdCube.
AdCube, an agency, accounts for almost 60% of the market share of Celestial Empire mobile games entering the two countries, such as "Yin and Yang Dark Changer" into the island country is AdCube's agent. It made other agencies tremble, and suppressed the local giant of the universe country, Knight, because AdCube opened up the channel between Naver and its subsidiary Line.
Naver is the largest stock market capitalization among the Internet companies in the universe, and it is also the largest search engine and portal website in the universe, while Line is a chat software, which is a chat software made by a subsidiary of the universe company Naver in the island country, and now it has achieved the level of the overlord of the island country, and is currently >
This is a combination of Baidu, Sina, and WeChat! Who is this to be stopped? As the No. 1 game company in the universe, it is also difficult to resist. In fact, there is also a war between them, and there are many corpses on the battlefield where the smoke of gunpowder cannot be seen, and the story that happened can be written in a separate book, and it is quite difficult to explain to Monica.
Although it is not without breathing space, AdCube has become bigger, and its adsorption capacity for good products is super strong. It's good to say that Knight Mabao wants to expand its own channels, but if you want to open the channel of the island country, you must take good products to play, and how difficult it is for them to get good products in addition to their own games!
This is the reason why Chu Yuanxi judged that Knight Mabao would take a big move in the release of "Out of the Mountain in Troubled Times". Even if the people of the universe don't understand the truth of "a thousand golden horses", they should know the value of a good product released as a case, and only by making the mobile game "Out of the Troubled Times" successfully published in the two countries can they prove that their strength is no worse than AdCube, and they can get more products and resources.
After all, now the Celestial Empire is the superpower of mobile game product output, which belongs to the raw material production area in the industrial chain, and the agent is the "local distributor", the online media is the channel, and the rules of war between dealers are the same all over the world. How can you not invest in a good product when it is easy to get a good product?
This is also the reason why Chu Yuanxi happily agreed to Aunt Cynthia's motion at that time. He knew that this was a cold stove, and it seemed that Knight Mabao had taken advantage, but the cold stove was not impossible to burn. AdCube's side will definitely not pay as much attention to its own products as Knight Mabao, and the good products that people get from the Celestial Empire are soft, so they may not agree to his special conditions. And on the side of Knight Code Treasure, the in-game drainage link may be a huge bonus, depending on whether Knight Code Treasure itself smashes advertisements or not.
After listening to this, Monica nodded frequently, realizing the importance of speeding up the production of foreign language versions of the manga. I only heard Chu Yuanxi say: "This is a big opportunity, but to seize it, it is not enough to rely on the existing preparations, the huge flow must have a huge self-media matrix to catch it, if our bowl is too small, the water will all overflow and flow away."
How many big bowls can keep the water? It depends on how much content is in the bowl, and it is always the content that carries the flow. It's not enough to rely on comics alone, game fans can't just give comics, only comics have insufficient adsorption, and other types of content are also needed, and the traffic is diverted to the refined media accounts through the comic number. This is also an area where you can use your talents. ”
"What talent do I have?"
"You've seen it, at least you know what type of content male fans on the Internet like, right? At least you know the tone and style of the four kings? You have to lead the work of diverting fans. ”
"Well, there are a lot of Asians who watch my live broadcast. ”
"Most of our existing content is music, dance and pets, and there is no language barrier, so it can be transported directly. Then you can also source or produce other types of content to make our account rich and attractive enough. In this regard, you can talk to Liao Xingxing and see what resources he has. Zhou Minxi is responsible for operating the Ba Ren Entertainment TikTok account of the Universe Country, you can also communicate with her, in short, we have a lot of existing resources that can be mined. ”
Monica's head is going to explode, and her heart says how many extra shifts do you have to make?
But she never expected Chu Yuanxi's next words: "Our goal of operating extranet self-media, the first step is to track the advertising route of Knight Mabao, and in the future, we should have the ability to independently distribute products overseas." For example, if the company releases new products in the future, we will issue them ourselves, and we don't need to give half of it to the agency.
The second step is to cultivate our own matrix, to establish two or three clear styles, not to pursue adsorption capacity for all users, but at least to be able to intercept a considerable number of mainstream users in the spectrum. In terms of business results, it is comparable to 10% of Toutiao's overseas operations. ”
"You wait a minute!" Monica screamed by vomiting blood, "How many people are there in that team?
Chu Yuanxi showed a kind smile: "It doesn't matter the number of people, who in our company doesn't take one as a hundred?"
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