Chapter 757 - Expensive Price (Three Changes, Asking for Subscription)

That's a good name!

This inter is named, what Pentium 1, Pentium 2, Pentium 3, Pentium 4, and later, Core 1, Core 2, this one until the Core 11th generation.

Then, the first generation of Loongson naturally has no problem.

"Then what are you going to do?" Lei Jun asked, "You know, inter has strengthened the amount of advertising, obviously using us as an opponent." In particular, I heard that there are already special evaluation studios waiting for our chips to come out, and they will take them over for evaluation!"

At the moment, the best CPU on the market is inter's Pentium MMX200, albeit with a 0.35 micron process structure. However, in terms of performance, it is true that their 0.18 micron process can't catch up.

When the time comes, it will be exposed. If there are no ads, how can you do it?

"In this regard, I have a plan!" Qin Feng said, "I will contact several companies in China." Let them choose our chips for installation. But first, you have to have chips for them!"

"Well, a week later, the chip came out. When the time comes, I'll take it to them for evaluation. However, no matter how we evaluate it, except for the heat generation, the power consumption will be better than the inter, and the rest, we are far inferior. Lei Jun said.

"Wrong, there is one more item, and that is the price!" Qin Feng smiled.

Nowadays, inter's CPU, the best Pentium 200 with MMX instruction set, is priced at 2100 yuan. At this price, in 1997, you could buy a small house in a third- or fourth-tier city.

2100 yuan, the price of a CPU, not to mention in 1997, even in 2020, is not cheap, for many people, it is very expensive.

As for the cheaper Celeron and P200, they all cost 800 yuan. This is also not friendly, for many people, two months' salary, to be able to buy a Celeron CPU.

As for AMD, the current K6 series against inter's Pentium series, the K6-233, which has a slight advantage in the main frequency, is priced at up to 4,000 yuan. It's a renminbi monster.

The K5 series corresponding to Celeron has the same price as Celeron at the same frequency. But it is slightly inferior in performance.

"And our Loongson 1st generation, using 0.18 micron technology, the price is 380 yuan!" Qin Feng said.

"What! Sell for 380 yuan!" Lei Jun exclaimed, "Qin Feng, a 16M memory module on the market costs more than 400!"

"Dumping at a low price!" Qin Feng shrugged, "If it's cheap, there will be a market!"

"But now, our ex-factory price is also 320 yuan a piece!" Lei Jun frowned and said, "Unless we increase our production capacity to 20,000 pieces per day, then our cost can be reduced, probably to about 240 yuan!"

"So, just try to get more people to buy our chips!" Qin Feng said with a smile.

Chips are actually very profitable. Qin Feng believes that the cost of Inter's Pentium series is probably not much higher than that of his side. But it's so expensive. The reason for this is that they have a large production capacity, which can drive down prices.

Of course, it is also to ensure their sufficient interests.

However, Qin Feng was ready to deal with it with a price war.

"But the price war is the most helpless in the marketing method. Lei Jun frowned and said.

"Mr. Lei, first of all, we have to be able to survive. can't survive, and what is helpless to talk about. Qin Feng smiled, "Everything, survival is the first principle!"

Lei Jun thought for a moment and nodded.

The world did not expect that a CPU could be sold for a market price of 380 yuan.

This price has far lowered the lower limit of all previous CPU prices.

Of course, no one knows yet. After all, the CPU hasn't come out yet.

Qin Feng waited for the CPU to come out and go to discuss cooperation with those brand computer manufacturers.

"Qin Dong, Mr. Wang has already led the team to the forging hammer company. At present, the automatic machining center over there has also been completed. I'm about to pack it up and ship it over. "Wei Jianjun's good news came.

IT, Huaxia is ready to go. But heavy industry, too.

Compared with heavy industry, Qin Feng doesn't know much. In this regard, we can only count on Wei Jianjun and them. All Qin Feng can do is to provide them with better conditions as much as possible, and what kind of development they will become depends on themselves.

"By the way, when will our car come out?" Qin Feng asked.

Regarding Qin's car, this is the key. When it is produced, it represents a private enterprise in China and officially sets foot in the automotive field. Before that, they were all state-owned enterprises.

The level of cars of state-owned enterprises has been proven by later generations. Twenty or thirty years have been the same, and there has been no progress.

"We currently have three models in development and are preparing to launch three cars at the same time, sedans, SUVs, and pickup trucks for pulling goods. Wei Jianjun said, "It is expected that there will be about half a year, and it should be launched before the Spring Festival next year." ”

"Well, in terms of time, I won't make hard demands on you. But remember, no matter what, you have to pass the quality test. You can slow down, but the quality must be passed!" Qin Feng emphasized.

This must be done. If the quality is not up to par at the beginning, then the performance is not as good as the joint venture brand, and the market will be even more difficult to accept. Even if you fight a price war, you can indeed occupy a part of the market.

However, if you want to go high-end in the future, it will be difficult.

The reason why domestic auto brands will not be able to go to the high-end market in the future is because your quality is not up to par in the early stage, and you simply rely on price to attract people. Over time, consumers have formed a price that should be sold for more than 100,000 yuan. No matter how expensive it is, I will buy a joint venture brand.

Of course, on the CPU side, there is no such consideration. Because, the CPU is hard. All performance can be expressed in data.

If your performance is good, you sell at a high price, and if you sell it more expensive than similar products, consumers will pay for it. Because, the performance they are visible.

A lot of the car's performance is invisible. For example, if you say how many kilometers are 100 kilometers and how many drivers will the car like this. Will the car accelerate to 100 kilometers in a short period of time, to feel the acceleration of 100 kilometers?

"I know, Qin Dong, don't worry, we have always followed your standards: quality first!" Wei Jianjun said with a smile, "Across the country, such slogans are hung in every factory." But there are very few that can really do it. ”

Quality is relative to output, and the vast majority of factories will sacrifice quality in exchange for output. Because quality can't make money at the moment, production can.

Therefore, many enterprises, in the pursuit of output, the pursuit of efficiency, will ignore the long-term impact of quality. Over time, many well-known brands collapsed like this. I have to say, this is a very sad thing.

But this is also a very common phenomenon in the domestic market in recent years.