What do consumers think about such a bag, and whether there is a demand? What exactly is our target audience, and if they are interested in the bag, what features do they expect from it...... These things can only be known through field research. Therefore, I plan to choose a few cities and directly do a small-scale household survey to get the most real information. ”

After listening to her words, Liu Mochen was silent for a moment and smiled: "I support you." He paused and said, "Throughout the ages, all walks of life have been the same. The more you want to be the best, the more down-to-earth you have to be. In order to make an extraordinary product, the more we must go back to the original place of origin of sales - the market, to explore. ”

After hanging up the phone, Lin Qian thought, isn't it? Ye Fan said that to deal with the Greenland Group, you can't rely on "tricks" like you do with the Luohua Group, you must really use a knife and a gun, so you can build this perfect longbow.

And the most perfect business war is that every step before is perfect and extraordinary.

So when this product came out, the victory was already laid, and there was no need to fight again.

For example, the iPhone.

Or this longbow, for example, they might be able to make.

The next day, Liu Mengxue took the team members and selected some outstanding employees to go straight to various research destinations.

When the news that Lin Qian led the working group to market research came, Ye Fan, Gu Yanzhi and Jiang Yuan had just pulled their suitcases and stepped out of Milan Malpensa Airport.

With forests and rolling hills in the distance, the beautiful city lies just ahead. However, it is still a big unknown whether this industry will be able to find fabrics suitable for new products.

On the rental, Gu Yanzhi looked at the text message sent by Liu Mengxue, smiled, and said to Ye Fan: "I actually thought of doing market research." This Liu Mengxue is a bit unexpected, more calm than I originally thought. ”

Ye Fan replied: "She has always had her own ideas. Give her direction, leave space again, enough. She will bring unexpected results. ”

"Tut-tut......" Gu Yanzhi said with a smile, "Is your set of tricks also practiced in the army?

He was joking, and Jiang Yuan in the front row also laughed when he heard this. Li Zhicheng didn't bother to answer. Just looked at the floating clouds in the sky, and suddenly smiled slightly.

Boil the eagle?

If it's an eagle, he's the eagle. Behind him is the sky high and the clouds are wide, but he is bound by her gentleness and sweetness, and he surrenders willingly.

In his mobile phone, there was also a text message from Liu Mengxue that he had just received: "I went on a business trip, researched in various places, and will be back in about ten days." ”

The slender fingers lightly pressed on the phone screen, and after a while, he replied: "Okay, see you in ten days." ”

Half a month later.

It's spring, and although the cold is still not subsiding, the sun is warm and harsh.

At noon, Lin Qian stood downstairs in a fashionable residential area in Changsha City, looking at the coffee-colored high-rise building standing in front of him against the noon sun, and squinted.

Soon, more than a dozen young team members who followed her took the questionnaire and scattered to take the elevator upstairs. She also took out a stack of questionnaires from her backpack, a bag of small gifts—a delicate little desk calendar, took the elevator to the top floor, and began to go down floor by floor, knocking on doors door to door.

Historically, only water companies, the State Grid, and the Population Survey have done such decent household surveys. So every time she knocked on the door, the resident had a puzzled expression: "Household survey, where are you?"

Liu Mengxue always replied with a smile: "We are a company and want to know a little about consumers. Then he offered a small gift: "Don't get me wrong, I'm not a salesperson." Just a few simple questions are asked of you. ”

Despite this, the person of the Ten frowned when he heard this, closed the door and pushed her out: "No need. ”

But there are also those who are willing to cooperate. probably saw that Liu Mengxue was amiable, had a good appearance and temperament, and did not look like the kind of person who sent leaflets to engage in pyramid schemes, so he filled out a questionnaire for her. If you are really interested in the outdoors or backpacks, you will talk to her for a while.

In the past afternoon, I was extremely lucky to be able to get five or six valid questionnaires in such a tall building.

At the beginning of the task, under Liu Mengxue's "instigation and encouragement", everyone was full of enthusiasm. But there were many setbacks, and slowly there were opinions. After all, except in college, who has ever done such a low-level questionnaire work, and has repeatedly hit a wall and is disgraced.

Liu Mengxue comforted them, saying, "The simplest but most difficult job must be the most rewarding job." "Because no one in the industry does this, once the new product is successful, we will follow the example of the whole industry...... At the same time, he took the lead, and in which city and community, he rushed to the front line first and came to investigate with a cheeky face.

As a result, everyone's resentment gradually subsided, and they began to regard "rejection" as nothing, and put their minds on the matter of "in-depth understanding of customer needs" itself. For most of the month, we went to four or five cities, and each city received 300 valid questionnaires. The amount is not large, but with the accumulation of data and the communication with urban residents is becoming more and more in-depth and extensive, for the future promotion and marketing of this "longbow", everyone brainstormed, and frequently broke out with good ideas.

These good ideas, under the leadership of Liu Mengxue, were finally integrated into a very powerful marketing plan when the new brand "AiTo" came out. And these plans have played an immeasurable role in the explosive growth of Aito's sales and the success of the battle. This is discussed in more detail later.

It's just that Liu Mengxue didn't expect that before she knew it, more than 20 days would pass.

Whenever in the dead of night, she returned to the hotel exhausted, lying alone on the slightly cool and clean bed, as if she had taken off the coat of the capable and indomitable female manager during the day, and Liu Mengxue, who lived in her bones, seemed to have just wilted and resurrected.

She looked through the dark yellow curtains, looked at the clear moon outside the window, and began to think about it again.

After thinking for a while, she really spoke more and more at a high level - "The simplest but most difficult job must be the most rewarding work." "Tsk, how did she come up with this, she was so wise as foolish, she was stunned at the time, hahaha.

I will think about the ideas and plans that she and the team members have made. Those schemes are like jewels and sparkles. When she thought about it, she couldn't help but be excited.

I don't know how busy Ye Fan is doing. She's going to surprise him, does he know?

Tomorrow, I'm finally going back to H Gongji.

Liu Mengxue lay like this and thought about it for a while, and when she looked up, she saw the hat on the bedside table, and the heart was like someone reaching out and gently pinching it.