Unfortunately, none of the materials that Millen found, or the media platforms in which he could have a stake, satisfied Mr. Chen: Mirren considered the most valuable for acquisition was a local newspaper in Alaska, with a circulation of less than 200,000 copies in a single issue...... Chen Geng is certainly not satisfied with such a newspaper company, not to mention the circulation of a single issue of this newspaper, and the scope of its coverage alone also makes people feel a feeling of "a small newspaper in the poor countryside where birds don't."

Mirren is not blind, of course she can see her boss's dissatisfaction, but she feels very aggrieved, and can't help but defend herself: "Boss, you know, those big newspapers, radio and television stations are firmly controlled by those large media groups, we have no problem buying some outstanding shares on the stock market, but if we want to meet your requirements......

With all due respect, even if the outstanding shares we have acquired have reached the level of being able to enter the board of directors, and the media that have been internally run into a monolith, they may not be willing to listen to you, even if you will not interfere in their management, but only let them speak for you when necessary. ”

Chen Geng agrees, for example, the domestic Second Automobile Group, although Dongfeng Motor holds 14% of the shares of the French SPA Group, and the French Peugeot family and the French government are the three largest shareholders of the SPA Group, but does Dongfeng Motor say something inside the SPA? Or does anyone care about Dongfeng Motor's words?

Looking at the performance of French cars in the domestic auto market, we can see how Dongfeng Motor, one of the three major shareholders of the so-called SPA Group, has a say within the group.

"You're right," Chen Geng nodded slowly: "Of course I know what you said, so what about ......"

"I ......" Mirren took a deep breath: "Since these media platforms don't take us to play, have you ever thought about buying one or several medium-sized media outlets first, like Mr. Murdoch of News Corporation, and then slowly growing yourself?"

Of course, I thought about it," Chen Genghui didn't know what Mirren said? Of course, he knew that it was not an overnight matter to take a stake in those large media platforms, and if it was possible, who wouldn't want to have a "pro-army" that was completely up to his own hands and listened to his own greetings? But how could things be so simple? "But I don't understand the media, and I don't have the manpower to understand the media......"

"I'm ......" Mirren hesitated, but soon, her expression became firm: "Boss, I want to try." ”

"Huh?"

Looking at Mirren, Chen Geng was surprised: the girl in front of him, his assistant, actually made it clear to himself that she wanted greater rights?

Xu is Chen Geng did not stop her movements for the first time, which gave Miren more courage, she took a deep breath to strengthen herself, and repeated again: "Boss, if you are willing to give me this opportunity, I will ...... I want to try. ”

Try ......

Chen Geng thought that he was familiar with this personal assistant who had rolled the sheets with him for an unknown number of times, but at this moment, he still felt that the girl in front of him was a little unfamiliar. After a moment of silence, he finally spoke: "Are you sure? You studied hotel management instead of media ......."

There is no outright refusal!

Mirren was overjoyed, and hurriedly said: "I know it's difficult, but I've thought about it, instead of spending a huge price and not necessarily getting what we want, let's personally cultivate a media force that belongs to us." ”

For the sake of the girl who rolled the sheets so many times with her, Chen Geng finally nodded: "Tell me what you think." ”

Although he doesn't mind giving Mirren a chance, if it's great, it's a venture, but if Mirren's plan or idea is not reliable...... Venture capital is not the same as throwing money into a typhoon when it blows.

"My idea is to buy a newspaper with a certain regional influence and a relatively poor financial situation first, and after buying this newspaper, I will poach three to five big reporters from some relatively large newspapers as the pillars of the newspaper, and then push the big news and gossip to increase the circulation as soon as possible......

As for the operation of the newspaper, my thoughts are as follows......

If this proves to be possible, I will replicate it right away......"

This woman really came prepared.

Before Millen could finish speaking, Chen Geng realized this.

Looking at Mirren, he suddenly spoke, "You've wanted this opportunity for a long time, haven't you?"

“......”

Mirren did not deny that her boss was not a fool, she knew very well that when her own boss made this request, Mr. Fernández had definitely understood what kind of calculation he was having, but after careful consideration, Mirren still did it, the reason was very simple, she didn't want to be just Chen Geng's personal assistant and bed partner, she had greater ambitions.

After some contemplation, Chen Geng finally spoke: "Yes." ”

“......”

Mirren raised her head suddenly, looking at Chen Geng with a surprised expression, although this request was a decision she made after careful consideration, she definitely didn't expect Chen Geng to agree so happily, and she couldn't help but be surprised and suspicious for a while.

"I'll only give you $3 million, you can choose the newspaper yourself, and then I don't care what you do, but in half a year, I will see a significant increase in the circulation and business volume of this newspaper," Chen Geng continued, looking at the surprised Mirren, " If you succeed, I will hand over the media piece to you, as you can see, as the scale of this piece continues to expand, you will get a stake in this media group in a step-by-step manner, if you have the ability to build a super large media group with a total market value of more than $1 billion, you will eventually have the opportunity to get 10% of the shares. But I also put the ugly words in front, you only have 'half a year + half a year' to prove yourself, if you fail after a year......"

"If I fail, I'll honestly come back and be your assistant. ”

"Very good, hand me the plan as soon as possible," Chen Geng smiled, looking at Mirren with a little encouragement in his eyes: "In addition, I hope you can succeed." ”

Personal assistant or something, for Chen Geng, as long as he has money, he can find it at any time, and it is the kind that catches a lot of money, but there are not many talents who can be in charge of the media alone, Chen Geng sincerely hopes that Mirren can succeed. As for the question of whether he can continue to control Mirren after her success......

If you can't, you deserve it.

Mirren hadn't sent the plan to Chen Geng's desk, but Jack Welch hurriedly found it, he pushed open the door of Chen Geng's office, and didn't even have time to greet Chen Geng, so he asked Chen Geng unceremoniously: "Boss, how long will it take for you to talk to me about the civilian HMMV last time?"

Chen Geng was stunned for a moment before he reacted, and looked at him in amazement: "What's the matter?" Are you going to use 'hummer' to fight Chrysler?"

"Yes," Jack Welch said bluntly, "I'm going to fight the Chrysler-owned Dodgers." ”

Dodge?

Chen Geng frowned: "If there is a need, soon, but I'm a little curious, what are you going to do? Based on hummer, develop a competitive model that can target the current Dodge pickup?"

Speaking of Dodge, domestic car enthusiasts are probably most familiar with the Dodge series of pickup trucks, especially the Dodge RAM 1500, which together with the Ford F-150, has become a representative of American large pickup trucks in China.

In fact, Dodge produces more than just pickup trucks, their product line is very complete, sedans, luxury cars, sports cars, pickup trucks...... Almost all passenger car models are involved, with a "Fast and Furious 5" and the Dodge Challenger and the ultimate form of the Dodge Challenger: Hellcat and other models, are typical representatives of American muscle cars.

Before this, Chen Geng did talk to Jack Welch about the idea of developing civilian HMMV based on military HMMV military vehicles, and even wanted the name, so he directly used HMMV's previous codename: HUMMER.

It's just that in this way, Chen Geng can't help but be curious about Jack Welch's plan, what is he going to do?

"That's not it," Jack Welch shook his head, "We've received a lot of calls these days, and they're very interested in our hummer and want to own one, and you've told me before that you plan to mass-produce a civilian version of the hummer, and you've shown me a few different models." ”

Chen Geng nodded, he did show Jack Welch the various different types of deformation cars he designed for civilian hummers, such as single-row, one-and-a-half-row and double-row style pickups, off-road models with full-cover tailboxes, and extreme off-road styles that retain almost all of their off-road ability and passing performance on the basis of the military version, but he is still a little curious, with such a few cars, you can form an effective blow to Dodge?

Jack Welch didn't sell it, and directly put a stack of photos in front of Chen Geng: "Boss, these are Dodge's current pickup models, they are simply ugly and can't be seen! If we build a series of models for the civilian market based on HMMV, we will use the foundation and popularity of HMMV to ...... Do you think sales of Dodge pickups will be affected?"

Chen Geng: "......"

Makes sense!

"As soon as their sales start to decline, I'll start to attack their dealers," Jack Welch's eyes flashed with a fierce color: "I'm going to poach at least half of Dodge's dealers!"

For any car manufacturer, the dealer is their lifeblood, the reason is very simple, after your car is built, it is not to look good there, after all, it is to sell it for money, and being a dealer is tantamount to digging its own roots, without a dealer, who will sell the car to?

That's it!

After knowing that Jack Welch was going to attack Chrysler's dealers, Chen Geng said dryly: "It's too petty." ”

“......”

Jack Welch looked at his boss suspiciously, not quite understanding what his boss meant.

Chen Geng waved his hand and said honestly and politely: "Since you plan to snipe Dodge, then snipe all over the line, what's the point of making a small fuss?"

Sniping on all fronts?!

Jack Welch looked at his boss in astonishment, he was a little frightened by his boss's ambitions: "Uh...... Boss, if you snipe on all fronts...... Isn't that a bit difficult?"

“......”

Chen Geng glanced at Jack Welch and didn't speak.

Although he didn't speak, the meaning of the eyes was clear: You came to my office and said that you want to give Dodge and Chrysler a good look, and now you are the one who is embarrassed, what do you want?

"Hehe...... Jack Welch laughed twice and explained in a low voice: "Dodge's product line covers pickups, sedans, station wagons and sports cars...... There will be a lot of financial pressure on Jeep's side......"

"That's the truth," Chen Geng also agreed with Jack Welch's analysis, and he thought for a while: "First of all, are you sure that the civilian hummer can pose a threat to the Dodge pickup?"

"Yes, I'm sure!" Jack Welch nodded heavily.

After carefully analyzing the Dodger's current pickup trucks on sale and the HMMV-based pickup trucks that the owner had shown him, Jack Welch was full of confidence in whether the Hummer pickup could beat the Dodge pickup: except for the emphasis on extreme off-road performance and passing performance while retaining the same powertrain arrangement as the HMMV. In addition to the four-wheel drive system and the ultimate Hummer of the portal axle, the other Hummers are simply civilian pickups with HMMV shells: the portal axle is gone, the powerful full-time four-wheel drive system is gone, and even the engine and gearbox are no longer extended to the middle of the cockpit, is this Hummer still Hummer?

PS: Brothers, please wait a few minutes.

"Hehe...... Jack Welch laughed twice and explained in a low voice: "Dodge's product line covers pickups, sedans, station wagons and sports cars...... There will be a lot of financial pressure on Jeep's side......"

"That's the truth," Chen Geng also agreed with Jack Welch's analysis, and he thought for a while: "First of all, are you sure that the civilian hummer can pose a threat to the Dodge pickup?"

"Yes, I'm sure!" Jack Welch nodded heavily.

After carefully analyzing the Dodger's current pickup trucks on sale and the HMMV-based pickup trucks that the owner had shown him, Jack Welch was full of confidence in whether the Hummer pickup could beat the Dodge pickup: except for the emphasis on extreme off-road performance and passing performance while retaining the same powertrain arrangement as the HMMV. In addition to the four-wheel drive system and the ultimate Hummer of the portal axle, the other Hummers are simply civilian pickups with HMMV shells: the portal axle is gone, the powerful full-time four-wheel drive system is gone, and even the engine and gearbox are no longer extended to the middle of the cockpit, is this Hummer still Hummer?