Chapter 826 Governing an enterprise is like cooking a small fresh
At the CCTV advertising bidding meeting at the end of 97, Yang Fei did not win the bid.
That session, that is, this year's bid king, was taken down by Hu Zhibiao.
Hu Zhibiao spent a total of more than 200 million.
Compared with last year's Qin Chi, Hu Zhibiao only spent more than 200 million, and he felt that "it's really cheap!"
Qin Chi spent more than 300 million to win the bid king, but the result was a complete defeat.
At last year's bidding scene, all the candidates became much more rational.
Especially after Yang Fei won the bid for two consecutive years, he also began not to bid and no longer superstitious about the concept of the bid king, which also brought entrepreneurs more thinking.
An advertisement, no matter how good it is, is just an advertisement, it can only help you sell products, but it can't help you produce and develop products.
If there is no excellent technology, no first-class quality products, and no output to meet market demand, then the standard king is not a magic technique for the enterprise, but a magic that turns magic into decay.
Hu Zhibiao had already set a grand ambition and said that he would win the bid.
But he also knows that the bid king of more than 300 million is not something that ordinary people can take, it is easy to take it down, and whether it can be profitable or not is two words.
Therefore, when bidding, he only conservatively filled in more than 200 million yuan.
Everything depends on fate, if you win, you will win, it doesn't matter if you don't win, take more than 200 million and fight hard.
Unexpectedly, he won the bid like this.
Not only is he thinking, but all entrepreneurs are thinking, how much is the concept of Biaowang worth?
When Hu Zhibiao won the bid, he was ecstatic and became the focus of the audience.
Yang Fei only won a few prime-time advertisements and congratulated Hu Zhibiao on winning the bid.
At that time, Hu Zhibiao was in high spirits and did not talk to Yang Fei much.
Later, Hu Zhibiao encountered a business crisis, and on a quiet night, he suddenly remembered that Yang Fei had said to him: "Don't expand blindly, pay attention to product development and upgrading." ”
This was just a sentence, and Hu Zhibiao didn't take it to heart when he heard it.
When a person is proud, he simply can't listen to others.
Last year, Aiduo, a brand that has just been established for more than two years, achieved sales of 1.6 billion!
That's a huge number to be proud of!
The young Hu Zhibiao was carried away by this great victory.
That's why he has so much courage to spend more than 200 million yuan and win the crown of the bidder.
However, since Yang Fei, King Biao seems to have been under a spell, and whoever wears this laurel crown will be cursed!
Qin Chi is like this, and Aiduo has also followed in his footsteps.
Hu Zhibiao thought of Yang Fei's advice, so he came to look for Yang Fei and wanted to talk to him.
"Boss Yang, I can be regarded as looking for you. Hu Zhibiao grinned.
Yang Fei said: "You have been looking for me for a long time, why don't you go into the school to look for me?"
"I think this school is very sacred, and I don't dare to enter it casually. ”
"Huh?" Yang Fei said, "You have something to do with me?"
"Boss Yang, let's find a place to talk, I want to learn from you. ”
Yang Fei said: "I am not a Buddha, and you are not a monkey, which scripture do you take?"
"The economy of business management. Hu Zhibiao said, "Please also give me advice." ”
Yang Fei looked at the time and said, "Let's talk while walking." I'm going to invite two beauties to milk tea, so you can go with you. ”
Where is Hu Zhibiao in the mood to eat milk tea at the moment?
"Boss Yang, my business is very urgent, the matter of milk tea, let's go back and eat? ”
"What's more, what's more urgent than inviting a beautiful woman to eat milk tea? Don't panic, the sky is falling, and there are tall people on top of it, but if the beauty gets angry, it will be a big trouble." ”
Chen Mo and Ning Xin were beside them, smiling profusely.
Hu Zhibiao had no choice but to follow Yang Fei to a shop called Milk Tea Sister.
There are a lot of people in the store, and you have to queue up to buy milk tea.
Yang Fei said: "Mr. Hu, you said that you wanted to have a treat, so please go to the queue to buy milk tea first!"
Hu Zhibiao was stunned: "Boss Yang, I'm really in a hurry." ”
Yang Fei said lightly: "I can't eat hot tofu in a hurry." The time to buy milk tea can't delay your big event. ”
Hu Zhibiao was so anxious that he was sweating profusely, but he had no choice but to line up honestly.
He lined up and saw Yang Fei chatting happily with the two beauties, and couldn't help but sigh, how did Yang Fei do it?
Yang Fei made the money so easily!
The most enviable thing is that Yang Fei also finished college while making money.
That's something that so many people can't do!
Looking at Yang Fei, who was light and light-hearted, Hu Zhibiao suddenly had some understanding.
After buying milk tea, Hu Zhibiao came to the seat, handed them to Yang Fei, and said with a smile: "Boss Yang, two beauties, please drink milk tea." I really can't see that this store is doing so well. ”
Yang Fei smiled: "This is my shop, of course business is good." ”
"Huh?" Hu Zhibiao said, "This is also Boss Yang's industry?"
What he thought was, you are the owner of this shop, you come to drink tea, why do you want me to pay for it?
Yang Fei asked, "Mr. Hu, do you like to eat fish?"
"Eat fish? Ah, it's okay, we usually eat a lot! ”
"Then you must have heard of a saying, it is called governing a big country, such as cooking small fresh. ”
"Well, I seem to have heard of it, this is Lao Tzu's words, right?"
"Yes, I think that governing an enterprise is the same thing. ”
"Huh, can you eat a fish, and it can be connected with the governance of the enterprise?"
"Have you ever fried fish?"
"Hmm. ”
"Is there anything I need to look out for?"
"The most important thing to pay attention to is the heat. Secondly, you can't fry too much at a time, the fire is not good, and it is easy to burn if you fry too much. ”
"It seems that you really know how to fry fish. ”
"That is, there is nothing special about frying fish, you just have to be patient. ”
Yang Fei smiled slightly.
Hu Zhibiao was like an initiation, and suddenly he understood a lot.
Yang Fei seems to be casual, but in fact, he is exchanging business methods with him.
"Mr. Hu, last year, when you won the bid king, I gave you a few words of advice, but at that time, I saw that you didn't listen to it. ”
"Yes, I was too busy at the time, but I remember what you said. Boss Yang, my business is in trouble now, I want to talk to you to see if you can give me some advice. ”
"I know. ”
"You know?"
"Biaowang enterprise, every move, there will be a report in the newspaper. ”
"Alas!"
"You're expanding too fast. I can probably understand your thoughts, you want to take advantage of the year of the king, as much as possible, not to waste the advertising money of the king. ”
"This?" Hu Zhibiao couldn't help but smile awkwardly when Yang Fei said it.
Yang Fei said: "The money you make in the VD industry has been swallowed up by other industries, and you want to blossom in all directions, but you will die in all directions." ”
Hu Zhibiao couldn't laugh, Yang Fei's words hit his death hole.
Why is this young boy in front of him so powerful?