Chapter 428: On Doing Business
Du Luming was puzzled: "Wind chime child, I am ignorant, what is this dopamine?"
"Dopamine is a neurotransmitter that brings energy and motivation, not only influencing people's behavior, but also participating in the love process and stimulating feelings for the opposite sex. When we experience something new, stimulating, or challenging, dopamine is secreted in the brain. Under the action of dopamine, we feel the happiness of love. Men are deficient in dopamine, and the common symptoms are: full of energy and passion at work, but tired and listless when they get home, loss of interest and passion, unfocused and impatient with the nagging of their wives, impulsiveness, apathy, forgetfulness, narrow-mindedness, boredom with normal life experiences, and slow response to the needs of others. Men need a level of risk-taking, challenge, and competition to stimulate dopamine production. To ensure the secretion of dopamine, you should eat more high-protein and low-fat foods, such as low-fat yogurt and salmon, etc., too much fat will also block the secretion of dopamine. Serotonin is also an activity that affects the cardiovascular and gastrointestinal systems, helping us to relax our minds and recognize the positive factors and neurotransmitters in our lives. Serotonin deficiency can lead to anxiety, depression, and violence. If you are a woman, you are susceptible to low serotonin, and you will have various degrees of PMS, exhaustion, excess weight, marital dissatisfaction, paroxysmal depression, and some physical problems. In the West, millions of women need psychoactive drugs such as Baixoo to stimulate the normal secretion of serotonin. The amount of serotonin in the brain of people with depression is relatively low, and even in healthy people during the cold and dark season, the amount of serotonin in the brain decreases. Waking up in the morning and basking in the sun stimulates the brain to secrete serotonin, leaving you refreshed throughout the day. In addition, eating more of Regal-3 fatty acids, tryptophan, magnesium and zinc can help with serotonin production. Human intestinal cells produce 95% of serotonin, and Mike Gerson calls the intestine the second brain of man. Studies have shown that chocolate increases the concentration of serotonin in the brain, endorphins, the hormone that makes people feel happy, and they need to be helped by this hormone if you want to get rid of worry and worry. Endorphins, like serotonin, are secreted when necessary. Reducing the need to do less energetic physical activity can not only change your physical condition, but also promote the secretion of endorphins, the beneficial chemicals in the brain, and distract from the excessive focus on daily worries. Sorry, Grandpa Du, it's a bit long......"
"It's okay, it's okay, you're asking me to do physical exercise and change my eating habits?" Du Luming asked.
"Walking slowly is a favorite form of exercise for middle-aged people, and it acts almost simultaneously on the secretion of three brain chemicals. The endorphins secreted 15 minutes after the start of the walk resemble a cardiotonic that puts the brain in a state of excitement and produces unconscious pleasure. This idea is gradually formed by the subsequent increase in dopamine secretion, so walking slowly is the most appropriate form of exercise, and at the same time foods that increase the concentration of serotonin in the brain are plums, eggplants, tomatoes, pineapples, walnuts, and can also increase serotonin. ”
"Okay, Tingting, is dinner ready? Don't let the guests wait for a long time. ”
Du Wanting smiled and said: "Grandpa, don't worry, you can still make my friends hungry, handsome guys, beauties, let's go to the table." ”
Oh my god, can you finish eating this? It's all freshly baked, what kung pao chicken, cold beef, husband and wife lung slices, a few vegetarian dishes and all kinds of snacks and fruits, my God, I suddenly feel hungry.
"Look at your cowardice. Zuo Mi didn't forget to tease me.
Du Luming said with a smile: "Wind chime children, and this beauty, I am usually tired of eating delicacies from the mountains and seas, today I specially asked the cook to get some home-cooked food, I don't know if it suits the appetite of the two of you?"
"Grandpa Du, I am from the countryside, I eat everything, this table of food is very tempting for me, thank you Grandpa Du for his hospitality. ”
After a meal, Du Wanting served tea and poured water again, which was very virtuous.
I said to Du Lu, "Grandpa Du, take the liberty of asking, what kind of business does your family have?"
"I'm ashamed to say it, these are the foundation laid by my father, Du is not talented, on the basis of the original foundation of my father, our family is quite famous in the building materials industry, my little granddaughter Tingting is also ready to run a building materials company in the industrial park. ”
"I don't know much about building materials, are you a company that produces raw materials or focuses on sales?"
"Haha, that's a good question, small businesses rely on understanding, Chinese businesses rely on professionalism, big businesses rely on management, and dealers with annual sales of 50 million will definitely be better at management than 200 million dealers?"
Zuo Mi said: "Grandpa Du, that's not necessarily, for example, the FMCG industry, the difference is too great, the business categories are different, the business channels are different, and the agency brands are different, which will affect the management level of a dealer." For example, a beverage and a liquor distributor have annual sales of 50 million beverages and 200 million liquor sales. In the past, we talked about dealer management, the usual dimension is to stand in the perspective of the manufacturer, how to manage the dealer in the city manager of the manufacturer, the amount of funds, the maximum pressure of the warehouse, the terminal visit standard action, many manufacturers also promote the local business manager, the management of the tentacles not only to the dealer, but also to the dealer's salesman, to help the dealer set KPI assessment. The goal orientation is not the same, and the results will be unsatisfactory. ”
"This beauty has a lot of research on business management, I Du someone has always cherished talents, I don't know if we can consider our family to work, let Tingting talk to you about the treatment. ”
Zuo Mi didn't know how to answer, but Du Wanting came out to save the game and said: "Grandpa, I know that grandpa cherishes talents, do you have such a poaching person, I have a good relationship with the wind chime, let me deal with this matter." ”
Du Luming also knew that his words were a little inappropriate, and hurriedly apologized: "This person likes to talk nonsense when he is old, and the beauty is very familiar with distribution management, and graduated from that university?"
"Department of Business Administration, University of Cambridge. ”
"Sure enough, the hero is a teenager, in fact, many executives of our company do not know how to manage, and urgently need a person with education and experience to help us manage the company. ”
Zuo Mi smiled: "There, Grandpa Du, the role of the dealer, probably in 1990, with the implementation of the reform of trade circulation, the dealer began to be born." Who will be a dealer is usually three types of people, the first is from the supply and marketing cooperatives in the system, the second is the owner of the store who has evolved, and the third is commonly known as "going to the sea to start a business", doing reselling business. At that time, the dealer's business was still a "small business", and the dealers were often non-professional, and did not receive professional training. A dealer who made Arowana told me that in the early years, the dealer of Arowana was very simple, as long as he had money in his pocket and could grab the goods from the factory, he could make the business bigger. The Arowana dealers in Zhejiang, some of which exceeded billions, rose at that time. ”
"Arowana this is an old brand, grain and oil is the leader in China, the lack of material demand and the rise of the economic level, the times have given dealers dividends, in addition to catching a number of taste, choose a number of brands, plus courage, sales can basically go up, of course, now the dividend is gone. If there is no dividend, we should return to the essence of doing business and create value well, whether it is to provide more convenient services for downstream small stores, or to provide upstream brand owners with product landing services, we need to create value. The dividend is gone, dealers must continue to grow, grab the terminal, grab the market, pay attention to methods and strategies, it turned out to be a barren land, and it can be reclaimed casually. At present, there is almost no vacant land, and we can only do it carefully and thoroughly on the existing one-third of an acre of land, and even go out to grab land, and we must pay attention to arranging troops to fight a war, and the key behind it is organization and management. Du Luming also expressed his opinion.
Du Wanting said: "The current market stage, the dealer has to emphasize the fine management, in addition to the market stage, there is also the dilemma of the dealer's own operation, the dealer business has to face four stages, the first stage, mom-and-pop shop, at this time, the sales volume can not be large, the customer is too busy. In the second stage, the couple plus helpers, the helpers are mainly relatives, can only do miscellaneous, and have little effect on the development of the market. In the fourth stage, the boss plus the business supervisor plus the business personnel team plus the service personnel plus the accountant, the market can expand indefinitely, the implementation of corporatized management, professional division of labor. The process of dealer development is a process of increasing personnel, many dealers to the third stage, it is stagnant, can not cross to the fourth stage, even in the fourth stage, the management of dealers is also a mess, do small dealers by understanding, do medium-sized by professional, do big dealers by management, but dealers are usually confused, this is also the problem I need to consider after starting a business. ”
I stared at me like a nobody, I couldn't understand what they were saying, I really wasn't good at this kind of business, and I was embarrassed that I couldn't leave.
Zuo Mi said: "People are the most important essence, and then return to the essence of business, behind the distribution agency model is a game, there is a game that needs someone to negotiate, we can find that the core of the dealer is "people", especially the basic front-line business personnel. Of course, you can say that the core of every enterprise is people, but the business nature of the distribution agent determines that "people" is the most critical. Platform enterprises, relying on people to build basic facilities, users on the platform for "free socialization", "free trading", when more and more people, the closed loop of the market is formed, without too much human intervention, design a good mechanism, do a good job in user operation. Upstream brands, research and development of good products. Establish a good brand, build a good marketable channel, the core of enterprise growth is to continue to output good products, attract more consumers, downstream retail stores, the key to business sources depends on the location of the customer flow. If the store location is good and the consumer experience is good, you can get long-term business. ”