Chapter 454: Prescription
Chen Geng's words were very polite, but what was surprising was that these guys at the scene, who had always been proud and proud that FAW was the "eldest son of the republic", and even so proud that their eyes grew on their heads, were not a little dissatisfied with Chen Geng's words.
The last time I went to AMC to visit, Chen Geng specially approved the company's propaganda department to carry a camera to accompany the shooting, and watched the video tape brought back by Chen Shouhua and others, FAW only knew how big the gap between itself and the world's advanced level of automobile manufacturing enterprises is, to put it mildly, the gap is simply desperate.
"Yes," Chen Shouhua replied, and said sincerely: "Mr. Chen, after visiting your company, we realized that it is no longer feasible to rely on the past, but you also know that our country has been implementing a planned economy for many years, and we have no experience in how to make an enterprise bigger and stronger, and we urgently need experienced entrepreneurs like you to provide us with some guidance......
Speaking of this, Chen Shouhua paused slightly: "D and the people handed over the Hongqi car to us, we have the responsibility and obligation to carry forward the Hongqi car, maintain the honor of the Hongqi car, let the red flag shine brightly, and must not let the people down." ”
Although Chen Geng is very skeptical that Chen Shouhua's words are high-profile, otherwise how could the Hongqi car become an empty shell that has been in vain but has repeatedly disappointed the Chinese people?
But at this moment, looking at the sincere eyes of these people in front of him, Chen Geng still planned to give it a try: he actually hoped that the red flag would truly become the pride of the Chinese people's hearts more than anyone else, instead of mourning its misfortune and angering it.
"In this case......" Chen Geng thought for a while: "Then the future development path of Hongqi car needs to be changed, and it needs a completely market-oriented operation ......"
Speaking of this, Chen Geng looked at Chen Shouhua and observed his reaction.
But Chen Shouhua didn't have any dissatisfaction, but waited expectantly for Chen Geng to continue.
Chen Geng said: "First of all, since FAW's goal is to build Hongqi Sedan into 'Asia's Mercedes-Benz', then we need to first clarify how Mercedes-Benz does it and how their product line is divided.
Observing Mercedes-Benz's product series, let's put aside sports cars, coupes, off-road vehicles and other niche models for the time being, and first look at their main models, that is, sedans, which can be roughly divided into Cclass, Eclass, and Sclass, but Mercedes-Benz actually has a level above Sclass, that is, Pullman developed on the basis of Sclass.
Understand Mercedes-Benz's classification of models, so how should the model level of Hongqi sedan be divided? My idea is that first of all, it is best to use Hongqi's original housekeeping model, that is, the extended version of the courtesy car and the car used by national leaders, such as the parade car for military parades and the daily car of the top leader, which corresponds to the Mercedes-Benz Pullman.
This level of red flag should have a special name, Mercedes-Benz is called Pullman, I think this red flag is called the big red flag?"
Chen Shouhua listened carefully to Chen Geng's words, he knew that Mercedes-Benz Pullman, for Chen Geng's positioning of the highest-end model of Hongqi is equivalent to Mercedes-Benz Pullman, he agreed: "The name of the big red flag is good, only this level is called the big red flag, and the other red flags are called red flags; this division is also good, our CA760 should correspond to the Mercedes-Benz Pullman level, then the version, does it correspond to the Mercedes-Benz Sclass......?
After a deep sigh, Chen Shouhua said: "Then the corresponding user group should be senior leading cadres at the level from senior officials to vice presidents." ”
"Not only high-ranking officials and senior leading cadres at the vice-national level," Chen Geng said with a smile: "There are also high-end enterprise groups, large central enterprises and high-end reception cars of foreign enterprises in China," said here, Chen Geng couldn't help but feel a little regretful: "In fact, China's economy has not yet developed, and in the future, after the development of China's economy and the people have money, this level of models will attract the richest group of people who get rich first, so that they can also become our ......users."
"Mr. Chen, how can you let ordinary people buy Hongqi cars?" Before Chen Geng's words were finished, someone suddenly expressed dissatisfaction: "Hongqi cars have a glorious history, how can they ......?"
"Do you mean that the Hongqi car still follows the development path of the planned economy era, and is only used as a car for the government and senior leaders? Hongqi continues to live on the government's financial allocation?" Before the old man finished speaking, the smile on Chen Geng's face disappeared instantly, although he forgot what the name of the old man who spoke, but this did not prevent Chen Geng from unceremoniously scolding back: "What do you think? In this case, why did the central government make the decision to stop the production of Hongqi cars?" Haven't you thought about the reason for this?"
“......”
Chen Geng's combat power was too strong, and the guy who had just plucked up the courage to refute Chen Geng was instantly speechless by Chen Geng's blow.
But this old man also really has a bit of courage to become more and more frustrated, and after being refuted by Chen Geng, he quickly found a new argument: "But this is the car of the national leader, and every bit of design is a state secret, if the enemy and special elements buy a car, it will ...... to our leader."
"Your train of thought...... I just don't know what to say," Chen Geng smiled at this question, and asked rhetorically: "Has the German government banned ordinary people from buying Mercedes-Benz S-Class and Pullman? Has the US government banned ordinary people from buying Lincoln Continental Limousine and Cadillac Fleetood Limousine?"
“......”
The comrade who had just raised this question suddenly turned red and was speechless: Yes, Mercedes-Benz has never forbade anyone to buy Mercedes-Benz S-Class and Pullman, as long as you can afford it; the Americans have never forbade ordinary people to buy Lincoln Continental Limousine and Cadillac Fleetood Limousine, as long as you can afford to pay, but in the United States and Germany, is there a situation like this guy said?
Although he said that, but he still had to give a little face, Chen Geng's tone changed: "Of course, the situation of the two countries is different after all, so there can be some differences, if FAW does have such worries, it can be done 'subtraction'." ”
"Do the subtraction?!How do you do this subtraction?"
Chen Shouhua actually didn't think about the issue of selling Hongqi cars to enterprises, but some people had raised similar concerns before, coupled with the previous political climate problems, this idea has always been just an idea, but at this time, Chen Shouhua was instantly excited when he heard Chen Geng's words, and he was keenly aware that this "subtraction" may be the solution to the sales of Hongqi cars in the private market.
Chen Gengdao: "For example, the high-level bulletproof version of the big red flag is specially used by the chief, and it must have an anti-jamming confidential communication system and some other special equipment, right?"
"Yes. Chen Shouhua nodded happily, there is nothing to keep secret, and the cars used by dignitaries all over the world are equipped with similar confidential communication equipment.
"Then the civilian version of the big red flag can remove these secret equipment," Chen Geng spread his hands and said: "The bulletproof level can also be reduced, and even the bulletproof ability can be removed...... In short, these are all flexible adjustments, in short, on the premise of not leaking secrets, it is necessary to ensure the aura and style of the civilian version of the big red flag, after all, those users who bought the civilian version of the big red flag, what people fancy is the aura bonus that the big red flag brings to themselves.
If you still feel at ease, you can also do another background check, such as whether this person has violated the law before, etc., as long as the person abides by the law and has a certain social influence in the local area, can buy the big red flag, isn't this okay? Anyway, few people can afford this car. ”
it! Can you still play like this?
But Chen Shouhua had to admit that if the method of "subtraction" was adopted, it could indeed prevent the leakage of secrets, anyway, for ordinary people who bought these models, the purpose for which they bought this kind of car was actually "stained".
If this is the case, it is indeed as Chen Geng said, as long as the shell of the big red flag is kept.
Chen Shouhua and several leading comrades of the party group of the factory glanced at each other, and everyone nodded in unison: Well, this method is good.
was a little unimpressed by Chen Geng's arrival before, but now he is completely convinced: it is indeed a vain man under the fame.
As for Chen Shouhua, he couldn't wait: "Mr. Chen, what about the next version?, does it correspond to the level of Mercedes-Benz's eclass?
When it comes to the division of officialdom levels, Chen Shouhua is much more superb than Chen Geng.
"Yes," Chen Gengying said, "But I think that in addition to what you said, those private enterprises that respond to the call of the country's reform and opening up and get rich first are also okay...... Of course, whether you want to include them or not depends on your own intentions. ”
Chen Geng knows that at least in the last five or six years, private enterprises have not yet become a climate, those private business owners who have earned the first pot of gold through their hard work may not be willing to spend so much money to buy a "Hongqi E-class", but as long as Hongqi does a good job of brand image, the quality and design of products can also keep up, and so on to the late 80s and early 90s, maybe the "Hongqi E-class" will really become the pride of domestic cars, become a symbol of wealth and social status, so that countless private bosses who got rich first rushed to buy.
PS: Brothers, there should be another chapter if nothing else.