What the?

Don't want to give exclusive representation?

Too long?

That's sorry, if you don't sell it, then look at the whole network is pirated, and you won't receive a penny, hide to the side and cry!

Moreover, even though they are all first-class record companies, your competitors get tens of millions of dollars in network licensing fees, but you can't get a penny, so have you figured out how to explain to the company's board of directors?

Under the "coercion and inducement", the results are very satisfactory.

Sony, $25 million to get their music library, the world's exclusive network agent, for a period of 20 years!

Warner, $20 million, exclusive agent of global network copyright for 20 years!

Universal and EMI are 18 million each, and the global network copyright is the exclusive agent for 20 years!

It only cost a total of 81 million US dollars to win the exclusive agency of the online copyright of the four major record companies, and the term is still 20 years.

In addition, there are some small record companies, which have spent another 9 million US dollars, basically the more popular and classic songs and music on the market, and all the online broadcast rights have been won.

In other words, in the music area, a total of 90 million US dollars was spent.

I originally made a budget of 100 million US dollars, and I saved 10 million.

However, in terms of film and television dramas, the progress is not so smooth, the old TV series and movies are easy to say, and film and television companies are also willing to sell to Facebook Entertainment.

But relatively new film and television dramas, they are not so happy.

It's like a TV series, it premiered on satellite TV, and it can still be sold three times, and it can still be sold to local stations after satellite TV has gone through a round!

Although the money is getting less and less, you can still get a little bit of it.

Dong Xiaoxue was not discouraged, in the final analysis, isn't it just that there is less money?

Then I'll give you more!

And there are actually not many film and television dramas worth buying, movies and TV series are not the same as songs.

The number of songs is too large, and the tastes of the listeners are quite mixed, so try to be as comprehensive as possible.

As for film and television dramas, there are so many outputs in a year, classics are what almost all audiences like to watch, and no one cares about garbage.

Therefore, Dong Xiaoxue made a "Hundred Thousand Plan".

That is to say, in the early stage, only 100 classic TV series and 1,000 classic movies need to be acquired, which is enough to support the launch of Facebook Video!

In addition, of course, there will be some cartoons and documentaries to supplement.

These are all old movies and TV series, in this regard, Dong Xiaoxue only spent 250 million US dollars, and the authorization qualification and duration are the same as the songs, and they are all exclusive licenses for 20 years.

............

After spending a total of 340 million US dollars, Dong Xiaoxue's copyright acquisition action came to an end, everything was prepared, the music software and video software were tested, and they were waiting to be launched.

After listening to Dong Xiaoxue's report, Yu Wenfei nodded, not out of his expectations, the copyright acquisition was quite smooth.

In fact, if you are not in a hurry, the price can be reduced a lot.

Because in those days, there were no Internet companies willing to pay for copyrights, anyway, everyone was pirated, who do you sue......

Paying for copyright......

Wait a minute!

Suddenly, Yu Wenfei thought of something, he looked at Dong Xiaoxue with a strange face, and asked, "Are the copyright libraries of the major record companies you talked about exclusive worldwide?"

On the words "global exclusive", he deliberately accentuated his tone.

Dong Xiaoxue didn't know why Yu Wenfei asked this, nodded and replied: "Yes, of course it must be exclusive to the world, otherwise, how could I pay so much money for them." ”

"When you talk to the big record companies, they don't say they've licensed it to ...... Apple?" Yu Wenfei asked in surprise.

HE JUST REMEMBERED THAT APPLE DIDN'T START WITH IPOD PLAYERS AND THE ITSU STORE!

At this time in 2003, it seems that Apple's iTunes Store has just been launched, and they are also making digital music.

"Oh, you mean Apple, which makes computers and players, and the record company talked to me. But they're so small, and the big record companies tried to work with Apple in the first half of the year, and the results seemed to be average, and by the time I negotiated with the labels, each of them had received less than $500,000 from Apple.

On one side is 20 million US dollars, on the other side is 500,000 US dollars, in exchange for Fei Zong, you must know how to choose. But because Apple has signed an agreement with a record company, it can't break the contract.

IN THE END, THEY RESTRICTED APPLE FROM ALLOWING SONGS TO BE PLAYED ON IPODS AND IMACS FOR SALE, AND ALL THE REST OF THE ONLINE PLAYBACK SALES WERE GIVEN TO US. I thought that Apple's products were very niche, and they were rarely seen in China, so I agreed. Dong Xiaoxue said nonchalantly.

Yu Wenfei couldn't laugh or cry a little.

I really don't know whether to praise Dong Xiaoxue or criticize her.

This is a good opportunity to "strangle" Apple!

Apple in 2003 can be said to be still a "broken settlement", the company was once on the verge of bankruptcy, and Qiao's gang leader had just returned.

IT IS PRECISELY BECAUSE OF THE BEST-SELLING IPOD AND THE SUCCESS OF THE ITSU STORE THAT APPLE CAME BACK TO LIFE, AND ONLY THEN DID IT HAVE THE GLORY OF THE NEXT TEN YEARS AND THE GIANT TECHNOLOGY COMPANY WITH A MARKET VALUE OF MORE THAN ONE TRILLION DOLLARS!

But Dong Xiaoxue let go of this opportunity......

However, if it weren't for Dong Xiaoxue's acquisition of the copyright this time, Yu Wenfei wouldn't have remembered this matter for a while, after all, his understanding of Apple is more about Apple mobile phones.

The record company's choice cannot be said to be wrong, in fact, it is still extremely clever, and it is a good thing to get money at both ends, so why not do it!

On the one hand, Apple's products are still relatively niche, and they use a sharing model, with prices ranging from $0.3 to $0.99 for each song sold, of which Apple has to take half of it.

The high price, coupled with the low share, and the fact that it can sell out are all new songs, and it is difficult to sell old songs, so the record company does not get much money from Apple.

Now Facebook Entertainment looks like it has a lot of money, waving money to buy out the entire company's song library, and it will cost 20 million US dollars as soon as it is sold!

How can you let go of such a good thing!

But Apple's side is also a trickle, maybe there will be more in the future, and I am reluctant to give up.

So on the one hand, he simply agreed to Dong Xiaoxue's request, and on the other hand, he retained Apple's authorization and ate at both ends......

It's beautifully done!

............

Now that it has become an established fact, Yu Wenfei has not dothered about this matter anymore, let Apple make some money, otherwise it will be very lonely when there are no competitors in the mobile phone market in the future.

Qiao Gang Leader is also a great talent, and Yu Wenfei also admires him, so he can't drive others to a dead end.

"Very good, have you discussed it, when will Facebook Music and Facebook Video be launched?" Yu Wenfei asked again.

Dong Xiaoxue frowned, "I'm just worrying about this matter now, in fact, everything is ready and ready to go online at any time." But now that we're going online, we're going to be an instant hit! The problem is that we haven't figured out what to do to attract the most users in the shortest possible time. ”

"Isn't it enough to have two words like Facebook, or are you going to charge for it at the beginning?" asked Yu Wenfei with a smile.

For what kind of business model to adopt after Facebook music and Facebook video are launched, Yu Wenfei did not give too many opinions, these two software must be charged in the end, otherwise they can't afford to raise copyrights, but when will they be charged, this is a test of skill.

If the charge is too early, the user has not yet formed a stickiness, and if you dare to charge, they will dare to abandon you without hesitation and turn their heads to listen to piracy.

What if it's too late......

That's a lot of lost revenue for nothing, and it's easy to get users into the habit of being free, and it's even harder to get them to pay.

"At the beginning, there will definitely be no charges, we have to gather users first, and only after reaching a certain volume will we charge. Facebook's software, of course, will make it much easier for us to get started, and it can also directly attract a considerable number of users. But music video software also has inertia, they may be used to using other software, and the songs on other software are also rich and comprehensive, and it may not be so easy to suddenly let them change to another software.

Therefore, I have been thinking about whether to find a more sensational film and television drama or song, the kind that is not available elsewhere, to attract users to use our software."

Dong Xiaoxue said annoyedly.

In recent days, she has been very popular, because Facebook music and Facebook video are facing launch, which is also a big test for her!

She was parachuted directly to Facebook, and she was entrusted with a heavy task as soon as she came, on the one hand, she was grateful to Yu Wenfei for his trust in her, and on the other hand, the pressure was also great.

If you do a good job, everyone is happy, and you have also proved your ability, and you can be regarded as gaining a firm foothold on Facebook.

But if you don't do it well, or if you don't do it well enough, your life may not be so good in the future, and I don't know how many people are pointing fingers behind your back.

Therefore, Dong Xiaoxue must make Facebook music and Facebook video an instant hit!

Hearing her say this, Yu Wenfei also felt a little difficult.

Sensational songs or film and television dramas......

It's not that easy to find, or even if you do, no one else will give you exclusive licenses.

Especially movies and TV series, if you don't release them before they are released, or if they don't broadcast them on TV stations, the devil knows if they can be popular.

"Mr. Fei, I can only come to ask you for advice this time! I have been discussing with Mr. Cai for several days, but we can't find a suitable solution. Mr. Cai said, if you don't decide to ask Mr. Fei, you will definitely have a good idea. Dong Xiaoxue looked at Yu Wenfei expectantly.

This Cai Congxin!

Yu Wenfei wanted to scold him, didn't he push the trouble on his head?

But looking at Dong Xiaoxue's eyes, he couldn't say that he couldn't help it, anyway, this is also the person who pulled him when he "started", or did he dig Dong Xiaoxue over, who else can he let help if he doesn't help her?

That's a big problem.