Chapter 856: Assert Yourself
Perhaps seeing Wang Fusheng's hesitation, Yu Wenfei smiled and asked him again: "If this model is really put into production, and the produced car can't be sold, have you thought about how much it will lose?"
Wang Fusheng woke up at this time.
Yes, I feel sorry for the design fee of more than 100 million yuan, and I didn't take into account what the consequences would be if the market didn't buy it after it was put into production!
I just started building a car, and the first car must be vigorously promoted, and a lot of preliminary work needs to be done.
Workshop, production line, not to mention these, Qinchuan Automobile Company is ready-made.
However, the sales network and promotion are to be done, and the 4S store should be built or authorized.
If the first car is grandly launched, the market will not buy it at all, and the backlog will not be sold in the 4S store at all.
Then the consequences are severe......
Not to mention anything else, just the owners of the authorized 4S stores can come over to force the palace!
How to deal with these backlogs at that time is not a problem that can be solved with more than 100 million.
What's more serious is that the new car brand that I have carefully built is completely finished, and when I mention my own car brand in the future, consumers and industry media will think that this is a bad brand, and the car I built is garbage, and no one buys it at all.
So, Mr. Fei is right.
If it is believed that this model cannot be sold well, then no matter how big the loss is, it will definitely not be put into production.
For any new brand, the first shot, that is, the first product, is the most important.
Whether you can open the market and establish a brand image depends entirely on the first product.
Wang Fusheng is also very clear about his cousin's matter, and that is a good example.
Last year, my cousin was ambitious to engage in a mobile phone brand, and brought in a very powerful boss to invest, and he himself smashed into the savings of his life.
As a result, the first product went wrong, the company went bankrupt, and the Moya brand disappeared from the market.
Then there was the acquisition, the new legendary mobile phone company, and the first mobile phone launched was a hit, selling three million units in two months.
turned over all of a sudden, and the originally inconspicuous small company has now become the most famous mobile phone company in Pengcheng.
even spent a huge amount of money to acquire Baodao MediaTek.
Now the legendary mobile phone company, from the core components, to the finished product to the sales, the whole industry chain is in their own hands, as if it has become a mobile phone giant!
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"That'...... I'll find someone to design again, and this time I must learn a lesson and keep in touch with the design company. I found that these foreigners really like to fool around, and they don't consider the market demand at all. Wang Fusheng gritted his teeth and said.
"As the old saying goes, sharpen a knife and don't mistake a woodcutter. If you want to make a name for yourself in the automotive industry, you must polish the product well, the car is different from general consumer goods, this is a durable goods, and it is related to human life, it must be treated carefully. Yu Wenfei said earnestly.
Among the private car companies, he is the most optimistic about BYD, and this company has indeed made a lot of refreshing things.
Especially in terms of electric vehicles, that's why he is willing to meet Wang Fusheng and give him some guidance.
Wang Fusheng nodded in understanding, and then asked: "What do you think of Mr. Fei's view on the automobile industry? Do you think a private capital like me can succeed in this industry?"
During this period of time, BYD has been questioned.
Because of its entry into the automotive industry, the parent company was looked down upon by all investment institutions, and the stock price also plummeted.
From last year to now, BYD's market value has only been half of the peak, which can be described as very miserable.
Even if Wang Fusheng is full of confidence, he can't bear the pressure from the outside world.
"If it is to manufacture fuel vehicles, I can only regret to tell you that there is no chance! Because in the field of fuel engines, there are too many world automobile giants, strict technical barriers, and serious patent monopolies, and you can't get around it at all. And whether it's technology, branding, or manufacturing, you don't have a chance to catch up with these giants. Yu Wenfei said with a smile.
Wang Fusheng sighed in his heart, is Mr. Fei optimistic about building a car?
However, Yu Wenfei then said: "However, you still have a chance to overtake in the corner." That is, electric cars!"
Wang Fusheng's eyes lit up, electric cars, he was not without consideration.
In fact, he also plans to use fuel vehicles to make the transition, accumulate experience in car manufacturing, and then make efforts on electric vehicles.
Because BYD's core business is the battery, which is the core component of electric vehicles.
They have a natural advantage when it comes to building electric cars.
Moreover, the concept of electric vehicles has not been proposed for a long time, and foreign auto giants have not made efforts in this field, and most of them are not interested.
Obviously, the market for fuel vehicles is huge and the profits are amazing, and they naturally don't want to explore new business.
In the field of electric vehicles, the patent monopoly is not so serious, especially in terms of engines, and the technical threshold is not as high as that of fuel engines.
Unfortunately, there is still a long way to go before success, and before that, we still need to transition to fuel vehicles for a while. Wang Fusheng sighed.
Yu Wenfei nodded, he also agreed with Wang Fusheng's statement.
The road should be taken step by step, and the meal should be eaten one bite at a time.
Building a car is not child's play, and it is impossible to immediately skip the fuel car and go directly to the electric vehicle project, which is too big a step and easy to pull ......
Especially for a company like BYD, which has a weak foundation and lacks technology, it is necessary to take it slowly.
However, BYD also has its own advantages, that is, it has a very good industrial layout, BYD has its own battery factory, and the scale is very large.
There is also its own foundry, which can even compete with Foxconn in the foundry industry.
In the future, when it wants to make its own electric car, basically most of the parts used in the car can be produced and processed by itself!
This is also a "wonderful" in the automotive industry.
Other car companies, even world-class giants such as Toyota, Honda, General Motors, and Volkswagen, are focusing on "globalization", sourcing parts and components globally for production.
And BYD actually wants to make it all by itself!
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Finally, when Wang Fusheng said goodbye, Yu Wenfei sent him a word.
"Stick to it, as long as you think you're right. In this world, victory belongs to a few after all. When the outside world says you're wrong, it's not necessarily that you're wrong, maybe it's because you see the long term better than others. ”
What he said was the recent criticism and questioning of BYD by the outside world.
Obviously, Yu Wenfei believes that Wang Fusheng is right to enter the automotive industry.
Wang Fusheng nodded gratefully, now he really needs the recognition and encouragement of others.
And Yu Wenfei's words made him full of confidence again.
Because this is a business wizard recognized by everyone, I said it.