Yang Fei was really a little uncomfortable with such a formal occasion, he smiled, Shi Shiran walked to the middle, and pressed his hands: "Everyone, please sit down and talk." ”

Xu Hui asked everyone to sit down and said to Yang Fei: "Originally, we should have come to the door to greet you collectively, but I mean, it's better not to make a noise about the acquisition now, so it's a surprise." ”

Yang Fei understood his intentions, nodded, and said, "I'm here today to come and see, and at the same time to communicate and learn from my peers." As for whether to acquire or not, it depends on fate. ”

Xu Hui said: "Please allow me to introduce the history of our factory first......"

Yang Fei listened patiently to him for a long time, and also had a general understanding of the past and present of Meifang Shampoo Factory.

"So, you're mainly in the business of exporting to Southeast Asian countries?"

"Yes, in some countries in Southeast Asia, the light industry is still relatively backward, and our shampoo is sold cheaply, and in these countries, there are some markets. ”

Yang Fei has a general understanding of the shampoo market.

Shampoo is also a daily chemical product.

But in general, the consumption of shampoo is not as good as that of laundry detergent.

China is the world's largest shampoo and hair care industry market, and it is also the country with the highest shampoo production and sales volume in the world.

Shampoo has a low production cost and a high selling price, and there is a huge profit.

China's consumer market is about 40 to 50 billion yuan, and the prospects are still very impressive.

But it is a pity that China's shampoo market has been occupied by foreign brands since its opening.

In our country, at the most, there are more than 2,000 shampoo manufacturers, and there are more than 3,000 shampoo brands in the domestic market.

But the truly well-known shampoo brands have already formed several major groups.

As far as Yang Fei knows, the main forces of the three major groups in later generations are all foreign companies:

Among them, the first group is represented by a series of brands under Procter & Gamble, Unilever and Sibao Group, such as Rejoice, Pantene, Sassoon, Runyan, Head & Shoulders, Lux, Xia Shilian, Shulei and other brands.

Kao's Shifen, Germany's Henkel's Fa, Colgate's Palmolive Beauty Choice and some domestic brands, such as the second group represented by Centennial Runfa.

Other Haodi, celebrities, Yiranmei, Lafang, Bliss, Liangzhuang and many other emerging brands constitute the third group of three major brand groups.

The top ten shampoo brands in terms of sales volume are almost all foreign brands, and there is only one overlord, who was once on the list, but later stepped down from the altar in the cruel business war because of the carcinogenic incident.

With the acceleration of the development of the domestic economy, the current consumption upgrade is not only reflected in people's clothing, food, housing and transportation, but also pays more attention to health and beauty.

Everyone has a love for beauty, and more and more people are beginning to pay attention to hair care.

Compared with developed countries, the per capita consumption of shampoo and hair care products in China is low, with a per capita consumption of less than 10 yuan, and there are still great prospects for development.

As far as the entire shampoo market in China is concerned, the overall market capacity and oligopoly will not change much in the next two decades.

International giants such as Procter & Gamble, Unilever, L'Oréal, Henkel, Beiersdorf and others will still dominate most of the market's capacity.

The market capacity is certain, and if Yang Fei wants to launch Meisi shampoo, he must grab food from these international giants and compete for the market!

This point has been clearly understood since the first day Yang Fei decided to enter the cleaning and care industry.

How can we open up markets and sales channels?

Advertising plays a promotional role, and the real wrench is under the screen.

Yang Fei listened to the growth history of the Perfect Fang brand, just like seeing a movie about the development of the domestic daily chemical industry.

From a difficult start, to a slow start, to a long development, and then to the end.

Many companies have finished this drama in just a few years.

And Meifang has been able to hold on to it until now, and I have to say that this is a miracle.

And the reason why they created this miracle is actually very simple.

Meifang, like the previous white laundry detergent, also takes the low-price route and the rural consumer market.

Xu Hui said: "The rural market is also huge. And rural people buy shampoo and don't recognize the brand, as long as it's a bottle of shampoo, as long as it's cheap!"

Yang Fei nodded in agreement and said, "However, the main force of future consumption is young people. More and more young people pay more attention to their appearance and appearance, and their requirements for hair care will become higher and higher. ”

Xu Hui sighed and said: "Yes, we use the best raw materials to produce the best shampoo, but because the price is too low, it is considered to be a third-rate shampoo! On the contrary, it is those brands with expensive prices that have won the love of young people! Hehe, you say, isn't it ironic? Actually, shampoos, the packaging is different, and the soup is not changed, it is almost the same!"

When Yang Fei heard this, he felt unimpressed, but it was not good to refute it in person, so he only said: "Producing qualified products is a production behavior, but how to sell products and make money is a commercial behavior." If other people's products sell well, there must be merits, and we should learn more from their strengths. ”

Xu Hui said: "That's, that's." Boss Yang is the leader in business operation! We all admire your means of business operation. ”

Yang Fei asked, "Do you have any products produced by your factory here?"

"Yes, yes. Xu Hui instructed the secretary, "Bring it quickly." ”

The secretary brought a box of washing bottles, all of which were all kinds of products produced by Meifang Factory.

Yang Fei picked them up one by one, from packaging to printing, then opened the lid to smell the smell, and then poured out the liquid and rubbed it on his hands.

Everyone looked at him stunned.

After reading it, Yang Fei had only one thought: It's a pity that Meifang has such a beautiful brand name!

Judging from the packaging alone, Meifang's positioning is a third-rate shampoo, with no process design aesthetics at all, let alone any artistic design, to put it bluntly, it is a plastic bottle with some shampoo.

When consumers buy a product, the first thing they see is the packaging, who knows what's inside, whether it's good or bad? No one knows, they can only see the outer packaging!

It's like two people on a blind date, one party says how kind he is, how beautiful he is, but he looks like a flower in Zhou Xingchi's movie, and he scares people away as soon as they meet, who has the patience to know if your heart is beautiful?

Yang Fei's white laundry detergent can be a great success, not only because of its unique formula, but also because of the patented design, which is refreshing, even in the supermarket, dozens of kinds of laundry detergent are lined up together, and consumers can be attracted by the novel and beautiful packaging of the white laundry detergent at a glance.

And Meifang shampoo, on the other hand, is against human aesthetics.

The packaging of the older generation is not so rustic!

Yang Fei was most impressed by the coconut palm brand coconut juice of Qionghai's famous brand, the packaging design was old-fashioned, but it was also recognized by the market and consumers because of its personality.

Such marketing cases are only individual, not universal, and if you look carefully, the coconut tree brand packaging is actually very attractive and very recognizable.

And the packaging of Meifang shampoo is really too ordinary.

"Do your products sell well abroad?" Yang Fei couldn't help but ask.

Perhaps, foreigners have different aesthetics?