Why did she suddenly add so many fans, Mo Wenxin quickly understood.

On the first day of September, no matter what website or forum you open, the overwhelming news basically carries the words "Youth" or Yu Wenfei.

Mo Wenxin was just noticed by everyone.

The impact of the MV of "Youth" is too great, this is Yu Wenfei's second time to launch a new song after a year and a half, and it is the first time that the MV situation has been presented in front of everyone.

Moreover, the emotional bonus in this song is too great, and old fans are all moved to tears after hearing it.

In fact, it is not Mok Wenxin who benefits alone, it is the Facebook company that really benefits.

The purpose of shooting the MV is to launch three new software.

WeChat, Facebook Music, Facebook Video.

Regarding WeChat, before the software was launched, Yuwenfei gave it a definition at the company's internal executive meeting, and from his definition, we can see how much he attaches importance to this software.

"WeChat is a passport to the Internet world! To put it simply, WeChat will become the ID card for users to surf the Internet. With the gradual addition of various functions, you can complete all the needs of life in WeChat in the future, such as socializing, traveling, eating, drinking, and playing, paying wallets, etc.

Even, we have to introduce government agencies to open official accounts, which are different from Facebook's, because here, the official account is no longer just a platform for publishing information, but can handle various businesses and become the network offices and business halls of various institutions!"

The ambition revealed in Yu Wenfei's words shocked all the executives who participated in the meeting.

In this era, it is difficult for everyone to imagine what kind of scene it would be if what Yu Wenfei said was truly realized. That means that a small WeChat software can become an independent Internet world in itself!

The traffic is imported from here, and then dispersed and monetized in WeChat's own ecosystem!

Facebook is also a huge traffic entrance, but why does Yuwenfei not regard Facebook as the most important core, but must make WeChat successful?

It is still necessary to start from the attributes of these two software themselves, Facebook is weak social, and WeChat is strong social.

Although they are all social platforms, if you only look at user loyalty, weak social is not as good as strong social networking!

In other aspects, perhaps weak social networking has more prominent performances, such as influence, such as guiding public opinion, such as the speed of news diffusion, etc., which are the strengths of weak social platforms.

But the most powerful point of such strong social software is that once users develop a habit of using it, it is difficult to give it up. This is no longer something that can be explained by user viscosity, in a sense, it can be regarded as "kidnapping" users!

Therefore, although it already has Facebook, the largest social platform in China, and the number of users is not less than that of QQ, Yuwenfei still can't give up the strong social part.

From the moment Facebook was launched, he was preparing for today, and if WeChat is not successful, then the entire Facebook system cannot be called successful.

Because the substitutability is too great, once the general trend is really formed on the QQ side, as long as the executives over there are not stupid, they will definitely attack from all sides and invade the ecosystem of the Facebook spectrum.

At that time, even if Facebook, Facebook Games, and Facebook Entertainment do a good job, it will be very difficult to fight.

In case Brother Pony makes another "difficult decision" at that time, when faced with a choice, users may still choose strong social software, because they can't do without it!

How could Yu Wenfei put his fate in the hands of others!

Therefore, over the past year or so, so many layouts have been made in the Internet field, just for.

Just like what he said to Li Xin, the head of the WeChat project team, "If you do, you will die!"

This is definitely not a big deal, because the current QQ can be said to be still in its "infancy", and it has not really grown up, and user habits have not been formed.

However, with the blessing of the traffic of the Facebook spectrum system, coupled with its own various excellent characteristics, it is naturally not difficult to surpass QQ.

…………

The performance of WeChat after it was launched is indeed worthy of so much foreshadowing and good intentions of Yuwenfei.

Yu Wenfei slept at about one o'clock, and before going to bed, he learned about the relevant data of WeChat.

65 million downloads!

Among them, more than 63 million are on the computer version of WeChat, and only a little over 1 million are on the mobile version of WeChat.

It's no wonder that in 2003, there were only a few people in China, and the mobile version of WeChat is not just any mobile phone that can be used, and the mobile phone that is too old or has not opened GPRS is really not usable.

Yuwenfei didn't expect WeChat to occupy mobile phone users in one fell swoop, this is just a tinder, let everyone know about WeChat first, know that WeChat has a mobile version, and it's very easy to use, that's enough!

At present, the most important battlefield is, of course, on the computer side.

On the mobile phone, only some trendy people can experience it first.

Similarly, in 2003, QQ also launched its own mobile version, but their mobile version cannot be compared with WeChat at all.

Whether it is in terms of ease of use or stability, it is far behind, and of course, the mobile version of QQ does not have a voice chat function.

In order to launch this voice chat function, Yu Wenfei has made a lot of efforts behind the scenes.

At that time, the two major operators of China Mobile and China Unicom were very strong.

China Mobile is the well-deserved leader, accounting for 65% of the market, and the number of users is as high as 130 million!

Unicom's upward momentum is also very strong, accounting for 35% of the market, with more than 50 million users!

In other words, the number of people using mobile phones in China at that time was as high as 180 million, and mobile phones were becoming popular.

Of course, a considerable number of users are still using feature phones and cannot access the Internet through mobile phones.

New communication technology, 3G has also begun to officially establish the project, the two major operators began to build their own infrastructure, it can be said that the curtain of the mobile Internet era is being opened.

Mobile's two major brands, "Dynamic Zone" and "Shenzhou Xing", are in full swing.

Chou Dong's name became popular all over the country with "My Territory Listens to Me!".

Uncle Ge's sentence "Shenzhou line, I see it!" can be heard countless times on TV every day.

And the mobile Monternet, let everyone know, the original mobile phone can also be like a computer to surf the Internet, although the speed is a little slower, although the function is a little less, but after all, you can surf the Internet, which is very attractive to countless young people.

Monternet has continuously strengthened the brand connotation of "Dynamic Zone" as a "communication autonomous region for young people" through new services such as packaging paid SMS, personalized ringtone picture download, mobile QQ, Baibao Box, 12586 Entertainment Online, and 12590 audio message interaction. In less than a year, the number of users in the dynamic zone has reached 10 million, the SMS penetration rate has reached 97.8, and the monthly payment amount for a single user of the new business has also reached 30 yuan.

Of course, now Yuwenfei's WeChat has also joined Monternet.

At that time, many content providers were able to get a lot of money from Monternet.

It was an era when paid text messages were flying all over the world, and many people were unknowingly deducted a large amount of phone bills after accidentally replying to an advertising text message.

Like Tencent, there are many small companies that provide content, and they all get a large amount of royalties from mobile.

QQ, an online communication software, has actually hindered the operator's plan to make money through text messages, and WeChat can not only send text messages, but also bring voice functions, so when applying to enter Montnets, it was almost rejected.

Yuwenfei made a compromise, WeChat can not need Montnets's traffic sharing fee, but to keep all the functions intact.

Later, the person in charge of Mobile thought twice, and there were many "powerful people" on Yuwenfei's side who helped lobby, and WeChat successfully logged in to Monternet.

Of course, outsiders don't know these stories behind them.

When Tencent follows up and launches the voice call function, it will encounter the same problem, and then it will depend on whether they have the courage to give up hundreds of millions of revenue a year.

It is estimated that it is reluctant......

Because Tencent is not as rich as WeChat, it has not yet been launched, and it is ready to invest hundreds of millions of dollars!

…………

September 1st, today is the day of the opening of primary and secondary schools.

Early in the morning, Xiaoli was picked up from the bed by her mother.

"Hurry up! I'm going to report to the school in a while, and I'll know how to sleep in. Who said it last night, I promise to get up. ”

Xiaoli pouted, got up from the bed, washed and ate.

Then under the "escort" of my mother, I took a car and went to school.

Fortunately, she went straight from the junior high school of the experimental middle school to the middle school, and she is still familiar with the old campus.

Most of the students in the class are also old classmates, and everyone is familiar with them.

"Xiaoli Xiaoli, did you listen to your cousin's new song last night?"

"Ahh

"Hee-hee, I have downloaded the teenager on MP3, and I listened to the single loop all night!"

"Tell me, I was going to wait last night, but my mother drove me to sleep, and this morning I found out that my cousin has a new song, and I haven't heard it yet. ”

A group of female classmates in the class chattered and discussed.

revolves around her cousin and "Youth", a girl of Xiaoli's age, who is definitely Yu Wenfei's "basic plate", the most hardcore fan.

Xiaoli smiled slightly and took out her new mobile phone, "Do you use WeChat, let's add a friend." ”

On her mobile phone, there was originally a download of mobile phone QQ, but after the launch of WeChat last night, Xiaoli downloaded it and deleted it as soon as possible.