"Mr. Cai, I can't eat hot tofu in a hurry, the reason why these things you said have not been advanced for a long time is because there is still a lack of an opportunity!" Yu Wenfei said with a smile.

"What kind of opportunity?" Cai Congxin asked puzzled.

"Wait, the opportunity will come soon. Yu Wenfei didn't say it too clearly, because he couldn't control this matter.

"Alright then, I'll leave this one out for now. ”

Cai Congxin said helplessly, but he immediately cheered up again and continued to talk about his next thought.

"I've been doing a lot of research on Facebook recently, and I feel like we're still a little bit less utilized on the homepage. You know, the homepage of our Facebook network is clicked more than 100 million times a day, which is a huge treasure, but we haven't fully tapped its value yet. ”

Yu Wenfei agrees with this.

At the beginning, Facebook designed the homepage of the website to be very concise for the sake of user experience, and the things that could not be put will never be put up.

However, simplicity does not mean simplicity, as several large data centers have been put into use one after another, and ADSL broadband has begun to be popularized in China, the problem of network speed has begun to be slowly solved.

So next, how to make full use of the resources in hand on the premise of maintaining a concise style is indeed a problem worth considering.

"I'm thinking so for the time being, can the main page be designed as two pages, the main page is our current homepage, don't touch it. The sub-page can be switched with one click on the homepage through a button, which can be selected to push the topics that users are most interested in!" Cai Congxin continued.

Yuwen Fei is interested, this seems to be a bit like the information flow of later generations, but can Cai Congxin have such advanced ideas now?

He asked, "How do you choose this push content?"

information flow, which is widely used in the era of big data.

Just like the homepage of Weibo and Douyin that you see, and even the advertisements you see when you go to Tieba, watch forums and watch small websites, they are also applications of information flow.

This information flow is based on big data analysis, personalized, customized, and targeted push.

Just like if you like to play games, then when you visit Tieba and scroll through Weibo, you will see game ads on the page from time to time. What "a knife 999 level, Gu Lotian he is green!" "A dog at the beginning, the equipment is all by picking up." ”

Or, when you often visit some indescribable small website, the ad pushed to you will become "a game that can only be played when your wife is not home!"

All of this is actually an in-feed advertisement.

............

"Of course, the content to be pushed is selected by our content editing team, their aesthetics and vision are higher than that of ordinary users, and the quality of the content selected by them will definitely be relatively high, which also saves users time in screening a large amount of content. Moreover, we can also engage in classified pushes and special pushes......" Cai Congxin said a lot.

Yu Wenfei shook his head a little disappointed, but he also understood. At this time in 2003, it was still the initial stage of the Internet, and the mobile Internet had not yet arrived, so how could anyone think of big data and the application of information flow.

Of course, he is the exception.

Seeing Yu Wenfei shaking his head, Cai Cong was a little apprehensive in his confidence, was his suggestion too stupid?

Otherwise, why would the boss shake his head?

"Mr. Fei, is there a problem with this plan?" he asked tentatively.

Yu Wenfei smiled and said, "The plan is no problem, but in fact, we can do better!"

Cai Congxin was stunned, this is already the best plan he can think of, how could it be better.

"We think about it this way and think about it from the user's point of view. If it's you, you usually brush Facebook, in addition to some users you follow, there are some things you like, such as Mr. Cai, do you like basketball?" asked Yu Wenfei.

It's a well-known fact that Cai Congxin likes basketball, and he was a member of the school team when he was in college, you must know that he studied at a university in the United States. can stand out in that group of "devil muscles" and be selected for the school team, the basketball strength is absolutely undoubted, although it is only a substitute.

Later, after he made a fortune (Ali went public), Cai Congxin also spent billions of dollars to buy an NBA team!

"Yes. Hearing Yu Wenfei ask, Cai Congxin replied without hesitation.

"So when you scroll through Facebook, do you want to see more discussions about basketball, such as the recent NBA games, the scandal of a certain star, or the rumors of a certain team's locker room, etc. ”

Cai Congxin smiled and nodded, if you like something, then naturally even those associated with it will like it.

"If you just said that let the website editorial team recommend it, so many industries and so many topics, it is estimated that it is difficult to say whether you can promote a basketball topic in a year. Besides, many users don't go online every day to brush Facebook, if they miss the special issue he likes, will it create an illusion for users? That is, this site doesn't understand me, and I am being pushed content that I don't like all day long, but I haven't seen it once. And Facebook now has almost 200 million users, it can be said that there is a lot of high-quality content, any public niche topic will be discussed by many people, but how to connect these people with similar interests and hobbies? I think this is the core issue that you should pay attention to in this content push!" Yu Wenfei said dryly.

Cai Congxin fell into deep thought, and he had to admit that Yuwenfei's current achievements were not due to luck.

Any question, brought to Yu Wenfei's face, he can immediately grasp the core of the problem, from the perspective that others have not thought of, put forward more constructive opinions!

If you really follow Yu Wenfei's proposal and can achieve the desired effect, Cai Congxin can't imagine where Facebook will go!

Because, this is a disruptive technology.

Think about it, when a music-loving user, after she logs in to Facebook, the page of the content push is full of messages that she is used to and is used to.

Recently, the user was practicing Mozart's music, and when she opened Facebook, the website recommended her a lot of related topics, from beginner to proficient to proficient, from technique and emotional expression, to meticulous!

So will this user have a great impression of Facebook?

To paraphrase what Yu Wenfei just said, that is, Facebook understands him!

However, how to achieve this effect is a problem that Cai Congxin is considering.

Obviously, Yu Wenfei also saw that Cai Congxin was thinking about the problem, and he pointed out: "Of course, it is not easy to do this, but we can first explore it, start with user data collection, and then establish a data model, analyze user preferences, and finally push it according to user habits." ”

In this sentence, he actually pointed out the core of big data and information flow.

Cai Congxin immediately opened his spear and said with a face full of surprise: "This method is good! And our Facebook network is also the best platform for collecting user data." ”

Obviously, everyone has their own Facebook network, and everyone will post some personal information on it, whether it is life, study, work, or even emotional. In fact, from these contents, it is possible to analyze user habits relatively accurately.

............

After Cai Congxin went out like a treasure, Yu Wenfei couldn't help but shake his head and laugh, do you want to skip the mobile Internet directly and directly advance to the era of big data?

That's too far ahead of its time, isn't it......

Without his existence, the concept of big data would not be proposed until five years later, and it would not be until 10 years before it was actually applied to the Internet field.

This thing is really not easy to do, but it is not how difficult it is technically, mainly because no one has thought of this problem at present, and secondly, the investment is also very high.

Just collecting user information has stumped the vast majority of Internet companies, because not every Internet company has hundreds of millions or even hundreds of millions of users. If you have a small user base, it doesn't make sense at all.

Secondly, this also involves the issue of user privacy, which is easy to say in China, as we all know, Chinese people have no privacy. But in foreign countries, there are a lot of "brain-stricken-up" users, and they will really sue you!

Just because of this user privacy issue, Facebook has been rectified again and again, to be honest, that is, there are many Wall Street bigwigs behind Facebook, and if they change to another company, they have long been brought down.

............

Today, Cai Congxin came over to disturb Yu Wenfei once, and no one bothered him all afternoon, so for the whole afternoon, Yu Wenfei was thrown into the DUST2 battlefield of CS!

Hu Jingjing started to fight, but then she looked at her and saw that her hands were itchy, and Yu Wenfei also hated her for shouting beside her, so she asked her to play too, don't bother herself.

The boss personally sent a message to let her play the game, so Hu Jingjing was not welcome, but she did not return to her office, but moved her laptop with a smile, sat on the side of Yu Wenfei's executive desk, and began to play.

When Yu Wenfei saw it, he could only shake his head helplessly and let her go.

"Oh, Mr. Fei, how to buy a gun, I won't. ”

"Point B, then number key 1234, respectively, are of different kinds. ”

"Ah, I shot a shuttle bullet at the guy in front, why is he still alive!"

"Stupid, that's your teammate! If you don't turn on the teammate damage mode, of course you can't die. ”

"Hee-hee, this game is so fun, I just killed one, sprayed a sticker on his face, and whipped the corpse with a knife. ”

Yu Wenfei was speechless, good habits can't be learned, these bad habits are learned quite quickly.