Today is the Chinese New Year's Eve, many employees have gone home on vacation, and the entire science and technology park seems deserted.

However, there are still many employees working in several office buildings, and more than half of the supporting restaurants and cafes are still open.

Because several companies here are Internet companies, they can't be closed during the Chinese New Year, so each company has a lot of employees who need to be on the job.

At noon, Yu Wenfei and Pei'er casually found a small restaurant for lunch, and then went back to the office to take a nap.

Refreshed, he turned on his alien computer.

I haven't logged in to World of Warcraft for two days, and I don't have anything important to deal with this afternoon, so I'm going to go up early and play a little more.

Regarding the data of World of Warcraft, Yu Wenfei also took a look at it last night, maybe it is close to the Chinese New Year, everyone is free, and the number of new users has continued to skyrocket in the past few days.

Basically, a new region has to be opened every day, and at least 20 new servers are launched each time.

Now it has 20 telecom regions, 6 Netcom regions, and 520 sets of servers.

And every server is full!

This means that World of Warcraft has more than fifteen million active users!

It seems that this number is not as shocking as the CS players who often exceed 100 million, but don't forget that this is a paid game, and every active player has to pay for a point card.

According to statistics, most of the paying players in World of Warcraft buy monthly cards, and each monthly card is 60 yuan. Compared with the timing point card, the monthly card is much cheaper.

The channel for selling monthly cards and point cards is Facebook Games' own platform, and there is no need to sell point cards through various offline channels as Shanda did before.

This is also equivalent to all the money obtained from the sale of point cards to the hands of Facebook Games, and there is no channel retailer cost in the middle.

At present, just by selling point cards, the revenue in the first month will be close to one billion yuan!

In addition, there are other paid items, such as mount costumes in the game store, although not every player will buy them, but there are always some players who will buy them.

And those paid props can be new every once in a while, one theme series at a time, which is another money-making weapon!

By charging for props, the monthly income will not be much less than the sales revenue of point cards.

If it can also reach a billion ...... per month

No, just count it as less, 600 million.

Then Facebook Games will rely on World of Warcraft alone to achieve a monthly revenue of 1.6 billion yuan!

That's $200 million.

That's $2.4 billion a year!

Even if it is to be divided with Facebook Games North America, according to the ratio of 37 points, Facebook Continent will take seven, and North American will take three. That year was still nearly $1.7 billion.

The global distribution and operation rights of World of Warcraft are vested in the North American branch of Facebook Games, and even the mainland headquarters is also obtained from it.

However, in terms of the sharing ratio, the North American company still gave certain discounts. According to the proportion of annual revenue, the two sides are divided into three or seven, and the mainland company takes seven and the North American company takes three. Of course, it doesn't work if you don't give discounts, although Facebook Games North America is relatively independent, but the shareholders are still those shareholders, and in the end, they still have to listen to the board of directors.

This is also because the mainland company is still carrying a billion US dollars in interest-free loans, and the financial pressure is relatively high, so Yu Wenfei wants to let the Facebook Games mainland company make more money.

However, looking at this momentum, it feels like by the end of 2004, the billion dollars of SoftBank Capital will be repaid.

In particular, the above data are calculated based on the data of the past few days.

In fact, World of Warcraft has just been launched, and it is far from its peak, at most it is in the early stages of growth.

As the end of the year approaches, everyone is idle, new players are still pouring in, players who have already started playing are still groping with interest, and the retention rate of the game is very high!

…………

When it comes to "retention rate", this is a very important data in the game industry, and it can even be said to be the most important data, more important than the number of player registrations, the number of daily active users, etc.

Because if the number of registrations is not enough, or the number of daily active users is not high, it may also be because you are not promoting enough, and many players do not know about your game. As long as you are willing to spend money on promotion, these data will always improve.

But the retention rate represents the quality of your game, whether you can keep players!

If the retention rate is high, it means that players recognize your game and are willing to stay and continue playing, then your game is considered a success.

If the retention rate is low, it means that the quality of your game is not good, and players will not be interested in playing for a while.

World of Warcraft was launched on the 18th, and as of the 22nd, it was a total of five days, and the player retention rate was 92%.

This data means that for all the players who have entered World of Warcraft, out of a hundred, there are 92 people who will stay in the end!

Such a retention rate can no longer be described in a good way, but outrageous!

Outrageous!

Because all the players who stay have to pay for point cards, World of Warcraft is not a free game.

There is no need to say anything about having such a retention rate, whether World of Warcraft is fun or not, and whether it can attract players, is enough to explain!

In fact, it is understandable, because at that time, there were very few games on the market, and players did not have many choices.

In terms of competitors, there are almost no competitors in World of Warcraft!

Don't say anything about legendary miracles, in front of World of Warcraft, these two are still far behind, especially since the legend has been launched for nearly three years, both in terms of technology and graphics, they are too far behind. In addition, in those two games, plug-ins are rampant, and the player experience is extremely poor.

Before World of Warcraft was launched, it was promised that there would be no plug-ins in the game that would affect the balance of the game, and the company would severely crack down on any individuals or groups who tried to make World of Warcraft plug-ins.

This is not a joke, the strength of the legal department of Facebook Games Company has already been understood by many people.

Just half a year ago, Facebook Game Co., Ltd., together with the police in various places, arrested hundreds of CS game plug-in makers in one fell swoop, which has long been known to everyone.

Seriously, who would dare to mess with this company without opening their eyes. Therefore, Facebook Games guarantees that there will be no cheats in World of Warcraft, and players have no doubts and believe that Facebook Games can do it.

Coupled with the network conditions at that time, it was not easy to play World of Warcraft, either by spending money to buy a disc to install the client, or by downloading it online for a day and a night. It took a lot of effort to play World of Warcraft.

So basically every player who tries to play is a player who has been attracted, and they just want to have fun, not just try it.

There may be many reasons for the 8% of players who have lost, maybe it is suddenly inconvenient to access the Internet, or there is no computer and no network when they return to their hometown during the holidays, etc., maybe these people will return after the year......

Just like Yu Wenfei said, World of Warcraft will be a phenomenal online game!

Relying on this game, Facebook Games makes money very easily.

By the way, Facebook Games is debugging the server these days, and Villefort's CSOL is also going online, strictly speaking, this is also an online game.

It's a CS web version.,It's a lot more complicated than the original CS.。

In CSOL, there is already a ranking system, a title system, a weapon skin system, and a costume change system!

In other words, you don't need to rely on Facebook's ranking system and title system, you have all these things in the game, and when you level up to a high enough title, you will have a cool title on your head when you play!

Of course, you can also choose to hide the title in the game with one click, so as to avoid becoming a "live target" in the eyes of the enemy on the battlefield, and it is easy to attract hatred if the title is too high.

Yu Wenfei tried this game two days ago, and even he was a little amazed, this is definitely a good billet for "cheating Krypton"!

Every system has kryptonite points, and if Facebook Games is black enough, then CSOL may make more money than World of Warcraft.

Moreover, gun games like CSOL have a wider audience than World of Warcraft.

Not every boy likes monster fighting and upgrading games like World of Warcraft, but basically every boy will love the "gun" game!

Therefore, Yu Wenfei gave Effie a suggestion, that is, to lower the threshold for players to enter the game, and the fee can be as low as possible, or even no fee.

At that time, Effie was taken aback, what to do to make money without charge.

Yu Wenfei said meaningfully: "The game is free, and the props are charged! Maybe the money you earn will be beyond your expectations." ”

Effie has been discussing Yu Wenfei's idea with the operation team for the past two days, and has not yet come up with a final plan.

…………

Successfully entered the game, and still didn't need to queue up, if it weren't for him, if he changed his account, it was estimated that it would take the whole afternoon just to queue up.

As soon as he entered, Yu Wenfei received a private message, looking at the name, it turned out to be Ah Jiu.

Her name is also lit up in the friends list, indicating that she is in the game.

"Uncle, have you returned to China? I haven't seen you for two days, and I haven't been able to get anyone to upgrade in the past two days, so pitiful. If you don't come back, I don't even want to play. ”

A smile appeared on Yu Wenfei's face, because both of them were that kind of Buddhist players, unlike other players in the guild who practiced online almost twenty-four hours a day.

Therefore, the level of both of them is much lower than others, and usually the leveling is a team of two, as for the next book, Yuwen Fei temporarily called the high-level players in the guild to come and help.

Because Yu Wenfei is usually more generous, who usually shouts in the guild channel that there is no money and no medicine, after Yu Wenfei sees it, he will directly email him to help, so he is very popular, and many people are willing to help him.