Chapter 612: Behind Closed Doors
The crowd around the square, like bees smelling flowers, gathered in the middle.
Yang Fei and the others turned around in amazement, and saw a fat man lying on the cold floor not far behind them.
Isn't this Chen Weidong?
Yang Fei and Su Tong glanced at each other and couldn't help but be surprised.
Su Tong muttered: "No, isn't it? My psychological quality is so fragile? I didn't say anything about him! Yang Fei, he jumped off the building, it has nothing to do with what I just said, right?"
Yang Fei waved his hand and said, "It has nothing to do with you, I guess he is under too much pressure." ”
At this time, Chen Weidong's entourage had already rushed forward to inspect the injury.
"Mr. Chen!, Mr. Chen!" a woman screamed and called out loudly.
"Who saw where he jumped from?" someone asked.
"That windowsill!" someone pointed to an open window upstairs.
"Third floor?"
"You can't die on the third floor, call an ambulance. ”
"What's the ambulance on the third floor? ”
Su Tong said in a low voice: "Yang Fei, you say, what is he doing here?"
What she meant was that since she wanted to jump off the building to die, why did she only jump to the third floor?
Yang Fei said lightly: "It may be that he has no face to see Weinan's father, and he is acting in this play to cover up!"
Su Tong shook his head speechlessly: "I guess that's the case." Boring!"
Sure enough, Chen Weidong woke up slowly, beat his chest and said, "What are you doing to save me? Let me die!"
"Mr. Chen, you can't die, there are hundreds of people in the factory, and they are still counting on you to survive!"
Before I came, I praised Haikou to the leaders, saying that I would definitely win the bid this year, so that I could rely on the hype of the bid king to save the distillery, but the bid king did not take it down, and the factory could not be saved!"
"If you don't have a standard king, you can still run it. There is only one standard king, and there are so many enterprises and factories in the world, don't they still operate?"
"Alas, our factory is different, the money for advertising this time is still the leader who opened Chrysostom and asked us to borrow money from the bank. Now that all the mechanics in the factory are gone, how can our factory still live? What's the use of me living? I might as well die!"
I thought it was a tragedy, but I didn't expect it to be a farce!
Yang Fei and Su Tong glanced at him and turned to leave.
"This person is a scoundrel! First blamed you for no reason, and now he uses jumping off the building to escape reality, such a person, where is he worthy of being a factory leader?" Su Tong said, "How can there be such a simple thing to do in an enterprise?"
"Ahem, actually, he didn't wrong me. Yang Fei touched his chin.
"What?"
"The senior technicians of his distillery were all poached by someone I asked Jiang Wanxia to send to poach. ”
"Ah, Yang Fei, why are you doing this?"
"It's nothing, it's just that he owes it. I'll give him a little punishment!"
"Really, he deserves it!" Su Tong pursed his lips and smiled, "Look at him and get angry!
Yang Fei said: "Weinan Distillery, no matter whether I teach a lesson or not, it won't last long." ”
Su Tong asked, "How do you know?"
Of course, Yang Fei will not say it, because he knows that in the next few decades, he has never heard of such a winery, but he said lightly: "Because every enterprise has a personality, and the personality of the enterprise is actually the brand of the entrepreneur's personality." What kind of enterprise can a person like Chen Weidong run? Insidious and cunning, one thing in front of the other and one thing on the back, the products of their enterprise are definitely not very good!"
"Well, I think what you said about the corporate character makes sense. When I thought about it carefully, I found that many companies really have the same personality as entrepreneurs. In some companies, a different person can do the work. Just like the previous Nanhua Plant, it was always half-dead, and when it came to your hands, it immediately became prosperous. It is because of your better personality that the Nanhua Plant has also changed. ”
Yang Fei smiled: "Between you and me, there is no need to pat on the back." ”
Su Tong chuckled.
Yang Fei said: "To be a business, to fight a business war, it is okay to play a proper scheming, after all, soldiers are not tired of cheating." However, if you only think about how to take shortcuts, but forget the source and do not do a good job of the product, then the company will not be able to do it for a long time. Whether it is Procter & Gamble or Unilever, they invest much more in R&D products every year than advertising. When it comes to advertising, their attitude towards large factories is relatively conservative. ”
Su Tong couldn't help but nodded: "Makes sense." In these two bids, the price they bid was not too high. ”
Yang Fei said with a serious face: "Although we have won three good advertisements, the pressure is also very great. With more than 100 million advertising costs, if it is not managed well or there are loopholes in management, there will be no place to die. ”
Su Tong said: "Our advertising budget this year is twice as much as last year, and the cost of nearly 100 million yuan has to be earned from marketing." ”
Yang Fei said: "The press conference in the afternoon is also an excellent publicity, let's go back and prepare!"
At the press conference in the afternoon, Yang Fei made a generous speech, looking forward to the future of Beauty Group, and gave a comprehensive explanation of the product composition and performance of the new products, Meisi Shampoo and Cleansing Body Wash.
Spokespersons Yang Yuying and Lin Feiying performed on the same stage, singing and dancing, adding to the press conference and winning warm applause from the audience.
After the bidding meeting, the beauty shampoo suddenly became popular.
Daily chemical businessmen across the country all know that next year's standard king is Meisi shampoo.
Orders flew into the factory like snowflakes.
Before the bidding, Yang Fei was ready to increase production, but the popularity of Meisi shampoo still exceeded Yang Fei's expectations, and the product was in short supply.
Yang Feifei went to Shanghai to discuss the acquisition with Shanghai Huayin Daily Chemical Company.
Huayin Daily Chemical Company is also an old domestic daily chemical brand, founded in the mid-eighties.
Many people don't know Huayin, but they must know the brand of bee flower shampoo.
Those who have heard of this brand are probably no strangers to cosmetics such as "alabaster cream".
In the 80s and 90s, when people in China mentioned cosmetics, the first thing that came to mind was alabaster.
And this miraculous domestic cosmetics, until more than twenty years later, with its cheap price, still has a vast market.
Bee flowers, like alabaster, belong to the memory of that generation.
There is also a story about the birth of bee flowers.
When Bee Flower was first founded, it was not well-known, and the salesmen went around selling it, but they were not well received.
No matter how fanciful the salesman is, it will not arouse the interest of the dealer. It didn't take long for the factory to have a backlog of products, capital turnover could not be opened, and it was almost on the verge of bankruptcy.
In desperation, the factory came to Huacheng and begged the South Building to help with sales.
The manager of Nanfang Building personally went to the Shanghai manufacturer to understand the situation, carefully studied the raw materials and formula, thought that this was a pearl buried in the soil, and decided to use commodity advertising as a medium to promote "bee flowers".
After returning to Huacheng, the manager continuously broadcast the "Bee Flower" advertisement on the provincial TV station and opened a display window on the street of the South Building.
On the first day of its launch, customers flocked to the market, 2,000 bottles were swept away, and all of a sudden, the unloved "Bee Blossom" brand suddenly became a rarity.
In that year, the South Building alone sold more than 1 million bottles of the "Bee Flower brand".
It can be seen that the emperor's daughter also has a time when she is worried about getting married, because no one knows the deep lock of the spring boudoir.
This is in line with the old saying, there is no matchmaker on the earth, there is no marriage, there is a Bole, there is a good thing to do, and the bee flower will become famous.
Yang Fei took a fancy to the quality and process control of bee flowers, and was interested in acquiring this factory, but his first contact was closed.