The capital market is ruthless, and in the eyes of investors, going too slow means too much uncertainty!

At the beginning of Dejuquan's listing, it was praised by Huaxia's capital market as a traditional time-honored brand comparable to Tong Ren Tang! Everyone thought that Deju Quan's ability to give them generous returns, and even beat Tong Ren Tang to be popular in the capital market.

"Brother Teng show me, I really want to know how much Dejuquan will be when it goes public!" The baby's face is full of curiosity......

While raising his hand to stuff the tablet in his palm into the hand of the little master Gao Hetian, Li Xiaoteng said: "On the day of Dejuquan's listing on the Shenzhen Stock Exchange, the opening price of Dejuquan was 36.81 yuan, and the subsequent stock price trend was basically the same as the market, but since Dejuquan reached a stage high of 24.39 yuan last year, the company's stock price trend has gradually been thrown off by the market......"

Gao Hetian's fingertips pulled the tablet screen, and while looking at it, he muttered: "The requirement of the capital market is to develop by leaps and bounds, and rapid development is not enough...... You can see it in the stock price. ”

Li Xiaoteng smiled and said: "How to gild Dejuquan's gold-lettered signboard and inherit the time-honored brand, instead of digging gold-digging signboards to maintain a living...... I don't understand, is the Yang family so interested in infighting? But fortunately, Yang Hongli can suppress it...... However, most of her energy is consumed in the quagmire of infighting, although she says that she feels a great responsibility and pressure...... But in reality, they don't seem to do much for the sake of responsibility. ”

"Hasn't Li Gengxin been on fire lately? Maybe this is an opportunity......" Gao Hetian's expression was slightly lost when he said this. After all, this matter has nothing to do with him. If Gao Hetian knew that this would be the result, how could he go to this situation like this? Thinking of this, Gao Hetian smacked lightly indignantly, and muttered: "It's hard to shake the silver, Bei Kuaishou." The two giants of the mentally handicapped world! That's really true......"

"What's the point of saying that? Let's go and see what real problems they have. After Li Xiaoteng "mentioned" a sentence to Gao Hetian, he continued: "The lack of adaptation to the water and soil, the loss of talents, and the bad taste of roast duck are actually the evaluation of Dejuquan by some investors and consumers, and the biggest worry of the capital market about Dejuquan is that the expansion of roast duck stores and the growth of the company's scale are too slow. Dejuquan's main business is Dejuquan roast duck chain, and the slow expansion of the chain leads to a relatively low growth rate of direct business. We also have a listed catering company, all I really know that Chinese catering is a field with relatively low marginal benefits, and a lot of labor is required in the production and service process, so the cost is high, and the fierce competition in the industry has also compressed the price increase space, and the cost of raw materials, rent and labor is also rising......"

After saying these words, Li Xiaoteng smiled bitterly with emotion. Then he continued: "Dejuquan is different from us, Dejuquan takes the tall route, and the Riba people under the Linteng system are Yangchun and white snow." As a result, the cost of each roast duck spread by Dejuquan is real, and the high cost leads to a lower net profit margin, and he can only obtain new sources of profit by continuously expanding his stores. ”

Gao Hetian lowered his head, poked his fingertips and dotted the screen and said: "I see here that at present, Deju has 45 directly-operated stores, 68 mainland Chinese franchise stores, and 6 overseas franchise stores. Now compared with the beginning of the listing, the number of Deju directly operated stores has increased by 36, and the number of franchise stores has increased by 13, with an average of only 4 stores a year...... That's really too slow. And compared with those emerging catering brands that adhere to the "Internet play" and rely on burning a lot of money to smash out of the market in a short period of time, Dejuquan's expansion speed really seems to stay in the Stone Age!

"But do you know what De Juquan said about these questions?" Li Xiaoteng asked Gao Hetian with a look of wisdom beads in his hand.

"Oh, did you say anything?" Gao Hetian paused for a moment, and really asked Li Xiaoteng humbly.

Yang Hongli once gave Dejuquan's official statement in an exclusive interview. She doesn't agree with the notion that store growth is too slow, and she doesn't think it's very slow. It is said that it is impossible to open dozens of stores a year for Chinese restaurants, and Dejuquan has to grasp the rhythm of opening a store internally. Only in this way can we avoid making mistakes by going slow in the fierce and volatile situation of the catering industry. Moreover, Li Gengxin also believes that before the store has been opened, it should not open a second or third store in the same area soon. After Li Xiaoteng said this, he looked at Gao Hetian and smiled without saying a word.

Li Yan plunged into the sinkhole of Dejuquan by himself. Hahahaha...... Brother Teng, I understand you!" After Gao Hetian finished speaking, his eyes became brighter and brighter.

Compared with McDonald's, KFC and other Western-style fast food and hot pot brands such as Haidilao, Dejuquan's Chinese dinner is the most complex and least standardized, and it will inevitably face more management problems in store expansion. The difficulty of running a chain store in Chinese restaurants is reflected in Dejuquan's "unadaptability" in areas outside the capital, which also restricts the company's pace of opening stores.

"I'll go!" Gao Hetian suddenly whispered a sentence, then poked his fingertips at the tablet and said, "The financial report on this shows ...... Although Dejuquan has opened branches in many cities in China, most of its revenue still comes from the capital area, and some foreign stores are seriously losing money.

Li Xiaoteng said strangely: "Dejuquan's performance in other places has been poor, on the one hand, it is reflected in the uneven taste of roast duck and dishes......

Gao Hetian hurriedly added: "I remember that my classmates and I went to participate in the academic exchange activities of the Terracotta Warriors. I went to a Dejuquan restaurant for dinner, and the roast duck and the unpalatable dishes made me doubt my life...... No, I wonder if I'm going to Dejuquan! I even extremely doubt that I've gone to a cottage Dejuquan. ”

"There are actually quite a lot of cases, and it's not an isolated case! Dishes and roast duck are put aside, and the other side of the problem is reflected in the lack of control over the franchisees. You may be going to a franchise store. Yang Hongli once said that she had eaten roast duck a few times at several restaurants in the Central Plains of Dejuquan, and these restaurants did not guarantee that the duck served on the table would satisfy Yang Hongli every time. Some consumers outside Beijing also commented on Dejuquan on the Internet such as "the waiter's attitude is not good" and "the taste is average". Last year, the owner of the Dejuquan franchise store in a certain city in the south even ran away with debts. I think this should also be the most typical case of Dejuquan's lack of control over foreign markets in recent years.

"Brother Teng, since the water in Dejuquan is so deep. Then what are you going to do?" What did Gao Hetian say in his mouth, it was naturally aimed at Li Yan in the pit.

Li Xiaoteng groaned for a while, and said lightly to Gao Hetian with a smile: "You shouldn't ask me what to do, you should ask yourself what to do." ”

"Me, if it's me...... Then let Li Yan drown in the pit. Before Gao Hetian's words fell, he heard Li Xiaoteng say: "Actually, you only need to make him unable to get out of the pit, it's enough!"

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