Chapter 995: Feng Lin Finds Direction
The time soon came to February 9th, and the Weibo suddenly became lively in the past two days. Chu Yuanxi took a closer look, and it turned out to be caused by the preheating of Xiaomi Mi 10. Yesterday,The name is very similar to the five or five open Xiaomi boss transferred a Weibo of other netizens,There is a screenshot in it is Xiaomi's black public relations draft for a friendly businessman,Teach the black water army how to black millet,To the effect that Kirin 990 has technical advantages that Xiaomi does not have,But as long as 3299 yuan,Xiaomi must not exceed 2999 if you want to sell goods。
The following is also signed, with a special note "Don't mention V30".
The five-five big guy immediately fired a sneer, it was nothing, it was all a daily operation, but the next day came to this day, he posted another Weibo and said: Snapdragon 865 should be the strongest 5G mobile phone processor so far, Xiaomi Mi 10 may be the first mobile phone equipped with Snapdragon 865 you can buy. Then he signed his name and made a note "990 to mention".
Chu Yuanxi couldn't help it when he saw this, and immediately followed up: The day of lack of virtue has begun......
Unexpectedly, the big guy immediately replied: Add some material to the boring life, and I will be happy if you are happy.
Feng Lin happened to be lying next to him, and when he saw the big guy replying to the post in person, he immediately walked forward for a while, got closer and asked, "That means that Mi 10 is going to be sold?"
"The 13th was a press conference, probably. ”
"The performance should be good, right?
Chu Yuanxi pressed his eyebrows to show that he was helpless to answer this lack of wisdom question: "Then it must be able to compare, your flagship machine was launched a few months later than Huawei, and then the performance is more obvious than Huawei, you can directly make the Redmi brand, right? ”
"Hey, that's good. Feng Lin suddenly came to his senses, "3,000 yuan to buy a Qualcomm Xiaolong 865, show them 7,000 yuan to buy Huawei's face, what do you think?"
"3000, don't think about it, this time Xiaomi will not raise the price. Rebus is also not a vegetarian, and this opportunity will not be raised for another 10 years, at least 5000 to start, or 6000. ”
"How is it possible! Isn't Xiaomi the main focus on the ultimate cost performance? How can it rise so much? This has doubled. I still believe in 4000, I absolutely don't believe in 6000. Up to 4666. ”
"What's so good about the ultimate cost performance? Mechanism cost performance users are too sensitive to price, just like you. It's the same with me opening a store to sell things, you can't always give coupons, you always give coupons to pick up cheap, chicken thieves are very. Chu Yuanxi said that the cost performance is very speakable, and he said one after another: "The best user is a die-hard fan, do you know what a die-hard fan is? ”
Feng Lin shook his head at this time, and his short chestnut hair rubbed against Chu Yuanxi's legs. Chu Yuanxi stretched out his hand and pressed her head, "Why don't we make a bet?"
"Bet on what?"
"What to bet on...... How about betting on that posture that you have always disagreed with?"
Feng Lin's face was very rare, he buried his head lower, and then when he looked up, he bit the corner of the pillow in his mouth and asked, "Then what if you lost?"
"How can I lose? If I lose, I'll ......" Chu Yuanxi's eyes rolled, "I'll give you this villa, how about it?"
Feng Lin jumped up with a "whoosh" and asked happily: "Where did you get your confidence? If I win, what kind of business will I create? You are playing with my dreams!"
I saw Chu Yuanxi with a big grin: "Don't worry, your dream will definitely have a chance to be realized, I can't lose, this is the businessman's intuition." There are two factors, the first ......"
Chu Yuanxi searched for a while he spoke, and then said: "Samsung S20 is also Snapdragon 865, and Xiaomi 10 is front and back, but it is expensive, it costs 8000 yuan, and Xiaomi still has cost performance as long as 6000." What's more, these are the only two Snapdragon 825 models at present, and there is no one else, and it is impossible to have them in a short time, because the supply chain has been shut down, including Xiaomi itself, and it will definitely not be able to produce it. People who want to buy a Snapdragon 865 have no choice but to buy Xiaomi. ”
Speaking of this, Chu Yuanxi laughed first, because he remembered a famous scene, which was when Mr. Rebs Lei suspected that he would make a mobile phone for Liyoushang PPT, and he sprayed angrily: "If you have the ability, you can sell the goods?"
Today, Mr. Lei himself finally has a spot. In fact, this is the only time that Chu Yuanxi has seen the decline of Xiaomi for a long time, and he feels that Xiaomi has a chance.
Feng Lin didn't know what he was stupid about?" "But this is not contradictory to the ultimate cost performance, its cost is still relatively low, right? It must be less than 4,000." ”
"Prices are not determined by cost...... The price is determined by supply and demand, and you are stupid in high school politics. This batch of goods can't be produced recently, right? If there is no accident, it was produced and stocked up a few years ago, but friends have not stocked up. In the current situation, this is called the product price exclusivity period, and this opportunity is no longer available. And, objectively, because I guess Xiaomi doesn't have much inventory, so how can I ensure that it will be sold for a few more days?"
Feng Lin didn't understand at all, as a person who was brainwashed by Xiaomi's extreme cost performance, he thought of the painful experience of buying Xiaomi at that time: "Why do you want to sell it for a few more days? Isn't Xiaomi always playing monkeys? They are hungry for marketing." ”
"You're starting to sell high-end goods and you're hungry for marketing? Think about it, you sell high-end goods, and users can buy them at any time if they want to buy them before they can consume impulsively, okay? You sell high-end goods and still hang out of goods, and people will buy Samsung as soon as they turn their heads. Therefore, it must be sold at a high price, and the low price will be sold in seconds. ”
Chu Yuanxi said and thought about it, and added: "And the long stream of water is conducive to offline channels." Xiaomi used to have offline channels that were not good and relied heavily on online, but offline is king. You have few goods offline but you can continue to supply it, and the direct channel has collapsed, Xiaomi will definitely make great efforts to develop offline channels this time. ”
Feng Lin's eyes blinked suddenly, paused, and asked, "What about the second factor?"
"Hey, why do you suddenly care about this?" Chu Yuanxi asked strangely, he obviously felt that Feng Lin was a little too inquisitive.
"Because it occurred to me what I was going to do to start a business. Feng Lin turned around excitedly, "I definitely can't start a big company when I come up, and I definitely won't be able to do mobile Internet and the like, it's lively to see you reselling fresh food, I'm not that material." So I've got to do something simple. ”
"What is simple?"
"What do you think of offline sales for Xiaomi?"
Chu Yuanxi was stunned for a moment, but this is indeed relatively simple, opening an offline sales company is nothing more than opening a store, recruiting people, taking goods, increasing prices, and selling, this thing is not too much in the country.
At least it's the same thing to sell, it's definitely much easier to sell mobile phones offline than to be well-off, the so-called logistics is to transfer goods, the so-called supply chain is to maintain a good relationship with Xiaomi, and the clerk can go to work without any training, and he can't even push it. This is indeed suitable for Feng Lin, he can do it if he has the capital, and he can do it in a large area with as much capital as he wants, and it is quite flexible.
Moreover, I have to admit that Xiaomi lacks offline channels, and this brand is a famous brand anyway, so this thing can be done. Even, in the future, Xiaomi will be even more lacking, because if you want to sell at a high price, you must go offline, just like Huawei and blue-green manufacturers, offline salesmen play hard to sell, so that users have the impulse to consume. The collapse of Samsung's market share in the country was ultimately reflected in the offline rout.
Therefore, I really have to help Feng Lin do a good job of deducing this matter, the difficulty is still a little higher than the slime in the novice village, but with such a strong plug-in, you should be able to do it, right?
"The second factor is that I predict that Xiaomi will have a strong price increase**. Chu Yuanxi said while sorting out his own ideas for argumentation, "You can do this, but you also have to see if Xiaomi will do it, don't we design it very well, Xiaomi is still the original set of market logic as soon as it makes a move, and it is full of what I think." Let's see if Xiaomi is willing to invest in sales expenses. ”
Xiaomi has always been a representative of strong online sales and low cost and high efficiency, but if it is not compared with Huawei, why is it not as good as blue and green to make money? It is because the cost performance is too high. Although this is a cruel fact, I have to admit that if you want to make the cost performance not so high, the business logic behind it is not simply to raise the price to support, and it is necessary to let the middleman make the difference.
In other words, in order to allow consumers to further bear this part of the price difference, the role of the middleman is to sell hands, which is actually the same as that of online celebrity live e-commerce. With the deepening of the popularization of the Internet, is the living space of this role getting smaller and smaller? No, the Internet is deeper, the effect of the information cocoon is deeper, and there is no difference between the way live e-commerce and offline shopping guides penetrate the information cocoon.
Therefore, for Xiaomi, the sharp rise in sales expenses in the 2020 financial report is actually doing the right thing. Blue-green factories title various variety shows every day, and "Jixia School Palace" has been asked for price, not to mention Huawei, which can't wait to put advertisements in public toilets. I don't know how much advertising money these factories have for the major self-media, Chu Yuanxi just started to be a Ba person the year before last, and soon after he received a bunch of advertising orders, including the generosity of the mobile phone manufacturers.
And what about those who have no money? There is no money and no money to live, and the executives lead the team to spray on Weibo, which can also get traffic, but the user cognition generated is varied, because the spray is sprayed, and others are also the strongest in the sky, and the spray does not necessarily win.
Thinking of this, Chu Yuanxi was very sure of his feelings. "Listen to me, Feng Lin, the price increase is not to make more money, but to set aside a reasonable profit for the collaborators. Xiaomi used to pursue the ultimate, which meant that his collaborators must also be ultimate, but the industrial chain of mobile phones is very long. The ultimate collaborator can't make much money with you, but if you can make money with others, then you can't make a high decision, and you don't have the face to make demands, because you beg others, they are uncles and you are grandsons, understand?
Think about why Xiaomi plays monkey, but Redmi doesn't play monkey very much? Because Redmi doesn't have to be a grandson, and their price point, the supply chain doesn't have to be so extreme. Xiaomi cattle are cattle, pretending to be grandchildren in front of the supply chain, but in the face of consumers, they can package the lack of goods as hunger marketing, without pulling the crotch. Xiaomi claims to have made billions of profits in 2019, but the problem is that the profit does not depend on Xiaomi mobile phones, but on Redmi and user services, as well as smart home appliances on Xiaomi's ecosystem.
By the way, let me ask you a question, why didn't Xiaomi raise prices in the past?"
"Because...... There's no reason to raise the price?" Feng Lin considered the wording: "In your words, you have already established the user's mind, and you can't break it yourself, right?"
But now it's a 5G mobile phone, just like quantum mechanics in case of indecision, Xiaomi can now use 5G as a shield for anything, they can increase the price, the ultimate cost performance is left to Redmi, perfect.
And now there is a month or two of brand price exclusivity time, as long as users get used to Xiaomi can also sell at a high price, the latter situation will be opened, and they can continue to sell when they are no longer exclusive in the future. At the beginning, Huawei's Mate series sold at a high price, and the market reputation was not good, so it was also hard to tell the story for a while, and it came out after holding on. ”
"Okay!" Feng Lin just said yes, and his face changed suddenly: "Wouldn't my villa be out of play?"
"Create your business with peace of mind, my dear, it's better for the villa to be honest. ”
After Chu Yuanxi finished speaking, he started to call, because Feng Lin wanted to do this, of course he could make a big deal in normal times, Chu Yuanxi only needed to support a start-up capital, at most give some suggestions, draw some boundaries on costs, and help find a few partners. But now it is different, at this point in time, Feng Lin will not be able to recruit in the first place. If you want to lay eggs, you have to have hens first, and now you can't even recruit HR.
What if we wait until society fully recovers? At that time, Xiaomi has been out of exclusive time, not to mention, the value of various assets must first return to fundamentals. Start doing it now, just because the asset value is low, and the cost is nothing more than the initial cost.
What's more, Chu Yuanxi can provide support, because it happens that the recruitment resources of the well-off are idle during this time. There is a saying that if you don't practice a layman for three days, you can't let Liu Lu be idle, right? It just so happens that Xiaokang can provide corporate services.
Enterprise service is a very normal measure, which can be understood as "trust relationship", just like when the company was in the initial stage of the company, it was under the fence to work in the imperial capital branch of the fruit network, and handed over a bunch of trivial services such as human resources, logistics, administration, etc. to the fruit network to take care of.
In all fairness, without the help of the fruit network, would the Pakistani people have been able to develop so smoothly? Will there be many opportunities missed? No, without Zhang Butcher, they don't eat hairy pigs, and then find other companies willing to provide services, but it's not so convenient.
And the key is that Liu Lu has a deep brand of millet, and his connections have not been broken, and there are many others to communicate.
Looking at it this way, Chu Yuanxi found that his ability to form plates was okay, and he maximized the resources that Feng Lin could rub. Most importantly, this is a policy dividend. At the central work conference presided over by the big leader on February 3, the stabilization of consumption was particularly emphasized, which also emphasized the consumption of 5G mobile phone terminals. However, recently, the policy bonus gift package has been sent a little frequently, which makes people feel dizzying.
Two more days later, an important point in time, February 10, many companies choose this day to resume work, so the rework tide is also quite visually impactful.
The official gathering day of the Xiaokang and Ba people was chosen on February 12, staggering various peaks. Although there are definitely some people who need to stay at home, because they are encouraged to work overtime during the Chinese New Year, the combat effectiveness is well preserved, and the staffing is reasonable, basically every project team can overcome the difficulties.
As a result, on the 10th, Lu Yu turned over a message, and Chu Yuanxi sprayed it when he saw it! The island country is worthy of being an island country, and announced the establishment of the industry's first adult Vtuber company, called emoeti studio.
Chu Yuan Xixin said that the island people are really heroic, but the problem is that virtual idols need live broadcasts. Unexpectedly, Lu Yu was quite knowledgeable, and told him that some places in foreign adult live broadcasts are legal, and there have long been adult virtual idols, among which there is a super popular one called Projekt Melody. The reason why Emoeti Studios has the face to claim that it is the first is because the previous participants are all about the concept of idols, and they are adults.
This is corrupt and degenerate capitalism!
I only heard Lu Yu say: "Mr. Chu, look, we have the resources of the universe country, and the resources of the island country, and we have established a new virtual idol subsidiary, xixitube, which has IT business support to meet the needs of self-control, and there are also self-media tubas in the two countries, you see, are we ......"
At this time, the Ba people have many self-media accounts specializing in island countries and universe countries, Facebook, Ins, YouTube and other dozens of accounts, with a total of more than 12 million fans, not counting the tiktok carefully managed by Zhou Minxi of the universe, the number of fans of this account will exceed one million. One million is not even a Douyin waist in China, but there are only more than 50 million in total, which is equivalent to a super large number of 25 million fans in China.
This was obtained without opening the hanging, and Chu Yuanxi would never have been able to get such a ruthless account if he didn't open the entertainment the year before last. As for the name xixitube was chosen by Zhou Minxi himself, no one said anything originally, but Jiaotu always wanted Lu Yu to register a Chinese company name, and he didn't know what he was struggling with?
At this time, Chu Yuanxi's answer to Lu Yu's proposal was of course anger: "Absolutely impossible!
Lu Yu was shocked: "I want to promote xixitube's virtual idols in three countries at the same time." ”
"Oh, that's what you mean?" Chu Yuanxi sighed.
"Then what do you mean?" Lu Yu snickered through the network cable.
After wiping it, Chu Yuan Xixin said that it was a beep, and even Lu Yu, this kid, began to test on the verge of death, and the team was not easy to lead!
But this is just a small episode, and today's blockbuster stars are Ali and Big Dog Dong. Ali released the "Letter to Merchants" on this day, launching a series of measures to benefit merchants, such as reducing platform service fees, online store decoration tool usage fees, rents and subsidies, etc., as well as special funds to subsidize logistics and supply chains. One of the biggest breakthroughs is the willingness to advance funds to high-scoring merchants, breaking the practice of users receiving money from merchants and increasing the turnover rate of funds in transit.