November 27, 1998 was a day to remember for many veteran game enthusiasts and console gamers. Pen, fun, pavilion www. biquge。 info

Because this day is the day when Sega's game console Dreamcast was released.

Maybe a lot of people don't know, but when Sega discontinued its home game console business, many of Sega's designers and engineers were forced by me...... No, they were all poached by my big Microsoft company.

In the subsequent Xbox developed by Microsoft, there were many shadows of Sega game consoles, and after that, many players on Xbox actually chose because of Sega.

How to say, if Sega at that time changed its strategy a little, and then insisted a little, maybe there would be a turnaround, but who can understand that kind of thing, the possibility of failure will probably be greater at that time, in case Sega chooses to persevere, and then the capital chain is broken, this will also be over, and Microsoft's words...... There's money on this thing, there's no way.

All in all, Sega's problem is that they dig too many holes by themselves, but Sega can't fill the pits by himself, so even if DC can fire, Sega estimates that he can't live if he touches it, and Sega wants to change his life against the sky, unless there is a game similar to Pokemon, which will be saved.

But in any case, the DC of this era is no longer the DC in the original history, and at this time, things will be said separately.

The Sega launch price is 32,800 yen, which is about 400 US dollars.

On the first day of the launch, there was a long queue in front of Sega's store.

It can be seen that everyone is still very enthusiastic about Sega DC.

"Why are there so many people? ”

When game fan Huang Lei came to the scene, he was instantly shocked.

There are simply too many people who come to buy DC, not only that, but Huang Lei also saw it at the door of the Sega franchise store...... Tent!

Could it be that someone came to line up all night?

He knows that many of Sega's fans are fanatical, and he himself is actually one of them, but the all-night queue or something, this is too exaggerated, right?

As a person from a large eastern country, Huang Lei never expected that the Japanese people's fanaticism for games would be so terrifying.

"The Japanese are so good, I'm ashamed of myself......"

Huang Lei was a little embarrassed, such a game attitude, he really can't compare.

He is an employee who came from a large eastern country to support the work of the Animic club, and he has actually seen the DC machine for a long time, although he also likes this game machine, but Huang Lei did not expect that the attitude of the Japanese is much more fanatical than his own.

"Senior Minister Yukawa is here today. "Standing behind Huang Lei is Ichiro Kuroshima, Ichiro Kuroshima is Huang Lei's boss, and he came here to buy DC.

"Special Manager Tangchuan?" Huang Lei was a little strange.

"It's the guy in front, and when the time comes to go on sale, he'll give the first DC to the first buyer and sign it. Kuroshima Ichiro pointed to the man standing in the doorway.

Yukawa's name is "Eichi Yukawa", and he is considered a senior member of Sega. When Sega was developing game consoles, it often used Yukawa as a stalk from black, and Sega DC, there was a Yukawa special theme version.

- Well, Sega also said that if the DC doesn't buy well, Yukawa will pull the cart and sell the DC on the street.

Sega's promotional tricks are very useful, and many people who are not late in the game know about Sega DC because of this.

Although he knew this, Ichiro Kuroshima still sighed with emotion: "But I really didn't expect that there are so many people here, far more than I imagined!"

DC or something, as a developer, Ichiro Kuroshima has naturally played it, but today I saw so many people buying DC, which is really a very amazing scene.

"That's the one over there...... Journalist?"

Huang Lei, who had been observing the crowd, glanced at the crowd around him at this time, and he suddenly found several people carrying cameras, these people were obviously reporters.

"Well, no matter, let's line up first. He waved his hand to Iran, and he was more concerned about what game he should play when DC arrived.

Finally, with the arrival of ten o'clock in the morning, Sega DC went on sale.

The brother who was queuing up at the front of the line, after getting the special edition DC signed by Yukawa's special manager, he was so excited that he couldn't help himself.

And at this time, the previous reporter also walked over.

"Sir, you were the first person to buy a Sega DC console, I wonder how you feel about it?"

"I've been queuing since last night, but it's all worth it! I'm a Sega fan and it's great to be able to get my first Sega DC machine!"

This person was a little trembling when he spoke, obviously already excited.

On the other side, Huang Lei and Kuroshima Ichiro followed behind and lined up, and they waited for more than half an hour before it was finally their turn.

Without saying a word, two people have one DC.

It's not enough to buy DC, of course the game is also wanted, and after throwing out the small 100,000 yen, the two of them are finally comfortable.

"It's all evil capitalism, and my work is all in it. Coming out of the store, Huang Lei also sighed.

The consequences of not holding on to it all of a sudden, that's it.

But in any case, being able to buy the game of your own heart is a very worthwhile thing.

"Let's go back quickly!"

Ichiro Kuroshima here couldn't wait, and after buying the machine, he and Huang Lei got on the subway and left here.

Sitting on the subway all the way, both of them carried DC's box in their arms, as if they were guarding some classified document.

The two of them sat nervously on the subway and headed home.

However, at this time, Kuroshima Ichiro suddenly patted his head: "I forgot to buy it!"

"What?"

Huang Lei is inexplicable.

"VR Warrior!"

Patronized to buy "Guilty Crown", but Kuroshima Ichiro found out that he actually forgot to buy the VR warrior of the main event!

"Guilty Crown" or something, Ichiro Kuroshima and Huang Lei have actually played it, but VR Warrior 3 on DC, this is the game that is needed!

"Go back?"

Anyway, I haven't gotten out of the subway station yet, so it doesn't matter if I go back now, although Huang Lei also wants to play this game immediately, but now if Huang Lei goes back, the games in his hand are basically all played during the previous test, or they are some small games that are better than nothing, and if there is no VR warrior, it feels a little boring.

Sure enough, this is the time when you need a little fun to play.

"Good. Let's have a meal. ”

I forgot it, but if I go back now, it will probably be time for lunch, so after getting off the subway, the two of them found a nearby restaurant.

After eating a quick meal together, the two headed for the Sega store.

"That's amazing...... There are so many people. ”

Obviously, when the two of them lined up here at the beginning, they were followed by a bunch of people, but in the morning, there were still so many people queuing here, which is really amazing.

"In that case, when will we buy the game......

Huang Lei was a little embarrassed, although they had spent a lot of time, but at this time, it would take nearly an hour and a half to queue up, which really hurt.

"Well, it looks like I'm going somewhere else. Kuroshima nodded thoughtfully.

"Nani?!Sold out?!"

Just as the two of them were about to leave, they suddenly heard an exclamation from inside.

"Hi sir. I'm very sorry, but our initial sales are 100,000 units, in addition to offline purchases, there are two modes of telephone and Internet ordering, just now, our store's DC has been sold out. ”

“...... How so!" the man cried out unwillingly.

"Sir, please don't worry, although the sale of this store has ended, there should still be stock elsewhere, if you ...... Eh, sir, please walk slowly......"

Before the waiter finished speaking, the player who wanted to buy DC left quickly.

What kind of international joke, the people behind are now starting to flash people, if you don't hurry up at this time, lick to know if you can continue to buy it!

After noticing the other party's words and movements, the others immediately began to move, and it was probably only a few minutes, and half of the people at the Sega gate, which was already lined up, had left at this moment.

The two looked at each other silently.

"Looks like we don't have to keep queuing now. Ichiro Kuroshima complained.

"Probably ......" Huang Lei also nodded, he was also a little dumbfounded.

But there was no one, which was a good thing for the two of them, and after buying the game, they set off for home.

After a morning of tossing, they were all a little impatient now, and after purchasing the game, they all quickly left the place, and at this time, they were all ready to go home.

"Looks like everything is going well......"

Just after the two of them left here, Yukawa, who had been staying at the scene, was also relieved at this time.

DC is not stocked enough, which is a hard flaw.

Until a few days ago, Sega had been in turmoil because of this incident.

Unlike Sony, which has a background, Sega has not been able to get the perfect support of Sega because of the tilt between the arcade department and the home machine department, although there is Okawa's ability to override the public, but the truth is not very good.

――In fact, Sega America once proposed a very good DC plan, but unfortunately, that plan was ultimately rejected due to Sega's internal personnel struggles, and it became a victim of Sega's internal conflict.

Not only that, because of insufficient funds, so Sega has no way to choose to cooperate with Toshiba to develop chips or something like Sony, they can only choose outsourcing in terms of designing and manufacturing chips, and in the end, the result of outsourcing is to encounter NEC, which shows that the yield rate of chips is low, and the process is not perfect, which is really a hard injury.

Low yield is a problem that can be solved, but it takes time, and they simply don't have time right now.

It is also because of the low yield rate, so Sega's current stock is a big problem.

However, in the past few days, Sega has suddenly changed its competitive strategy and changed to another marketing method.

And the purpose of this marketing technique is to buy in limited quantities.

What to do when the stock is not enough? It's very simple, limited sales!

Of course, it is useless to simply sell in limited quantities, and at the same time as limited sales, it is also necessary to carry out large-scale hype and advertising of products by various means, so that everyone can maintain the popularity and expectation of Sega DC.

This method has existed since ancient times, but Sega has not used this method before.

Not only that, but although the players present did not know, at least half of the people in the Sega queue were hired by them.

- Well, that's right, half of the so-called players in the queue were hired to play tricks!

Sega DC will go on sale every weekend, with 50,000 units sold at a time, and of that, only about one-half to two-thirds of the number will go to players, and the rest will be purchased by people who don't exist.

Well, in simple terms, it's monkey tricking...... Oh, no, it's a hunger marketing tactic.

Hunger marketing, also known as hunger marketing, is actually a very old method.

Whether it's a company that sells Apple or a company that sells Xiaomi, they are all practitioners of this strategy, one or two, and the monkey strategy in their hands is simply not too clever.

Sega, of course, does not intend to use this kind of marketing.

But Sega's use of this monkey trick this time is actually a helpless move - because the yield rate is too low, their current supply simply can't keep up. If you don't use this tactic, just waiting will only weaken the enthusiasm of the players.

Rather than this, it is better to use this method now to temporarily stabilize it, keep touting DC, and then continue to show DC in front of people's eyes to maintain heat and topicality, so that it is possible to win in the end.

Yukawa remembers that this idea was proposed by Mr. Masao Chiha, who had recently joined Sega, and when Sega was in a hurry, he proposed to use this method to temporarily stabilize and then buy time for his side to solve the production capacity problem, which is the most important thing now.

"Now it looks like this should be okay for the time being. ”

He nodded.

At least now it has bought time for Sega not to be taken away by Sony.

And Yukawa found out that this strategy seems to be really useful, at least the players he saw today are both very fanatical.

Well, when the production capacity comes up in the future, should you continue to use this method?

He wondered if he would suggest it to anyone else......

......

Today's two-in-one, I've been very disciplined lately~ (To be continued.) )