At this, Effie paused, picked up the mineral water bottle on the table in front of her, and took a sip.

It was also time for directors to think, and then she went on to explain:

"Two decentralized platforms, both for promotion and maintenance, have to pay a double cost budget. This is a waste of resources.

The combined platform gives us an advantage that no other competitor can match. On a platform, gamers can buy games, stand-alone online battles, and play chess and card games when they are tired of playing stand-alone masterpieces.

This has a great effect on retaining players and increasing the activity of the platform!

Moreover, the platform is about to open the payment function, and the amount of money that users recharge to the account, if the purchase of stand-alone games is not used up, it can be used to board and card games. In the same way, if there is any surplus money recharged by board game users, you can also see if there is a stand-alone game you like.

To provide users with the best gaming experience, the most abundant consumption options, this is the mission of our Facebook Games!"

The room was lost in thought, and Effie had a point.

The financial and labor costs required to promote two platforms and one platform are obviously different.

The future development prospects of a comprehensive platform are not comparable to a single functional platform.

Therefore, Effie's explanation basically dispelled the doubts of the directors.

Yu Wenfei spoke, and he asked with a serious face: "I want to know, you just mentioned that the game platform is going to explore the payment system, so in addition to selling genuine games, what other ideas do you have for payment?"

Everyone also cheered up and paid, which is the core problem.

For the positioning of Facebook games, it is originally a channel for traffic monetization, and Facebook directs traffic for it, isn't the purpose of hoping to convert traffic into profits through Facebook games?

In the final analysis, whether you can make money or not, how much money you can make, this is what everyone is most concerned about!

Effie opened the PPT behind her and officially began to explain the payment system of the new platform.

"First of all, as Fei Dong said, the sale of genuine games is one of the main businesses of the platform. First of all, I would like to report to the directors a statistic, that is, with the launch of the Battle.net platform, the sales of genuine games have increased significantly compared to before! The stand-alone game division of Facebook Games has sold a total of more than 12 million copies of genuine games so far, with a revenue of 350 million yuan, and a profit attributable to Facebook Games is 120 million!

This series of data shocked everyone in the conference room.

We all know that making games makes money, but everyone didn't expect to make money like this.

Moreover, this is only the revenue of a stand-alone game division under Facebook Games!

It's just the revenue in the domestic market, and it doesn't include the revenue of North America and the world, and after the North American company is operational, the annual report of Facebook Games in the future will be really exciting!

On Facebook, there are more than 100 million users, and the reason why hundreds of millions of games have not been sold is because many people play games in Internet cafes.

And the genuine game of the Internet café supports many people to register a Battle.net account. However, as computers become cheaper and broadband becomes more and more widespread, it is foreseeable that personal computers will become mainstream in the future, and more and more individual users will own computers.

"Papapa......" Yu Wenfei was the first to applaud.

The rest of the group immediately followed, and everyone had smiles on their faces and applauded Effie.

Effie was a little embarrassed, feeling that she had taken advantage of her boss Yu Wenfei, because the acquisition of Ogilvy and the introduction of a stand-alone game business, including the launch of Battle.net, were all Yu Wenfei's proposals.

Now the credit has become his own.

After calming down, Effie continued: "The sale of genuine games, it can be seen, is promising! In the past, the reason why domestic players did not support genuine versions was because there was not much difference between genuine and pirated versions, and there were not many channels to buy genuine versions, and many people couldn't buy them even if they wanted to. However, I have to mention the online payment vigorously promoted by Fei Dong again, and the slow popularization of online payment will change this situation, and in the future, players all over the country can easily buy the latest and most fun stand-alone games on the Facebook game platform! ”

Yu Wenfei is very optimistic about this idea.

Because this is the old way of STEAM, how successful STEAM will be in the future, that is obvious to all.

Although the current network bandwidth and speed are not ideal, don't forget that the game itself was also very small at that time, and many games only had more than 100 MB, or even tens of MB. Compared to games that cost tens of gigabytes more than a decade later, it's much smaller.

Therefore, the speed of the Internet will not be an obstacle to online marketing.

What's more, after the revamped Facebook game platform, the games you buy are tied to your personal account.

In other words, maybe you don't own a computer now, but you can still buy games in Internet cafes or other people's computers, and when you change computers, or buy your own computer, you only need to log in to your personal Facebook game account, then the games you purchased before still exist, and you can download and play them at any time!

As Effie said, single-player game sales are only part of the business of the new Facebook game platform, not the whole business.

In order to maximize the monetization of traffic, Effie has more ideas!

She continued: "Actually, this time, we are considering more about the means of payment, which is chess and card games!"

The question of how to make money in board games has been pondered for many years, and old platforms such as Lianzhong Winger have also made various attempts, but the results are not very good.

It is nothing more than a membership system, which provides member users with a better gaming experience, or a more fancy title avatar, etc.

But the actual effect is not ideal, and many users don't buy it, because it doesn't make you play cards and chess to increase your winning rate......

Everyone looked at Effie curiously, ready to hear how she solved the puzzle.

"For board games, we carry out micro-innovations and introduce the concept of golden beans and the competition mode!"

"Golden beans are the rewards that users can get by logging in to the platform every day, of course, the number of rewards will not be much, if you want more golden beans, then you must recharge. ”

"The role of the golden bean is to participate in some competitions. To put it simply, it is to use gold beans instead of cash, do you understand? Of course, in order to avoid violating the law, our gold beans are one-way circulation, and can only be recharged to exchange for gold beans, and gold beans are not allowed to be exchanged for cash!"

Yu Wenfei frowned slightly, he understood this thing too well.

Gambling, from ancient times to the present, is an innate human nature!

Playing cards and chess, if there is no "color head", it is always a disadvantage to play.

Now Effie is going to use gold beans instead of cash to arouse users' gambling habits......

It's a really good idea! It's very practical and clever!

Perfectly circumvented by the rules and regulations, no one can find fault with it, but, in essence, this is still a bet B.

Obviously, not only Yu Wenfei thought of this, but also the other directors in the conference room.

Everyone was silent at first, then nodded and shook their heads.

Effie looked at everyone's expressions, smiled slightly, and said in an accentuated tone: "According to our estimates, by recharging gold beans and introducing the competition field mode, at least 20 million paying users will be successfully converted, and these users, the average monthly consumption will exceed 30 yuan!

Everyone also understands that during the New Year's holidays, playing cards with relatives and friends will also bring some color, and at the end of the day, there may be more than dozens of wins and losses.

Now, our platform can provide the same happiness, and it only takes a few dollars or dozens of dollars to pay!"

Cai Congxin spoke cautiously: "This idea is very ...... Bold! and imaginative. But I wonder, how to prevent entertainment from turning into gambling?"

His problem is also the most critical problem of this golden bean competition model, if this problem is not solved, then all shareholders would rather not make this money.

Effie immediately replied: "I have consulted with Mr. Fang of the company's legal department, and I have also consulted with criminal law experts, as long as the gold beans recharged by our users are used in chess and card games, and consumed reasonably, and all monetization channels are eliminated, then it is legal." Because, this is the same principle as the payment system of online games. ”

Well, Effie's answer dispelled everyone's concerns.

Under the premise of legality, expand a "bling" profit channel, which is of course what all shareholders want to see.

"Wow, that's a big calculation, if 20 million people pay at 30 yuan a month, that's 600 million a month! 7.2 billion a year! That's a profit...... It's a bit ridiculously high......" Xue Chunhe exclaimed.

The annual revenue of 7.2 billion is indeed outrageous, but all of this is based on the 200 million users of Facebook Games.

If this revenue is measured by this magnitude, it is actually not outrageous.

Yu Wenfei actually doesn't like this model very much, because no matter how you explain the packaging, a discerning person can still see its essence at a glance.

But he didn't stop it, because even if Facebook Games doesn't do this, other game platforms will do it in the future, and this model is indeed the most effective monetization model for board game platforms!

Of course, the state does not prevent the regular game platform from doing this, because it has not had any bad impact.

"We at Facebook Games have the responsibility of making money for our shareholders, and please rest assured that Facebook Games will definitely live up to everyone's expectations, and by the end of the year, we will be able to come up with a brilliant financial statement! Effie joked.

When Facebook Games was spun off, the data centers were also divided into assets, because the shareholders of the two companies were the same people, so everyone discussed and divided the data center, computer room, and server equally between the two companies.

In the future, if any company has expanded its business and the server bandwidth in hand is not enough, then it will have to find its own way.

And Facebook games,Obviously, it needs more servers and bandwidth than Facebook.com,Although the server bandwidth in hand is still enough,But it is conceivable,When the game sales business is launched,It will definitely be a big user of servers and bandwidth!

In the end, Effie's plan was unanimously approved by the board members.

Facebook's money-making machine is coming soon!