Procter & Gamble's price cut was expected by Yang Fei.

But what he didn't expect was that Procter & Gamble would cut prices so quickly.

He thought that Procter & Gamble could last a few months!

Su Tong held the microphone and asked Yang Fei: "Do you want to reduce the price of our products?"

Yang Fei groaned slightly and said, "Don't fall." ”

Su Tong said into the microphone: "Don't drop for the time being, you pay close attention to the movements of other manufacturers, and report to me if you have any situation." ”

Hanging up the phone, Su Tong sat down next to Yang Fei and asked, "Won't the price be reduced?"

Although Li Yanan doesn't understand business management, she is also very curious, in this case, why didn't Yang Fei reduce the price?

Yang Fei said: "This round of price reduction is an inevitable process of reshuffling the industry. Whether it is Procter & Gamble or Unilever, after they entered our country, they have been holding the shelves of big brands, positioning their products at the high-end, and the pricing is several times more expensive. With the domestic brands catching up, these foreign brands have been pulled down from the altar. It is an inevitable trend for them to reduce prices. ”

Su Tong said: "Yes, the same pack of laundry detergent, their pricing is too expensive." ”

Yang Fei said: "Our general powder, priced at 2.5 yuan, compared with five years ago, has only increased by five cents, this increase is completely a natural increase in cost, and our profits have not increased." They sell it for 3.5 yuan now, which is still a dollar more expensive than us. And I'm sure they won't go down to the same level as us. ”

Su Tong smiled: "Because they think they have noble blood, they are reluctant to surrender their identity and compete with us." ”

Yang Fei said: "Yes, just let them hold the shelf." Unilever's products have always been unclear in their positioning, and they have nothing to fear. P&G, we have to be careful. Our existing product line is very rich, covering all aspects of high, medium and low-end, high-end liquid coating liquid, mid-end natural soap powder, low-end general powder, with clear positioning and clear price boundaries. Except for big promotions, we don't reduce prices. ”

Su Tong said: "What if other domestic manufacturers reduce prices?"

Yang Fei smiled: "If we don't descend, they won't descend." The competitor of the domestic brand is not Procter & Gamble, but our white!"

Li Yanan was drinking boiled water next to him, listening to Yang Fei's Shenkan, he felt that he was so calm, so warm as jade, and so considerate and gentle to Su Tong, it was really jealous!

Su Tong pursed his lips and said with a smile: "The sales volume of our white powder in Southeast Asia has increased by 300 percent in the first half of this year! The high quality and low price, the packaging is simple and beautiful, and it has won the unanimous love of the people of Southeast Asian countries! Sister Li, do you use our white products at home?"

Li Yanan snorted: "Yes, I used it a few years ago, and I haven't changed it since I used it." ”

She asked, "Beauty Group is in the limelight right now, how much do you make each year?"

Yang Fei said: "Are you asking about washing products, or about the total annual income of our group?"

Li Yanan smiled: "Actually, I'm very interested. ”

Yang Fei touched his nose and said, "Washing this piece, our income in the first half of this year is two billion." ”

"Two billion, half a year, or just washing?" Li Yanan repeated, feeling that poverty really limited his imagination, "In that year, the washing products alone can reach four or five billion?"

Yang Fei said: "Of course, the position of the leading domestic washing products is not for nothing." ”

Li Yanan said: "What about the sales volume of Procter & Gamble's washing products in China?"

Yang Fei said: "Their washing products are not dominant, let me tell you, our sales volume is five times the total sales of China International Company!

Such a comparison is very intuitive and shocking!

Whitening products are five times the total sales of all international companies in China!

The sum of the top ten domestic sales is only comparable to the sales of clean white!

Li Yanan's wonderful eyes flowed, and she said with admiration: "It's really amazing, white, and it is the pride of national washing products!"

Yang Fei said: "The entry threshold for detergent products is low, which is why I started my business and preferred detergent products. ”

Li Yanan said: "Then how much capital did you have when you started your business? Did your family support you? Or did you take out a loan?"

Yang Fei couldn't help laughing.

Su Tong also covered his mouth and smiled.

Li Yanan said, "What's wrong? I shouldn't ask this question?"

Su Tong said: "Sister Li, I can't be clearer about this question, I still remember that when Yang Fei resigned from the Nanhua Plant, he only had two hundred and fifty yuan in his pocket. That's all he has to do with his start-up capital. ”

Li Yanan said in disbelief: "Two hundred and fifty yuan, you founded the beauty group, and now the annual sales of the washing industry alone can reach four or five billion?"

Su Tong looked at Yang Fei with a on his face, his eyes were shining brightly, and he said, "So, I often say, he is a genius." ”

Yang Fei changed his sitting posture: "If you praise me again, I will fly into the sky." ”

Li Yanan said: "If I hadn't heard you say it in person, I really couldn't believe it." Two hundred and fifty yuan, ordinary people can come up with it, but only you have achieved such great success. So, how big is your entire beauty group selling each year?"

Yang Fei said: "Sister Li, are you checking the accounts, do you represent Wang County?"

Li Yanan glanced at him coquettishly: "If you don't say it, forget it, what account will I check for you? I can't represent him, I never care about his work." ”

Yang Fei thought for a while and said: "If you don't count the income of 666 Shopping Plaza and Huayi Group, the total annual sales volume of our beautiful group is about 20 billion! In terms of profit, it is more complicated to calculate. ”

Li Yanan sighed and said: "It's amazing! 20 billion yuan! I don't know if this house can be piled up? Then you should be the richest man in China now, right?"

Yang Fei hurriedly shook his hand: "Don't mention the word richest man! There are many rich people in China." Moreover, sales revenue does not represent anything. Daily chemical products are all fast-moving consumer goods, and the flow of funds is very large, if you want to count real money, I can't rank anything. ”

Of course Li Yanan didn't believe it.

With an annual sales volume of 20 billion, not including the income of 666 Shopping Company and Huayi Group, Yang Fei is still not the richest man in China?

Qingqing's sister-in-law came in with vegetables and said, "I just heard the news that during the rescue operation in Xiashan Village, several of our rescue boats overturned on their sides, and several people fell into the water, and they have not been found until now. ”

Yang Fei asked, "When did it happen? Who did you listen to? Who fell into the water?"

Qingqing's sister-in-law said: "I just heard what Tie Niu said, he came back to find someone to help find it! ”

"Rescue-06 ship?" Yang Fei was startled, "Isn't that Wang County's ship?"

As soon as he finished speaking, he heard a sound behind him, and when he looked back, he saw Li Yanan falling to the ground.