Chapter 629: Super M&A
In the audience, Xiao Wang, a reporter from the Modu Evening News, trembled slightly, and he realized that there was about to be big news!
Xiao Wang is Yu Wenfei's loyal "cousin", although he is a few years older than Yu Wenfei, this does not prevent him from worshipping Yu Wenfei madly.
Because in Yu Wenfei, he can see all the qualities that he wants to work hard to do, but really can't do.
Handsome and free-spirited, amazingly written, talented, idol writer, entrepreneurial genius, Internet tycoon, etc., etc......
These are all things that Xiao Wang has dreamed of, of course, these have only appeared in his dreams, and they have nothing to do with him in reality.
A few days ago, the "Hurun Report" and "Forbes China Rich List" were announced, Yuwenfei was not on the list, Xiao Wang was quite uncomfortable, his idol failed to be in the limelight, and that kind of frustration is estimated to be only understood by fans in the fan circle. It's like two celebrities competing for the endorsement contract of an international brand at the same time, and the losing party, from the star to the fans, will feel very lost.
But today, looking at this posture, Xiao Wang knows that Yu Wenfei is going to shock everyone again!
Just like he once did!
Xiao Wang is a reporter who runs the financial line, of course he understands the strength of Wal-Mart, and who is the controller behind the so-called Xiangjiang Jiale Company, and now that the two are linked together, what does that mean, Xiao Wang knows very well.
There are only two possibilities, one is that Wal-Mart is going to join forces with Knorr, and everyone will participate in each other's shares to operate a supermarket chain and join hands to expand the market. But with Xiao Wang's understanding of Wal-Mart, this situation is unlikely, because Wal-Mart is so strong that it does not need to join forces with anyone, and there is no precedent for joining forces with others.
The second possibility is the most likely, that is, Walmart is going to buy Knorr!
Well, the amount of this deal must be staggering!
Sure enough, before Xiao Wang could figure out how amazing this number was, the stage had already begun to announce.
Scott, the new president of Wal-Mart China, picked up the microphone with a smile on his face and announced: "Today, I am pleased to announce that after friendly negotiations with Knorr, we have officially reached an agreement! Wal-Mart China will acquire all 42 supermarkets and real estate in East China at a price of 12 billion yuan in cash!"
"Wow......"
"Oh my God, 12 billion?"
"Twenty billion ah......! It's too ...... It's scary!"
"Has there ever been such a big deal in China? This is the largest transaction in China!"
"The acquisition of more than 10 billion yuan has never happened in China!"
The audience, which was originally relatively quiet, suddenly became noisy.
Scott's announcement is indeed amazing, in 2003, there were not so many supergiants in China, and there were very few large-scale mergers and acquisitions.
Therefore, Wal-Mart's acquisition of Knorr's 12 billion amount is really shocking.
If you put it more than ten years later, this number may not be worth mentioning, with the development of the domestic economy, there are more and more supergiant companies, domestic companies frequently attack, and even wave banknotes to buy and buy globally. Sinochem Group spent $43 billion to acquire Syngenta, which is the real wealth, and that merger and acquisition is all cash payment!
After Xiao Wang reacted, he immediately squeezed to the front, raised his hand, and asked excitedly and loudly: "May I ask Mr. Fei, do you really want to sell the Knorr supermarket?
Of course, it can't be fake because Scott announced it in public.
However, Xiao Wang's question also reflects that most of the reporters present were frightened by this acquisition, the amount is too amazing, and they subconsciously want to verify it again.
The second question is to the point.
If Yuwenfei didn't have a place to urgently need money, he would probably not be in a hurry to sell Knorr Supermarket, after all, Knorr had just become the leader of the retail industry in East China, and he had to sell it before he made much effort, which was a bit unreasonable.
Even if it is sold after a year or two of stable operation, the price will definitely be much higher than now.
From the moment he stepped onto the rostrum, Yu Wenfei sat there with a smile on his face.
Today is a big occasion, he is wearing a set of straight pinstriped dark gray suit, in order to highlight the festive atmosphere, he also deliberately wore a bright red silk tie, and his hair is carefully taken care of by a private stylist, meticulously combed back, looking very clean and energetic.
According to Yu Wenfei's meaning, the overall shape looks a few years older than his actual age. This is also deliberate, because the people he is in contact with now are all business and political bigwigs, and if people seem too tender, they can't hold down the field.
Hearing the questions of the reporters in the audience, Yu Wenfei took the microphone casually and replied: "Knorr Supermarket is actually an experimental product, and it is also a way to create a new model for the domestic retail industry. Because before Knorr, the retail industry I had seen and came into contact with was a mixed bag! Many unscrupulous merchants were selling inferior goods and making high profits.
I felt at the time that the retail industry should not be like this, and the industry that really wants to grow for a long time should not be like this. Why can people abroad buy high-quality and low-cost goods, why do they not need to carefully distinguish the product labels after going to the supermarket mall, do not need to distinguish Sprite and Leibi, and do not need to figure out whether Master Kong and Kang Shuaifu are the same brand!"
The reporters in the audience burst into laughter, everyone was running around, things like this were often encountered, and Scott couldn't help but laugh.
But Yu Wenfei didn't smile, his face was full of seriousness, because he felt that this kind of thing was too ridiculous, and it was also the sadness of domestic business, including all consumers!
"Bad money drives out good money, black-hearted traders make a lot of money, and conscientious merchants have a hard time surviving. Therefore, I am thinking about how to reverse this situation, so that ordinary consumers no longer have to have a headache to buy counterfeit and shoddy goods, and also let merchants who really do business with their hearts earn their due profits. Knorr was born in this context. ”
Speaking of this, the audience has quieted down, and everyone can hear it, Yu Wenfei is serious when he says this.
His original intention of creating Knorr is really for the sake of consumers!
And Knorr did it, and many of the reporters present were members of Knorr.
The good quality and low price that Yu Wenfei said, the kind of carefree casual shopping, is really realized in the family music supermarket!
In Knorr, there are high-quality products from all over the world carefully selected by the procurement system, and you can take it casually, the quality will not disappoint you, and the price can be described as extremely conscientious.
Perhaps, this is the so-called social responsibility of enterprises.
Knorr has done it, benefiting consumers and making high-quality suppliers profitable, but its own profits are not high!
After a moment of silence, Yu Wenfei continued: "Knorr has achieved a little success, but it is undeniable that with the scale getting bigger and bigger, Knorr's existing management system and procurement system are a little unable to keep up. What's more, my own development center is not on Knorr, and Knorr is just an experiment that I did. Therefore, if you want to make Knorr develop better and benefit more consumers, it is the best choice to hand it over to Wal-Mart, which is more professional and focused on the retail industry. ”
Hearing this, Xiao Wang in the audience was already so excited that he couldn't help himself.
Look, this is the pattern of "cousin"!
With a random experimental product, you can become the leader of the retail industry in East China, and it will be more than 10 billion yuan when you sell it. When this news spreads, wouldn't those traditional retail companies have to be ashamed of themselves? Moreover, my cousin is not doing this to make money at all, all the starting points are for the sake of consumers and suppliers!
Even the sale of Knorr now is not to cash out, but to make Knorr have a better development and benefit more consumers.
"Papapa......" he clapped excitedly.
Obviously, there were many reporters at the scene who had the same idea as Xiao Wang, and when one person started applauding, everyone applauded.
In the entire conference hall, thunderous applause rang out, and dozens of cameras had truthfully recorded Yu Wenfei's words and the reactions of everyone at the scene......
In the end, Yu Wenfei ended his speech with a sentence, and said with a faint smile on his face: "The money transferred from Knorr will not enter my private account, and these money do have a more important investment direction." This money will be used to change the development of an industry! ”
............
Scott sat next to him, looking at Yu Wenfei, full of admiration.
Even if Yu Wenfei is two rounds younger than him, he has been working longer than Yu Wenfei, but people can achieve such great achievements, obviously he has his advantages.
Knorr's membership model, as well as the sale of Knorr to cash out, in Yu Wenfei's mouth, have become a sense of social responsibility and the conscience of an enterprise!
Seizing this press conference not only raised Knorr's image, but also made his personal image even higher.
It is conceivable that when the reporters present went back to write and publish news, Yu Wenfei's words, Knorr's good quality and low price, and the promise he made at the end would be widely known.
This kind of communication effect can't be done with any amount of advertising!
Especially Yu Wenfei said that Jia Le was just his experiment, and when he was idle and bored, he was forced to break through the sky!
What a genius person it takes, a company built casually, can achieve a market value of more than 10 billion in a year......
When Yu Wenfei's body is shrouded in this aura, when his other companies want to raise funds in the future, the valuation will increase by at least 30%, right......