One hundred and ten
Nintendo has always been ambitious, and its president, Hiroshi Yamauchi, is a gambler, and the most proud thing in his life is the past when Mitsubishi Electric released a built-in video game console in 75.
At that time, there was no such thing as a plug-in game console, and all game shows were stored in game consoles using ROMs. Of course, at the level of hardware at that time, the stored games were also extremely crude.
This kind of crude stuff is still sought after by countless people, so at that time, Mitsubishi Electric teamed up with a developer to launch a color TV game console.
It was only in 75 years that the developer went bankrupt and Mitsubishi Electric had to cooperate with Nintendo. Hiroshi Yamauchi attached great importance to this cooperation at that time and sent a large number of personnel to conduct market research.
The results of the survey were dismal, there were as many as forty or fifty products of the same type on the market, the competition was fierce at all, and most of the machines cost between 10,000 and 20,000 yen, and the profits were very small.
Hirokazu Yamauchi immediately instructed his general, Masayuki Uemura, to start developing, aiming for less than 10,000 yen, in a vain attempt to occupy the market at a low price.
It's just that Mitsubishi Electric is a company, and it doesn't bother to make such low-cost toys at all, in their opinion, strong game performance is king, and as for the price, it is second.
After several twists and turns, Chief Engineer Uemura finally fulfilled the requirements of both parties, and in 1977, Nintendo and Mitsubishi Electric jointly developed software built-in color TV game consoles "COLOURTVGAME6" and "COLOURTVGAME15" were launched successively.
In fact, these two machines are exactly the same, both have 15 mini-games built-in, and the cost is 10,000 yen, but CTG6 has blocked nine programs.
The first batch to be released is the CTG6, which is priced at 9,800 yen, which is completely lower than the cost, which means that it will lose 200 yen if you sell one. This is a risky move, and Hiroshi Yamauchi wants to attract people's attention and open up the market with high-quality and low-cost machines.
As Yamauchi had predicted, interest in the machine, which was less than 10,000 yen, was well received by the market and Yamauchi's eye-catching tactical goal was achieved.
The CTG15 is now on the scene, with a listing price of 15,000 and is still selling well. A total of 1 million units of the two machines were sold, 400,000 units were sold for 9,000 units, and 600,000 units were sold for 15,000 units.
Yamauchi played well this time, so he became obsessed with this kind of gambler's life, and all future business activities were filled with this atmosphere.
After crashing into the video game console market, Nintendo was out of control, but financial and technical strength is still a problem, and it can't be compared with TAITO at all, let alone the fat digital oriental.
But there are people who are born with luck, and it is clear that Yamauchi is such a person. In 80 years, the technician Yokoi Junpei invented GAMEWATCH, and almost no one in the company was optimistic, but Yamauchi lost his temper and gambled to support this little thing.
The 5,800 yen item was an instant hit, quickly exceeding the target of 2 million units. YAMAUCHI STRUCK WHILE THE IRON WAS HOT AND INCREASED PRODUCTION WILDLY, AND GAMEWATCH BECAME POPULAR ALL OVER THE WORLD, SELLING 32 MILLION PIECES IN THREE YEARS.
GAMEWATCH BROUGHT NINTENDO A STEADY STREAM OF WEALTH, NOT ONLY PAYING OFF OLD DEBTS, BUT ALSO AMASSING 4 BILLION YEN IN CASH ALMOST INSTANTLY.
The continuous victories and the crazy expansion of funds made Yamauchi start to think crookedly, thinking about how to cut into the home machine market.
At that time, the home console market was completely dominated by Atari's CVS consoles, and there seemed to be no room for meddle in the slightest.
After careful market research, Hiroshi Yamauchi saw the points and shortcomings of CVS, CVS is the world's first home machine with a cassette console separation, users only need to invest in a console, and then as long as they buy a game card, they can enjoy more programs.
It's a change, and the first person to eat a crab will always get results. Also as the first machine, this thing is indeed a bit shabby, which is manifested in the hardware is a word, rotten, and the graphics performance is extremely poor.
With this finding, Hiroshi Yamauchi resolutely launched the home console project, with the initial design condition that it would have graphics performance that surpassed all home consoles on the market today, and at a cost of less than 10,000 yen, "to develop a pure home game console that no other manufacturer could imitate for at least a year!".
Obviously, Hiroshi Yamauchi is a marketing genius, but he is not a technical engineer, and even such absurd goals are set, which shows how arrogant he is.
The boss moved his mouth, the people below broke their legs, and Masayuki Uemura and Junhei Yokoi had to fight hard to fulfill the president's ambition.
It's just that this home machine doesn't seem to be quite the same as the version they developed before, Uemura they dismantled a CVS, and after analyzing it, they were dumbfounded, and the complex structure completely stumped the Japanese, let alone surpassed.
After reporting the difficulties they saw to the above, Yamauchi didn't care, isn't it just a system, we have money, I am satisfied with whatever you want, and I have worked hard to develop it, and Japan is invincible.
Uemura's persuasion was fruitless, and they just had to work on things like CTG for two years, not to mention this kind of advanced machine (in fact, a microcomputer).
Anyway, Nintendo still has an ally, that is, Mitsubishi Electric, it is said that the dog is anxious to jump over the wall, the person is anxious to hang the beam, and Yamauchi gave the order to die, and they had to carry forward the spirit of not being afraid of hardship and not afraid of death, and worked hard, and finally had a preliminary plan.
But in the face of Yamauchi's 10,000 yen low-cost idea, Uemura would not have been able to meet the requirements, even if their plan used the world's cheapest microprocessor 6502, even if they removed all the dispensable functions of the machine, it was still a serious overrun.
Uemura is also poor in skills, and he has to pretend to be a dead dog to the mountain, so that's all I can do, and I can't get results if you force me again, so it's like this, you can watch it.
The solution is perfect, and there is no cheaper combination in the world, since the technology has reached the limit, then the only way to find a solution is to find a solution.
Yamauchi mobilized the company's connections and asked the major semiconductor manufacturers for prices to try to keep the cost of hardware procurement as low as possible, but this was wishful thinking, and no company was willing to accept this kind of loss-making business.
If you can find the source of goods, you will immediately be promoted to three levels, become a veteran worker, and enjoy lifelong treatment. As a result, Nintendo's salesmen set foot all over the world and began to seek a source of integrated circuits.
That's why Fat Standard ran into Yuzo Ohashi.
In his long-term dream, he knew the principle of the FC machine (i.e., the red and white machine) well, and he could draw the circuit diagram with his eyes closed, because he had analyzed the structure of the FC at that time and sold the cloning scheme to pirates, that is, Xiaobawang and the like.
Therefore, the arcade motherboard was quickly modified for a long time, the simplification of the simplification, the discarding of the abandonment, anyway, how cheap and how to come, and made a set of system solutions based on the 021 processor, ready to be sold at a price.
When he arrived in Japan, Yamauchi heard that Ohashi had found a company in Hong Kong that was willing to provide very low-cost accessories.
After coming prepared for a long time, Yamauchi was also anxious, and the two sides immediately entered the state of negotiation and went straight to the topic.
"Cao Sang, we need chips, memory, microprocessors, and graphics generators, do you have them?"
"Don't roll your tongue and speak Chinese, I sound like constipation, I can understand it if I speak Japanese directly. ”
"That's good, here's our purchase list, please take a look. ”
"Wait, I heard from your people, don't you want the whole system? Why did you change the accessories again?" frowned for a long time, the devil is so cunning.
"We have our own solutions, we just need these elements. Yamauchi laughed.
After looking at the price on the list for a long time, his brows tightened more and more: "You guys are collecting rags, not purchasing accessories, right?"
"Cao Sang, we are very sincere. ”
"Fart sincerity, a piece of 6502CPU is only 6000 yen, where can you find this kind of bargain! And this graphics chip, let me tell you, the wholesale price on the market is at least 7000 yen, you only pay 6000 yuan, who is Meng?"
"The price is negotiable, but it's actually a very reasonable price, and a lot of people are vying to bid for it. "Yamauchi said nonsense, his face did not change, his heart did not beat, and he had entered the realm of transformation.
As soon as he dropped the list for a long time, he wanted to walk when he stood up: "I'm sorry, then President Yamauchi, you can find another house, I won't serve." ”
Yamauchi Hiroshi hurriedly retained: "There is something to discuss, you don't think the bid is low, you can mention it." ”
He stopped for a long time: "Okay, I'll pay it back." "I also quoted a price for a long time.
Yamauchi was also not satisfied, and repeatedly said no, it was too high.
In this way, the two sides come and go, just like selling vegetables in the vegetable market and bargaining, and in the end they can't be decided, after all, the devil's bid is too low, otherwise Yamauchi will be entangled with it for a long time.
"Don't talk about it!" "It's not a matter at all like this, all the accessories you need are available in the market, and you can tell if you ask what the price is, and you are too low." ”
Yamauchi was also tired, but he didn't expect this young man to be so difficult: "Since we can't talk about it, forget it, everyone is still friends." ”
Chang shook his head: "That's not what I mean, I see that your procurement project is assembled as a computer, no matter what, it can't be the price you said, unless it ......"
Yamauchi saw that he was selling Guanzi, so he had to make a hand: "Unless what?"
"Unless I provide you with a system solution, the price is negotiable. "Long threw out his own conditions.
Historically, Nintendo's last system chip was bought from Ricoh, and it took a lot of painstaking work.
Ricoh was unwilling to agree to this loss-making deal at first, but Hiroshi Yamauchi provoked gambling again, gritted his teeth, and proposed to purchase at least three million integrated circuits within two years.
Although the unit price is cheap, the large order of billions of yen in two years impressed Ricoh, which is why Nintendo chips are supplied at an ultra-low price.
Later, Nintendo's FC console sold well, driving the development of the integrated circuit industry in the whole of Japan, and Nintendo's demand alone accounted for 5% of the entire Japan.
The long-term plan is this, he wants to make integrated circuits himself, but he is worried that he can't sell them without a market, and he loses money in vain.
Although the price of Hiroshi Yamauchi, the old fox, is very low, as long as the quantity goes up, he can make money, as long as he can support his own integrated circuit production line.
Yamauchi Hiroshi was obviously interested: "Cao Sang, there is a saying in Huaxia that the stones of other mountains can attack jade, our plan has reached the limit, it is good to look at yours." ”
After a long time in my heart, who is the stone and who is the jade of grandma, will this old fox speak.
scolded in his heart for a long time, and kept in his hand, taking out a small square box from his bag, as well as a stack of cables.
~~~~~~~
Sure enough, I was dizzy, and the chapters were all wrong.