Chapter 498: Something Happened
Of course, the matter that Principal Lin said was not decided by the two of them after chatting.
According to the usual practice, it should be found at the right time to launch a wave of propaganda offensive by the official media, and make Yu Wenfei and his Facebook network a typical example of college students' entrepreneurship in the new era and set a benchmark!
Then the big leaders will come to Facebook to inspect in the name of caring about the entrepreneurship of contemporary college students and the development of outstanding private enterprises.
After the inspection, of course, it was a symposium, and the leaders would ask Yu Wenfei with concern whether there were any difficulties in the development process of the enterprise and whether they needed help.
At this time, you have two choices, one is to ignore the "care" of the leader and overassert yourself. This kind of person will naturally not have much development in the future, because you can't be a person if you don't go to the Tao. Be a person beforehand, you can't do it well, do you still expect you to do anything big?
On the other hand, you will take the opportunity to make some excessive demands and give the leader the opportunity to care about you, which is called being able to do things. Otherwise, if the leader runs for nothing, and in the end he doesn't do anything in your company, it will not be easy to report on the news.
Of course, Yu Wenfei will not say that it is no problem at all, just rely on himself. He will raise some policy and financial difficulties, and according to the script arrangement, the leader will promise on the spot to give certain policy support and resource inclination.
And so, everyone rejoiced.
Yu Wenfei can get what he needs, and the city government can also take a stake in Facebook, participate in Facebook's decision-making to a certain extent, and prevent this website with certain media attributes and great influence from going in the wrong "direction"!
You must know that in China, the propaganda channels must be in the hands of the state.
............
Yu Wenfei reminded himself that he had to hurry up!
He wanted to make Facebook as big as possible before the leader came to inspect the company.
Because only then will he have enough chips to get what he wants!
There are two sides to everything, and the same is true for state-owned shares, although with a state-owned background, you will encounter a lot of trouble in the process of going global in the future.
However, as long as it is handled properly, the capital background is concealed a little deeper, and the proportion of state-owned assets is kept as low as possible, it will basically not be a big problem. However, there are many good things in the hands of the city government, which usually do not have a chance to arrive, but this time it is an opportunity.
Originally, Yu Wenfei had long wanted to take a step of "chess", but he never had a chance, and whether this "chess piece" could be put down smoothly would have a great impact on his future plan!
............
Although Yu Wenfei also wants to study in school and feel his college life, the reality does not allow it, and there are a lot of things waiting for him to deal with in the company.
Therefore, Lao Huang finally called him to the school, but Yu Wenfei came to the classroom to sit for a while, and then met with the principal to chat, and then went back to the science and technology park.
As soon as I drove back to the science and technology park, I had just parked the car and had not even gone upstairs when my mobile phone rang.
Yu Wenfei took out his mobile phone and glanced at it, it was a foreign number, and he was a little surprised to answer, and it turned out to be Mo Wenxin.
"Yu Wenfei, are you busy, didn't bother you, right?" Mo Wenxin's soft voice came from the phone.
"Wen Xin, why don't you call me now, it should be night over there. I'm not busy, feel free to bother, haha. While talking on the phone, Yu Wenfei walked towards the office building.
The employees I met on the road immediately smiled and greeted him when they saw Yu Wenfei.
"Well, there's something I'd like to tell you. Mo Wenxin on the phone seemed a little hesitant.
"Just say it, we're all old friends, there's nothing to worry about. Yu Wenfei said with a smile.
"Didn't my dad co-invest in a mobile phone brand, and when you went to my house a few years ago, he gave you a mobile phone, the Moya brand, remember?"
Of course, Yu Wenfei remembered that he and Mo Dad also discussed this brand positioning issue at that time, but Mo Dad obviously had his own ideas.
That mobile phone, Yu Wenfei gave it to his father after returning home, and his father liked it a lot.
"Remember, the phone is pretty good, what's wrong?"
Saying that, Yu Wenfei had returned to his office, Hu Jingjing was playing with the computer in the secretariat at the door, and when he saw Yu Wenfei coming back, he hurriedly stepped forward to help him open the door of the office.
"Help me make a pot of tea, just the dragon well I brought back last time. ”
Holding his phone, Yu Wenfei turned his head and said to Hu Jingjing.
"Just after the New Year, mobile phones began to go on the market, there were a lot of advertisements on TV, and the factory produced a lot of goods in advance, but ...... It doesn't seem to sell much well now. Two days ago, I called home, and although my dad didn't say anything, my mom secretly told me that my dad was dying of sorrow recently. In this Moya project, he invested a lot of money. If the mobile phone is not easy to sell, the return of funds cannot keep up, and the real estate project in the hometown will also have problems. Mok's tone was full of worry.
In fact, she said it lightly, at present, Moya mobile phones are not selling badly, but there is a big problem!
Yu Wenfei understands Mo's father's situation, with real estate as his main business, cash flow is too important.
It can be said that other industries may not have such high requirements for funds, but the real estate industry is not, and every day when you open your eyes, a large amount of money is spent like flowing water.
In addition, there is a big project to start on Mod's side, and I was expecting the mobile phone to sell well and recover a sum of cash, but it seems that the situation is not good now.
"Is the phone already on the market? I've been so busy that I haven't watched TV or noticed. What the hell is going on, you can go into more detail. Yu Wenfei said in surprise.
It turned out that just after the New Year, the Moya mobile phone that Mo's father and his friends partnered with began to be bombarded with advertisements on TV.
Whether it is the central station or the local satellite TV, they have paid a lot of money to buy prime-time advertisements.
Because Moya mobile phones were originally positioned to go to the high-end, and the product pricing is also very high, this kind of product, of course, has to be a TV advertisement, otherwise consumers who will pay thousands to buy a brand that they have never heard of.
When it first started to be introduced to the market, the sales volume was still good, and the new brand did not have any self-built channels, but all went through the channels of distributors.
However, seeing that Moya's advertisements were so numerous and the publicity was so powerful, the distributors were still quite face-saving, and there were a lot of orders in the first batch.
At that time, there was no miscellaneous brand of domestic mobile phones, because in addition to Nokia, Motorola, Samsung and other international brands, there were also many domestic brands, and the domestic brands were just listed at that time, at most two or three years, and no brand awareness was established.
Therefore, as long as whoever advertises more, who will have higher sales.
At that time, the most popular waveguide won the first place in the sales of domestic brand mobile phones in 2003, what did it rely on?
Could it be that its phones are advanced and of good quality?
Apparently not!
relied on its overwhelming advertising, as well as the sentence "Bird mobile phone, fighter in mobile phone!", this advertising slogan was popular all over the country at that time.
Moya's strategy is actually not wrong, to be a brand, the money for advertising still has to be spent, and it can't be saved.
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Just after the New Year, Mo Dad was very excited, because all the good news came from his friends.
"The first batch of orders for the general agent of Peking University is 50,000 units! He said that he will go to all channels, and this mobile phone will definitely sell well!"
"The general agent of the Southwest Region ordered the first batch of 70,000 yuan! The deposit has been called. ”
"There are also 40,000 orders in East China, and Mr. Liao said that he will shop down first to see the effect, and then replenish the stock immediately if he can!" ......
In a few days, agents in various districts placed more than 300,000 orders!
This is not a small amount, Moya mobile phone is only on the market, and the retail price is 6888 yuan.
The price of the general agent in the region is 5,000 yuan, and I have to say that the pile of materials for this mobile phone is quite sufficient.
Whether it is the screen, battery, processor, baseband, etc., all of them are relatively high-end at the moment.
Needless to say, as far as mobile phone shells are concerned, all kinds of plastic shells are popular on the market, but Moya uses brushed aluminum alloy, which feels first-class!
So the cost is indeed not low, according to financial accounting, the cost price of the mobile phone is almost 4,000. This, of course, adds advertising and marketing cost sharing.
In other words, for every mobile phone sold, the company can earn a thousand yuan!
Some people may ask, the company only earns a thousand, and the distributor doesn't earn more than the company, which is almost two thousand!
This is also normal, the gross profit of the channel is always higher than that of the manufacturer.
That's because the cost of the channel is greater.
Does the rent of the store count, does the salary of the shopping guide count, does it count all kinds of miscellaneous taxes and fees, and besides, it has to be promoted frequently, and there are not too many that can really be sold at the original price.
At that time, there was no online shopping, and everyone bought mobile phones in a computer city or a mobile phone counter in a home appliance city.
At that time, the mobile phone was not like more than ten years later, the manufacturer's price was as much as it was, and if the promotion was a unified national promotion. At that time, buying a mobile phone was similar to buying groceries, of course, not about the price, but about the bargain, and there was not much room for bargaining!
According to the momentum at the beginning, Mo Dad's investment is going to make a fortune!
The gross profit of a mobile phone is 1,000 yuan, and the order of 300,000 mobile phones is just listed, and the profit is 300 million.
If we sell two or three million units a year, wouldn't the profit be two or three billion a year?
So just after the New Year, Mo Dad smiled from ear to ear all day long, and even agreed with that friend to continue to make additional investment, expand production lines, and strive to build the Moya brand into the first-class mobile phone brand in China!
However, there is a time when the dream is shattered, and it is very ......
The first batch of products have been sold out one after another, and the sales are still good according to the terminal feedback, after all, Moya mobile phones are very strong in terms of appearance and function, and there are many advertisements, and the popularity of the products is also okay. The sales commission given by the general agent to the shopping guide is also good, so the shopping guides are also willing to promote Moya mobile phones.
Everything looked so good until ......