Yang Fei can understand what P&G is doing.

The so-called time is also the trend.

Times are constantly changing.

At the beginning, when Yang Fei and Procter & Gamble talked about cooperation, P&G's market share in China was lower than that of Meili Group, and in the United States, the market share of Meili Group was still zero, and P&G's senior management was not optimistic about the prospects of white laundry detergent in the United States.

Therefore, Procter & Gamble "generously" agreed to the cooperation agreement proposed by Yang Fei.

Half a year has passed, the beauty group in the United States quickly broke out of the world, Yang Fei in the investigation of the American market, launched a new product "white natural soap", and launched a campaign for ethnic discrimination "black and white", first in the black community to attract attention, by the majority of black friends, sales soared, and then in the way of fermentation, affected the use of laundry detergent habits of the American people.

Procter & Gamble's top brass miscalculated.

They didn't expect that the Beauty Group could develop from obscurity to national knowledge in just a few months!

Today, Beauty Group's share of the laundry detergent market in the United States is close to that of the century-old brand Tide!

Procter & Gamble's position as the boss has been challenged, and its interests have suffered!

The high-level leaders couldn't sit still, and a "strategy" against the beautiful group came into being.

Sean's departure became the fuse and explosives bag of this big war.

All the accusations and criticisms of Procter & Gamble point to Sean joining the Beauty Group.

Blame for blame, but Procter & Gamble did not sue Sean.

Because Sean is going to leave the company normally, he joined the beauty group.

It stands to reason that a president-level employee with such a high position as Sean will sign a corresponding confidentiality agreement when he joins and leaves.

Procter & Gamble was no exception, and when Sean left office, Procter & Gamble signed a confidentiality agreement with him, one of which was that within one year of leaving the company, he would not work in a competing company in the country where he worked before leaving the company.

The legal interpretation of this sentence is worth discussing.

When Sean left Procter & Gamble, he worked in Huaxia, but after he joined the Beauty Group, he worked in the United States.

So, strictly speaking, Sean did not violate the confidentiality agreement at the time of departure.

Even if a lawsuit starts, Sean may not lose.

Annoyed and angry, Procter & Gamble, in a fit of rage, unilaterally terminated the agreement with the beauty group, and issued a statement in a "tricky" style that it would not compensate for any financial compensation!

Sean asked Yang Fei about what to do.

Yang Fei groaned slightly and said, "Sue Procter & Gamble for unilateral breach of contract." ”

Sean stuck: "The liquidated damages are actually not much. ”

Yes, the liquidated damages are not much, and the money and energy paid for a lawsuit are only not lower than the liquidated damages.

In that case, is there still a need for a lawsuit?

Yang Fei said: "What I want is not justice, nor is it the liquidated damages, what I want is speculation." The two largest daily chemical companies in the world, no matter what they quarrel about, will attract the attention of the world. The longer the lawsuit lasts, the more exposure it will be. ”

Sean snorted.

Obviously, the act of fighting a lawsuit to attract attention is, in his opinion, incredible.

But if you think about it carefully, Yang Fei can do this, and it is also wrong.

The money for litigation is definitely lower than the advertising investment, but the revenue ratio is obviously higher than that of advertising.

So, it's a must-win act.

In addition, Procter & Gamble defaulted first, no matter what the result is, public opinion and the media will definitely be on the side of the beauty group, and the people's condemnation and judicial justice will also be directed at P&G.

In this way, P&G will get negative press attention, and Beauty Group will get a good reputation.

No matter how you look at it, this lawsuit is beneficial and harmless for the beauty group.

Sean has to admire the boss's super ability to deal with emergencies.

It was originally an extremely bad breach of contract, but as soon as Yang Fei took advantage of it, it became a news hotspot that was beneficial to the group!

In business competition, there are no eternal opponents, no eternal friends, only eternal interests.

When Yang Fei negotiated with Procter & Gamble, he expected that this cooperation would not last.

Only struggle is eternal, and it is also the driving force for the continuous development of enterprises.

The next day, Yang Fei returned to the provincial capital and held a conference at the headquarters of the Southern Province of the Beautiful Group.

At the meeting, Yang Fei decided on a completely new strategy.

"Comprehensively promoted, surrounded by six walls. ”

With the rapid development of the domestic economy, the demand for detergent products market is undergoing qualitative changes.

To this end, Yang Fei made a new deployment.

In 99 years, the group will build an annual output of 200,000 tons of detergent products Co., Ltd. in the central Sichuan Basin, and establish a Northeast company with an annual output of 150,000 tons in the Northeast, and build a branch with an annual output of 200,000 tons in northern Hebei, and at the same time will build a limited company with an annual output of 150,000 tons in the heart of Asia.

These five production bases will be completed and put into operation next year!

The production base of the beautiful group will form a six-wall encirclement of East China, South China, Southwest, North China, Northeast China and Northwest China!

Yang Fei wants to build the beautiful group into the world's largest detergent production base!

With the increase in production capacity, Beauty Group will cancel the OEM production of all international companies in China and improve quality control.

The commissioning of the six production bases will greatly reduce the production and logistics costs, and the industrial chain control ability and market operation strength will be greatly improved!

In a word, the overall competitiveness of Beauty Group will be greatly improved!

While fighting a lawsuit with Procter & Gamble, the beautiful group launched such a large national strategy and held a high-profile press conference.

At the press conference, Yang Fei stated the group's national strategic layout in a very low-key manner.

Of course, Yang Fei pays great attention to skills when he speaks, and he only speaks three points.

At the group's internal meeting, he determined which provinces he wanted to build branch factories in.

But when facing reporters, Yang Fei was vague, only said that he would build six production bases across the country, and the specific location was not explained.

As a result, investment promotion offices in cities across the country quickly dispatched their own public relations teams to contact Yang Fei.

A daily chemical factory with an annual output of 200,000 tons!

How many jobs will it bring to the local area?

How much can it contribute?

This point can be understood by looking at the development momentum of Peach Blossom Village.

Next, Yang Fei continued to socialize, and the people who came to him to pull the investment had already made an appointment three days later.

Because the people in the provincial investment promotion departments were too enthusiastic and persistent, Yang Fei had to hand over the phone to the secretary for safekeeping.

For the first time, Ning Xin and Chen Mo experienced the power of telephone bombardment.

And all this they have endured, Su Tong has experienced as early as five years ago.

Yang Fei changed to a new mobile phone with a new number, which only dozens of closest people knew.

However, in less than 24 hours, his phone call came in from an unfamiliar number.

Yang Fei was about to rest, when a nice female voice came from the phone.

"Hello, may I ask, are you Mr. Yang from Beauty Group?"

"I'm Yang Fei. Who are you?"

"Mr. Yang, hello, it's a pleasure to talk to you, I am the director of the Investment Promotion Office of Qingyuan County, Sichuan Province, my name is ......"

"Hehe, may I ask, how did you get my phone number?" Yang Fei interrupted the conversation, and then said unceremoniously, "I'm busy, goodbye!"