Year 2000. Late October.

Cheng Ran's mother Xu Lan came to Nanzhou, the period from Cheng Ran's college entrance examination to entering the university is actually Xu Lan's busiest period, but despite being busy, she also does her duty as a mother, Cheng Ran can eat a nutritious and appetizing breakfast every morning, and a series of meals packed back after her mother participated in the dinner, all of which made this Fulong Shao Dong, the person behind the helm of CQ maintain a full round form to fight the college entrance examination.

Looking back, I feel that the history is strikingly similar, Xu Lan worked in a restaurant in her previous life, and often had the rest of the banquet packed back to feed, and now she is working as a real estate company outside, and she can actually pack it back at the dinner to feed herself, which is simply my mother's natural skill.

By the time Xu Lan was busy with that free time, it was already late October. And it's not just a complete gap, it's Xu Lan who went on a business trip to Nanzhou, so she can visit Cheng Ran's school by the way, "Your mother will only be free to come over tomorrow, what's the matter, think about what you want to eat at one time, I haven't been in Nanzhou for a long time, I invite you to eat in one go, and I'm going to do errands here." ”

Saying this, when he was at home in high school, Cheng Ran felt that Xu Lan was busy, but he was still a treasure. After going to college, I feel that my family status has plummeted, and I only came to my university to see it on a work trip, and I also stated that I don't have much free time, and I always feel that I am full of disgust that I am not my own.

At least it's still a provincial champion who has raised your eyebrows, what's the matter...... Throw it away after using it?

When she received Xu Lan, Cheng Ran took her to visit the school, and she didn't really rub him in a high-end restaurant in Nanzhou as Xu Lan said, but instead had a meal in the Xingyuan Canteen, where ordinary graduate students eat, and walked around the school, Xu Lan was very happy, "It turns out that the University of Science and Technology is so big...... Hey, your school is really good......"

Seeing his mother's excited look, the corners of Cheng Ran's mouth twitched, thinking to himself, Mom, your reflex arc is too long, didn't you remember to praise your son's school at this time?

Yanhua Real Estate's branch in Nanzhou landed and also got the corresponding plots, mainly in the Wulizhuang area. In August, the Zhongfang Nanzhou Conference was held, and six national media in China, dozens of influential municipal media in core cities, heavyweight magazines in the real estate industry, and the current mainstream websites of China's real estate poured into Nanzhou in three or four batches.

Many people in the news industry have a feeling - this is the highest level and largest event in the real estate industry in the past years.

The meeting coincided with the challenges faced by China's accession to the WTO, and Nanzhou, because of its special geographical location, has always been a battleground for soldiers. At the same time, this event also made Nanzhou's local land industry smell a smell of "soldiers coming to the city".

Even from the earliest days, there have been local real estate developers who have been creating public opinion, declaring that "a ghost is hovering over the property market!"

Then there is this wonderful North-South real estate alliance in August gathered in Nanzhou.

Not only the soldiers and horses of Guangdong, Sichuan, Hunan, and Beijing in the mainland, but also Hong Kong-funded enterprises such as Shui On, Hang Lung, Hung Kai, and New World that have been deployed very early, and at the same time, there are also international capital "backdoor entry" coveted safaris attracted by WTO accession. It has become a situation where the army is pressing, and Nanzhou is covered with dark clouds for a while.

Yanhua Real Estate, one of the representatives of the Sichuan Army, took the lead in proposing the concept of the "Housing Reform Movement", which began with the bottleneck of the previous real estate stage.

This bottleneck began at the beginning of the century, China's real estate residential sales volume has been the world's first, but because of the rigidity of the overall real estate development thinking, blindness, not considering the actual demand, in today's terms, there is no user experience, resulting in the house can not be sold, with a net increase of more than 10 million square meters of houses every year. The rigidity of the general environment is a very stagnant and devastating stage for the real estate industry.

At this time, everyone knows that the "potential" has become and needs an opportunity to guide the industry's thinking. Because this point was so important, it seemed that at the time, this opportunity was more likely to come from an official initiative and document, such a baton.

But no one thought that this opportunity would eventually be born from the people.

Yanhua Real Estate, with the construction of the staff living in the park of Rongcheng Fulong headquarters, and the only private contractor in the largest convention and exhibition center in Asia in Rongcheng, stood out, and proposed the "housing reform movement", that is, the industry ideology is that the residence itself should return to the attributes of livable housing, meet the needs of users, build an ecosystem, and create a truly suitable dream home for consumers, and the property of real estate developers on this is a gardener who builds an ideal home for people.

Of course, there are a series of eight principles and eight initiatives.

In fact, to put it bluntly, it is a bit like the commercial ecological form of residential gardens in the community, which is not uncommon in later generations, what is needed is to use more plots to build supporting facilities, build ecological gardens, and create a livable living experience instead of dense residential circle money, but at present, there is still exploration, ignorance, and most real estate development companies do not have a unified understanding.

Cheng Ran felt that the Yanhua Real Estate composed of his mother and Xie Feibai's mother raised this banner at this time, and also made Yanhua Real Estate, a newcomer in the real estate industry who is itself a rising star, surpass the accumulation of some old real estate developers in the past ten years in this way, and enter the frontline in terms of popularity and brand strategy.

Sure enough, the proposal of the "Housing Reform Movement" in Nanzhou immediately aroused the echo of the vast number of real estate circles. This is not the opportunity they are willing to give Yanhua Real Estate to the top, it is really in the current bottleneck of the real estate industry, it is too necessary to have such a voice, such a concept, and link all real estate developers to promote the momentum and drive the nerves of the general public to change the current weak situation of the real estate industry.

The so-called tuyere, this is the tuyere.

......

After this concept was proposed, the major real estate developers also had different mentalities, and the interviews that were made public after the major media gathered together can be seen.

Lu Jian of Haier Real Estate said: "This is playing the cultural card. The housing reform movement proposed by Yanhua Real Estate is essentially a cultural innovation movement based on China's housing industry, which can be understood from the height of the Renaissance movement. ”

"There are more than 20,000 real estate companies in China, with an average registered capital of 50 million yuan, and less than 40 real estate companies are listed companies in China," Wang said in an interview. In this context, it took us Vanke Hua 12 years to raise 2 billion yuan, while Huayuanda only took 3 years to raise more than 400 million US dollars, because Huayuanda has overseas financing channels. The most urgent issue for the strategic alliance of our China real estate network is to solve the funding channels. We have seen examples of restructuring entities in the name of the Internet, such as Pacific Century Power's acquisition of Hong Kong Telecom, AOL's acquisition of Time Warner, etc. If real estate companies don't want to be acquired by online companies, they have to join forces to find a way out of funds. ”

Wang Shishi shrewd, earlier time has been in the operation of the real estate network, this is an alliance composed of domestic first-line real estate brands, so as to lead and formulate industry norms, Yanhua real estate with its own strength in the real estate network emerged, limelight, he as the alliance of the real estate network leading, that is, to use the new concept proposed by Yanhua real estate to stimulate the market, on the other hand, as the boss, is certainly not willing to become Yanhua's flag-waving shouter, but also take this opportunity to express their own ideas, that is, to solve the problem of financing difficulties.

Ren Zhiqiang said, "The new housing movement is a signal to the government management of the market economy that the real estate industry has developed to this day. We lag behind the market in all aspects of administration, planning constraints, etc. The market economy requires everything to start from demand, and developers can lag behind market demand, and managers can lag behind developers, which is why we advocate for the housing reform movement. ”

Feng Lun of Vantone Real Estate said in response to some voices who said that they had created a concept of hype: "The same thing, the concept of speculation in the IT industry is called entrepreneurship, and the speculation of developers in land and houses has become a big fraud, but in fact, the network companies are burning money, and developers are making money." ”

There are also different opinions, Pan Yi said, "This is an anti-construction and anti-business boss meeting, but the scale has become larger, and the slogan has been shouted." In fact, construction and commerce are the issues that the housing reform movement should be concerned about. His ambition and conceit are the same as Wang Shishi's, and of course he does not want to be an echo worm, he sees the advantages of the housing reform movement, but in essence, he does not want to give Yanhua the monopoly of the banner of guiding the industry's thinking.

Of course, there are also those who oppose it, and some real estate developers say that "the biggest role of the housing reform movement is to announce the end of the era of housing construction under the planned economic system, and everything is based on the market." Since it is marketized, it should be the business of developers, material suppliers, and builders, and it has nothing to do with the management department. Of course, this is in the hope of breaking up and reorganizing the current pattern, but these voices have little effect in the face of today's general trend.

The real estate industry was shocked by this, because the words "reform" and "movement" are easily reminiscent of the surging rivers and lakes and the bloody atmosphere of the banner fight, which makes people feel angry.

In the current real estate world, this kind of stimulus is needed too much to turn things around.

The key point is that the "housing reform movement" proposed by Yan Hua has a clear outline, but the boundaries are blurred, and many definitions seem broad, which can give more room for trial and error, and can be interpreted from different angles.

On one level, if you want to make an industry hot, then the scope of a concept should not be too specific and clear at the beginning, otherwise there will be a lack of room for interpretation and a lot of hot money.

This is like the blockchain of the future, which is a truth.

......

Yanhua rose to prominence with this meeting, and Nanzhou also got a piece of the pie, and the plot of Wulizhuang is a test field for Yanhua to practice the "movement" he proposed, and many pairs of eyes are actually paying attention.

Xu Lan and Cheng Ran visited the school, Cheng Ran accompanied his mother to buy a few clothes for himself in the sportswear store near the school, and he was tired of shopping, so he sat down in the afternoon at the famous grilled fish restaurant outside the north gate of the University of Science and Technology.

When it came to the meal, there were a lot of students sitting in the restaurant, with various accents from all over the world, the mother and son sat down in the corner by the window, peeling the fish meat that was charred on the outside and tender on the inside, Xu Lan looked at Cheng Ran eating with relish, and said with a slight smile, "Miss Red Peony, are you still studying in the UK alone?"

"Hmm. ”

"There's a lot of going and going, right?"

"I've been in touch with it. ”

"It's okay to study at HKUST, and if you want to go to the UK, you can. Xu Lan said lightly.

Cheng Ran raised his head and was stunned, "Huh?"

"In the past, your father and I used to say, we don't have the ability, you have to rely on yourself. It's because there are really no conditions at home, and now what you want to pursue, you can try to go, you know, your parents are a little tired outside, to a large extent, in fact, it's not all for you. ”

"Hmm. Good. Cheng Ran buried his head and didn't dare to raise it again, for fear of sourness.

Xu Lan's eyes were soft, and on that day of that month, she slept with the child's father at night, because of the sentence "We are not capable", and both of them did not sleep all night. is running around now, just to be able to say this in front of his son.

Mom and Dad are okay, I hope you can pursue your pursuit.

Don't regret it.