Chapter 159: Important Dates
And the publicity and promotion offensive in the last few days does not need Chen Ping to worry too much.
Therefore, in the past few days at the end of September, Chen Ping also turned to the Changping Supermarket Company.
The current Changping Supermarket Company has only one officially opened store, which is the Fuhua Plaza store in Anhe City.
The Fuhua Plaza store can be regarded as one of the most successful cases of large supermarkets in China.
As a large supermarket that has just opened, the performance achieved by Fuhua Plaza store is incomparable to the single store of many large supermarket chains in China.
At present, it has been nearly two months since the opening of the Fuhua Plaza store.
Even if you remove the payments that need to be paid to suppliers in the next few months, as well as various expenses, the net income that a single store of Fuhua Plaza store can bring is already as high as about 13 million.
This is an incredible number for a single supermarket store.
However, Chen Ping was not satisfied with this.
In his opinion, comparing with other supermarkets in the same industry is not the purpose of Changping Supermarket Company.
Changping Supermarket Company, or Chen Ping himself, hopes to do what he wants to do most is to constantly surpass himself.
Therefore, in the process of preparing for the Jiufu Plaza store, Chen Ping invested a lot of energy.
And with the support of the Fuhua Plaza store behind it, the income of tens of millions in the past two months is not only enough for the preparatory expenses of the Fuhua Plaza store in the early stage, but also can hold a lottery again.
The scale of this large-scale lottery is even more powerful than that of the Fuhua Plaza store.
In the final analysis, the most eye-catching thing in the last Fuhua Plaza store lottery was the mysterious grand prize, that is, the car worth more than 100,000 yuan.
But this time, Chen Ping was ruthless, and the mysterious prize set up in this lottery was a house in Pingjiang City.
Although it is not in the center of Pingjiang City, the value of this house is as high as nearly 500,000 yuan.
In addition, all kinds of other awards are more abundant than the last lottery, just this lottery, Jiufu Plaza store needs to invest a huge prize of nearly 1.5 million.
You know, Jiufu Plaza store is different from Fuhua Plaza store.
Fuhua Plaza is the first large supermarket in Anhe City, facing the entire Anhe City.
After all, the scale of Anhe City is not large, and there is only one commercial center in the whole city, so when the Fuhua Plaza store opened, it was for almost all the citizens of Anhe City.
However, Pingjiang is different.
After all, Binh Giang City is the capital city of Dongjiang Province, and the urban area alone is several times larger than that of Anhe City, and each of the four major districts of Binh Giang City is not smaller than Anhe City.
Each district also has its own commercial centers, plus the entire city center of Binh Giang, Binh Giang actually has several commercial centers.
Therefore, although the publicity and promotion of Jiufu Plaza store in Pingjiang City is not small, it cannot be regarded as facing all citizens in Pingjiang City, and at most it can only be dispersed to the new area under development.
This new area is an emerging block that Pingjiang City has vigorously developed in recent years, and its center is the university town where Chen Ping is located.
Therefore, although the scale of the Jiufu Plaza store is larger than the Fuhua Plaza store, in fact, the main consumer group he faces is actually many students in the university town.
However, fortunately, the number of students in the university town is also quite large, as high as hundreds of thousands, plus the hundreds of thousands of residents in several residential areas near the university town, the consumer group is also as high as hundreds of thousands.
Also, there are no other large supermarkets in the university town, and there are only a few small convenience stores.
Although these convenience stores also sell some daily necessities, there are often many things that cannot be bought, and they are far less complete than supermarkets.
Therefore, these students and residents in the university town often go to the city to buy some necessities in other commercial centers.
In this case, the opening of Changping Supermarket is bound to cause everyone in the entire university town to shake.
In Chen Ping's prediction, after the opening of the Jiufu Plaza store, although the number of consumer groups facing the store is less than that of the Fuhua Plaza store in Anhe City, the performance should far exceed that of the Fuhua Plaza store.
Among Chen Ping's expected goals, the performance achieved by the Fuhua Plaza store is the bottom line of the Jiufu Plaza store, which is also a dead order given by Chen Ping to Sun Gan.
Even Chen Ping issued a series of incentive policies to the hundreds of employees of the Jiufu Plaza store.
As long as the performance meets the standard, you can get the reward, although the strength and number of terms of the reward are a little less than that of the Fuhua Plaza store, but it is extremely moving.
Chen Ping has already used a similar method once, and this time he is even more familiar with it.
Among the incentive policies, if the turnover of the Jiufu Plaza store on the first day of opening can exceed 10 million, all employees will be rewarded.
Within seven days of opening, if the performance can exceed 50 million, you can get the second reward.
Although there are only these two clauses, they are at least worth more than two months' wages for these employees.
These incentives alone, if all cashed out, would cost close to one million.
The area of the Jiufu Plaza store is about twice as large as the Fuhua Plaza store, and with various hardware conditions, it is also a little more advanced than the Fuhua Plaza store, after all, this is a store set up as the headquarters of Changping Supermarket Company in the next few years.
Therefore, in the preparation of preliminary decoration and various hardware equipment, the total investment has been as high as 3.5 million.
The lottery needs to spend 1.5 million, and if the two reward policies are all cashed out, it will be another 1 million expenditure.
In addition to the preliminary preparations such as recruitment, there is also a total expenditure of about 1 million yuan.
If all things are calculated, the store in Jiufu Plaza, just the investment required for preliminary preparation, has been as high as 7 million.
Coupled with the deposit of the first future, the initial investment of the Jiufu Plaza store has been as high as tens of millions.
What's more, Chen Ping directly bought the three-story shop in Building 4 of Jiufu Plaza.
In the coming months, the Jiufu Plaza store will also need to spend a large amount of money to pay off the store's debts.
Therefore, if the performance of the Jiufu Plaza store does not meet Chen Ping's psychological expectations, in the next half a year, the Jiufu Plaza store will not actually be considered profitable.
However, as long as it can meet Chen Ping's expectations, the profit of the Jiufu Plaza store will far exceed that of the Fuhua Plaza store.
After all, the living standard and consumption level of Pingjiang City are higher than that of Anhe City.
On the morning of September 30th, Chen Ping came to Jiufu Plaza early, and the entire Jiufu Plaza had been officially opened a few days ago, and in the past few days, those students and some residents from the nearby university town have already come here.
After all, this is the closest commercial center to the university town, and although it is only in its infancy, these students and residents are still curious and looking forward to this Jiufu Plaza.
They also wanted to see if this Jiufu Plaza could provide some convenience for their future lives, so there was a lot of people coming and going.
Although it is not as good as the most prosperous commercial center in Pingjiang City, Chen Ping has carefully observed that the flow of people in Jiufu Plaza has even far exceeded the original Fuhua Plaza, and it is not much more deserted than the commercial street in Anhe City.
With such a base of foot traffic, Chen Ping's confidence is even stronger.
After arriving at the interior of Changping Supermarket, almost all the employees were ready.
There are less than two hours before it opens, but many people have already gathered in front of the Changping supermarket.
Of course, college students are young people after all, and they will not wait at the door of Changping supermarket early like ordinary residents.
Most of the people gathered at the entrance of the supermarket in Changping were residents of nearby residential areas.
Chen Ping looked at it, at least more than eighty percent of the crowd were some aunt-level figures, and only these people were the most idle, and they had time to come here in advance to line up, waiting for the official opening of Changping Supermarket.
Although the crowd gathered was not as large as when the Fuhua Plaza store opened on the first day, Chen Ping knew very well that as long as there was a lucky draw, especially in this lucky draw, the number of laptops for the grand prize exceeded several times that of the last lucky draw.
This is already a very big temptation for students.
In fact, many college students cannot afford to buy a computer when they first enter college, or even during the entire four years of college.
Many college students do not have such a good family situation, so they only have the opportunity to buy their own computer after doing some part-time work during college and working hard for a year or two.
This is also why when Chen Ping was doing group buying business in Anhe City, the number of computers sold in the group buying business before and after was less than half of the number of high school graduates in Anhe City.
You know, a large part of those computers were bought by some families, not for those who graduated from high school.
In fact, only a small percentage of the senior high school graduates actually buy computers, which is less than 10% of the number of senior high school graduates in the entire Anhe City.
Therefore, this lottery has launched a large number of laptops, which will definitely attract a large number of students to participate in supermarket consumption.
Chen Ping inspected the supermarket and found nothing missing.
In the process of inspection, Lin Yuwei hurried over, and after finding Chen Ping, she said eagerly and softly: "At the door of the supermarket, your classmates have already arrived, do you want to let them in now?"
Chen Ping was stunned for a moment, and then understood.
Lin Yuwei knew Li Tianhai and the three of them, Chen Ping had already ordered that outsiders were not allowed to enter before the supermarket opened, but since these three guys were Chen Ping's roommates, it was an exception.
After Chen Ping thought for a while, he nodded and said casually: "Since they are here, let them come in first, anyway, the supermarket will open soon." ”
Lin Yuwei nodded, then turned to leave.
After a while, Li Tianhai and the three guys walked over with excitement on their faces.
After seeing Chen Ping, Li Tianhai directly opened his voice and shouted: "Chen Ping, your guy is really not small, such a big supermarket was prepared by you in such a short time, and it cost a lot of money, right?"
Chen Ping also greeted him with a smile, then nodded, and said with a casual smile: "It is true that a lot of money has been spent, but as long as the supermarket can make a profit, it will be able to earn it back sooner or later." ”