Chapter 945: The Root of the Problem Is Here

At present, the most important thing for Chu Yuanxi is not the valuation and profit of this new company, but to fill the needs of Xiaokang, so that Xiaokang's fresh procurement cost can be reduced to below the level and be competitive.

Therefore, Xu Xin wanted to invest money in, but Chu Yuanxi herself did not approve of it, and only hoped to use her resources. The reason is not that they always want to take advantage, nor that they don't like money. If he simply invested money to come in, he would be too welcome, but he was afraid that Xu Xin would be too active after she came in, so he exerted influence according to her ideas, transformed Yang Heng and Lu Yin, and led the new company astray and brought it to the ditch.

This possibility has to be guarded against. Chu Yuanxi has to consider "smooth", "smooth" and "fast" first, just like the high-speed train of the Celestial Empire, running fast, putting a glass of water on the window, and not spilling a drop. As for how much money is made by high-speed rail? This is secondary to the country, it is beneficial to the operation of the whole country, and it is the most important thing to improve the efficiency of the people and improve their sense of happiness.

But can the investors' buttocks sit on the rate of return, and the mentality can be the same? The leeks of the big A-share share certainly hope to rise after buying CRRC, and they certainly do not want to support national construction and thus join the capital market.

Xu Xin's realm is much stronger than that of leeks, and he is also a well-off investor, so he is likely to take this into account. But after all, she is engaged in investment, and her overall view is the overall view of contemporary capital, not the overall view of the well-off, which Chu Yuanxi still has a bit of B in her heart. He also has no reason to ask Xu Xin to devote all his resources to the well-off, tying the fate of contemporary capital to the well-off.

Capital has its own personality.

Therefore, it is possible that Xu Xin and Chu Yuanxi cannot be consistent at some key nodes, and they are not as convincing as Yuan Jing, which are all factors that must be considered. This is also the reason why Chu Yuanxi planned to treat Zheng De as his financing cornerstone from the beginning, but directly looked for top investment bosses. Yuan Jing's money is not the most, nor is it the easiest to convince, but on the whole, it is the most suitable.

So the most realistic question is, what about the new fresh company, what if she asks for a seat on the board of directors and asks for a veto? If the resources she provides are worth a veto, then why doesn't she make this justified request?

However, this matter cannot be refused, and euphemistic refusal is not acceptable, because the root cause is to use other people's resources. This is a matter of good rhetoric and trying to steer the way around.

So Chu Yuanxi thought of such a compromise solution, before Xu Xin spoke, he didn't even ask for resources, and first proposed to let Xu Xin send a CFO and release a certain share of her.

Presumably, Xu Xin will not put forward other non-sub-point requirements after getting the CFO, if she gets the CFO and then proposes a board seat, then she will definitely feel too much with her rich investment experience, and the intention of getting involved in the company is too obvious, which is definitely not right.

Xu Xin thought that Chu Yuanxi had already turned so many little Jiujiu on the other end of the phone, first hehe, and then said: "Small project? Do you know 'Aunt Sun'? Although the fresh track collapsed, 'Aunt Sun' will be able to raise money immediately, with a valuation of more than 8 billion, this is called a small project? Let me tell you, the new company must at least make a plan according to the goal of 10 billion, and I am not interested in it if it is too small." What do you think?"

"Hey, fresh food is a big market, and there are always people who can make money by doing well. As long as the new company can achieve above the level of efficiency, it will definitely be able to make money, and I haven't thought about the rest. Chu Yuan Xixin said that I really know this, because Aunt Sun happens to be entrenched in the toC fresh food in eastern Guangdong Province, with 1,600 stores and daily orders exceeding one million, which is the absolute head of fresh food in eastern Guangdong Province.

Like Lu Yin's urgent freshness, he has always lived in the shadow of Aunt Sun, and he had to put the front warehouse as his main product, and insert the market gap left by Aunt Sun by differentiation.

Xiaokang wants to go to Yangcheng and Pengcheng to open stores, although it is not the most direct competition, but when the site is selected, he specially avoids Aunt Sun's store, and it is difficult for Chu Yuanxi to think about it, because there is no alias for the only one that can let him go around.

If Aunt Sun can replicate its model in eastern Guangdong Province across the country, the scale of 10,000 stores will definitely be reached, and a supergiant that monopolizes the track will surface. The stupid radish that fell to the ground, the life of the broken capital, all I did was this dream, the collapse of the track was a good thing for the guy who could fly, and the ground under his feet was buried with more corpses, and the nutrients were more sufficient, but some people could really fly, and some people thought they could fly.

However, there is no need to say these words to Xu Xin, especially in Xu Xin's tone full of envy and regret. She invested so much fresh food, but she happened to miss Aunt Sun.

I only heard Xu Xin say: "Then you really don't understand." I'll tell you, I've invested so much fresh food, and now my feeling is that the non-standardized, regionalized nature of fresh food is too obvious! What does this mean? It's hard to scale. In other industries, capital can play a decisive role in the process of toC, but fresh food cannot. But I'm curious now if toB can be done with fresh food. ”

Chu Yuan Xixin said that you don't emphasize high frequency, rigid demand, and large groups now? Xu Xin said this, which is equivalent to putting forward her request, hoping that the new company can achieve standardization and scale, and minimize regional characteristics.

If they can be achieved, of course, it is very good, which means that the new company incubated by the Ba people and the well-off will definitely be able to grow up and become a leading enterprise on the fresh track that cannot be ignored. But this is also what Chu Yuanxi is more afraid of, Xu Xin is typical of planning to lead the new company astray, because these are not the most urgent requirements of the well-off.

The reason why she didn't put forward lofty requirements for Xiaokang was because Chu Yuanxi's own goal had broken through Xu Xin's thinking mode and was even taller than her, so it was very easy to talk. But Xu Xin, who is a fresh person, is an expert, and has obsessions, and the key is resentment, and now I see a turnaround weapon appear, the key is that after combining her resources, it is indeed more promising, and it must be greater than normal expectations.

Therefore, Chu Yuanxi was quite apprehensive, and said in his heart that I would raise an illegitimate child, and I would not let him inherit the family business, so I didn't need high standards and high requirements.

Therefore, after thinking about it, he decided to say it first, instead of letting Yang Heng and Lu Yin cheat the resources first, cheat Xu Xin's investment, and then disobey the yang and yin, and do not follow the expectations of others.

"Sister Xu, I think so, you are too interested in the new company, but we shouldn't take the lead. What you are interested in investing in must be toB that is bound to the well-off, and get dividends with the expansion of the well-off, right? ”

Xu Xin was silent on the phone for a few seconds, and then finally said, "You are very sober." I see you're looking more and more like a killer entrepreneur. ”

Chu Yuanxi knew that she once said that if you want to invest in great companies, she likes to spend time looking for killer entrepreneurs. The question is, after a long time, you don't think I'm a killer entrepreneur?

He let out a "haha" sand sculpture laugh, "Is it because I dare to tell you the conditions?"

"And dare to tell me to my face – you're wrong. It's been a long time since anyone told me that, otherwise I wouldn't have had to cut my position every day for the past two months. ”

The so-called cutting positions are naturally those fresh investment positions, but in a state of stampede, it is not easy to cut positions. In particular, venture capital is generally first-in, first-out, stacking order, the earlier you invest, the less easy it is to cut positions, Chu Yuan Xixin said that Xu Xin can understand the position is really amazing!

I only heard Xu Xin ask: "Then you also tell me the truth, I have never done this in my life, do you have any alternatives besides organizing Lu Yin and Yang Heng to do toB?"

"Yes, I'm going to hug Pinduoduo's thighs. I don't believe that Pinduoduo doesn't do toB business. "Chu Yuan Xixin said that although my plan B is rough, it has a considerable benefit, that is, although Pinduoduo people have such and such slots, they don't have such a strong desire to invest, and business is business, so don't worry about this and that.

Therefore, if Pinduoduo is requested as a supplier, the cost may be slightly higher, but it is more flexible, and static procurement can be made dynamic.

Unexpectedly, Xu Xin on the other side of the phone was quite excited: "Hey, you want to go with me." Let me tell you why I became so interested in toB. First of all, I am also facing up to the various problems that have emerged in the fresh food track, not the problem of people, but the problem of business logic itself. If it is logically difficult to make money in the fresh food of toC, it will be difficult to continue, and this logic lies in the supply chain, and the supply chain means the cost.

Then I recently investigated Pinduoduo's fresh food and found that my investment was problematic from the source, and I was really convinced of Pinduoduo's fresh food. ”

This time it was Chu Yuanxi's turn to be silent, because what Pinduoduo did made him a little in awe.

The development of Pinduoduo also had signs in the original world, but it was not so obvious until the beginning of 2018, but when it entered the NASDAQ and began to make waves in the capital market of the United States, it simply opened another hanging on the basis of the opening of the hanging, and the magician-like technique made Chu Yuanxi usually have to take a certain amount of time to track it regularly. Otherwise, he feels like he might be missing out on important information.

This time, I found that Pinduoduo didn't say anything else, and the price of vegetables and fruits was simply blinding, so I got a plan B at my fingertips at this point in time.

Moreover, Pinduoduo's low-cost fresh food is not the result of subsidizing users with red envelopes, but because they burn money to transform agricultural factories, improve logistics directly to rural areas, cultivate farmers' e-commerce, etc., and even directly subsidize farmers.

They pushed the starting end of logistics and delivery directly to the field, and forced the automation process according to the standards of agricultural factories, and the intensity of this crazy money was shocking to Chu Yuanxi. Then after inquiring, I learned that because Pinduoduo itself was sinking, selling goods to the new countryside, so the logistics was to carry the goods into the village, and then pull the agricultural products back to the city, and the logistics turnover efficiency was extremely high.

It can be said that it was not until this time that Chu Yuanxi realized how awesome Pinduoduo's strategy of surrounding the city in the countryside was, and what a sand sculpture it was in the initial stage, but after the scale was done, there was such a powerful move!

It is because the profit margin is really very large, the cost of coming out of the field is really low, so low that ordinary people doubt life, a pound and a dime in the fruit harvest season is the norm, and the gross profit margin of sales is unimaginable.

However, the difficulty of farmers is not the price of shipments, but the poor ability to resist risks, the price fluctuates slightly, and no one will collect the agricultural products that rot in the ground, and the characteristic of fresh food is that the freshness is strongly linked to the price, and it cannot be allowed to rot in the ground. This problem can actually be solved by sales channels and logistics, but sales volume has become a bottleneck, because only when the sales volume of a single product increases, the sales and logistics costs can be diluted.

What Pinduoduo does is to directly hit this pain point, relying on its own huge traffic to bring up the amount of fresh food, and the characteristic of Pinduoduo is that it is cheap, and the user map is cheap, as long as the price is low enough, the demand will be high enough.

This power is what makes Chu Yuanxi awe, the power from the countryside, the power of the nine hundred million peasants of the Celestial Empire. In contrast, he only dares to do business in low-tier cities, and the lowest in towns, which is inevitably inferior to Huangshan in terms of realm.

All in all, although Pinduoduo is toC, it definitely has the organizational power to make the business into toB, but now it is still spending great efforts to train farmers to become qualified e-commerce, which is enough as an alternative to a well-off source of goods.

This is also the reason why Chu Yuanxi is cautious about Yang Heng's agricultural factory plan, direct investment is on the one hand, the key is to spend money on logistics, to be able to penetrate the supply and marketing cooperative system, to cultivate farmers' industrial consciousness, this is all expenses. Even if you are willing to pay this money, can the efficiency of burning money exceed that of Pinduoduo? If you can't burn it, the evil consequences will still be reflected in the high cost.

And this money has already been smashed, so it is better to buy it for a long time than to be well-off.

When he was silent, Xu Xin was also thinking, and then found a cold scene, and immediately asked, "Why don't you speak?"

"No, no, just more confident. ”

"Hey, did you convince me? You're making it hard for me. ”

Chu Yuan Xixin said don't be embarrassed, I know that your heart is restless because of the collapse of a large amount of investment, but don't evolve to the ...... It would be embarrassing if you had the idea of investing in two toBs at the same time!

Fortunately, Xu Xin finally said: "For the time being, you persuaded me, but after Xiaokang takes off, you have to give this company freedom." ”

"Definitely, definitely!"

After ending the communication with Xu Xin, Chu Yuanxi's thinking was much smoother when facing Yang Heng and Lu Yin, so he put TS in front of the two.

After hesitating for a moment, Yang Heng still signed. If it were last year, he would definitely not sign it, such a bad condition is only suitable for novices, suitable for first-time entrepreneurs. But this year, especially after he has failed, this condition has to be signed without pinching his nose with money, and the change in form is so severe.

After discussing TS, Chu Yuanxi gave the two an important task, which was to think of a resounding name for the new company.

Waiting for Chu Yuanxi to leave, Lu Yin asked cautiously: "Old Yang, are you unwilling?"

"Alas, there has not been such a harsh environment in the past ten years, it doesn't matter if the entrepreneurs continue to do one or the other, as long as the investors see the right people, the money burned in front will be returned a hundred times and a thousand times, and now it is ......"

In fact, Yang Heng was a little younger than Lu Yin, but Lu Yin called him Lao Yang, and the two looked at each other speechlessly after finishing speaking.

He was a little unwilling, and he said that Lu Yin was related. Not to mention ten years, even two or three years ago, Lu Yin asked herself, at the last moment of the emergency, she would not choose the same way to deal with it as now, because at that time, the patience of investors was still very high, and they would tolerate her failure two or three times.

In other words, after she failed two or three years ago, she could have licked her face and asked the same investors to continue to invest in her until she succeeded, and then give these investors enough returns. At that time, the relationship between entrepreneurs and investors was so harmonious, which made PPT entrepreneurship popular. As for the "toVC" situation, it is not impossible, but the Celestial Empire has thousands of large-scale investment and financing events a year, and the situation of toVC can be counted on both hands.

This idyllic era does not know when it will reappear.

After a while, Yang Heng muttered: "The new company, you see it's called 'Ganxin Buy', how about it?"

"This name is good! sweet and fresh, emmmm......" Lu Yin said and hesitated, she was going to cooperate with Yang Heng next, and some things had to be explained, "Old Yang, don't think about so many things that you don't have, the Ba people's money is actually enough, not considering agricultural factories and the like, Mr. Chu has prepared at least 300 million." Moreover, I don't think we need to worry too much about the gains and losses of what we are doing now, and prioritize what we have done, right?"

Yang Hengxin said that you can not care, because you have nothing to worry about! But he also knows that it would be a big mistake to think that the beauty in front of him is relying on her appearance, people are actually closer to success than themselves, if you advance all the processes by three months, people may be successful. And he himself is actually half a bar lower, because Lu Yin is the boss in a hurry, and he is not in Songzi Duoduo, but only a co-founder.

"Hey, I can't think about it, I can't even estimate the amount of work in the future, I don't have a rule in my head now, how to do it most efficiently and conveniently. Moreover, Mr. Chu's own business is too big, in case he ...... on his side"

"What's the matter? Are you still worried that a person with more than 30 billion cash in his hand will hit the street?" Lu Yin's smile was a little mocking, "Didn't you see how majestic Mr. Chu was yesterday, Professor Li was angry with him on the spot, Xu Xin and Liang Yiming are like big guys in person, and people talk eloquently, and it is easy to convince each other." For the same problem, we can only solve the person who raised the problem, can Chu always solve the problem well?"