Chapter 312: Gao Leyao's Image Positioning
At present, there are about 70 million funds on the books of Tianyu Entertainment Company, although compared with the investment of 100 million yuan when Tianyu Entertainment Company was just established, it seems to have shrunk a little, and it has not really reached the stage of profitability.
But the tens of millions of funds consumed have made Tianyu Entertainment Company have a new star in the entertainment industry like Gao Leyao, and it has become the signboard of Tianyu Entertainment Company.
On the other hand, Tianyu Entertainment Company has also officially entered the entertainment industry. This is also of great significance to Tianyu Entertainment Company.
With such a foundation, it is not difficult to make money in the future.
After understanding this, Chen Ping also nodded lightly with satisfaction, and then said with a smile: "Now that Tianyu Entertainment Company has officially entered the entertainment industry, and Gao Leyao has also gained a certain reputation.
Then we have to strike while the iron is hot, and we must not let Gao Leyao's heat gradually subside. Mr. Song, in your opinion, has Gao Leyao's current fame reached its peak?"
Song Xuehua pondered for a moment, then nodded lightly and said: "If Gao Leyao has no new works launched in a short period of time, her current fame has basically reached the peak that can be reached at this stage.
Even if there is some growth, I am afraid that the magnitude is not too large. At present, the number of Gao Leyao's fans, according to our incomplete statistics, has reached about 100,000.
Even if you continue to grow some fans in the future, if you don't have a work launched for a long time, there will still be a loss of fans. By that time, the number of Gao Leyao's fans will be between 110,000 and 120,000 at most.
This is for a new star in the entertainment industry, especially a singer who has just debuted, such a number of fans is already extremely impressive. ”
Hearing Song Xuehua say this, Chen Ping also nodded with satisfaction. Although there are 100,000 fans, if it is placed more than ten years later, I am afraid it is not worth mentioning at all, and many second- and third-tier stars can have such a number of fans.
A-list stars can even have millions or even tens of millions of fans. You must know that those big stars in the previous life, especially some traffic stars, can already reach tens of millions of Weibo fans alone.
It seems that the number of Gao Leyao's fans is still far from enough, but you must know that it was more than ten years later.
At present, domestic communication and information are not too developed, especially the Internet industry, which is still in the ascendant and has not yet entered the Internet era.
Therefore, the current celebrities can have 100,000 fans, and they can definitely be regarded as the best of the second-tier stars.
Even if he can't enter the ranks of first-line stars, at least for a newcomer, being able to achieve such results can definitely be regarded as a huge success for Tianyu Entertainment Company and Gao Leyao himself.
Therefore, Chen Ping is extremely satisfied with the existing achievements of Tianyu Entertainment Company. After pondering for a moment, Chen Ping said softly, "What is the next plan of Tianyu Entertainment Company at present?"
Song Xuehua was silent for a moment, as if she was organizing her language. After a while, Fang Cai said in a deep voice: "At present, the main direction of Tianyu Entertainment Company is still Gao Leyao.
However, now Tianyu Entertainment Company has a certain reputation in the entertainment industry, and it also has certain resources. Although it is not strong, it also has the ability to promote several other artists.
Of course, the intensity of promotion is probably far less than Gao Leyao. At present, our main artist is still Gao Leyao himself.
After all, the strength of Tianyu Entertainment Company is far from being able to reach the level of promoting several artists at the same time. Promoting Gao Leyao already requires us to pay most of our energy. ”
Chen Ping nodded slightly, and then motioned for Song Xuehua to continue.
Song Xuehua was also slightly relieved, he was afraid that Chen Ping would be in a hurry, and when Tianyu Entertainment Company had not yet gained a firm foothold in the entertainment industry, he was anxious to promote several other artists.
In that case, the pressure is too great for Tianyu Entertainment Company. And the dispersion of resources is likely to cause these artists to be tepid in the end, and the gains outweigh the losses.
Seeing that Chen Ping agreed with his opinion, Song Xuehua also secretly breathed a sigh of relief, and then hurriedly continued to speak softly: "In the short term, Gao Leyao is no longer capable of launching a second album.
However, if you want to continue to increase Gao Leyao's popularity, you don't need to continue to release a second album. Gao Leyao can participate in some public welfare activities and frequently appear in the public eye.
In this way, it can not only maintain Gao Leyao's current popularity, but also pave the way for the next album. Even recently, I have been discussing with Gao Leyao whether I can let Gao Leyao undertake some TV series and even movie cooperation.
After all, with the development of the entertainment industry now, it is difficult for a simple singer to survive in the entertainment industry for a long time. ”
Hearing Song Xuehua say this, Chen Ping also nodded slightly, and then after thinking for a moment, he said in a deep voice: "Did Gao Leyao agree to your suggestion?"
Hearing Chen Ping's question, Song Xuehua immediately smiled bitterly, a helpless look appeared on his face, and he said softly: "This is also the most distressing thing for me in recent times.
I've talked to Gao Leyao about this a few times, but Gao Leyao doesn't seem to want to enter the development of the film and television industry now. According to her, she wants to continue working in the music industry for a while.
When she is in the music industry and can become a first-line artist, she will consider entering the film and television industry and developing in many ways. ”
Chen Ping also nodded with a smile, Chen Ping seemed to have expected Song Xuehua's answer.
Gao Leyao's personality is cold, and he rarely shows what he thinks in his heart with others, so even if he has been working together for more than a month, most of the people up and down the company actually don't know Gao Leyao's character.
Even Song Xuehua, the general manager, did not have much actual contact with Gao Leyao. Even the agent next to Gao Leyao was a little puzzled by Gao Leyao's thoughts many times.
Speaking of which, among the entire Tianyu Entertainment Company, the one who knows Gao Leyao best is probably Chen Ping himself. Therefore, Chen Ping didn't seem to be too surprised by Gao Leyao's reply to Song Xuehua.
Chen Ping has long known that the biggest reason why Gao Leyao chose to step into the entertainment industry is not to make money and become famous, but because Gao Leyao sincerely wants to become a singer.
You must know that the current Gao Leyao, strictly speaking, is still a freshman. When she thinks about problems, she doesn't think too much about substantive interests, but pays more attention to her dreams.
At her age, she would make such a choice, which was not unexpected by Chen Ping. After all, Gao Leyao has only just come into contact with society, and the dream in her heart has not been wiped out.
Even in Gao Leyao's view, she is realizing her dream step by step. So it is natural that Gao Leyao will have such a reaction now.
Therefore, Chen Ping didn't say much, but after pondering for a while, he said softly: "Since Chen Ping will not enter the development of the film and television industry in a short time, there is no need to force her."
If you want to increase your fame, this is not the only way. ”
Hearing Chen Ping say this, Song Xuehua also sighed helplessly, and then shook his head gently.
He said in a deep voice: "Mr. Chen, an artist who has just debuted, wants to maintain his existing fame and even further improve, in fact, there are only a few means.
The first, and the fastest and most convenient one, is the method that many artists in the current entertainment industry will adopt, that is, hype. There were some scandals and so on, and even some turmoil in the media with other artists.
In this way, you can get more exposure and enhance your fame. Although fame has been enhanced in this way, there are pros and cons.
But no matter whether the fame is good or bad, after all, with fame, the entertainment company and the artist themselves can obtain greater benefits.
Of course, this first way was put an end to by Mr. Chen from the beginning. ”
Song Xuehua's words also made Chen Ping nod slightly. He naturally knows that if he wants to increase the popularity of an artist as soon as possible, this way is the fastest.
But the problem is that this method will have a certain bad impact on the reputation of the artist himself, and even the reputation of the entertainment company.
If Chen Ping wants to enhance the fame of an artist, he has far more means than this. Therefore, Chen Ping has made a provision from the very beginning, at least on Gao Leyao's body, such means are not allowed.
Chen Ping knows very well what Gao Leyao's advantages are, which really makes Chen Ping have full confidence, and believes that after Gao Leyao enters the entertainment industry, he can quickly accumulate fame and even become a top star in China, for three reasons.
The first is Gao Leyao's own talent. Although Gao Leyao did not enter a professional music academy to study, Chen Ping was extremely recognized for her musical talent.
At least in Chen Ping's opinion, in the next ten years, there will be some talents who can surpass Gao Leyao in music, but there are not too many.
At least compared with those most popular traffic stars in China a few years or even more than ten years later, Gao Leyao's talent in music is far beyond those people.
And the second point is Gao Leyao's appearance. Gao Leyao is definitely a beauty like no other, even compared with those traffic stars, she is slightly better, and this is also the sharpest weapon that an artist can use to become popular.
And the third point is Gao Leyao's temperament. Gao Leyao's temperament is extremely cold, like a fairy who does not eat fireworks in the world.
Such a temperament, if you unscrupulously create scandals and gimmicks for Gao Leyao, it will directly affect Gao Leyao's own temperament and image. This is absolutely in conflict with Gao Leyao's own conditions.
So from the beginning, Chen Ping had no intention of using this method of stirring up scandals to enhance Gao Leyao's fame. Of course, after meeting Gao Leyao, everyone in the company, including Song Xuehua, also recognized Chen Ping's decision.
For an artist like Gao Leyao, the best thing is to create the image of a pure jade girl, and try not to let the scandals in the entertainment industry involve Gao Leyao.