I always thought I was talking about one thing, but I met these venture capitalists today for Shangguan Xuanyue's advertising company. However, Li Yan patiently continued to listen, but found that those venture capitalists were not interested in Shangguan Xuanyue's advertising company at all, and they were not even willing to mention it.

Even though Shangguan Xuanyue had done enough preparations, she conveyed her meaning in a concise and concise way of communication.

In a simple and useful sentence, Shangguan Xuanyue introduced the current predicament of advertising companies and the prospects for future development.

Shangguan Xuanyue concisely talked with Mr. Xiong and others about the topic of receiving advertising media, the size of the outdoor advertising market and the future positioning of Shangguanjia, an advertising company in Beijing.

There are actually not many people who can compete with Shangguan Xuanyue in outdoor advertising, except for those princes in Huaxia, there is actually very little pure market competition.

Li Yan frowned slightly, and secretly wondered in his heart that the people who had the right to broadcast outdoor advertisements were all playmates around the prince. They have relied on the advantage of unequal systems to encircle the entire capital. If you really want to seek development from their cracks, is it really as simple as Shangguan Xuanyue said?

The advertising agency of the Shangguan family and they are not essentially an equal existence. What are the advantages of their team? Not to mention the advantages, the current situation is enough to make this advertising agency disappear from the crowd.

Li Yan actually didn't know that Shangguan Xuanyue didn't plan to talk about the details in depth. And she understands that don't spend too much time on market overviews and opportunities. Venture capitalists probably know these things better than anyone else.

Shangguan Xuanyue briefly introduced the situation of the advertising company.

Mr. Xiong frowned, rushed to Shangguan Xuanyue with a wine glass and smiled bitterly: "Miss Shangguan, you also know the purpose of our coming to see you. Does the investment of this advertising agency have to be a prerequisite for further negotiations?"

Shangguan Xuanyue smiled slightly, but looked at Mr. Xiong and didn't nod or shake his head. Didn't even make it clear what they meant.

After a deep groan, Mr. Xiong glanced at Shangguan Xuanyue and finally sighed and said, "I have probably seen the situation of the advertising company, and I also have a rough understanding of the number and location. It's just that you don't clearly indicate the manufacturer and maintenance of the equipment in your introduction, and how long can your equipment be used in the location? If there is a failure or the equipment is replaced, how are you going to solve these funds?"

"Samsung's equipment, the delivery point, we signed a five-year contract, and the contract is marked. After five years, we will continue our company at the same rental price. As for the equipment maintenance guarantee, Samsung promised a one-year three-year warranty. So for three years, you don't have to think about these devices for the time being. ”

After listening to these introductions, Mr. Xiong groaned slightly and began to talk about their views on Shangguan Xuanyue, an advertising company.

Li Yan listened from the sidelines, a little disapproving. Mr. Xiong said good things for a long time, and in the end, he almost didn't let Li Yan spray after summing up.

"The project is good, and I also believe that Shangguan Advertising Media can make a difference in the future, but if we can bring in some strategic partners, they will follow suit. Mr. Xiong's voice fell.

The corners of Li Yan's mouth twitched, and he complained in his heart: "If you don't want to vote, just say you don't want to vote, why do you say so much useless?"

Shangguan Xuanyue did not try to convince Mr. Xiong. I just talked about the positive direction of my company with a focus. However, seeing that Mr. Xiong didn't mention the matter of the advertising media company, he immediately lowered his head and slowly cut the abalone on the plate with a knife and fork.

Whether the abalone is dried or fresh abalone, Li Yan can't eat it at all. I didn't know that today's abalone is Japan's Yoshihama dried abalone. It's still about venture capital.

These venture capitalists are understandable. After all, their money is from pension funds, insurance companies, commercial banks, investment banks, large corporations, university endowments, wealthy individuals and families. Their most important issue is how to resolve the rights and obligations of investors and managers, as well as the arrangement of interest distribution relationships.

It is natural to invest funds cautiously. Otherwise, when investing, we will not go through a series of procedures such as extremely professional preliminary screening, due diligence, valuation, negotiation, terms design, investment structure arrangement, etc., and invest venture capital in companies with huge growth potential with controllable risks.

Shangguan Xuanyue's advertising media is actually not a good investment project. If he controlled the venture capital company, Li Yan would definitely not invest his money in Shangguan Xuanyue. When I think about it, I feel that it is very risky to play outdoor advertising media in Beijing.

Mr. Xiong saw that the atmosphere at the table was very awkward at this time, and glanced at the person beside Li Yan slightly.

Li Yan saw that the person next to him picked up the wine glass again, and pulled Li Yan to drink it again. This person feels like drinking water, and one glass after another, it feels like he has been beaten with chicken blood.

Drinking like this, Li Yan only followed two cups and couldn't bear the heartburn and lungs.

"Miss Shangguan, you have to take care of us. Mainly, I have our concerns, and you know about our ventures. If we invest in your media ads, it will be very difficult to monetize and launch them! For example, in the exit stage, we have to solve the problem of how to realize the profits, right? After all, I have to be worthy of the owner, right?

Our venture capital institutions mainly exit the invested enterprises through IPO, equity transfer and bankruptcy liquidation to achieve investment returns. Your advertising and media company is not listed, or even listed on the New Third Board, will you really let your advertising and media company go bankrupt and liquidate?"

After asking this sentence, I saw Mr. Xiong smile. Shangguan Xuanyue didn't speak, Mr. Xiong pondered for a moment and then said: "I don't know Miss Shangguan, do you know that after our venture capital withdrawal is completed, we must distribute the investment income to the investors who provide risk capital." ”

Li Yan pondered for a moment, and a bolder idea instantly rose from his mind.

Isn't the money that I used to make silver seed wine also come from investors who trust me? The funds from the shooting range and the funds of those coal bosses can actually be set within the scope of venture capital, right?

That is, a little stunned. I heard Shangguan Xuanyue ask Mr. Xiong with a displeased face: "You don't want to vote for me as an advertising media, right? Then we will have the opportunity to cooperate in the future." In fact, if the cooperation fails, I am also very willing to make friends with Mr. Xiong. ”

Li Yan was stunned, he didn't expect that tonight's incident would end up like this.

"No, we're here to ...... from the Jinmen."

Mr. Xiong just rushed to Shangguan Xuanyue and muttered a sentence in a smile, and Shangguan Xuanyue waved his hand directly, as if he didn't want to continue talking at all.

"Forget about the matter over there. Xiong is always reluctant to participate in this small project, let's not mention the matter of Jinmen Binhai, right? The funds needed are much more than the funds needed by this advertising media!" Shangguan Xuanyue waved her hand, and there was a trace of contempt in her eyes, as if to say: "Venture capital of your strength still want to eat meat?

No man is content......

"Haitai's development project, we know that Miss Shangguan, you need funds very much, don't you?" Mr. Xiong hurriedly rushed to Shangguan Xuanyue with a smile and asked.

Shangguan Xuanyue picked up the red wine in her hand and took a sip elegantly.

From beginning to end, Shangguan Xuanyue actually really drank a lot. His cheeks were slightly red, and there was already a faint mist in his eyes.

"Miss Shangguan, in fact, if your project is bundled together, it will be contracted to us. It's not that we can't invest some money to help you get the advertising media thing. But these are two completely two items, and we can't knit together...... You're a little bit hard for us. After Mr. Xiong muttered a little bitterly, his eyes glanced at Li Yan intentionally or unintentionally.

From beginning to end, Li Yan felt that there was something wrong with Mr. Xiong's eyes looking at him. Li Yan even had a faint feeling of strangeness: Could it be that Xiong always regarded himself as his rival? Isn't it...... Does he still want an old cow to eat tender grass?

Li Yan took the wine glass and tried a color for Shangguan Xuanyue, meaning: If you don't want to talk about it, I'll help you clear it after eating this.

But Shangguan Xuanyue didn't seem to see Li Yan's color, Li Yan was sure she saw it......

"Then tell me what you think of Haitai's development. After Shangguan Xuanyue took another sip of the red wine in his hand, the corners of his mouth curled and asked Mr. Xiong.

"Haitai Development?" After Li Yan heard this name, he was instantly stunned. The development of capital Haitai can be said to have become a front-page headline in the financial circle.

Li Yan remembered that he had seen the introduction of Haitai's development before. It is probably said that recently, the company received a notice from the controlling shareholder Haitai Development that in order to implement the overall deployment of the Municipal Party Committee and the Municipal Government on promoting the reform of state-owned enterprises, Haitai Development intends to promote the reform of mixed ownership.

In short, it's a mixed reform!

To put it bluntly, mixed ownership is the mixed ownership of state-owned enterprises. In fact, it is to add non-governmental and unofficial capital to state-controlled enterprises, and then turn state-owned enterprises into multi-party shareholding enterprises, but they are still state-controlled enterprises. Such a business state believes that it is more conducive to participating in market competition.

Everyone knows that state-owned enterprises can't do private enterprises. A lot of cakes have been snatched away by hyena-like private enterprises. Under the margin, state-owned enterprises will either close their doors or make a change.

Of course, the purpose of the national mixed ownership system is not to mix for the sake of mixing, but to allow state-owned enterprises to increase their competitiveness and vitality in the reform, and the purpose of mixing is to create a competitive governance system that can cultivate competitiveness and innovation for enterprises in line with modern corporate governance, and Unicom is the benchmark for mixed ownership reform!

Li Yan only knew at this time that the venture capital of the Northern Lights was not invited by Shangguan Xuanyue. As for what kind of advertising media, Shangguan Xuanyue should also be just a trick of beating rabbits with grass. What really needs funds should be the project in Shangguan Xuanyue's hands.

Mr. Xiong took a breath at this time and calmed down and said: "We have done a lot of tracking on Haitai Development, and they are still the management committee of Jinmen Binhai High-tech Industrial Development Zone, that is, a wholly state-owned company funded by the management committee of the high-tech zone. ”

"Jinmen Binhai High-tech Industrial Development Zone Management Committee?" Li Yan frowned, and after silently reciting the name in his heart. Frowning, he began to think about what is the relationship between the management committee of the south and the management committee of the high-tech industrial development zone in Tianjin, or does it matter?

If it doesn't matter, Li Yan thinks about it and thinks it's unlikely.

At this time, Mr. Xiong continued: "The Management Committee of Tianjin Binhai High-tech Industrial Development Zone plans to introduce a strategic investor through a combination of property rights transfer and capital increase and share expansion. Miss Shangguan, you can hold 70% of its shares. That's not a small amount of money, is it?"

Li Yan really doesn't know how much there is, but the funds that make venture capitalists feel a little staggering, don't think about it, and know how exaggerated it is.

The original shareholder, the High-tech Zone Management Committee, retains 30% of its shares. Up to now, according to our investigation and understanding of the mixed ownership reform plan, the internal decision-making procedures related to Haitai development should have been completed, and the management committee of the high-tech zone is rumored to have organized the selection of audit, evaluation and other intermediaries, and has begun to clear assets and capital, financial audit and asset evaluation of Haitai development, and issued a special report. It should be reviewed and filed in accordance with the relevant provisions of state-owned assets management. It's just ......" Mr. Xiong said most of the words, and one sentence just made Shangguan Xuanyue subconsciously look up at him more.

"Just what?" Shangguan Xuanyue frowned and glanced at Mr. Xiong.

Mr. Xiong nodded slightly and said: "The mixed ownership reform of Haitai Development this time is intended to be publicly listed in the property rights trading center. The announcement said that it would introduce strategic investors with good governance, strategic synergy and strength. As the controlling shareholder of the Company, Haitai Development has directly held 24.22% of the shares. If the mixed reform plan is approved and implemented, the shareholding structure of Haitai Development will undergo major changes, and the announcement may lead to a change in the actual controller of the company...... Can you give me a gap number?"

For a while, I especially want to invest, and the other is disgusted, don't want it.

"I also want to know if we invest. How much equity can be exchanged for?" Mr. Xiong went one step further, and even began to ask the question of how much money to invest and how many shares to give.

Venture capital funds like to actively participate in the investment of enterprises in the form of investment for equity. And the term of such an investment is at least 3-5 years or even longer. In the past, Mr. Xiong has also done similar cases, which basically account for about 30% of the equity of the invested company. Investment decisions are based on a high degree of specialization and proceduralization.

And venture capital is also to make money, and they even make internal regulations. The project is required to have an internal rate of return of more than 25% after deducting expenditures.

Li Yan faintly understood a truth, that is, why Shangguan Xuanyue now has no funds to consolidate the cost of advertising media in the capital, and why the capital chain of the management committee is so tight. I think it should be in the coastal development!

Tilting his head, he glanced at Shangguan Xuanyue......