Ruskin's words, supplemented by powerful data investigations, made Jobs unable to step down, and was about to retire triumphantly, but Jobs became angry.

Jobs shouted: "Enough! Shut up!" His eyes were full of bloodshots, and he slapped the thick dozen materials in his hand on the table, and his momentum was unmatched for a while.

"I'm the inventor of the microcomputer, do I want you to teach me how to do it, all the new technologies are the first to be implemented by me, what qualifications do you have to say such things!" Jobs was like a bull staring at a red cloth, his nostrils spewing rough air, ready to attack at any moment.

"Okay, okay, gentlemen, we are all gentlemen, Apple is a collective of geniuses, what can't be solved?" President Scully saw that the situation was 'radical', and hurriedly came out to play a round, "Make a clear concept, Mackintosh is a *** system, no machine on the market can surpass it, we do encounter some difficulties at present, but the fight can't solve any problems." ”

Ruskin also felt that he was a little too much, and that he was too embarrassed by Jobs in this kind of company-level meeting, although everyone knew this, but it was just a discussion behind his back.

Jobs also settled down and tidied up his clothes: "Mackintosh is a child that we all worked hard for five years to develop, and now all we have to do is think about how to sell it!"

Scully agreed: "It's not as bad as everyone thinks, is it? Mackintosh brings us a lot of profits, but because the sales can't match the PC, everyone seems to be in a hurry." I think it's a problem with promotion, and it seems that too little advertising is being done. ”

Jobs also got off the donkey, sat down, and drank a glass of Coke to moisten his throat.

After listening to Scully's words, the management sitting below was in an uproar, what kind of logic is this, things are obviously flawed, and they still say that advertising is not enough?

Ruskin swallowed his anger, picked out a copy from the document in front of him, and handed it over: "This is some of the upgrade plans we have summarized over the past few months, at present, Mackintosh has been criticized the most serious is the memory, to be honest, the memory of 256k is indeed a little smaller, we mean that there is no need to make major modifications, as long as the memory is increased, the speed of the Mackintosh machine can be tripled." ”

Sculley looked at Ruskin's report, handed it to Jobs, and asked, "Steve, what do you think!

Jobs glanced at the report twice, picked up the pen and revised it: "The idea is good, but there are too many additions, our competitor is IBM's AT machine, and their maximum memory is only 512k, just like them!"

It turned out that Ruskin's idea was to increase Mackintosh's measly 256k memory to 2M, so that no matter what program he was running, there would be no more suspended animation, and his 'sexual' performance would also break through the bottleneck. Unexpectedly, Chairman Qiao Da easily targeted PC and cut it in half.

Although Raskin's nose was almost crooked, he was still relieved, at least he added it, and as for the hard drive, let's talk about it later.

The meeting went on for a long time, intermittently for about half a month, during which there were big quarrels, small quarrels every day, almost a real PK movement, and even had to use security guards to solve it.

However, this high-intensity confrontation has also derived a lot of theories about why the sales of new machines cannot be increased, but with Chairman Qiao's Huwei, none of these theories involve technical matters.

In the end, everyone came to the conclusion that it was not that the machine designed by the boss was 'faulty', but that the public simply did not know how good Mackintosh was. Stupid users have been brainwashed by IBM and can't accept such advanced stuff.

What Apple has to do is to sacrifice the magic weapon of propaganda, and to instill the Apple concept into everyone's mind in half a year to a year.

So a large amount of financial budget was allocated to the marketing department's 'door', and Qiao Dashen also frequently appeared on the camera to build momentum for Big Apple, the most famous is to show the scene where Mackintosh can talk in front of the public.

The hall was brightly lit, with Steve Jobs and the 'clothed' machines on the stage and fervent Apple supporters below. Just as Jobs set off the Mackintosh Plus with increased memory, the flash went off nonstop, and the modified machine murdered thousands of films.

"Apple is where miracles work, and Mackintosh is our child!" Jobs said, holding the microphone in his hand, "and let it introduce itself now!"

The audience was baffled, and most just thought that Jobs was using metaphors. Unexpectedly, Jobs turned around and pressed the mouse, but a very electronic voice came from the loudspeaker - "Hey! I'm McIntosh!"

The sound was small but clear, and anyone could tell that it was electronically synthesized.

"It really does talk!" the crowd boiled over, chanting Long live Mackintosh!

This is a gimmick that Steve Jobs has devised "exquisitely", and the Mackintosh, who has increased the memory, finally has room to play, and the technicians will record it, convert it into a digital signal and store it on disk, which is what happened above.

This can be regarded as the earliest multimedia, but Jobs seems to have only understood this purpose as advertising, and did not see its strong market potential at all, his attention has been completely attracted by the display, and he did not hesitate to do a lot of optimization for better image 'sex'.

With the support of these fans, it is more about the role of memory, Mackintosh really came back to life, sales did not continue to fall, and Jobs once again became the hero who saved Apple.

On weekend afternoons, people are busy with their business and start preparing their plans for the day off.

Ruskin was also cleaning up, but he was not in the mood at all, he was pulled under the banner of Jobs to create the best computer, and after several years of hard work, he was knocked down by reality, Mackintosh was completely for business and did not pay attention to the actual situation at all.

"Jeff, how about a weekend getaway!"

It was Warlock, the owner of Apple's holding subsidiary, who had previously known Raskin at PARC, and who shared the same interests. This man was mild-mannered, with a large beard and a bit of a missionary.

Ruskin was slightly surprised: "John, I haven't seen you for a long time!"

Volok's eyes bent, and he smiled, but his mouth couldn't see it: "Come on, look at your bitter face, it's time to relax, I'm in for a treat." ”

The two went to a bar, ordered a beer, and started chatting over a drink.

"You're not in a good mood, what's the matter?" Volok asked, taking a big gulp.

"There's a bit of a worry in the company. Ruskin had nothing to say to Volok, so he talked about his holiday with Jobs.

"That's right. "Jobs was a genius, but there seems to be no difference between a madman and a genius, hehe." ”

"You are free and can fight to achieve your dreams. ”

"Yes!" Volok laughed, "my company is almost finished!"

Raskinch said: "Didn't Apple promise to inject millions of dollars into you?

Volok smiled wryly: "You don't know the inside story, but it's okay to say it now." When I pitched my product to Jobs, Apple's board of directors didn't agree, and it was Jobs who bought 3.4 million shares, or about $2.5 million, because he bought them. ”

Ruskin approvingly: "Only he has the courage, otherwise where can your commercial 'manipulation' be realized." ”

"Recently, I learned an oriental proverb that calls success by him and defeat by him. "But now that Apple has withdrawn, I'm poor again." ”

Ruskin was shocked: "How can this be!"

"Apple is under a lot of pressure right now, needs more money, and can't take care of us anymore. Volok drank the wine in his glass and let the 'waiter' serve another glass, "Why did you withdraw at this time!"

Ruskin comforted: "Mackintosh is not the only microcomputer in this world, you can try the PC platform!"

"PC?" Volok shook his head and said, "No, that market is only more 'chaotic' and 'chaotic', and the machine's 'sex' ability can't meet my requirements, which is very difficult! Besides, you don't know that when I begged my grandfather to sue 'milk' and 'milk' and begged those venture capitalists, who paid attention to me?"

Ruskin was silent, and he knew very well that Warlock had only one technology commercialization blueprint when he came out of PARC, and he visited dozens of investors who were rejected, and no one was willing to pay for it, and finally he introduced Jobs.

"Then what are you going to do in the future?" Raskin said, "It used to be Apple Holdings, and you had to do it on this platform, and you don't like the PC platform, so what are you going to do now?

"Now?" Warlock smiled mysteriously, "If this was the only option before, but there is no end to it, what do you think I have encountered?"

Ruskin shook his head: "Did God deliver you?"

Volok smiled: "It's almost, a few days ago, for the company's business, I went to Japan to purchase equipment, and by the way, I saw if there were any rich people who could give some money to 'spend' and 'spend', but I saw the market in the East." ”

"Oh, what's the catch?"

"You don't know, the West 'Gate' released a new microcomputer EC, ENGINEERCOMPUTER, I also brought one back, you can go and see it when you have time, it's really 'great'!" Wollock's eyebrows flew 'color' to describe the 'sexual' ability of the EC machine, "Needless to say, the pc can only support 640k memory toys! In my opinion, only Apple's LISA machine can be compared with it, the computing speed is comparable to that of a small computer, and the only flaw is not the graphical interface." Operation's system,But it's the godson produced by VS.,Stable and efficient.,I like it the most.。 ”

Ruskin said: "That's good, then you want to shift positions?"

"Yes, I went to visit the head of the West Gate in Asia, this guy is a stubborn guy who has been grinding with him for half an hour!" said Warlock indignantly.

"He invested?" said Ruskin, laughing.

"No, he's not interested in the slightest. "But he introduced me to an Oriental merchant, and at last he made the trip worthwhile and got the money to save his life." ”

"You're so lucky!" Ruskin said, "Oriental people have money and no skills, so they can only be wronged, and you can't make a big profit with your tongue, you must know that your nickname is a Zen master!"

"On the contrary, this businessman is very standard, I talked to him for a week, I admired him very much, I heard that he also used to design a mainframe computer, he is definitely an expert." ”

"That's true, if you weren't an expert, you wouldn't buy your technology!" Ruskin laughed, "Your technology is too narrow." ”

Volok stretched his arm: "Whatever he does, anyway, now that my company is saved again, I can do my own business again, isn't it great?"

"Congratulations!" Raskin said, raising his glass.

When he returned home, Ruskin fell into deep thought, his old friend had worked hard for many years, although he had been unsatisfactory, but he was doing his own research as he wanted, and this was the life he longed for.

Apple has brought itself a reputation for wealth, but is it worth it?

Otherwise, find an investor to open a company yourself, and the province will be commanded by a layman.