Chapter 96: Treat the King of Rags to the End?
"This ...... It may be a little difficult," Anderson frowned, his expression was slightly hesitant: "These large OEMs, for the sake of convenience and time saving, usually package all the equipment of the entire production line directly and sell it as a whole, we either buy the entire production line, or select it from the second-hand equipment manufacturers who bought these equipment, but in this way, the price will also go up." β
Anderson's words mean the same thing: it is difficult to pick some equipment from this production line and buy it alone.
Chen Geng couldn't help frowning: It was his own negligence, this is really a problem.
Unlike drilling machines, lathes, planers and other general machine tools, which can be used in factory A and can be used when moving to factory B, the automobile production line is different, and all kinds of equipment in the automobile manufacturing plant are customized special equipment...... The devil knows what year and month it will be sold, so it's better to sell it cheaply and vacate the factory as soon as possible to install new equipment.
Thinking of this, Chen Geng suddenly thought of another thing, something that happened to FAW:
A few years later, after FAW introduced the 488 engine from the Chrysler Group, it also planned to prepare to introduce a complete automobile production line from Chrysler, coincidentally, that production line was also a production line that Chrysler was preparing to eliminate, and the specific price of this production line Chen Geng could not remember clearly, but if it was to sell scrap, the production line could only sell for four or five hundred thousand dollars.
However, Chrysler's appetite was too greedy, and after selling the full set of technology of the 488 engine to FAW, they directly quoted the scrapped production line, which could only be sold for four or five hundred thousand yuan, at a sky-high price of tens of millions of dollars, and also had a "do you like to buy it, uncle, I am not willing to sell it".
The reason why I dare to do this is because the logic of Lee Iacoca, the then president of Chrysler Motors, is this: you buy my engine, which is just right for my car, otherwise you have an engine in your hand but don't have a suitable car to load it, and even if I sell you cabbage for the price of white @ powder, you can only endure it.
Chrysler, who knows very well Huaxia's determination to develop the automobile industry, feels that this matter is a matter of nine out of ten opinions, and Huaxia has no other way than to bow his head and be slaughtered, but he has forgotten the truth that the praying mantis catches cicadas and yellow finches, and is keenly aware of the great significance of the Huaxia market for the future of Wolfsburg automobiles, and the Germans only charged a symbolic price and sold the Audi 100 to FAW.
It wasn't until they were cut off that Chrysler and Lee Iacocca regretted it, and when they turned around and wanted to sell this scrapped production line to Huaxia at a symbolic price of $1, Huaxia, who had been angry before, looked arrogant: Get out of the way, uncle won't play with you!
The whole process was full of ups and downs, full of pretending to be X, pretending to be X but pretending to be stupid X, and pretending to be X and being slapped in the face...... It's much more exciting than the web.
As for the next, we all know that through cooperation with FAW, the Audi brand has successfully developed from a second- and third-tier luxury brand to a first-tier luxury brand...... Having said all this, even a scrapped production line may be a pile of garbage that is not easy to sell for OEMs who are ready to sell, but it may be a treasure of great value for those who need it.
After pondering for a while, Chen Geng said to Anderson: "In this way, you can contact your friend and ask them if they are willing to let us pick out some equipment, if not...... You ask them how much it costs to sell the whole line together?"
"Boss, you mean to buy the entire production line?" Anderson was a little surprised.
"Well, what do you think?"
"This ...... Wouldn't it be too wasteful?" Anderson smacked his lips, feeling that the money was spent a little unjustly: "If we buy it all, we won't be able to use most of the equipment on this production line, and then we have to find a way to dispose of other things that we don't use, which is a bit too cost-effective......"
But Rosemary, who hadn't spoken much, kind of understood her boss's intentions.
She didn't speak just now, she was thinking about why Chen Geng did this, and before Chen Geng could speak, she took over with a smile: "Mr. Anderson, you want to diverge...... Let me ask you, taking an assembly plant with an annual output of 1,000 modified cars as an example, not to mention the construction of the plant, how much do you think it will cost if all the equipment is purchased new?"
Anderson just didn't expect so much for a while, and when he was reminded by Rosemary, he reacted immediately: "Ah, I see, it seems that we are wasting money by buying the entire production line, but compared with buying a new production line, we actually save a lot of money." β
"That's right, that's what it means," Rosemary nodded: "The important thing is that we can also mothball the other equipment of this production line, if there is a need to expand production capacity in the future, move the equipment out of the warehouse, debug it, and it can be used directly, and it won't cost much money at all...... Boss, that's what you mean, right?"
Rosemary's explanation, the other few people present at the meeting fully understood, and looked at Chen Geng's gaze one by one in amazement:! It's only been a few seconds, boss, you've thought about it so much?
But there is no doubt that if it really operates according to the boss's vision, Fernandez will be able to build such a car modification plant at the lowest cost and the fastest speed - for those chassis with a complete power system, transmission system, steering system, brake system and chassis girders, in fact, strictly speaking, this is a car, welded with a saddle and a steering wheel to drive the car away, all that is missing is really just a shell and a few seats.
As for the storage of equipment that cannot be used for the time being, will this be a problem? It is not a question at all, whether it is good or not, you can find a warehouse and put it in it, it is nothing more than paying some storage fees.
Facing everyone's shocked or admiring gazes, Chen Geng nodded calmly: "No way, our company has only been developing for a few days......? Of course, the premise that all this can be established is based on the good performance of this production line, and if the performance of this production line is outdated, then don't say anything. β
Under normal circumstances, an automobile OEM takes the initiative to eliminate a production line, the main factor is not because the equipment on the production line is old and unusable, but from the perspective of efficiency, this production line has been unable to meet the minimum production requirements of the times, at this time, the production line will be replaced, but in fact, this production line may be maintained very well, and the performance of each equipment is fully in line with the original indicators and requirements, but it cannot meet the new requirements of the main engine factory under the conditions of the new era, just like the elimination of the production line that Chrysler is going to sell to FAW a few years laterγ
Anderson immediately said, "Boss, why don't I go to Mexico and investigate the actual situation of this production line?"
"It's okay," Chen Geng thought for a while and nodded, Anderson is indeed the most suitable person to investigate, he has acquaintances, but Chen Geng advised: "After arriving in Mexico, your company will reimburse you, don't be afraid to spend money, but you must try to find out as much as possible about this production line, the relevant person in charge of handling this production line, if this production line does have the value of winning, we must find a way to win it at the lowest price." β
Anderson nodded: "I understand." β
"Also, when you get to Mexico, you have to give the GM the impression that we're just trying to pick up some of the right equipment, and never reveal to anyone that we have the intention of buying the entire production line, not even in front of your friend. β
"OK," Anderson said, "Boss, don't worry, I know what this matter means to the company, and I'll be careful." β
After Chen Geng finished speaking, he was worried that everyone's pressure was too great, thought about it, and comforted everyone: "You don't have to worry, I am very satisfied if I can handle all this at the beginning of next year." β
Rosemary suddenly spoke: "Boss?"
Chen Geng: "Miss Rosemary, what do you want to say?"
"I don't agree with you," Rosemary said, "and since the design of this car is so good, I think we might as well take advantage of this Grand Prix to make it show its face in public, even if we can't go into production until next year, and it won't stop us from advertising it first." β
"What do you mean...... Let's make a prototype car first?"
"That's right," said Rosemary, "not really, even if it's just a 1:1 model that can't be moved there, it doesn't stop us from competing for the eyeballs first...... I think this opportunity to advertise is too rare. β
Makes sense!
After thinking about it carefully, Chen Geng's eyes lit up: no matter when the car goes on sale, whether it is the end of this year or the beginning of next year, or the middle of next year, in short, no matter what, first take the opportunity of this Detroit modified car Grand Prix to advertise and mix up familiarity.
"That's it!" Chen Geng turned his head to look at Anderson and Bob: "Although it is long before the Grand Prix starts, your modification department and maintenance department must work together to make the car before the Grand Prix starts...... Even if it's just a 1:1 model, there is one point where the tolerances and gaps have to meet my requirements. β
Anderson and Bob glanced at each other, but they had to agree with a bitter face: don't look at the boss is discussing with himself, but if he really thinks that the boss is discussing with himself, then it is purely a brain, since the boss has ordered so, what else can I do?
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PS: Said half past five, the result was 20 minutes late, and please forgive me, brothers, the second shift is around 10 o'clock in the evening.