Chapter 136: Dealer Conference
Ma Feng stopped the car.
Yang Fei opened the car door and asked, "What's wrong?"
Ning Xin said with a crying voice: "My mother is unconscious, I don't know if something happened." ”
Yang Fei got out of the car, followed her into the house, and saw a middle-aged woman lying on her back on the wooden sofa.
I probed her snort, and it was okay, she was breathing.
Touching her head again, it was terrifyingly hot.
"Send it to the hospital!" Yang Fei picked up the patient and went out quickly, while asking, "Where's your father?"
"I don't know. When Ning Xin heard the word Dad, her expression was terrifyingly indifferent, and even a little disgusted, worse than a stranger.
Yang Fei knew that his family had a scripture that was difficult to read, so he didn't have time to ask more, got into the car, and told Ma Feng to go to the hospital.
When rescuing, Ning Xin stood against the wall, her hands clenched, nervous and apprehensive.
"It's okay, it's just a high fever and a coma. Yang Fei comforted gently.
Ning Xin lowered her head and did not speak.
The patient was quickly out of danger.
The emergency doctor said angrily: "Why don't you go to the doctor when you are so sick? You don't take any fever-reducing medicine, do you?
He prescribed a medicine order and handed it to Yang Fei: "Go to the front hall to pay the fee and get the medicine, and when you go home, let the patient drink more boiled water and take the medicine on time." ”
Yang Fei looked at the medicine list and asked, "Do you want to hang water?"
"Of course you're going to hang water, you're so sick!
At this time, Ning Xin's mother came over against the wall and said weakly: "Don't hang water, I'll take some medicine and go home and rest." ”
The doctor said sternly, "You are responsible for your own body!"
Ning Xin's mother said: "My body, I know. Doctor, I'm sorry for your trouble, just prescribe some medicine and take it. It's too late to hang the water, and my daughter has to go to school tomorrow. She is about to take the college entrance examination and can't be delayed. ”
"You said it yourself! I can't take responsibility for what happened. If the fever does not go away tomorrow, you must come to the hospital. The doctor looked up at Yang Fei and said, "Did you hear that?"
"Got it, doctor. Yang Fei nodded.
After taking the medicine, Yang Fei sent them home.
"Thank you. Ning Xin's mother was still dizzy, and said weakly, "You are Ning Xin's classmate, and I will ask her to bring you the medicine money tomorrow." ”
"Auntie, don't worry about it. Go home and get some rest. Yang Fei said.
Ning Xin helped her mother get out of the car, walked two steps, turned around and said, "Teacher Ouyang criticized you by name, saying that if you are absent from class for three consecutive days, you will be expelled." ”
Yang Fei smiled: "Don't worry, she can't fire me!
After Ning Xin finished speaking, she turned her head and entered the house, and she didn't say that she wanted to invite Yang Fei in to drink a glass of water or something.
"Hey, this girl is really an ice beauty. I helped her so much, and I didn't even say a word of thanks. Ma Feng rarely spoke, and at this time he couldn't help but feel sorry for Yang Fei.
Yang Fei smiled: "Let's go." ”
Back home, listening to music, Yang Fei smoked a cigarette and thought about things while watching commercials on TV.
The construction of the factory was fast.
The top priority at the moment is to establish a sound distribution system.
Many companies have excellent products, but they all fail in sales.
If the sales are done well, even if you sell water, you can make a lot of money.
Yang Fei is now mainly making washing products, laundry detergent, soap, soap.
However, his future ambitions are not limited to this.
His ideal is to create a daily chemical kingdom with rich products and complete varieties.
In the long run, the establishment of a distribution network is particularly important.
The most common sales model is also the most traditional sales model, including wholesale, agency, direct sales, franchise, direct sales, authorization and other ways.
There are people using each method, there are pros and cons, and there are also successful cases.
Amway and Mary Kay are representatives of the direct selling industry, Seven Wolves is a model of success for agents, Metersbonwe, SAINT ANGELO and other brands are all franchise models, and Youngor adopts a direct sales model.
A product is produced from the enterprise, flows to distributors, passes through wholesalers, flows to retailers, and then reaches consumers, and at least three thresholds are passed in the middle.
The establishment of these three thresholds has apportioned profits, increased the cost of sales, extended the sales cycle, and made the management of inventory more difficult to control.
However, the existence of intermediaries is inevitable.
Although there is one more wholesaler in the traditional distribution system, the wholesaler mainly assumes the role of distribution, and the distribution cost hired by the wholesaler is very low.
If companies do this on their own, they may not necessarily be able to improve efficiency.
The wholesale model can achieve faster distribution in the national market and return funds, but it is not conducive to brand creation, maintenance and image promotion, and is not conducive to the company's long-term development.
How many large regional agents are set up?
Leave the region to the channel dealers to do?
Is it feasible?
Generally speaking, large enterprises, such as Procter & Gamble and Unilever, do not want to see a distributor dominate from the perspective of brand manufacturers.
Because once a single distributor monopolizes all the groceries and retail stores in a region, then the bargaining power of the brand will obviously be challenged.
Yang Fei naturally did not want such a situation.
At present, it seems that the traditional distribution model still has its necessity.
However, it is an undeniable fact that the inventory management system and ordering system of wholesalers and retailers under traditional distributors are very backward.
Under the existing dealer system, there are generally two or three distributors in a small and medium-sized city, and these distributors cannot afford to invest in improving the ordering and inventory management systems of the wholesalers and retailers underneath.
In addition, there is also a direct sales model, as the name suggests, that is, the enterprise chooses the appropriate store to operate and manage the store by itself.
In this mode, the initial investment cost is high, and the terminal management capability is required.
After comprehensive consideration, Yang Fei decided to carry out national investment.
The selection of dealers is the most important part of the development of the sales network.
It is best to choose a local with financial strength.
Then, next, it is necessary to hold a dealer conference.
Yang Fei issued an investment announcement in major media, and it is scheduled to hold a national dealer conference on December 1 in the conference room on the fifth floor of the White Swan Hotel in the provincial capital of Southern Province.
Relying on the public opinion and advertising efforts of major media, the white brand laundry detergent has launched a brand.
Dealers from all over the world, hearing the wind, rushed to participate in the dealer conference.
December 1 of '93 was a particularly important day for Yang Fei.
On this day, Meili Daily Chemical held the first National Dealer Conference.
On the same day, Takeda Akio took Saei Asami and their new follower Zhao Wenbin to Southern Province and stayed at the White Swan Hotel.
The large conference room on the fifth floor of the White Swan Hotel has been carefully arranged.
Dozens of large round tables, covered with bright silk cloths, are lined with delicate delicacies, wines and fruit snacks.
The huge banner of "Collaborate, make money, and only strive for the first!", with yellow letters on a red background, is particularly eye-catching.
"Hehe!" Zhao Wenbin sneered, "Just with him, do you still want to compete for the first place in the industry? See how he dies! Lao Tzu will teach you how to be a person in minutes! Mr. Takeda, you say yes?"