As we all know, Unilever has been a peculiar "two-headed monster" for a long time since its establishment, with two parent companies and two headquarters!

One is London, England, and the other is Rotterdam, Netherlands.

What's even more strange is that the shares of these two parent companies are actually listed separately!

Until 1996, the management of the company was exercised mainly by the special committees of the group.

The committee consists of two chairmen and one director.

And as a result of a thorough localization strategy, Unilever has fully autonomous sub-divisions in each of its national markets.

By the mid-80s of the 20th century, there were 17 similar state branches in Europe alone.

This structure has led to a series of drawbacks such as unclear responsibilities, slow decision-making, and duplication and waste.

It is said that it will take four to five years to convince the 17 European divisions to produce a new product.

And this phenomenon, in Yang Fei's beauty group, is incredible.

There are many branches of the beautiful group, all over the world and abroad, but just like a person's nerve endings, they all obey the instructions from the brain, and this brain is Yang Fei.

Unilever's structure also has a very serious negative impact.

Due to the repeated purchase of production equipment in each country's branches, Unilever's cost composition is extremely high, and it cannot achieve the same economies of scale as the Beauty Group, let alone P&G.

For years, investors have been calling on Unilever to reform its complex management structure.

Aware of the seriousness of the problem, in 1999, Unilever learned from the pain and finally made efforts to carry out a vigorous restructuring.

Unilever's top management called the restructuring "the road to growth."

The main tactics include reconnecting with consumers, concentrating superior brands, exploring new distribution models, establishing a world-class supply chain, and simplifying the business structure.

In order to achieve growth, Unilever has made four strategic levels of slimming:

First, brand slimming.

Unilever selected 400 key promotions from more than 2,000 brands, and less than 20 were promoted in China.

The second is category slimming.

Resolutely withdrew from the non-main business and specialized in home and personal care products, food and ice cream.

The third is the slimming of the organizational structure of the enterprise.

The consolidation of 14 separate joint ventures into four Unilever-controlled companies has reduced operating costs by 20 per cent and reduced the number of foreign managers by three-quarters.

Fourth, start the gradient transfer strategy.

The factory in Shanghai was gradually relocated to the mainland.

In order to keep pace with Beauty Daily Chemical, Unilever moved its factory to Hezhou, to develop Hezhou into a global production base, and successively established a global R&D center, a global procurement center and an ABP in Shanghai.

Unilever's intention to carry out such a large-scale restructuring is clear.

That's the sword pointing at the beauty group!

Three years ago, within Unilever, Beauty Group was already listed as the number one competitor in Greater China.

Now, the status of Beauty Group has risen again and has become Unilever's biggest competitor in the world!

Previously, Unilever's goal was to compete with Procter & Gamble.

Now, Unilever's goal is to punish the beauty group first, and then destroy Procter & Gamble!

First punish the white, and then destroy the Procter & Gamble!

Such a company manifesto, of course, is only circulated within Unilever, and is not accessible to outsiders.

In order to accomplish this mission, Unilever has made frequent moves to deal with the defensive battle of the beautiful group.

As we have said earlier, in shopping malls, those who can fight defensive battles must be the leaders of the industry.

In China, Beauty Group is the top representative of this industry!

And only the beautiful group can fight this defensive war.

Where there is defense, there will be offense!

On the surface, it seems that the summer vacation is calm, Unilever and Procter & Gamble, in fact, are holding back their big moves!

Unilever's management understands the essence of warfare.

In order to better understand the beauty group, Unilever naturally thought of poaching people.

Just when Unilever was thirsty for talents, they were delighted to find that Su Tong of the Beautiful Group had resigned!

Su Tong's status in the beautiful group is obvious to all, many people may not know Yang Fei, the big boss behind the scenes, but they definitely know Mr. Su.

Because a lot of business and liaison work is done by Su Tong.

September is quietly coming, and the students have ended their holidays and officially started school.

In the provincial capital of Wanhua Road, there is a friendship department store.

On the opposite side of the Friendship Department Store, there is the largest Xinhua bookstore in the provincial capital, and next to the bookstore, there is an antique old teahouse.

At the door of the teahouse, there are two wooden couplets.

"Tea is also intoxicating, why bother with wine,

Books can be fragrant, I don't need flowers. ”

People who see this couplet will secretly praise it, good couplet, suitable for the situation!

At this moment, Su Tong is sitting in this teahouse, her slightly sad gaze is cast out of the window, outside the street, is a tall plane tree, the leaves are dense, covering the window on the second floor of the teahouse, it looks like the shade of the tree is dense, there is a unique scene.

Su Tong probably didn't know that a few years ago, Yang Fei had also drunk tea with Shi Si here, and even went shopping in the shopping mall opposite.

"Mr. Su, what do you think?" Sitting opposite Su Tong were two women, a middle-aged woman and a young woman, and it was the middle-aged woman who spoke.

"What?" Su Tong's thoughts were completely out of them.

The middle-aged woman reluctantly repeated: "Please come to our company to work." ”

Su Tong sighed: "What company are you?"

"Unilever. The middle-aged woman said with a little pride, "The world's largest daily chemical company." ”

Su Tong smiled: "The world's largest daily chemical company, when did it become your Unilever?"

The middle-aged woman pouted: "Mr. Su ......"

"I'm sorry, I'm not Mr. Su anymore. It's good if you call me Su Tong. ”

"No, Mr. Su, you came to our company, and you are still Mr. Su. ”

"I'm sorry, I'm not going. ”

"Won't you first look at the conditions we offer for salaries and benefits?"

"No matter how high your conditions are, can they be as high as the beauty group?"

"This?"

"I have given up even the Beauty Group, do you think I will join you Unilever?"

"Mr. Su, we don't know what kind of conditions the beautiful group has offered you, you can talk to us, treatment, annual salary, benefits, everything can be discussed. ”

Su Tong said lightly: "There's no need to talk about it." I'm not going to your company. Single I bought, goodbye. ”

"Mr. Su!" The middle-aged woman hurriedly said, "No matter what kind of treatment you have in the Beauty Group, we can give you double the price." ”

Su Tong showed an unpredictable smile: "The beautiful group has Yang Fei, but your company has two Yang Fei?"

Middle-aged woman: "......"